新职业英语1-基础篇-Unit课件

职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductUnit 4ENGLISH FOR CAREERSUnit 4 Product新新职业职业英英语语职业综职业综合英合英语语 1 1第第 2 2 版版职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductContentsListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-1-1Task 1Task 1 Work in pairs.Choose one product from each pair and explain why to your partner.Sample职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-1-2职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-2Task 2Task 2 Work in pairs and discuss the following questions.What factors do you need to consider before you buy a product?Which one is the most important for you?Why?Before you make purchase of any product,there are some factors you should consider.Necessity:Do I really need this?Property:Do I really like this?Am I really satisfied with the quality,color,shape,packaging,etc?Price:Do I have any spare money right now?Is it a bargain or is it too much money?Brand:What brand is the best choice for my purchase?After-sales service:Does it come with a warranty?Shipment:How can it be sent to my house?职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-2Task 3Task 3 Watch the video clip and learn how the presenter organizes her product introduction.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-2Task 4 The following sentences are often used for product introduction.Read aloud and try to memorize some.1.This model of typewriter is efficient and endurable,economical and practical for middle school students.2.The computer we produced is characterized by its high quality,compact-sized,energy-saving and its also easy-to-learn and easy-to-operate.3.They are not only as low-priced as other makers,but they are distinctly superior in the following respects.4.You will get a 30%increasing production upon using this machine and also it allows one person to perform the task of three persons.5.This product will pay its own way in a year.6.This machine will pay back your investment in 6 month.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-27.The new type of suitcase card designed by our engineers is very ingenious and practical.8.This kind of bicycle can be folded in half and handy to carry around,especially useful during traveling and traffic jams.9.The maximum speed of this kind of variable speed bicycle is 30 K/H.10.These machines have few breakdowns and easy to maintain because of their simple mechanical structure.11Compared with other brands,this kind of tire costs less per mile and wears much longer due to its topnotch rubber.12.This kind of tire is characteristic of nonskid stop on wet road.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductWarm-213.As our products have all the feature you need and 20%cheaper compared with that Japanese made,I strongly recommended to you.14.Vacuum cleaners of this brand are competitive in the international market and are the best-selling products of their kind.15.“Forever”multiple speed racing bicycles are sure to be sellable in your market.16.Owning to its superior quality and reasonable price our silk has met with warm reception and quick sale in most European countries.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading AReading ATextTask 1Task 2Business Know-how职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading AReading AWatch a video clip about an introduction to a digital touch pen and list as many as possible the advantages it brings to your life,work and the environment.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-1Reading AOur Heritage1 1 Every Every day,day,we we go go to to work work hoping hoping to to do do two two things:things:share share great great coffee coffee with with our our friends friends and and help help make make the the world world a a little little better.better.It It was was true true when when the the first first Starbucks Starbucks opened opened in in 1971,1971,and and its its just as true just as true today.today.