促销企划的营销手段ppt课件

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Page,*,Target Segmentation,Activation Plan,1,2,3,4,5,(),(/),(,),(,/,),DB Idea,Pre-Launching,Launching,Opening,Brand Royalty,Site ,Activation,Site Develop/DB ,1-,2-,3-,-,(810 ),-,-,-1 ,.,/,-/,-,-e-CRM,Loyalty,-,-,Benefit,-,E-mail/SMS,BROAD REACH,1.,20 30,20 ,Main Target,20,SubTarget,1,2.Target Segmentation,30 ,SubTarget,2,MGM,(Member get Member),/Relationship,(Request/Buying Key),DB Target,Web Site ,/,Target Offer ,Target ,1,2,Demographic,(Trial),(Repetition)e,(Relationship),3.,1.,Interactive,Real Time,Direct,2.,3.,visual,4,1,.,*,:,*,Community,:,2,Reward Program,.,:,Reward Program,3,Marketing,Reward Program,+,+,AD,4.ON-LINE ,1,/,-(,),-(,),eQueens,.,(target marketing),.,-(,)SKT UTO,UTO,4.ON-LINE ,2,Reward Program,.,Reward Program,.,Reward Program,.,-(,)OK,Cashback,-(),4.ON-LINE ,3,/.,.,.Win-Win .,-(,),/,-(,)KTF,Na,/,4.ON-LINE ,Off-Line,On-Line,Mobile,Portal,Community,URL,Entertainment,1.,!,2.,!,3.,!,*,*,*,Network,DB,4,4.ON-LINE ,Big Banner/rich media Banner/,or,(Interstitial)/,A,dvertorial-,/Pop-up/Pop-under/,Media DB Targeting(,/,/,needs,/,/,/,/,/,/,/,),/,000,?,1.,2.,4,4.ON-LINE ,5.ON-LINE Activation Plan,On-Line Bar,?,+,“,Bar,”,.,On-line,Bar,.,On-line Bar,?,Reward,Seasonal Issue,On-line Bar,Site,&,Identity,5.ON-LINE Activation Plan,Event,Event,-,Cyber Poll,1.,?,?,2.Cyber Poll,CF,?,?,“,!,”,5.ON-LINE Activation Plan,Event,Theme Event,“,”,-,1.,/,/,/,Theme Event,(,/,/,)/,(,/,/,),(Bar),(,/,/,(,/,/,),Process,2 ,Theme,5.ON-LINE Activation Plan,Event,-,push,“in ”,Process,5.ON-LINE Activation Plan,Event 20,“,Dance Festival,”,Process,-,Club ,Club day:,Club Day,.,.,Club,5.ON-LINE Activation Plan,Event 20 30,“Whisky&Bar festival”,-20,Bar,Process,5.ON-LINE Activation Plan,Event ,“Lets Go with Whisky”,-,Process,5.ON-LINE Activation Plan,Event Entertain Event,-,/,/,PPL,Win-Win,“&”,5.ON-LINE Activation Plan,1,-:Rich media ,-:,2,(,Search Engine Optimization),-,Ex),:,/,/Bar/,/,/,3,-,Ex),:,011,3,E-Mail,+,(,DB,),-,flexible targeting,:,/,needs,/,/,/,/,/,/,/,powerful tracking,:,click-through,banner-click,Bounce Rate,Unsubscribe Rate,efficient feedback,:,contents,
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