如何提升销售量

Click to edit Master title style,Click to edit Master text styles,Second Level,Third Level,Fourth Level,Fifth Level,*,HOW TO INCREASE SALES,如何提升销售额,1,目前你只完成了销售指标的75%。,You have been given a sales target to achieve and you are behind in your YTD performance, currently at 75% only.,你有什么办法完成销售指标？,What are your options to ensure that the performance of your area is on target ?,练习,EXERCISE - GROUP WORK,2,扩大分销,Expand Distribution,可立即增加销售,Immediate increase in incremental sales,更多的客户是提升销售额的关键,Potential for future sales expansion due to bigger customer base,解决方法1,POSSIBLE SOLUTIONS (1),3,机会,OPPORTUNITIES,用附近零售店的销售数据说服店主进货,Next door selling,用该地区的销售数据说服零售店进货,Track record of sales in same area,促销和广告,Promotion & advertising,销售竞争品牌的零售店,Competitors products already in,4,增加产品规格,Increase Range,增加销售,Incremental sales,有销售增长的潜力,Potential for future sales expansion,我们的产品有更多的陈列面,More merchandising space for our products thus edging out competitors,解决方法2,POSSIBLE SOLUTIONS (2),5,机会,OPPORTUNITIES,有竞争品牌销售,Selling competitive brands but not ours,同一系列的产品陈列在一个货架里,Offer a display stand to house range,有促销支持,Currently supported by an attractive promotion,有广告支持,Product being On Air currently,相关产品销售很好。例如：如果系列好卖，可卖旋转系列,Related products selling well,6,改善陈列,Improve Merchandising,创造顾客认知度,Create customer awareness,使产品容易被顾客取拿,Improve accessibility of our products,确保零售店货量充足。,Ensure retailer is always sufficiently stocked,解决方法3,POSSIBLE SOLUTIONS (3),7,机会,OPPORTUNITIES,店内凌乱,Messy shop,盗窃问题,Pilferage problems,陈列货架等,Display stands/ shelves etc.,缺少人手,Short handed,商品破损、严重/退货,High stock damage/market returns,8,举行促销活动,Launch Promotions,增加库存,Increase stock depth,增加客户数量,Increase number of stockiest,解决方法4,POSSIBLE SOLUTIONS (4),9,尽量减少问题，提高服务质量,Minimize Problems & Improve Services,使销售运作更顺利 - 运输、财务等,Remove bottlenecks to smooth sales operations such as - logistics, accounting etc.,退货服务,Market Return service,解决方法5,POSSIBLE SOLUTIONS (5),10,货架空,Empty shelves,竞争品牌断货,Competitors out of stock,库存积压,Customer overstocked,竞争对手不经常拜访的零售店,Shop not regularly serviced by competitors,寻求机会,Search for opportunities,解决方法6,POSSIBLE SOLUTIONS (6),11,新的宣传品,New POS,店主/老板易人,New owner/boss,曾经销售过我们的产品,Previously selling,非传统零售店,NTO (Non traditional outlets),12,扩大分销,Expand Distribution,增加产品规格,Increase Range,改善陈列,Improve Merchandising,举行促销活动,Launch Promotion,尽量减少问题，提高服务质量,Minimize Problems & improve Services,寻求机会,Search for opportunities,解决方法-总结,POSSIBLE SOLUTIONS (SUMMARY),13,提问与回答,Q&A,14,