新职业英语2Unit6

,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Unit 6,新职业英语,Contents,Listening & Speaking,4,Warming-up,1,Reading A,2,Reading B,3,Language Lab,7,Language Lab,7,Writing,5,Mini-project,6,Language Lab,7,Entertainment,8,Warm-up,Task 1,Task 2,Warm-1,Task 1 Work in pairs. Discuss with your partner and match the,quality symbols with their meanings.,( ),1. It is a compulsory conformity mark on many products,placed on the single market in the European Economic Area.,It certifies that a product has met European consumer safety,health or environmental requirements.,( ),2. It is a standard for quality management systems. It is,maintained by the International Organization for,Standardization.,( ),3. It is the abbreviation for China Compulsory Certification.,It covers 135 products divided into 20 categories, including,household appliances, motor vehicles, motorcycles, safety,glasses, medical devices, lighting apparatus, cables and,wires, etc.,B,A,C,Notes,Notes-1,ISO 9000,国际标准化组织9000。ISO9000系列是众多由,ISO国际标准化组织设立的国际标准中最,著名的标准。此标准并不是评估产品的质量。,而是评估产品在生产过程中的品质控制，是一,个组织管理的标准。,Notes-2,CE,欧洲合格认证。大局部来自欧洲经济区EEA,的产品，都需要印上欧洲合格认证CE标志，代,表产品制造商或效劳提供者已确保产品符合相,应的欧盟要求，而相应的评估程序也已完成。,相关欧盟要求包括玩具平安、机械工具等。,Notes-3,CCC,中国强制性产品认证，又名中国强制认证，简,称 CCC 或 3C。它是中华人民共和国强制规定,各类产品进出口、出厂、销售和使用必须取得,的认证，只有通过认证的产品才能被认为在安,全、电磁兼容性EMC 、环保等方面符合强,制要求。CCC 标志的图案由根本图案、认证种,类标注组成。,Warm-2,Task 2 Work in pairs. Discuss with your partner and match the,following quality symbols with their corresponding products.,A F H,B D G,C E,Notes,Notes-1,中国质量认证中心CQC,是经中央机构编制委员会批准、由国家质量监视检验检,疫总局设立、委托国家认证认可监视管理委员会管理的,国家级认证机构。该中心颁发的认证包括产品认证CC,产品认证、农食产品认证、CQC 自愿性产品认证等、,体系认证ISO9001 认证、ISO4001 认证等和国际认,证CB认证、CE认证等。,Notes-2,中国质量认证中心农食产品认证,中国质量认证中心CQC认证的一种。,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Text A-1,Product Recall,A product,recall,is,defined,as the action taken to prevent the distribution, sales and use of a product which may,pose,a safety,hazard,to consumers. Such action may be taken if there is probability that the use of the product would cause health consequences, injury or death.,Reading A,Text A-2,Recalls are,costly,to a company because they often,entail,replacing the recalled product or paying for damage caused in use. In addition, there is also indirect cost following damage to a brand name and reduced trust in the manufacturer. A good example is the recall of over 500,000 Toyota Tundra pickup trucks, which had a steering problem, forcing the manufacturer to attempt to,right,the problem.,Reading A,Text A-3,A countrys consumer protection laws usually have specific requirements,in regard to,product recalls. Such regulations may include how much of the cost the maker will have to bear, situations in which a recall is,compulsory, or,penalties,for failure to recall. A company may also,initiate,a recall voluntarily,subject to,the same regulations. Suppliers are encouraged to voluntarily recall a product as soon as a defect is found. It is,in the best interest of,the suppliers to make sure that these products are effectively removed or prevented from reaching the market place.,Reading A,Text A-4,Consumer organizations often examine products and warn the public of possible defects that,diminish,a products functional value or safety. In the meantime, individual consumers may use grass-roots,tactics,to bring public attention to corporate misconduct. They may write to newspapers and post information on product defects, threatening the makers publicity if the faults are not put right.,Reading A,Text A-5,When it becomes,apparent,that a product is likely to cause injury or health problems to a person, the supplier should take the necessary steps required to recall the product and control the risk. A product can be,recalled at three levels: wholesale, retail and individual