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-22 2 Back Back then,then,the the company company was was a a single single store store in in Seattles Seattles historic historic Pike Pike Place Place Market.Market.From From just just a a narrow narrow storefront,storefront,Starbucks Starbucks offered offered some some of of the the worlds worlds finest finest fresh-roasted fresh-roasted whole whole bean bean coffees.coffees.The The name,name,inspiredinspired by by Moby Moby Dick,Dick,evokedevoked the the romance romance of of the the high high seas seas and and the the seafaring tradition of the early coffee traders.seafaring tradition of the early coffee traders.3 3 Howard Howard Schultz Schultz first first walked walked into into a a Starbucks Starbucks store store in in 1981.1981.From From drinking drinking his his first first cup cup of of Sumatra Sumatra coffee,coffee,Howard Howard became became drawn drawn to to Starbucks Starbucks and and he he joined joined them them a a year later.year later.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-3-1Reading A4 4 In In 1983,1983,Howard Howard traveled traveled to to Italy Italy and and became became captivatedcaptivated by by Italian Italian coffee coffee bars bars and and the the romance romance of of the the coffee coffee experience experience there.there.He He had had a a visionvision to to bring bring the the Italian Italian coffee coffee house house tradition tradition back back to to the the United United States.States.It It has has since since become become our our vision:vision:a a place place for for conversation conversation and and a a sense sense of of community,community,a a third third place place between between work work and and home.home.Howard Howard left left Starbucks Starbucks for for a a short short period period of of time time to to start start his his own own coffee coffee houses houses and and returned returned in in August August 1987 1987 to to purchase purchase Starbucks Starbucks with the help of local investors.with the help of local investors.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-3-2Reading A5 5 From the beginning,Starbucks set out to be a From the beginning,Starbucks set out to be a different kind of company,one that not only different kind of company,one that not only celebratedcelebrated coffee and its rich tradition,but also brought coffee and its rich tradition,but also brought a feeling a feeling of connectionof connection.6 6 Its just a moment in timejust one hand Its just a moment in timejust one hand reaching over the counter to present a cup to another reaching over the counter to present a cup to another outstretched hand.But its a connection.We make outstretched hand.But its a connection.We make sure everything we do sure everything we do honorshonors that connectionfrom that connectionfrom our commitment to our commitment to serving the highest quality coffee serving the highest quality coffee in the world,to the way we in the world,to the way we engage with engage with our customers our customers and communities to do business responsibly.and communities to do business responsibly.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText A-47 7 Today,with more than 18,000 stores in 62 Today,with more than 18,000 stores in 62 countries,Starbucks is the premier roaster and retailer countries,Starbucks is the premier roaster and retailer of specialty coffee in the world.And with every cup,we of specialty coffee in the world.And with every cup,we strive to bring both our heritage and an exceptional strive to bring both our heritage and an exceptional experience to life.experience to life.8 8 From our beginnings as a single store over 40 From our beginnings as a single store over 40 years ago,in every place that weve been,and every years ago,in every place that weve been,and every place that we touch,weve tried to make it a little place that we touch,weve tried to make it a little better than we found it.better than we found it.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-1Reading A我我们的的传统1 1 每天，我每天，我们们上班都想做两件事：与朋友上班都想做两件事：与朋友们们分分享美味的咖啡和享美味的咖啡和让这让这个世界个世界变变得更好一点。