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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 23,Marketing Promotion,Lets think,Listening,Speaking,Business Reading,Grammar,Practice Exercises,Unit 23 Marketing Promotion,Listening,1. I was wondering if we could discuss your Christmas food needs,2. Weve just published our new catalogue for Winter 2021.,3. How will you be spending the holidays this year,4. Perhaps youd be interested in one of our Family Festivities hampers .,5. For only 69.99 you get a selection of our finest luxury foods.,Task One:,Listen to the dialogue first and repeat the following sentences.,Mrs. Pearce: Hello,Salesman: Good afternoon, my name is Steven and Im calling _ Smythe & Morrison Fine Foods. I was wondering if we could discuss your Christmas food needs,Mrs. Pearce: Oh, if it wont take too long all right then.,Salesman: Well, are you _with our seasonal ranges Weve just published our new catalogue for Winter 2021.I can add you to our mailing list to receive the catalogue_ if youd like.,Mrs. Pearce: Oh, no thank you Im _ under with catalogues at this time of year!,Salesman: OK, no problem. If you want to find out more you can always take a look at our _ at smythemorrisonfinefoods .,Mrs. Pearce: Oh, thanks. I might just do that!,Salesman:So how will you be spending the holidays this year,Mr. Pearce: Well, my daughters _ her children, and my son and his partner will be staying too.,Listening,Task Two:,Listen to the dialogue again and fill in the missing words. (),on behalf of,familiar,free of charge,snowed,website,bringing,Salesman: Ah, family! Well, I expect youll be _ to stock up on treats to keep everybody happy. Perhaps youd be interested in one of our Family Festivities hampers. For only 69.99 you get a selection of our finest luxury foods.,Mrs. Pearce: Oh, well that sounds a bit expensive,Salesman: Oh, but for what you get its an absolute_ ! Five types of cheeses, jams, dried fruit, our best Belgian chocolates itd be sure to last you ages. Plenty for everyone! Why not treat them,Mrs. Pearce: Hmmm it does sound nice,Salesman: And theres free delivery! Plus well give you an _ 10% off your next order.,Mrs. Pearce: Well, OK then. Ill have the family one.,Salesman: Thanks very much for_ with Smythe and Morrison, and I hope you have a wonderful Christmas!,Mrs. Pearce: Okay, thanks, bye!,Salesman: Bye now.,Listening,Task Two:,Listen to the dialogue again and fill in the missing words. (),needing,bargain,extra,shopping,Listening,Task Three:,Listen to the dialogue the last time and answer the following questions., What company does Mr.Steven work in, Does Mrs. Pearce want to get the new catalogue for Winter 2021, What does Mrs. Pearce decide to buy finally, Is the delivery free of charge, Does Mrs. Pearce get an extra 10% off at this time,Speaking,Task Four:,Pairwork.,Situation :,You work for,The Pioneer, a business magazine. Please call Mr. David Smith, Marketing Manager of IMO Company to see if he is interested in advertising for the next issue,The following may be useful:,Can I speak to , please,Im calling to ask you.,Are you interested in advertising,Could you give me a special rate,Business Reading,1. Have you sold anything in your spare time,2. Do you know how to draw the customers attention,Questions:,Business Reading,orient,Guessing Game,coupon,lure,personal selling,audience,saturate,rint v.,调整，使适应,(,或熟悉,),:dins n.,听众，观众,lu v.,引诱,人员销售,stureit v.,使饱和，使充满,ku:pn n.,优惠券,mass audience,群众,F,T,Business Reading,Choosing Game,( ) 1. Sales promotion is the aspect of marketing concerned with decreasing sales.,( ) 2. Sales promotion is oriented toward producing a customer for the product.,( ) 3. Advertising, personal selling, and sales promotion are three main promotional activities.,( ) 4. Advertising is a personal presentation of goods, services, or ideas aimed at mass audience.,( ) 5. To increase market share, the marketing department of a company must design a total program of promotion for a particular product.,T,T,F,F,OR,T,Business Reading,Filling Game,saturated mass audience be best suited for market share,attempt to be oriented toward sales promotion coupon,1. Advertising is one of _ methods.,2. Dont _ do something you have no idea.,3. The signing of this contract must _ the profit of the buyers and sellers.,4. To satisfy the _ we must first know their need and determine our publicity(宣传)purpose accordingly.,5. I want to know which type of books would _the boys of 6 to 10 years old.,6. He says its hard to sell a house now because the house market is_.,7. We tried hard to avoid losing our _.,8. _is valid until 31st October 2021.,sales promotion,attempt to,be oriented toward,mass audience,be best suited for,saturated,market share,Coupon,GUESS,GAME,Grammar,1,2,3,4,5,This is an animal that lives in the sea.,This is an animal that you can find in the GreatBarrier Reef.,This is an animal that many people are afraid of.,This is an animal that is often grey.,This is an animal