consumer. After assessing the product distribution in market place, the supplier should determine the levels of product recalls. Determination of the level of recalls is dependent on how far the product has,penetrated,the market from the supplier. An individual consumer recall is the most serious and extensive type and involves,recovery,of the product from individual consumers.,Reading A,Text A-6,Being aware of product recalls is,important for the safety of anyone,who comes in contact with the product.,Unfortunately, recalls are not always,easy to learn about, and companies,do not always,publicize,a recall in an,effort to limit the cost of replacing,the product.,Reading A,A-Trans-1,Reading A,产品召回,产品召回是指针对存在消费平安隐患的产品所采取的防止其流通、销售或使用的行动。如果消费者使用产品有可能导致安康问题、身体损伤或死亡，那么就需要采取产品召回的行动。,A-Trans-2,对于公司来说,产品召回需要付出高昂的代价，因为公司通常要替换被召回的产品或赔偿消费者因使用该产品受到的伤害。一个典型的例子就是丰田公司曾召回超过 50 万辆坦途牌轻型货车：由于转向装置存在问题，生产商不得不采取行动纠正这一错误。,Reading A,A-Trans-3,一个国家的消费者保护法对于产品召回通常都有具体的要求。这些法规涉及制造商应承担的损失、哪些情况下必须召回产品，以及制造商不召回产品所将面临的处分。公司也会主动召回产品，但需要遵从上述一样的法规。一旦发现产品存在缺陷，供给商最好能主动召回产品。有效确保这些产品不在市场上流通也是最符合供给商利益的。,Reading A,A-Trans-4,消费者协会经常会进展产品检查并告知公众那些可能降低产品使用价值及平安性的缺陷。同时，个体消费者也可以利用一些平民化的手段让公众注意到一些企业的错误行为，比方写信到报社，发布有关产品缺陷的信息，这样在错误得不到更正时就可以威胁制造商的声誉。,Reading A,A-Trans-5,当某种产品明显可能造成人身伤害或危及消费者安康时，供给商应遵从必要的步骤召回产品以控制风险。产品召回可分为三个层面：批发商、零售商及单个消费者。供给商在评估完产品在市场的流通情况后，就应该决定从哪个层面上召回产品。产品召回的层面取决于其在市场的渗透情况。从单个消费者层面召回产品最为严重，涉及范围也最广，需要从每位消费者手中收回产品。,Reading A,A-Trans-6,充分了解产品召回对于保证接触产品的人员的平安意义重大。令人遗憾的是，消费者并不容易获知有关产品召回的信息，而公司为了控制替换产品的本钱，通常也不会公布有关产品召回的信息。,Reading A,n. a request by the manufacturer of a product that has been identified as defective to return it, as for necessary repairs or adjustments,Reading A,recall,e.g.,The company issued a recall of all their latest,hairdryers.,v. to ask for something to be returned, often because there is something wrong with it,e.g.,The makers have recalled a lot of cars that were unsafe.,v. to say or explain what the meaning of a word or phrase is,Some words are hard to define,because they have many different,uses.,e.g. A budget is defined as “a plan of action expressed,in money terms.,Reading A,define,Tran:,一些词汇有很多不同用法，所以很难定义。,v. to create a threat, problem, etc. that has to be dealt with; to sit or stand in a particular position in order to be painted, drawn or photographed,e.g.,Pollution poses a threat to the continued existence of this species.,Tran:,她摆了个姿势微笑着让摄影师拍照。,She posed and smiled for the,cameraman.,Reading A,pose,n. something that can be dangerous or cause damage,e.g.,Growing levels of pollution represent a serious health,hazard to the local population.,Tran:,每个人都意识到抽烟的危害。,Everyone is aware of the,hazards of smoking.,Reading A,hazard,causing problems or the loss of something; costing a lot of,money, esp. when this is regarded as unreasonable or unnecessary,e.g. a costly mistake/failure,e.g. Mining can be costly in terms of lives.,Tran: 卖自己房子是一件高本钱，耗时间的差事。,Selling your house can be a costly and,time-consuming business.,Reading A,costly,v. to involve something as a necessary part or result,e.g. The work entails driving a long distance every day.,Tran: 这样大的投资不可防止地带来一些风险。,Such a large investment inevitably,entails some risks.,Reading A,entail,to correct something that is wrong or not in its normal,state,e.g.,Its a terrible situation and we should right it as soon as,possible.,Tran:,这个错误正在被纠正。,The mistake is being righted.,Reading A,right,(=with regard to) concerning someone or something,e.g.,The companys position in regard to overtime is made clear in their contracts.,Tran:,关于你近来提交的工作申请，恐怕我们不能提供这份,工作给你。,In regard to your recent application, I,am afraid we are unable to offer you the,job.,Reading A,in regard to,a. that must be done because it is a law or someone in authority orders you to,e.g.,Wearing seat belts in cars is compulsory by law.,Tran:,在许多大学英语是一门必修课。