得更好一点。这这是是19711971年第一家星巴克咖啡店开年第一家星巴克咖啡店开业业之之时时我我们们的想法，的想法，也是我也是我们们至今至今坚坚守的信念。守的信念。职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-22 回首回首过过去，星巴克只是西雅去，星巴克只是西雅图历图历史上著名的史上著名的派克市派克市场场上的一家小店。在一家狭窄的店面里，上的一家小店。在一家狭窄的店面里，星巴克售出了世界上最美味的星巴克售出了世界上最美味的现现磨磨纯纯正咖啡。星正咖啡。星巴克巴克这这一名称的灵感来自一名称的灵感来自白白鲸鲸，让让人不禁想人不禁想起早期咖啡起早期咖啡贸贸易商的易商的远远海海传传奇故事和航海奇故事和航海传统传统。3 3 19811981年，霍年，霍华华德德 舒舒尔尔茨初次走入一家星巴克茨初次走入一家星巴克咖啡店。从喝第一杯咖啡店。从喝第一杯苏门苏门答腊咖啡开始，霍答腊咖啡开始，霍华华德德就被星巴克所吸引，一年后他加入了就被星巴克所吸引，一年后他加入了该该公司公司。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-3-1Reading A4 19831983年年，霍霍华华德德远远赴赴意意大大利利并并被被意意式式咖咖啡啡吧吧和和极极富富浪浪漫漫色色彩彩的的咖咖啡啡体体验验所所倾倾倒倒。他他萌萌生生了了要要把把意意式式咖咖啡啡馆馆传传统统带带回回美美国国的的想想法法。这这个个想想法法使使所所有有人人得得偿偿所所愿愿：咖咖啡啡馆馆成成了了一一个个交交流流和和融融入入社社区区的的场场所所、一一个个除除工工作作和和家家庭庭之之外外的的第第三三生生活活空空间间。霍霍华华德德曾曾经经短短暂暂离离开开星星巴巴克克去去创创立立自自己己的的咖咖啡啡馆馆，但但19871987年年8 8月月他他重重返返星星巴巴克克，并并在在当当地地投投资资者者的的帮帮助助下下收收购购了了星星巴巴克克公公司。司。职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-3-25 自自诞诞生之日起，星巴克就致力于成生之日起，星巴克就致力于成为为一家与一家与众不同的公司。它不众不同的公司。它不仅仅将咖啡及其丰富的内涵将咖啡及其丰富的内涵发发扬扬光大，也成光大，也成为为某种某种联联系的系的纽带纽带。6 虽虽然只是短然只是短暂暂的一瞬的一瞬一只手越一只手越过过柜台将柜台将一杯咖啡一杯咖啡递给递给另一只伸出的手，但它是一种另一只伸出的手，但它是一种联联系。系。我我们们确信我确信我们们所做的一切都是所做的一切都是为为了了实现这实现这种种联联系系从我从我们们承承诺诺全世界最佳品全世界最佳品质质的咖啡，到的咖啡，到对顾对顾客和社会担客和社会担负负的的责责任。任。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Trans-47 7 如今，星巴克在如今，星巴克在6262个国家个国家拥拥有有18,00018,000多家分店，多家分店，雄踞全球特色咖啡烘焙商和零售商之首。每一杯咖雄踞全球特色咖啡烘焙商和零售商之首。每一杯咖啡，我啡，我们们都都倾倾注心血，注心血，让让它生它生动诠释动诠释我我们们的的传统传统和和一种独特的生活体一种独特的生活体验验。8 8 从从4040年前的一家小店开始，在任何所到之年前的一家小店开始，在任何所到之处处，任何触及的地方，我任何触及的地方，我们们都在都在试图带试图带来来优优于于过过去的些去的些许许改改变变。Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Product It was true when the first Starbucks opened in 1971,and its just as true today:Today,it is just as true as it was in 1971 when the first Starbucks opened.Reading A职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.His sad childhood inspired him to write a novel.Reading Ainspirev.v.to give(someone)an idea about what to do or create职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.These pictures evoked his memories of those old movies.Reading Aevokev.v.to cause(a particular reaction or response)to happen职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading A From drinking his first cup of Sumatra coffee,Howard became drawn to Starbucks and he joined them a year later:From drinking his first cup of Sumatra coffee,Howard was attracted by Starbucks and he joined them a year later.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Product v.v.to attract and hold the attention of(someone)by being interesting,pretty,etc.e.g.e.g.Her stories captivated the imagination of millions of children.be captivated with/bye.g.e.g.He became captivated with the idea of creating a piece of music that might be interesting to all.We were immediately captivated by the beauty of this valley.Reading Acaptive职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.When he was still at college,he had a vision of building the highest tower in the world.Reading Avisionn.n.someones idea or hope of how something should be done,or how it will be in the future职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.The event was celebrated by poets and historians.Reading Acelebrate v.v.to do something enjoyable because of a special occasion or to mark someones success职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading A a feeling of connectiona feeling of being connected with each other,or a sense of being close to each other职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productv.v.to do what you said you would doReading Ahonore.g.e.g.He informed us that he was unable to honor his contract with the company.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Producte.g.e.g.You should never forget your commitment to your people.Reading A our commitment toHere“to”is a preposition followed by a noun.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 Productto make an effort to understand and deal with someone or somethingReading Aengage withe.g.e.g.This famous actor knows how to engage with his audience.