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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 1 Project,Developing an Ad Campaign,Teaching aims,In this lesson,you will learn,:,Some basic information about an ad campaign from the,first Passage,How to apply what you have learnt to develop your own,ad campaign,Lead in,Review:,Quiz,An advertisement uses words and pictures to _(劝说)people to buy a,product or service,or to _(相信)an idea.There are two main types,of advertisements-_and _.The former,are usually _(付费)and always（欺骗，捉弄）customers.,While the latter are often run _(免费的).They tend to _(关于),widespread social concerns,and are _(旨在)educate people about,health,safety,or any other problem that affects public welfare.,persuade,believe in,commercial ads,public service ads,paid for,play tricks on,for free,deal with,meant to,Anti-smoking ad campaign,Appreciate a video clip,and think,about what impresses you most in this video.,Read the article on page 18.Try to tell us the main idea of each paragraph.,Para 1,Para 2,the definition of an ad campaign,the target audience and how to determine the target audience,Fast reading,Para 3,Para 4,what the ad campaign says,how to reach the target audience,1.What do you know about an ad campaign?,An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience.,2.What must you keep in mind when you start a successful ad campaign?,A clear aim and target audience.,Listen to the record part by part,and then,try to answer the following questions.,3.Why do you need to research your audience?,Because the right message needs to be,created for the right people.,4.What should your advertising campaign depend on?,Mainly depend on the target audience and,which kinds of ads reach that group best.,Title,How do you build an ad campaign,starting,Have a clear_1_ and an audience in mind;figure out exactly what you want to tell them and what youre trying to _2_them do.,Who,Determine your _3,_,audience by researching and analyzing in advance.,What,Decide what you want the audience to know or think about,How,Decide your approach to _4_Your message across.,aim,make,target,getting,Task-based reading:Table 1,Read the second article on page 19 and answer the following questions:,1.What is the subject of this ad campaign?,Anti-smoking.,2.Why do they build this ad campaign?,Because the problem costs countries a lot of money and causes great damage to the welfare of the people.,3.Who is the target audience for this ad,campaign?,High-school teenagers.,4.What does the ad campaign aim to do?,To discourage young people from smoking.,5.What is the slogan for this campaign?,Smoking kills!,Anti-smoking ad campaign,To _5_young people from smoking,we will start an anti-smoking ad campaign.,High-school teenagers,Educate t,hem about the bad_,6_,_ effects of smoking and how the smoking affects those around them,Explain,all the_7_of not smoking,Show,how smoking is not cool or attractive.,Put,large posters around the school with our logo and _,8_,-smoking kills.,Provide,students with more information about smoking on our website.,Publish an article in the school magazine which _,_9_st,udents about the dangers of smoking.,_10_an essay competition.,Task-based reading:Table 2,discourage,physical,advantages,slogan,informs,organize,Build your own ad campaign,Three topics available,Stop eating,unhealthy,food,Are you,a,gameboy,Project hope,Unhealthy food,Gameboy?Get addicted to online games,Project hope,Tips for your own ad campaign:,Whats,the title of your ad campaign?,2.,Who,is the target audience for your ad campaign and whats your goal?,3.,What,do you want,to,say in your ad campaign?,Whats your,logo,and,slogan,?,4.,How,do you reach your audience?,presentation&performance,Fill in the blanks with proper words according to the initials or Chinese.,1.The organizations t_ was to double its membership.,2.When c_,the museum will be open to the public.,3.The singers voice a_ to many fans.,arget,ompleted,ppeals,4.The members didnt attend the meeting for v_ reasons.,5.Teachers should develop new a_ to teaching.,6.My mother r_ angrily to the lies that I told her.,pproaches,eacted,arious,7.It is _(非常地)important for us to grasp a foreign language.,8.The purpose of the film is only to satisfy its _(观众).,9.Many politicians are _(关心),with the good of the people.,extremely,audience,concerned,Translate the following sentences into English.,1.我不知道怎样传达你的信息。(get.across),I dont know how to get your message across.,2.该是你们去上学的时间了。(Its time),Its time for you to go to school./,Its(high)time(that)you went to school.,3.这座房子正是我们心中想着的。(have.in mind),This house is exactly what we have in mind.,4.我不喜欢你对待你母亲的方式。(the way),I dont like the way(that/in which)you treat your mother.,5.工人们正在组装一架模型飞机。(put together),The workers are putting together a model plane.,6.那个贪婪的人好像只在乎钱。(care about),The only thing the greedy man seems to care about is money.,7.我们参与完成了这项任务。(be concerned with),We are concerned with completing this task.,8.我相信你能在下星期一之前交回你的作文。(depend on),
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