外贸英语函电1

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,外贸英语函电,International Trade Correspondence,Course Introduction,I,nternational trade correspondence is a course to help you get familiar with,The layout,Special terms and expressions,Certain writing techniques,used in different steps of international trade,S,teps of International Trade,The steps of international trade include,Establish business relations,Making enquires,Making quotations,Terms of payment,Packing,insurance,shipment,etc,And we are going to discuss these issues,one by one.,C,ontents to cover,1.Essentials of business letter-writing,英文商务信函写作要点,2.Proper layout of business letters,英文商务信函写作格式,3.Envelope addressing,英文信件的信封,4.The tendency of business letter-writing,英文商务信函写作趋势,5.The way to master letter-writing skills,掌握英文商务信函写作方法,1.E,ssentials of business letter-writing,T,hree Cs principle:,U,se simple,plain language,avoid wordy expressions which are likely to create misunderstanding,C,learness,C,onciseness,Write short sentences and make sure one paragraph for each point,C,ourtesy,Reply ASAP and“your attitude”,2.Proper layout,of business letters,Seven principal parts of a business letter:,The letter head,信头,The date,日期,Inside name and address,信内名字地址,The salutation,称呼,The message,内容,The complimentary close,结尾客套,The signature,签名,Other matters,其他相关事宜,Part I T,he letter head,Cathay,Business Machine Import&Export Corp.,Central Street,Pudong,Shanghai,201206,China,Tel:(021)59000000 Fax:(021)59000001,C,ontact details,Part I T,he letter head,THE NILE TRADING CO.LTD.,161 Pyramid Street,Alexandria,Egypt,TEL:(20-3)4900000,FAX:(20-3)4900001,Our ref:GBD/ACM,Your ref:,Company logo,R,eference No.,Part I T,he letter head,The letter head is the name and address of the,firm that writes the letter.It usually expresses a,companys personality.It may contain the,following parts:,The full name of the company,Address,Contact details,Company logo(optional),Icon of products(optional),Reference(optional),Part II T,he date,T,he date line is generally typed two lines below the,letter head,started from the left margin,or on the,right hand side.,Dont type the date in figures,as it may cause confusion,e.,g,12/10/06,confusing,I,n Britain this date would mean:“,12 October 2006,”,But in US and some other countries it would mean:,“,10 December 2006,”,Part II T,he date,Its better to type the date in full,F,ormat,Day+Month+Year,e.,g,12th October 2006(ordinal number,序数词,),12 October 2006(cardinal number,基数词,),Or,Month+Day+Year,e.,g,March 1st,2005,September 2,2005,Part III Inside name and address,Format,Usually at the head of the letter,sometimes(in official correspondence)placed at the foot,in the bottom left-hand corner.,It should be in line with the left-hand margin,blocked form is always preferred.,Usually two lines below the date.,Part III Inside name and address,Cathay,Business Machine Import&Export Corp.,Central Street,Pudong,Shanghai,201206,China,Tel:(021)59000000 Fax:(021)59000001,October 15,2005,Mr.Smith,T,he Sales Manager,Universal Software,Inc.,2468 Oak Street,San Francisco CA94105,U.S.A,I,nside name and address,Part III Inside name and address,Information included,full name of the recipient(if it is known and use the courtesy title such as:Mr.Miss.Ms.Mrs.),business title of the recipient(if it is known),name of the company,name and number of building,street name,name of town or city or postal code,name of country,Part IV T,he salutation,The salutation is the greeting which with every letter,begins.We can use:,Dear Sir,Dear Sir or Madam,(avoid sexual discrimination),Dear Gentlemen,Dear Ladies and Gentlemen,recent tendency:no punctuation marks,Part V The message,Write simply,clearly,courteously and grammatically,To the point,Paragraph correctly,confining each paragraph to one topic,Avoid stereotyped phrases(,套话,)and commercial jargon,(,商业术语,),Part VI The complimentary close,Like the salutation,it is purely a matter of custom and a polite way of bringing a letter to a close.,It is placed two lines at the final line of the body of the letter,against the left hand margin or on the center or to the right of the page.,Part VI The complimentary close,Yours faithfully,or Faithfully yours,(formal,standard practice in Britain,but old fashioned in U.S.),Yours sincerely,or Sincerely yours,(informal,usually between people who know each other,commonly used in U.S.),Yours truly,or Truly yours,Best regards,or Best wishes,(informal),Part VII Signature,Every business letter should be signed in ink,A typed signature alone is not a good form.,Format:,Generally two lines below the complimentary close.,Placed either against the left-hand side margin,in the center or on the right,depending on where the close is placed.,P,art VIII Other matters,R,eference number,Or the reference may be typed as a heading.I,t helps the,readers to quickly connect the letter to a particular issue,or order.,S,ometimes letter head provide spaces for reference,Or it may form part of the first paragraph,Dear Sir,Thank you for your let