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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Pew,Internet,.org,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,The State of Mobile America,Lee Rainie, Director, Pew Internet Project,3.16.12,NFAIS Philadelphia / webinar,Email:,Twitter: Lrainie,The Very Nature of Information Has Changed,All around us,Cheap or free,Shaped and controlled by consumers and networks,Designed for sharing, participation and feedback,Immediate,Embedded in our worlds,Scarce,Expensive,Shaped and controlled by elites,Designed for one-way, mass consumption,Slow moving,External to our worlds,Information was,Information is,What I think I know about the rise of mobile learning,Mobile connectivity is changing social and information spaces by enhancing/enabling ,New access points to knowledge,Real-time information sharing,Just-in-time searches,Perpetual, pervasive awareness of social networks,Augmented reality,What I think I know about the rise of mobile learning,Ubiquitous small screens are changing attention and media zones (including text-based media!),What I think I know about the rise of mobile learning,Mobile connectivity is changing public and private space/time continuum,What I think I know about the rise of mobile learning,New kinds of learners are emerging in the digital environment,Information is Woven Into Our Lives,Mobile is the needle, Social Networks are the thread,Social Networks,Surround us with information through our many connections,Bring us information from multiple, varied sources,Provide instant feedback, meaning and context,Allow us to shape and create information ourselves and amplify others messages,Mobile,Moves information with us,Makes information accessible ANYTIME and ANYWHERE,Puts information at our fingertips,Magnifies the demand for timely information,Makes information location-sensitive,Overall, if you had to use one single word to describe how you feel about your cell phone, what would that one word be?,Mobile phones 88% of adults,327.6,Total U.S. population:,315.5 million,2011,Mobile is the Needle: 88% of US Adults Have a Cell Phone,Teen data July 2011 Adult data Feb 2012,% in each age group who have a cell phone,Changes in smartphone ownership,Smartphones 46%,56% of adults own,laptops,up from 30% in 2006,44% of adults own,MP3 players,up from 11% in 2005,52% of adults own,DVRs,up from 3% in 2002,42% of adults own,game consoles,19% of adults own,e-book readers,- Kindle,19% of adults own,tablet computer,- iPad,14,15,Cell phones as connecting tools,2/22/2011,16,% of cell owners,64% send photo or video,Post video 25%,55% access social net. site,30% watch a video,11% have purchased a product,11% charitable donation by text,60% (of Twitter users) access Twitter,Apps 50% of adults,Apps downloaders by age,Apps provide,direct,connections to information,Based on August 2011 Pew Internet Tracking Survey,Apps: From Superhighway to Bypass,Mobile health,17% of cell owners have used their phone to look up health or medical information; 29% of cell owners ages 18-29 have done such searches.,9% of cell owners have software applications or “apps” on their phones that help them track or manage their health; 15% of those ages 18-29 have such apps.,Mobile politics - 26% of adults used cell phones for political purposes in 2010,3/9/2011,21,Internet and Politics,14% used their cell phones to,tell others that they voted,12% used their cell phones to,keep up with political news,10% sent,text messages relating to the election,6% used their cells to let others know about,conditions at their local voting stations,on election day,4% used their phones to,monitor results,on election night,3% used their cells to,shoot/share photos/videos,about election,1% used a,cell-phone app,that provided updates about election news,1%,contributed money,by text message,News and local news,All adults,84% own a cell phone and/or tablet computer,47% get local news or information on their cell phone or tablet,Mobile local news topics,Instant action Haiti earthquake donations,In-store purchasing decisions,How Phones Function In Our Lives,% of US adult cell owners who had done each of the following in the past 30 days,Thank you!,
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