箭牌品牌简要分析课件

,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,箭牌,Wrigley,The story of the brand,In 1891,William Wrigley Jr.came to Chicago.At first he sales soap which his father produced,and later sold baking powder.In order to solicit business,he sold a bag of baking powder for every two packets of chewing gum on giving our customers.When chewing gum was more popular in the market,he started only to sell the chewing gum simply.,Soon,William Wrigley Jr.decided to start their own production of chewing gum.At that time,as under-funded,he must first find the one chewing gum plant,commissioned them to produce chewing gum,and then put into the Wrigley gum wrappers.,1893,now world famous Juicy Fruit,Wrigleys Spearmint were on the way one after another.,In order to expand the sale,he once two times collected the entire US regional telephone directories,and sent 4 piece chewing gums according to the above address for each person.When to 1920,Wrigley chewing gum annual output had achieved 9,000,000,000,and became the worlds largest marketing companies in a single product.In 1923,Wrigley stock started to go on the market the transaction.,Target market,Doublemint chewing gum seizes the tone fresh market,Extra seizes the oral cavity to nurse the market,and main storms child market,Sugus takes the new years goods candy as a master line,the housewife mainly purchases the policy-maker,Lang Yi brand localization:Nature life symbol,which in view of the goal expense community is explicit Urban high-level white-collar,Products of this brand,Price of the products,Doublemint 5 piece 1.5,Doublemint one bottle 9,Extra Sugar-free chewing gum 5 piece,Pim Pom 0.5 Ta Ta 30g 2.5,Sugus one bottle 550g 45,Skittles one bag 45g,4,Channels,The arrow sign chewing gums main sale on commission channel is through the dealer to its in the service place retail merchant supply arrow sign product,The arrow sign chewing gum in the supermarket,convenience store,candy store and so on size retail outlets even widely has through the vending machine sells.Perhaps in the supply convenience and the universality aspect,do not have any other one product to be able with the chewing gum setoff,Has fulfilled the arrow sign companys prospect slogan really:“The arrow sign integrates lives each day.”the chewing gum price suits the popular consumption,moreover the chewing gum can take to the joyfulness which the people chew,as well as fresh aspect and so on tone,prevention dental caries and affable pressure profits.,Marketing,Initiative reduced pressureExperiential Marketing,“Affinity”marketingPulls closer each others distance,Green packaging“Public welfare”of the Marketing Innovation,Initiative reduced pressure Experiential Marketing,The chewing gum this kind of special rubber base candy,except can the fresh tone,the healthy tooth protect the tooth,but can also play the relaxation tense mood,the adjustment to be agitated the mood role.Therefore,the initiative reduced pressure this fills the humanities concern the demand spot,has become each big chewing gum brand summer the marketing breach.,The arrow sign company and Zhongshan University psychology department founded together has nipped in the bud chews pressure 1+X the reduced pressure pattern,and toured the activity through the national university to carry on the promotion to intend to the expansion university market share.,“Affinity”marketing Pulls closer each others distance,In July,“was intimate with ambassador”Zhou Xun“you to be good”with one pulls open“the green arrow”large-scale“to be intimate with the activity”,in the green arrow nationwide scale the emotion marketing started in Beijing.Starts from Beijing,in after that 4 months,this activity will proliferate the Chinese more than 100 cities.“the green arrow”initiates this all the people to be intimate with the activity,is the union“the green arrow”the chewing gum“the fresh tone”the function,carries on the nationwide scale propaganda activity,is for the purpose of the consumer market which and the demand aims at the Shanghai World Expo,Guangzhou Asian Games and so on a series of international grand occasions to bring.The new round marketing offensive let the green arrow obtain the good oral traditions,the sales volume also along with it when production costs rise,prices rise too.,Green packaging “Public welfare”of the Marketing Innovation,Abandons the chewing gum product creates the destruction easily to the environment,Therefore,the environmental protection chewing gum product receives the consumer to favor.Environmental protection chewing gum packing in enterprise,not can only acquire the good community responsibility consciousness for it,but may also increase the brand the fine reputation and the attention,thus pulls closer with consumers between distance.,Benefits of Chewing,More than two deca