,English is a compulsory subject in many,universities.,Reading A,compulsory,n. a punishment for breaking a law, rule or contract,e.g.,The law imposes tough penalties on advertisers who do not tell the truth.,Tran:,逃票旅游的惩罚金额是,200,美元。,The penalty for traveling without a ticket,is $200.,Reading A,penalty,v. to arrange for something important to start,e.g. The government has initiated a program of economic,reform.,Tran: 知识分子围绕恐惧主义的话题掀起了一场,讨论。,Intellectuals have initiated a debate,on terrorism.,Reading A,initiate,depending on,e.g. They have authority to decide,subject to the ministers approval.,Tran: 我们的方案根据天气而定。,Our plans may change,subject to the weather.,Reading A,subject to,being a good result or an advantage of someone or,something,e.g. These reforms were in the best interests of the local government.,Tran: 为了平安起见，加油站制止吸烟。,In the interest of safety, smoking is,forbidden at the gas station.,Reading A,in the interest(s) of,v. to become or make something become smaller, weaker, etc,.,e.g.,I dont want to diminish her achievements, but she did have a lot of help.,Tran:,这些记忆不会随时间淡淡消逝。,These memories will not be diminished by,time.,Reading A,diminish,n. a particular method you use to achieve something,e.g.,Different circumstances involve adopting different tactics.,Tran:,他们尝试了各种策略来防止醉驾。,They tried all kinds of tactics to stop drink,driving.,Reading A,tactic,(not usually before noun) easy to,see or understand,e.g.,It was apparent from her face,that she was really upset.,Tran:,很快大家都清楚他不能唱歌。,It soon became apparent to,everyone that he couldnt sing.,Reading A,apparent,v. to start to sell things to an area or country, or to have an influence there; to move into or through something,e.g.,The company has been successful in penetrating overseas markets this year.,Tran:,爆炸的声音穿透了最厚的墙壁。,The noise of the explosion penetrated,the thickest walls.,Reading A,penetrate,recovery,the action or process of getting something back; the process,of becoming well again after an illness or injury,e.g.,Theres a reward for information leading to the,recovery of the missing diamonds.,Tran:,父亲从手术中获得完全的康复,My father has made a full recovery from,the operation.,Reading A,v. to make something known to the public,e.g.,He refused to publicize his project.,Tran:,这个慈善工作通过媒体被大力宣扬。,The work of the charity,has been widely publicized,through the media.,Reading A,publicize,A-Task-1,Task 1,Complete the following table according to the passage.,damage to the brand name,compulsory,voluntary,consumer organizations,retail,wholesale,individual consumer,reduced trust in the manufacturer,Reading A,A-Task-2-1,1. What is the purpose of a product recall,2. When is a product recall necessary,3. What do a countrys consumer protection laws usually have concerning product recalls,Task 2,Answer the following questions according to the passage.,To prevent the distribution, sales and use of a product which may pose a safety hazard to consumers.,When there is probability that the use of the product would cause health consequences, injury or death.,They usually has regulations in regard to how much of the cost the,maker will have to bear, situations in which a recall is compulsory,or penalties for failure to recall.,Reading A,A-Task 2-2,4. What can a consumer do to bring public attention,to corporate misconduct,5. Why is it difficult for the public to learn about,product recalls,An individual consumer can write to newspapers and post,information on product defects.,Because companies do not always publicize a recall in an effort,to limit the cost of replacing the product.,Reading A,Business Know-how,Promoting Excellence in Quality Control,Develop a quality control system that works for the company;,Document the quality control policies properly and keep,documentation