《生活速递》2007年刊例

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,2007,Media Kit,广告刊例,杂志背景,Magazine Background,生活速递创刊于1998年，是中国第一本也是目前最为著名的广告直投杂志，他不仅拥有最成熟、最具消费力及最具生活品味的庞大读者群，同时还拥有广泛的发行渠道。2005年联想投资的注入，为加速打造中国,DM,媒体集团提供了保证。,生活速递,时尚生活消费的领导者,Started in 1998,Life Express is not only the first but also the most well-known DM media in China.It not only has maturely,most has the,consumver,buying power and most has the life personal status the huge reader group,meanwhile has the widespread release channel.In 2005 associates the investment pouring into,made the Chinese DM media group for the acceleration to provide the guarantee.,Life Express,The Fashion Life Expends Leader,栏目结构,Column Structure,时尚&趋势,以国际一线品牌最新、最流行的时尚信息为主线，深层挖掘时尚的文化底蕴，指引潮流，引导消费。,Fashion&Tendency,Most is new take the international brand,the most popular fashion information as the master line,the in-depth excavation fashion cultural inside story,the direction tidal current,the guidance expense.,时尚必备,汇聚时尚人最喜欢的时尚品牌：时装、名表、珠宝、化妆品，是品味、是选择、是必须，选择你的最爱还是要看时尚必备。,Fashion Necessary,The gathering fashion person most likes the fashionable clothing,the famous table,the jewelry,the cosmetics and so on the fashion brand,is savors,is the choice,is must,chooses you most to like or having to look at the fashion necessarily.,品牌故事,品牌溯源，通过回顾经典品牌的历史，创始人的传奇人生经历等，感性的拉近读者与品牌的距离，了解品牌的内涵与文化,。,Brand Story,The brand traces to the source,through the review classical brand history,founders legendary life experience and so on,perceptual pulls closer the reader and the brand distance,the understanding brand connotation and the culture.,数码,推荐最新数码产品，,倡导高端科技生活。,IT,The recommendation newest numerical code product,initiates the high end science and technology life.,汽车,关注汽车和有车一族，通过时尚生活与汽车生活的结合，使读者对车有一个新的理解。,Automobile,Pays attention to the automobile and has a vehicle race,through the fashion life and the automobile life union,enable the reader to have a new understanding to the vehicle.,时尚大片,原创大片时尚聚焦，写意经典品牌气质。以唯美、强烈的视觉冲击力，震撼读者的第一感官。,The Fashion,The fashion focusing,enjoyable classical brand makings.By only beautiful,intense visual impulse,shocks readers first sense organ.,地产,&,家居,捕捉流行家居、新兴地产的生活方式、空间设计及品牌风格，突出“生活需要设计”的理念，以个性化语言向读者传递时尚舒适的生活态度。,The Real Estate&Furniture,Catches popularly lives at home,the emerging real estate life style,the spatial design and the brand style,prominent the life needs to design the idea,transmits the fashion comfortable life manner by the individuality language to the reader.,读者分析,Readers Profile,性别,Sex,男 55%,女 45%,Male,Female,年龄,Age,24岁以下 6,%,25-30岁 19,%,31-35岁 33,%,36-40岁 27,%,41岁以上 15,%,Below24,Between 36-40,Above41,Between 31-35,Between 25-30,家庭年收入,Family Yearly Income(RMB),30万以下,10%,31-50万,21%,51-100万,38%,100万以上,31%,Below300,000RMB,Between310,000-500,000RMB,Between510,000-1,000,000RMB,Above1,000,000RMB,教育程度,Education,大专以下 10%,Below technical college,technical college,Undergraduate course,大专 24%,本科 48%,本科以上 18%,Above Undergraduate course,发行,Release,总发行量：,270,000,份,/,期,Release Total:270,000 volume/issue,发行渠道,Distributes the Channel,高档住宅,46%,高档别墅 30,%,会员邮寄,8%,写字楼,6%,高档俱乐部&会所 5,%,市场推广 2,%,其他 3,%,Upscale housing,Upscale villa,The member mails,Office,Upscale club&office,Market introduction,Others,北京,100,000,份,/,期,上海,100,000,份,/,期,广州7,0,000,份,/,期,Beijing:100,000 volume/issue,Shanghai:100,000 volume/issue,Guangzhou:70,000 volume/issue,渠道描述,Channel Description,以纯私人居住为主的高档社区,拥有,房产价值在,200,万人民币以上的有消费力的读者群,以地标性、代表性区域为主要投放区,Top-grade communities for private use,Real estate property value above 2,000,000 RMB,Take terrestrial reference,representative region as main delivery area,版面位置,Place,北京版,上海版,广州版,封面,Front,cover,240000,210000,150000,封面内拉页,Folder gate inside,200000,180000,140000,封面外拉页,Folder gate outside,180000,160000,140000,第一跨页,1,st,spread page,160000,160000,110000,目录前跨页,Spread page before content,130000,110000,80000,第一目录对页1,st,facing page beside content page,72000,70000,70000,目录对页,Facing page beside content page,65000,65000,60000,版权&目录侧条（1/2版）1/2,Page of the Copyright/Content page,42000,30000,内页整版,Full inside page,55000,55000,40000,内页跨页,Spread page inside,95000,95000,70000,广告价格,Advertising Rates,广告价格,Advertising Rates,指定版位额外加收30%;特殊版位价格另议;随刊夹送:2元/份(1万份起);,Assigns and other special version position volumes,sur,-receives the initial cost 30%;Clamps along with the publication delivers:2 Yuan/each(at least1,0000),内页硬插拉页,2,P Hard insert(2P),130000,130000,90000,内页硬插拉页,3,P Hard insert(3P),190000,180000,120000,内页硬插拉页,4,P Hard insert(4P),220000,210000,150000,内页拉页3,P,3-page Inner Fold,130000,130000,90000,内页拉页4,P,4-page Inner Fold,160000,160000,120000,封三,Inside back cover,60000,60000,60000,封三跨页,Double spread pages of Inside back cover,98000,98000,80000,1/2版 1/2,Page,30000,30000,20000,1/3版 1/3,Page,20000,20000,15000,封底,Back cover,130000,130000,100000,封底拉页,Back cover folder,180000,150000,130000,封二,Second cover,70000,扉页,Facing page of second cover,60000,Advertising Size,广告尺寸,（需按出血尺寸制作菲林）,(W)215mm,(H)mm,202,(W)215mm,(H)mm,275,封面尺寸215*202,封面出血尺寸221*208,封面尺寸215*275,封面出血尺寸221*281,(W)430mm,(H)mm,275,封面尺