joyo-english

,单击此处编辑母版标题样式,what can SOHU offer,why is SOHU your best choice,how do we achieve our goals,One of the largest portals in China,Over 100 million registered users,Over 200 million pageviews and 18 million unique users per day,Most of the users are young and middle-aged customers,why is SOHU your best choice,SOHU.com - the most popular portal in China,Visitors and reach in the past 4 weeks,Source,：,CCTV CNRS 2005 (May - Oct),PS:SOHU means SOHU.com,Sample size: 87,843,744 respondents,SOHU.com - the most popular portal in China,why is SOHU your best choice,Reaches more internet users,Market share in the past 4 weeks,SOHU.com - the most popular portal in China,why is SOHU your best choice,Source,：,CCTV CNRS 2005 (May - Oct),PS:SOHU means SOHU.com,Sample size: 87,843,744 respondents,Obtains the biggest market share,SOHU.com - the most popular portal in China,why is SOHU your best choice,About CNRS,CTRs China national readership survey (CNRS) is a comprehensive single-source data provided by a leading international research method.,covers nationwide 36 important cities;,respondents,：,urban inhabitants whose age are from 15 to 69,source,：,CNRS 05.1-05.6,why is SOHU your best choice,Users are younger and well-paid,SOHU.com - the most popular portal in China,channel,PV (000),UV (000),News,44,982,5,555,entertainment,41,000,2,450,community,33,726,4,113,alumni,28,665,1,288,finance,28,463,2,548,women,26,231,1,651,sports,25,318,1,925,IT,20,200,1,822,auto,13,208,1,128,e-mail,10,285,808,SOHU.com - the most popular portal in China,why is SOHU your best choice,High traffic channels,why is SOHU your best choice,a wireless value-added services provider,the #1 online alumni club,Registered users: over 60 millions,Main audiences are college students and newly graduated young people,the #1 games information portal;,Daily PV 55 million,Main audiences are middle-school and college students with low age,The most influential real estate website in China,Daily 37.5 million visitors,Main audiences are High-end users with monthly income of RMB8000 and above,SOHU - the most valuable internet brand in China,an interactive search engine with over one billion Chinese language indexed web pages,Portal matrix,a leading online mapping service provider,Reaches more users,Source,：,iResearch,why is SOHU your best choice,SOHU - the most valuable internet brand in China,according to: iResearch,why is SOHU your best choice,Wins more loyalty from users,Source,：,iResearch,SOHU - the most valuable internet brand in China,professional level,service enthusiasm,universality of information,customized planning,ad design,cooperation,timely feedback,working report,service attitude,effect,sample,：,clients of SOHU,（,N=33,）,clients of SINA,（,N=32,）,source: Dec, 2004 Consumer Research Co., Ltd. (CRC),why is SOHU your best choice,Clients are more satisfied with,SOHUs,services,SOHU - the most valuable internet brand in China,Strategic partners of SOHU,why is SOHU your best choice,SOHU - the most valuable internet brand in China,2000.7,S,successful Initial Public Offering on,Nasdaq,Stock Exchange,2000.9,Sohu,acquires the leading online alumni club in china,C,2000.10,Sohu,ranks among the best small public companies globally by Forbes,2001.1,Sohu,launches wireless internet value-added information services - short messaging services,2001.8,Sohu,launches new-generation of free email services ,Sohu,Lightening Email,2001.11,Sohu,launches B2C model e-commerce services,2002.2,Sohu,hosts official website for the China Football Association during 2002,Worldcup,2002.2,Sohu,launches,SOHU.net,- enterprise service platform,2003.1,Sohu,signs exclusive agreement to host NBA official Chinese website,2003.2,Sohu,launches first MMORPG online game Knight Online,2003.10,Sohu,hosts official website for Disney Online and cooperates with Disney on MMS business,2003.11,Sohu,acquires leading game information portal in China ,2003.11,Sohu,acquires leading real estate website in China,2004.6,Sohu,acquires leading WAP service provider in China,G,2004.8,Sohu,launches in-house developed search engine ,SoGou,2004.8,Sohu,Chairman and CEO named Distinguished Executive of the Year by Academy of Management,2004.9,Sohu,and Formula One Launch Official Website Partnership,2005.5,Sohu,acquires leading online mapping service provider in China Go2Map,why is SOHU your best choice,SOHU - the most valuable internet brand in China,why is