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Task 1Reading ATask 1Task 1 Tick off the facts about Starbucks mentioned in the passage.It is a refreshing drink.It is an Italian coffee bar.Howard Schultz founded the company.There are 18,000 Starbucks all over the world.The name of the company comes from Moby Dick.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductA-Task 2Reading ATask 2Task 2 Decide whether the following statements are true (T)or false(F)according to the passage.StatementsTrue False1.The vision of Starbucks is to open many stores in the world.2.In the passage,Sumatra is a kind of coffee.3.The word“connection”means a feeling of having something in common.4.Starbucks tries to give its customers a special experience.5.The heritage of Starbucks refers to the Italian coffee tradition.TFTFT职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductBusiness Know-howMaking a Catalog A catalog usually includes a description of the goods,prices and pictures;Select carefully the goods,the pictures and the language used;Keep it simple.Limit the number of the pictures used;Ensure high quality of design,photography,paper and printing.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductReading BReading BTextTask 1Task 2职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText B-1iPod Safety Manual Important Handling InformationImportant Handling InformationFailureFailure toto followfollow thesethese handlinghandling instructionsinstructions couldcouldresultindamagetoiPodorotherproperty.resultindamagetoiPodorotherproperty.Carrying Carrying iPodiPod iPod iPod contains contains sensitive sensitive ponents.Do Do not not bend,bend,drop,drop,or or crush crush iPod.iPod.If If you you are are concerned concerned about about scratching scratching iPod,iPod,you you can can use one of the many cases sold separately.use one of the many cases sold separately.Reading B职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText B-2 Using Using connectors connectors and and portsports NeverNever force force a a connector connector into into a a port.port.If If thethe connector connector and and port port dont dont join join withwith reasonable reasonable ease,ease,they they probably probably dont dont match.match.Make Make sure sure that that the the connector connector matchesmatches the the port port and and that that you you have have positioned positioned thethe connector connector correctly correctly in in relation to the port.relation to the port.Keeping Keeping iPod iPod within within acceptable acceptable temperaturestemperatures Operate Operate iPod iPod in in a a place place where where the the temperature temperature is is always always between between 0 0o o and and 3535o oC C(32(32o o to to 9595o oF).F).iPod iPod playtime playtime might might temporarily temporarily shorten shorten in in low low temperature conditions.temperature conditions.Reading B职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText B-3Reading B Store Store iPod iPod in in a a place place where where the the temperaturetemperature is is always always between between-20-20o o and and 4545o oC C(-(-4 4o o to to 113113o oF).F).Dont Dont leave leave iPod iPod in in your your car,car,becausebecause temperatures temperatures in in parked cars can exceed thisparked cars can exceed this range.range.WhenWhen youre youre using using iPod iPod or or charging charging thethe battery,battery,it it is is normal normal for for iPod iPod to to get get warm.warm.The The exterior exterior of of iPod iPod functions functions as as a a coolingcooling surface surface that that takes takes heat heat from the unit insidefrom the unit inside to the cooler air outside.to the cooler air outside.