商务英语写作第二章

,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,Chapter 2,Structure and Styles of Business Letters,Structure of Business Letters,Styles of Business Letters,Envelope Addressing,Exercises,Part One,Part Two,Part Three,Part Four,Contents,Structure,1.letterhead,信头,2.date line,日期,3.inside name and address,封内名称和地址,4.salutation,称呼,5.body of the letter,信文,plimentary close,结尾敬语,7.signature,签名,A business letter usually includes 14 parts:,Essential Parts,Structure,8.attention line,具体,(,指明,),收信人,9.subject line,事由,/,主题行,10.reference notation/number,案号,11.Reference initials,打字员姓名缩写,12.enclosure/attachment,附件,13.carbon copy notation,抄送,14.postscript,附言,A business letter usually includes 14 parts:,Optional Parts,IEC,letterhead,date,Reference number,Inside address,attention,salutation,Subject line,Body,Complimentary close,signature,enclosure,Copy notation,postscript,Structure,Heading,refers to the name and address of the sender.,Contents,:Generally,a letterhead will include the company logo or trademark,companys name,address,postal code,telephone number,fax number and email address,and the web address if available.,Location,:top,Address order,:small to larger one,Letterhead,Structure,Letterhead-,A UK address:,Air Environmental Mechanical,Equipment Limited,2076 West Main Street,Devon,EX14 0RA,U.K.,Company name,Number,street,city,Postal code,country,Structure,英文地址的书写应遵循从小到大的原则。,楼,Fl.4/,号码,No.5/,弄,Alley 15,或巷,Lane 10,或段,Section 4,或街,xxx Street,或,xxx Road,City/Province/Country,Letterhead,地址中的,标点符号,需正确使用。当前的习惯做法是，行末一般不加标点符号，但行中间该加标点的地方，还是不应省略。门牌号码与街道名称之间不加标点，但是在城市与国家名称之间必须用逗号分开,。,Page23,Structure,Letterhead,宁波市慈溪进出口股份有限公司地址：慈溪市寺山路,269,号 邮编：,315300,电话：,+86-574-63891000,传真：,+86-574-63813763,E-mail:,Website:,http:/,China Ningbo Cixi Import and Export Corporation,Add,:269 Sishan Road,Cixi,Ningbo,Zhejiang,China,P.C.:,315300,Tel,:+86-574-63891000 Fax:+86-574-63813763E-mail:,Website:,http:/,Structure,Purpose,:to facilitate filing of the letter and link it with previous correspondence,Location,:below the last line of the letterhead,Form:,in short form as“,Our ref.,:”for the senders reference;,“,Your ref.,:”for the recipients,Reference notation/number,Structure,Location,:below the last line of the letterhead,“In business letters,the date line is very important.You can decide from the date line whether an order is fulfilled,a contract or an agreement is in effect,or a bill is paid.”,Date,Structure,2 ways in writing the date:,British (Day/Month/Year).,American(Month/Day/Year),For example,:,17(th)March,2016 (English way),March 17(th),2016 (American way),Date,02/01/03,Structure,写日期时务必注意以下各点：,年份必须用阿拉伯数字写全，不能用,02,代替,2002,。,月份要用英文拼写，可全拼也可采用标准的简写。,May,June,July,不能简写。,日期可用基数词,(cardinal numbers),也可用序数词,(ordinal numbers),在年份前面必须用逗号隔开，但在月份和日期之间不能用逗号隔开。,May 20,2003,写信日期（,Date,）不能全部用数字表示，如,5/4/2003,，这样写容易引起误解,Date,Structure,Contents:,Receiver,s name or his/her official title;,Companys name;,Number of the house and name of the street;,District,name of the town or city;,State or province,ZIP code;,Name of country.,Location,:,at the left margin,Inside name and address,Structure,致某公司,：,Messrs,.Lake Kane,Co.,，,Ltd.,66 Martins Lane,London EC3V 7BH,Inside name and address,致公司中某职位：,The Manager,Eagle Press Inc.,66 Martins Lane,London EC3V 7BH,致公司某人：,Mrs.Jutta Brown,Eagle Press Inc.,66 Martins Lane,London EC3V 7BH,mesz,(used as the plural of Mr before a list of names and before names of business companies),Structure,NOTE:,由于不同国家书写地址的习惯不同，收件人地址应按照对方公司信纸中的信头书写，切勿擅自更改。写国际地址时，不要忘记在最后一行写上国家名,.,Inside name and address,Structure,If the letter is urgent,and the writer wishes an organization to direct it to a particular member,the attention line is used.,However,if you know an individuals complete name,it is always,better to use it as the first line of the inside address and avoid an attention line.,Position:,between the inside address and salutation,Attention line,Structure,Use normal,caps or underline,A colon or dash may or may not follow the word“attention”.,e.g.ATTENTION:SALES MANAGER,AttentionMarketing Director,Attention of Advertising Manager,For the attention of Marketing Manager,Attention Mr.Lawrence Wagner,Attention line,Structure,Location,:,two lines below,the last line of the inside address or the attention line(if used);,It is typed flush,with left margin,(blocked and modified block),Punctuation,:,It is followed by a,comma,or a,colon,It can omit any punctuation,if so the complimentary needs none,Salutation,e.g.,Dear Andy,Dear Mrs.Breedlove,Ladies and Gentlemen:,Structure,Salutation,First name,Given name,Middle name,family name,surname,last name,English name,Structure,Its form depends upon the writers relationship with the receiver.,Dear Sir/Dear Sirs/Gentlemen/Ladies:(to the unknown and very formal),Dear Mr./Mrs/Miss/Ms Johnson:(only surname,semi formal),Dear Messrs/Mmes.Johnson:(2 or more,Men/women with the same surname.),Salutation,Structure,Its form depends upon the writers relationship with the receiver.,Dear Dr.Woods:(professional title used),Dear Custome