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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,The Mission of Logistics Management,How Is Logistic Strategy Fit Achieved,Chapter 3 Logistical Strategy,Key points:,logistics management process; mission of logistics management,Difficult points:,FMS; MRP,Requirements:,By the end of this lesson, you should be able to,understand the mission of logistics management.,describe logistics management process.,3.1,The Mission of Logistics Management,The Mission of Logistics Management,Supplier,Operations,Procurement,Distribution,Customers,FIGURE 3.1.1 Logistics management process,Manufacturing priorities and objectives have typically been focused on operating efficiency, achieved through long production runs, minimized set-ups and change-,overs,and product standardization.,Sentence Explanations,传统上，在生产中优先考虑的因素和目标通常聚焦于运营效率上，通过长时间的生产管理，建立、调节和产品标准化能够使它们达到最小化，企业便能够提高运营效率。,2.,On the other hand marketing has sought to achieve competitive advantage through variety high service levels and frequent product changes.,Sentence Explanations,另一方面，营销必须通过努力提高服务水平和频繁地进行产品改变方能取得竞争优势。,3.,The internecine disputes between the barons of production and marketing an clearly counter-productive to the achievement of overall corporate goals.,Sentence Explanations,在生产和营销哪个更加重要的争论中，二者的冲突必然会导致与公司总目标相反的结果。,4.,Not only is the cost of purchased materials and supplies a significant part of total costs in most organizations, but there is a major opportunity for leveraging the capabilities and competencies of suppliers through closer integration of the buyers and the suppliers logistics processes .,Sentence Explanations,在大多数企业中，采购问题不仅决定着购买原材料的成本，它是企业总成本的重要组成部分，更重要的是通过采购者和供应商在物流过程中更密切的整合，能够获得提高竞争优势的机会和调控供应商的能力。,5.,It is fundamentally a planning concept that seeks to create a framework through which the needs of the marketplace can be translated into a manufacturing strategy and plan, which in turn links into a strategy and plan for procurement.,Sentence Explanations,它基本上属于计划观念，主要是寻求建立一种框架，通过该框架的运营能够把市场需要转化为生产战略和计划，接着与公司的采购战略和计划相对接。,What is logistics management process?,What is the definition of logistics management?,3. Discuss the integrated logistics management.,Questions,3.2,How Is Logistic Strategies Fit Achieved,Key points:,strategic fit; responsive supply chain; efficient supply chain,Difficult points:,achieving strategic fit,Requirements,：,By the end of this lesson, you should be able to,discuss the basic steps to achieve this strategic fit.,understand the attributes of customer demand.,Responsive,Supply Chain,Zone,of Strategic,Responsiveness Fit,Spectrum,Efficient,Supply Chain,Certain Implied Uncertain,Demand Uncertainty Demand,Spectrum,How Is Logistic Strategies Fit Achieved,FIGURE 3.2.1 Finding the Zone of Strategic Fit,What does a company need to do to achieve that all-important strategic fit between the supply chain and competitive strategies?,Sentence Explanations,为了在供应链和竞争战略之间达成所有重要战略的相互适应性，公司应该做哪些工作？,2. If any mismatch exists between what the supply chain does particularly well and the desired customer needs, the company will either need to restructure the supply chain to support the competitive strategy or alter its strategy.,Sentence Explanations,如果供应链优势与顾客需求之间存在任何错位的问题，公司要么需要重新构筑供应链以适应竞争战略，要么需要改变其竞争战略。,3.,Creating strategic fit is all about creating a supply chain strategy that best meets the particular type of demand that a company has targeted.,Sentence Explanations,创造战略适应性是关系到公司如何构建最好地满足其目标市场需求的供应链的战略问题。,4.,For Dell, the competitive strategy targets customers who value having the latest PC models customized to their needs.,Sentence Explanations,对于戴尔而言，其竞争战略应该根据有价值的顾客来制定，即戴尔最新的,PC,机模型是按照这些顾客的需要定制出来的。,1. How many steps does a company achieve strategic fit?,2. How to measure customer demand?,3. What is efficient supply chain?,4. What is responsive supply chain?,Questions,
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