as simple as possible;,Check the process from time to time to ensure that the,policies are being properly implemented;,Train the staff;,Involve the management and staff members in quality control,procedures and periodic reviews;,Use standards to specify minimum quality criteria for suppliers,and encourage them through some form of recognition.,Reading B,Reading B,Text,Task 1,Task 2,Text B-1,Reading B,Quality Control Process,Quality is not only an attitude, but also an established system. Through strict procedures, our engineers keep control of quality throughout every step of production.,We divide the quality control process into three separate processes, which ensures that specialized professional knowledge is applied to each stage of our operation.,Text B-2,Reading B,Incoming Quality Control,The IQC process conducts inspections and deals with quality problems before the production process starts.,Specific tasks of IQC include:, Perform sampling of incoming materials;, Perform visual and functional inspection of material samples;, Keep track of quality control chart of inspected materials;, Inform engineering staff of major deviations.,Text B-3,Reading B,In-Process Quality Control,The IPQC process controls the quality systems during the assembly process in order to detect and deal with problems that may come up as a result of assembly.,Specific tasks of IPQC include:, Perform inspections on assembled and in-process,materials,;,Text B-4,Reading B,Use statistical control techniques and watch for major deviations;, Perform in-process checks to ensure processes are up to standard.,Outgoing Quality Assurance,OQA is the last process before products are delivered to customers, and therefore is very important to ensure our shipment is defect-free. Numerous redundancies with IQC and IPQC are performed here to ensure the validity of previous processes.,Text B-5,Reading B,Specific tasks of OQA include:, Perform visual and functional,inspection;, Apply sampling based on industry,standards;, Conduct reliability testing;, Submit failure analysis reports,and inform engineering staff.,B-Trans-1,Reading B,质量控制流程,质量不仅是一种态度，而且是一套标准化的体系。通过严格的程序，工程师可以对生产过程的每一个步骤进展质量监控。,我们的质量控制流程分为三个独立的过程，确保将专业知识应用到生产的每一个环节。这个体系也提供了必要的复检，防止遗漏任何质量问题。,B-Trans-2,Reading B,进料质量检验IQC,IQC 的任务是负责生产过程开场之前的检验及质量问题的处理。,IQC 的具体任务包括：, 对进料进展取样；, 对材料样品进展外观和功能检测；, 跟踪受检材料的质量监控图；, 将大的偏差通知工程技术人员。,B-Trans-3,Reading B,过程质量检验 (IPQC),IPQC 程序控制装配过程中的质量体系，以便检查并处理装配过程中可能出现的问题。,IPQC 的具体任务包括：, 对已组装好的和正在组装的材料进展检测；,B-Trans-4,Reading B, 使用统计控制技术监控大的偏差；, 实施过程检查以确保所有过程都达标。,成品质量检验 OQA,OQA 是产品送交客户前的最后一个过程，因此确保发出的货物没有瑕疵至关重要。在这里要进展进料质量检验IQC和过程质量检验 (IPQC) 的屡次复检，以确保前两个过程的有效性。,B-Trans-5,Reading B,OQA 的具体任务包括：, 进展外观和功能检测；, 按工业标准进展抽样；, 进展可靠性测试；, 提交织误分析报告并通知工程技术人员。,B-Task-1,1,_ Before the production process starts, the OQA process will conduct inspections.,2_ OSEs quality control process is divided into three separate processes: IQC, IPQC and OQA.,3_ OQA is the last quality control process before shipment of the goods.,4_ Inspections are required in all of the three quality control processes.,5_ In the quality control process, all the products and materials are inspected.,Task 1,Decidewhether the following statements are true (T) of,false (F) according tothe passage.,F,T,T,T,F,Reading B,B-Task-2,Reading B,Task 2,The following are some quality control tasks. Decide in,which of the three quality control processes (IQC, IPQC, OQA) they are carried out.,Conduct the reliability testing,Examining the surface of the material to look for any defect.,Take out 1% of the finished products randomly to check whether they are packed properly.,Report major deviations in the quality of the materials to the engineers.,Prepare a failure analysis report.,Find out which step in the assembly process results in the