SOHU your best choice,Ranked by Financial Times in Sept. 2005 among the:,Top 10 Chinese Global Corporate Brands;,Top 10 for “innovation”, “credibility”, “quality of management ,The survey was conducted by McKinsey ,SOHU is,the only one,who obtained the honor in Chinas IT industry;,SOHU - the most valuable internet brand in China,why is SOHU your best choice,Selected as the Official Internet Content Service Sponsor of Beijing 2008 Olympic Games,SOHU will provide exclusive services to BOCOG to construct, operate and host the official BOCOG website, ;,As,the first,Official Internet Content Service Sponsor in the long Olympic history, SOHU perfectly illustrates its excellent brand image and has highly increased its brand value.,SOHU - the most valuable internet brand in China,why is SOHU your best choice,SOHU - the most valuable internet brand in China,why is SOHU your best choice,SOHU store - No.1 e-commerce brand among Chinese portals,Good reputation among customers,Exclusive sell of those private properties of Real Madrids super stars when they came to China,Platform for the sales of work initiated by,Yao,Ming,why is SOHU your best choice,SOHU store No.1 e-commerce brand among Chinese portals,attractive to energetic young people,Founded in 1999 , SOHU Store,（,）,is one of the leading e-commerce in China, offering movies, music CDs, books, cosmetics as well as various life-style commodities, and providing easy and convenient e-commerce services to users,；,28 product categories, close to 80,000 product offerings,；,Registered Users,：,3.5 million,（,as of May 31 2005,）,SOHU Store total headcount: 130;,SOHU Store has 8 delivery center throughout China, and support Cash-on-Delivery in over 15 cities.,why is SOHU your best choice,SOHU store No.1 e-commerce brand among Chinese portals,B2C model:,undertake fulfillment e-commerce activities and conduct e-commerce transactions;,offer direct sales to customers - purchase products from suppliers, stock the goods in our warehouse and, upon receiving the orders from our customers through our website, arrange for delivery to our customers;,fulfillment is provided by delivery companies or through postal services;,n2N model:,mainly for health care products, cosmetics, gifts, apparel and accessories;,suppliers list their products on our website, and receive orders directly from customers through the website and the suppliers have the right to set the prices for their products.,SOHU store engages third party delivery companies to deliver products to and collect payment from customers.,why is SOHU your best choice,SOHU store No.1 e-commerce brand among Chinese portals,Warehouse,SOHU Store has more than 2000 square meter of warehouse, which is under management of advanced computer technology.,Delivery and Logistics,SOHU Store has 8 delivery center throughout China, and support Cash-on-Delivery in over 15 cities.,why is SOHU your best choice,SOHU store No.1 e-commerce brand among Chinese portals,Well-known by most of the internet users,why is SOHU your best choice,how do internet users enter SOHU store,SOHU store No.1 e-commerce brand among Chinese portals,SOHU,sina,netease,Business model,SOHUs self-operating online shopping platform,ad service,ad service,Registered user,350 million,none,none,The system ot Payment and delivery,Perfect system of payment and delivery,none,none,Competitive analysis,why is SOHU your best choice,SOHU store No.1 e-commerce brand among Chinese portals,what can SOHU offer,why is SOHU your best choice,how do we achieve our goals,what can SOHU offer,win-win business model,SOHU store ,the solid basis of the cooperation,powerful brand to maintain the loyalty of current users and attract new users.,self-operating system cultivating the current,userss,easy e-shopping experience,brand power of SOHU,offer 200 million,pageviews,per day and 100 million registered users.,strongly attract new internet users,SOHU matrix, target marketing platform,different properties and channels have specialized audience and can precisely promote the corresponding Joyos products.,cross-marketing incentive plan,create effective incentive plans between,SOHUs,virtual goods and,joyo,&,amazons,products ( fox currency or e-coupon),what can SOHU offer,why is SOHU your best choice,how do we achieve our goals,how to achieve,strategic cooperation,targeting promotion,cross-marketing incentive plan,ad campaign,how to achieve,-,strategic