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductText B-4 Keeping Keeping the the outside outside of of iPod iPod cleanclean To To clean clean iPod,iPod,unplug unplug all all cables,cables,turn turn iPod iPod off,off,and and slide slide the the Hold Hold switch switch(if(if available)available)to to HOLD.HOLD.Then Then use use a a soft,soft,slightly slightly damp damp cloth.cloth.Avoid Avoid getting getting moisture moisture in in openings.openings.Dont Dont use use window window cleaners,cleaners,household household cleaners,or other chemical cleaners to clean iPod.cleaners,or other chemical cleaners to clean iPod.Reading B职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Trans-1Reading BiPod 安全手册重要操作信息重要操作信息重要操作信息重要操作信息 注注意意：不不遵遵守守下下列列操操作作指指示示可可能能导导致致iPodiPod或其他物件受或其他物件受损损。携携携携带带带带 iPodiPod内内装装敏敏感感组组件件。切切勿勿弯弯曲曲、摔摔落落或或挤挤压压。如如果果担担心心划划伤伤iPod,iPod,您您可可以以购购买买一一个个外壳。外壳另有出售。外壳。外壳另有出售。职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Trans-2Reading B 使使使使用用用用接接接接头头头头和和和和端端端端口口口口 不不要要强强行行将将接接头头插插入入端端口口。如如果果接接头头不不能能顺顺畅畅地地插插入入到到端端口口中中，说说明明它它们们可可能能不不匹匹配配。连连接接时时，确确保保接接头头与与端端口口匹匹配，并且将接配，并且将接头对头对准端口。准端口。确确确确保保保保合合合合适适适适的的的的温温温温度度度度 须须在在温温度度为为摄摄氏氏0 0到到3535度度（华华氏氏3232到到9595度度）之之间间的的地地方方使使用用iPodiPod。在在低低温条件下，温条件下，iPodiPod的播放的播放时间时间可能会可能会暂时缩暂时缩短。短。职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Trans-3 须须将将iPodiPod存存放放在在温温度度为为摄摄氏氏零零下下2020到到零零上上4545度度（华华氏氏零零下下4 4到到零零上上113113度度）之之间间的的地地方方。不不要要将将iPodiPod留留在在停停泊泊的的车车内内，因因为为车车内内的的温温度度可可能能会会超超出出上述范上述范围围。在在使使用用iPodiPod或或者者给给电电池池充充电电时时，机机壳壳发发热热是是正正常常现现象象。机机壳壳将将设设备备内内部部的的热热量量传传导导给给外外部部的的冷冷空空气，起到散气，起到散热热的作用。的作用。Reading B职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Trans-4 保保保保持持持持外外外外壳壳壳壳干干干干净净净净 清清洗洗iPodiPod时时，拔拔下下所所有有电电源源线线，关关闭闭机机器器，并并且且将将”锁锁定定”转转换换开开关关（如如果果有有）置置于于“锁锁定定”位位置置。然然后后用用微微湿湿软软布布擦擦拭拭。避避免免开开口口处处受受潮潮。切切勿勿使使用用玻玻璃璃水、家用洗水、家用洗涤剂涤剂或其他化学清洗或其他化学清洗剂剂清清洁洁。Reading B职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Task 1Reading BTask Task 1 1 Decide whether the following statements are true(T)or false(F)according to the manual.()1.A case can protect your iPod from being bent,dropped or crushed.()2.You should fit a connector into a port correctly and join them with ease.()3.iPod playtime might shorten if its stored in a place where the temperature is below 0oC.()4.Dont leave your iPod in parked cars unless it is switched off.()5.You can use a soft and slightly damp cloth with household cleaners to clean your iPod.FTFFF职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductB-Task 2Reading BTask 2 Choose the right things to do in each of the following situations.No.SituationRight things to do1You are swimming and sunbathing on a beach.Leave your iPod in a locked waterproof case.Put your iPod directly in the sunlight while sunbathing.Listen to your iPod at 50%volume for more than two hours on the beach.2The headphone is dirty.You want to clean it yourself.Unplug the headphone and place the iPod out of harms way(在安全的地方).Use a cotton ball with rubbing alcohol(外用酒精).Use a fine toothbrush with water.3There are some scratches on the iPod.You want to deal with them yourself.Use a polishing cloth(抛光布)and rub(擦拭)the iPod up and down or from side to side.Use a soft paper towel with toothpaste.Keep liquids away from the ports.职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductListeningListening&SpeakingTask 1Task 2Task 3Task 4Task 5职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-Task 1Listening&SpeakingTask 1Task 1 A salesgirl is introducing one of their printers to a customer.Listen to the conversation and fill in the blanks with what you hear.M:Could you give me the size of the printer?M:Could you give me the size of the printer?W:Yes.Its 15 centimeters .W:Yes.Its 15 centimeters .M:How about its?M:How about its?W:Its 30 centimeters wide.W:Its 30 centimeters wide.M:How long is it?M:How long is it?W:The is centimeters.W:The is centimeters.M:By the way,how much does it weigh?M:By the way,how much does it weigh?W:Its is 5 kilograms.W:Its is 5 kilograms.highhighwidthwidthlengthlength6565weightweight职业综合职业综合职业综合职业综合英语英语英语英语 1 1 1 1Unit 4 ProductL-Task 2Listening&SpeakingTask 2Task 2 A customer is asking about some furniture.Listen to the conversation and complete the table with what you hear.ScriptScriptMODEL MATERIALCOLORWEIGHTPRICE1WoodBlack186kg$3602WoodBrown158kg$4003