most defects.,Increase the number of material samples for inspection according to the updated quality standard.,OQA,IQC,OQA,IQC,IPQC,OQA,IQC,Listening,Listening & Speaking,Task 1,Task 2,Task 3,Task 4,Task 5,L-Task 1,Task 1,Listen to the conversation and fill in the blanks with what you hear.,W: We are unhappy with the machine we received last month.,M: Im very sorry to hear that. We seldom,get any complaints,about our products or services.,W: Your trouble-free machine Lampe 300 has actually,being,making trouble,in our workshop every day ever since it was set up by your engineer two weeks ago. You should either,replace the machine,or offer us a credit.,M: Well, its not our policy to,provide replacements,or a credit,before any investigation is made.,W: I think you have guaranteed the machine for,three years,.,M: Thats right. Anyway Ill send our engineer over to your factory,to,do the inspections,first.,W: I hope you can treat the matter as urgently as possible since,we have many orders to fulfill nowadays.,Listening & Speaking,_,_,_,_,_,声音,_,being,_,L-Task 2,Task 2,Sarah is making a phone call about a defective product. Listen to the conversation and choose the best answer to each question you hear.,Listening & Speaking,Script,_,_,_,声音,L-2-Script,Task 2,Script,Listening & Speaking,声音,L-Task 3-1,Task 3,Listen to a journalist interviewing a toy manufacturer on the product recall. Decide whether the following statements are true or false. Then write key words to support your answers.,Listening & Speaking,Script,The product is recalled because excessive lead has been,detected.,True,False,_,2. Stricter quality control measures have been adopted after the recall.,True,False,_,design problems; do not have excessive lead,声音,L-Task 3-2,Listening & Speaking,Script,3.,Matt operates through its own plants.,True,False,_,4.,The recall has greatly influenced Matts orders.,True,False,_,cooperate with other companies,orders on the rise,声音,L-3-Script,Task 3,Script,Listening & Speaking,声音,L-Task 4-1,Task 4,John is asking his business consultant about quality control.,Listen to the conversation and tick off the points the woman,mentions.,Listening & Speaking,Script,声音,L-Task 4-2,Listening & Speaking,Script,声音,L-4-Script,Task 4,Script,Listening & Speaking,声音,L-Task 5-1,Task 5,Listen to the passage twice and fill in the blanks with what you hear.,Listening & Speaking,In the late 1960s, a large department store in America had a special sale on electric knives. Although they were priced very low, surprisingly, few knives sold. The store then raised the price a little, and the knives quickly sold out. It is clearly different from what _ says. What could explain this strange phenomenon,The most likely explanation for this event is that people often make judgments about _ based on their prices.,the demand and supply theory,the quality of items,声音,L-Task 5-2,Listening & Speaking,Usually, high-quality items are expensive and low-quality items are cheap. Thus, when people see an item that appears unusually cheap, they suspect that the item has low quality. In the knives example, people must have thought that something was wrong with the knives because the price was so low. When the store raised the price a bit, people no longer thought that the deal was _.,too good to be true,声音,L-Task 5-3,Listening & Speaking,It is true that sometimes quality depends on price. For example, consider how parents would act if they had,won _ and had to hire someone to watch their baby. Would they seek out the cheapest babysitter available If they love their baby, they wont act this way. Those who are willing to work for very little indicate that they are unable to get higher wages. They will probably provide low-quality child care. People know what is fair, and often _