cooperation,joint logo replacing the current logo,The co-branded channel between Joyo and SOHU Store can partly or totally embed Joyos content.,s,contents being embedded in,how to achieve -,strategic cooperation,share SOHU stores navigation button on,s,first page,how to achieve -,strategic cooperation,how to achieve -,strategic cooperation,share SOHU stores promotion area on,s,first page,how to achieve,-,targeting promotion,target marketing for,joyo,&,amazons,main revenue stream,Main revenue stream,Corresponding promotion hatches located in,books,B,Music/musical,instrucment,(supply music information),Cell phone & services,D,Electronics / camera & photo,www.chinaren.co,m,&,Apparel & accessories / shoes / jewelry & watches / beauty / health & personal / baby /,Pet Supplies,W,C,how to achieve -,targeting promotion,promotion for books in,how to achieve -,targeting promotion,promotion for music & musical instruments in,how to achieve -,targeting promotion,promotion for music & musical instruments in,how to achieve -,targeting promotion,promotion for digital products in,how to achieve -,targeting promotion,promotion for digital products in,how to achieve -,targeting promotion,promotion for cell phone in mobile channel,how to achieve -,targeting promotion,promotion for DVD/VCD in,(entertainment),how to achieve -,targeting promotion,promotion for cosmetic and other related products in,how to achieve,-,cross-marketing,drive,SOHUs,loyal users to experience,joyos,EC service,SOHUs,virtual service/ products,e-mail,alumni club,awata,wireless value added service,online game,Joyo SOHU EC products,digital products,cell phone & services,books/ CD/ DVD,cosmetic,other categories,Buy one Get on,by,SOHUs,fox currency,by Joyos e-coupon,how to achieve -,ad campaign,advertise different products in correspondent,SOHU.coms,channels,Channels of,SOHU.com,PV (000),UV (000),Suitable products categories,News,44,982,5,555,All categories,entertainment,41,000,2,450,music/DVD/electronics/camera & photo/cell phones & services/computers/musical instruments,women,26,231,1,651,Apparel & accessories/shoes/jewelry & watches/beauty/health & personal care/electronics/camera & photo/cell phones & services/computers/music instruments/gourmet food/toys & games/baby/,Pet Supplies,/gourmet food,Sports,25,318,1,925,Sports & outdoors/electronics/camera & photo/cell phone & services/outdoor living/electronics/camera & photo/cell phones & services/computers/musical instruments/travel,IT,20,200,1,822,electronics/camera & photo/cell phones & services/computers/music instruments/software/tools & hardware,Auto,13,208,1,128,automotive,E-mail,10,285,808,All categories,how to achieve -,ad campaign,Other properties,PV (000),UV (000),Suitable products categories,28,665,1,288,Sports & outdoors/electronics/camera & photo/cell phone & services/outdoor living/electronics/camera & photo/cell phones & services/computers/musical instruments/travel,19,163,2,500,Music search: music/musical instrument/cell phone and services,Shopping search: all categories,15,500,790,Bed & Bath/Furniture & Dcor,/Kitchen &,Housewares,53,400,3,480,electronics/camera & photo/cell phones & services/computers/music instruments/software/tools & hardware,advertise different products in correspondent SOHU properties,Quotation,：,RMB 15 million/year,Joyo will be listed as Top 30 advertisers of,Sohu,and can enjoy,Sohus,key account services,Routine PR protection,，,i.e. negative news about Joyo will be controlled and solutions will be discussed with Joyo,；,Will help publish PR articles for Joyo on a monthly basis.,Sohu,will arrange reporters to conduct special interviews during big events of Joyo,To be the strategic,cooperater,of,sohu,。,To share the media of,sohu,;,Value-added Services Support,Joyo can share,the better sale policy.,Quotation,Quotation,：,RMB 15 million/year,Quotation,The contract will be in effect for 3 years since the last,signatrue,with the,annully,increase of 20% of the last years costs.,Quotation,：,RMB 15 million/year,As the Top 30 advertisers of,Sohu,and can enjoy,Sohus,key account services,Routine PR protections,，,i.e. negative news about Joyo will be controlled and solutions will be discussed with Joyo,；,Will help publish PR articles for Joyo on a monthly basis.,Sohu,will arrange reporters to conduct special interviews during big events of Joyo,Value-added Services Support,Enjoy the better sale policy.,Quotation,thank you!,