that has big teeth.,Its a very big fish. What animal is it,LETS GUESS,This is an animal that lives in the sea.,This is an animal that you can find in the Great Barrier Reef.,This is an animal that many people are afraid of. This is an animal that is often grey.,This is an animal that has big teeth.,Its a very big fish. What animal is it,LETS GUESS,shark,This is an animal that lives in the desert.,This is an animal that can drink little water for a long time.,This is an animal that is brown.,What animal is it,LETS GUESS,LETS GUESS,This is an animal that lives in the desert.,This is an animal that can drink little water for a long time.,This is an animal that is brown.,What animal is it,camel,This is a country that is in Europe.,This is a country that is near France.,This is a country that has a very big clock called Big Ben.,Which country is it,LETS GUESS,LETS GUESS,This is a country that is in Europe.,This is a country that is near France.,This is a country that has a very big clock called Big Ben.,Which country is it,England,LETS GUESS,This is a great man that came from England.,This is a great man that wrote plays and poems.,This is a great man that wrote Romeo and Juliet.,Who is it,LETS GUESS,This is a great man that came from England.,This is a great man that wrote plays and poems.,This is a great man that wrote Romeo and Juliet.,Who is it,Sharchspeare,LETS GUESS,This is a fruit that grows in the south of China.,This is a fruit that is yellow.,This is a fruit that monkeys like.,What fruit is it,LETS GUESS,This is a fruit that grows in the south of China.,This is a fruit that is yellow.,This is a fruit that monkeys like.,What fruit is it,banana,1. The reason_I cant come is that I have to prepare for a product promotion.,A. forB. as C. becauseD. why,2. The person_you were talking to was the Marketing Manager in this company.,A. whoB. whomC. whichD. as,3. Next mouth, _ youll be in your hometown, is coming.,A. whichB. whenC. whatD. that,4. My sister, _works in Shanghai, sends me an email almost every day.,A. who B. which C. that D. as,5. A higher crime rate exists in cities_havea large percentage of unemployment.,A. whereB. that C. when D. that,Grammar,Choosing Game,D,B,B,A,B,6. We agree to give you a 5% discount, _ is the best we can offer.,A. that B. which C. who D. where,7. We are arranging for an inspection tour of the place_ the material was processed.,A. there B. where C. when D. which,8. It was found upon examination that nearly 15% of the packages had been broken, _ was obviously attributed to improper packing.,A. that B. which C. who D. where,9. Can you tell us the time _ you will get a new supply,A. whichB. that C. what D. when,10. We are thinking of appointing a sole agent _ shall adequately advertise throughout the agreed territory.,A. who B. where C. what D. when,Grammar,Choosing Game,B,B,B,D,A,Practice Exercises,Task One,for Word Study,1. maximum a. similar,2. total b. disappearance,3. presentation c. convenience,4. saturate d. partial,5. non-personal e. unsaturated,6. inconvenience f. minimum,7. different g. bit,8. mass h. personal,它必须经常从产品、价格、渠道和促销方面同竞争对手进展比较。,1. Personal selling is a personal presentation for the purpose of making sales and building relationship.,2. Advertising is used to reach large number of consumers who are geographically dispersed.,3. The marketing mix consists four groups of variable known as the “four Ps：product, price, place, and promotion.,4. To plan effective competitive marketing strategies, the company needs to find out all it can about its competitors.,5. It must constantly compare its products, price, channels, and promotion with those of close competitors.name.,Practice Exercises,Task Two,for Translating,人员推销是以完成销售和建立关系为目的的个人的介绍和展示。,广告用来向居住非常分散的、数量众多的消费者进展传播。,营销组合包括被称为“4P的四组变量：产品、价格、地点、和促销。,为了设计有效的营销竞争战略，企业需要尽可能多地了解竞争对手的情况。,Direct mail is a marketing technique in _ the seller sends marketing message directly to the buyer. Unlike other forms of marketing communications, such as TV advertising or placing articles_ newspapers through media relations, _ direct mail you dont have _ medium carrying your message for you. With direct mail, you have total control over the presentation of your message.,Direct mail is a unique blend of advertising and sales. While good advertising should certainly lead _sales, direct mail allows you to present the product or service, make an_and try to close the sale all at once.,1. A. whichB. that C. when D. where,2. A. in B. on C. at D. by,3. A. withB. of C. by D. use,4. A. otherB. others C. another D. the other,5. A. withB. from C. into D. to,6. A. enquiry B. offer C. price D. bid,Practice Exercises,Task Three,for Clozing,A,A,A,C,D,B,Practice Exercises,Task Four,for Writing,Scene：假设你在一家家用电器公司市场部工作， 请根据以下图片和资料设计一份产品销售中英文小册子。,Hints:,EB-3190EG,1. 10 microwave power levels,2. 90 minutes time setting,3. Auto menu & auto defrost function,4. Child lock,5. Quick start key,The end,
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