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单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,Philips and Neusoft Medical Systems Co,.,Ltd,. Product Management Division Leon Yang,*,Leon Yang,（,杨武全,）,Dec, 2009,RSNA Report 2009,1,Report List,Preface,General,Players,Philips,Neusoft,China local,GXR Focus,DR,RC/RF,Bucky & Mobile,Mammography,GXR Suppliers,NEO,Others,2,About RSNA,RSNA,(Radiological Society of North America),Founded in 1915,RSNA is a professional membership society committed to excellence in patient care through education and research.,More than 40,000,medical imaging professionals are members of RSNA, including radiologists, radiation oncologists, medical physicists and allied scientists,The mission of the RSNA is to promote and develop the highest standards of radiology and related sciences through education and research,http:/www.rsna.org,A- Hilton Chicago,B- McCormick Place,3,Who participant?,Lots of medical device companies display products in RSNA, which contains our associates and competitors,4,General,Chicago is a compatible city for EXPO, for the modern and advantageous transportation,RSNA2009 is more stagnant than previous, for the reason of economic crisis,4 large halls- 3 for EXPO, 1 for learning center,USA, European and Japanese companies are main players,Some China Local companies participant,Korea companies are more active,More companies enter medical information system, which are mainly base on software,Lots of Suppliers participant,Tube, HVG, Monitor, Coils,5,GXR Market Position,Bucky,RC/RF,DR,200 K,500 K,1,500 K,1,000 K,2,000 K,Competitor,PNMS (PMS/NMS),Vacancy or Potential,500/800RF,WDM,GE/Siemens,Toshiba/Shimadzu,Essenta RAD/NeuStar,500R,RF2900,Essenta RC,GE/Siemens/Shimadzu,WDM/SWM/UCMC,GE/Siemens/Shimadzu,WDM/Landwind,China Local Companies,Unit: RMB,RF3900,6,Players,Strong Players in EXPO,GE- Blue,Siemens- Green,Philips- Blue,Canon- Red,VI,7,Philips,Philips show all-sided medical device,Strong shower,CT,Pet CT,MR,1.5T,3.0T,GXR,DR,CV,Stand,Ceiling suspense,US,8,Neusoft,Neusoft show all-sided medical device,China Local Strong shower,Mini models instead of real system,Focus on CT and MR in world market,CT,NeuViz Dual,16 slices,MR,Super star 0.35T,Spark 1.5T,US,9,China Local,Some China Local companies,Strong in China,Expand to world wide market,China Local,WDM,DR,Mindray,US,Landwind,DR,XGY,MR,10,GXR-DR,Lots of DR systems in EXPO,Like mushroom after a spring rain,Good ROI in hospital finance,DR category,Economic G-arm DR,Ceiling suspense DR,11,GXR-RC/RF,RC/RF,Few RC/RF showers,RC/RF in the stage of “Decline of Production”,Hospitals to buy RC/RF for “level evaluation”,Hospitals to use in breakeven of finance,SHIMADZU is still the No.1 player,RC/RF,12,GXR-Bucky & Mobile,Bucky,Few bucky showers,Mainly from small companies,Basic bucky functions,Low price,Mobile,Some mobile showers,Mainly from small companies,Low price,Secondary position in GXR product portfolio from big companies,13,GXR-Mammography,GXR Market Segmentation,Precise Market Position,Customer driven,Mammography,A mammogram is a special type of X-ray of the breasts. Mammograms can show tumors long before they are big enough for you or your health care provider to feel. Mammograms are quick and easy,Patient stand in front of an X-ray machine. Doctor takes the X-rays places the breast between two plastic plates,14,Medical Info. Sys.,HIS,Hospital Information System,PACS,Picture Archiving and Communication System,ISS,Information Share System,Mainly from professional medical software companies,15,GXR Suppliers,Tube,DUNLEE,Varian,HVG,CPI,SEDECAL,KOREA,Flat Detector,Canon,Vatech,Others,Workstation,Monitor,Printer,16,NEO,Kids-care,Market Segmentation,Market Position,Precise Market Position,Customer driven,17,Others,Mobile medical station,Hospital infrastructure,RSNA e-learning center,18,Customer focus,Bucky,Medium-,le,vel,Performance,Reliability,Cost,Bucky,Lo,w-,le,vel,Cost,Reliability,Performance,RC/RF,Medium-,le,vel,Reliability,Performance,Cost,RC/RF,L,ow-,le,vel,Cost,Reliability,Performance,Customer,Focusin EXPO,19,Summarize,DR,Lots of DR players in the market,DR in the stage of “Growth”,Most companies in medium market level,Some in high level market level,Very beneficial to play in medium market level with the market growth,Its “must have”,RC/RF,Few RC/RF players,RC/RF in the stage of “Decline of Production”,The key point is to improve the product reliability, especially in movement and exposure,Bucky,Few Bucky players,Bucky in the stage of “Decline of Production”,DR is the substitute of Bucky in high level hospital,There is no value to keep for this market segmentation,Mammography,Mammography in the stage of “Growth”,20,Thanks for your attention,Leon Yang,（,杨武全,）,21,
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