4S店巡展活动方案

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,*,*,*,*,*,*,*,*,*,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,4S,店巡展活动方案,填写日期：,方案中心思想,每次活动前我们都会给保有、意向客户进行短信、电话通知，可为什么每次人气并不是很旺。我们换位思考，从客户角度上来说：,1、我为什么要去？,2、去了有什么好处？,3、车展团队业务熟练还是生疏？,4、我中意的的不是斯柯达该怎么办？,5、优惠政策具体如何，是否清晰？,这些问题都需要我们进行思考并找到合适的方式解决！,3,3,活动背景与目的,活动概述,活动流程设计,活动物料设计,活动宣传计划,活动预算,集客计划,4,活动背景分析,1,、当今社会，汽车对人们来说不仅仅是一种代步的工具，而是一个时尚的象征，文化的载体。,2,、集人气，是实现销售的基础，从聚集的人群中准确地搜寻到目标客户，然后进行一对一的服务才是实现销售的根本。,3,、购买者对于求购的物品需要引起其购买意识和动机，通过小区车展及销售人员与潜在购买客户直接接触，主动的激发其购买意识和动机。,活动目的,1,、与小区业主的直接接触；,2,、受车展影响，直接、间接的提高知名度；,3,、通过车展前分析和活动后总结，使我们更好地了解各小区消费人群，利于今后市场推广的准确度；,4,、提高进店量，最终达到提高销量的目的；（每次活动后，能增加来店批次,34,批，订单完成一批）,6,6,活动背景与目的,活动概述,活动流程设计,活动物料设计,活动宣传计划,活动预算,集客计划,7,活动概述,活动主题,/,名称：我们楼下的车展,斯柯达伴您清凉一夏！,活动时间：七月,活动地点：各小区、厂矿,活动内容,/,形式：静态展示、派发单张、邀请试驾、赠送礼品；,车型：昊锐、明锐、晶锐,活动亮点：“互动性、亲情化、精准性”,8,8,活动背景与目的,活动概述,活动流程设计,活动物料设计,活动宣传计划,活动预算,集客计划,活动流程,场地确认,展位预定,物料准备,展位确