商务英语函电

国际商务英语函电（第三版）国际商务英语函电（第三版）电子教案电子教案电子教案简介电子教案简介(第三版第三版)国际商务英语函电国际商务英语函电教材适应高职高专国际经济与贸教材适应高职高专国际经济与贸易、经贸英语等专业外贸函电教学的需要。为了使教材贴易、经贸英语等专业外贸函电教学的需要。为了使教材贴近实际工作，我们在第二版的基础上进行修改和增减，使近实际工作，我们在第二版的基础上进行修改和增减，使之涵盖面更广泛、更现代。本书按外贸进出口流程进行编之涵盖面更广泛、更现代。本书按外贸进出口流程进行编写，环节紧凑，通过教与学了解外贸进出口的整个过程，写，环节紧凑，通过教与学了解外贸进出口的整个过程，每单元后的实训练习帮助学生进行实际操作，加强动手能每单元后的实训练习帮助学生进行实际操作，加强动手能力，同时还能提高学生外贸业务、英语知识和语言运用能力，同时还能提高学生外贸业务、英语知识和语言运用能力。修改过程中，我们尽可能贴近业务实际及学生特点，力。修改过程中，我们尽可能贴近业务实际及学生特点，做到准确精练、深入浅出，选用大量合同、信用证、各种做到准确精练、深入浅出，选用大量合同、信用证、各种单据等实例供学生操作，突出实用性、可操作性，充分体单据等实例供学生操作，突出实用性、可操作性，充分体现高职高专教材现高职高专教材“以能力为本位，以应用为目的，以学生以能力为本位，以应用为目的，以学生为主体为主体”的特点。为适应多媒体教学的需要，我们制作了的特点。为适应多媒体教学的需要，我们制作了本教材的多媒体课件以帮助教师提高教学水平。课件内容本教材的多媒体课件以帮助教师提高教学水平。课件内容包括：课文、英汉注释、例句、练习、实训练习、补充内包括：课文、英汉注释、例句、练习、实训练习、补充内容，并附有习题答案、实训练习答案、译文供参考。容，并附有习题答案、实训练习答案、译文供参考。制作单位：福建对外经济贸易职业技术学院制作单位：福建对外经济贸易职业技术学院制作人：陈淑霞制作人：陈淑霞 目录WritingPrinciplesofBusinessLettersEstablishingBusinessRelationsEnquiriesOffers1234CONTENTSCounter-Offers5TermsofPayment6目录EstablishmentofL/CandAmendmentsPackingShippingInsurance78910CONTENTSComplaintsandClaims11Agency12Chapter I Layout and Transmission of a Business LetterLayout and Transmission of a Business LetterChapter I Layout and Transmission of a Business LetterTeaching AimsTeaching AimsThepurposeofcommunicationistoobtaincompleteunderstandingbetweenthepartiesinvolved,andelicittheresponsesrequired.Althoughformalityinbusinessletter-writingisrapidlygivingwaytoalessconventionalandmorefriendlystyle,thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom.Itissafetofollowestablishedpracticesoastoavoidconfusionandawasteoftimeforbothsenderandreceiver.Throughthestudyofthischapter,studentswillbeabletounderstandthelayoutandtransmissionofabusinessletterandarrangeanEnglishbusinessletterinproperformandsendittothereceiversmoothly.Chapter I Layout and Transmission of a Business LetterMain&Difficult PointsMain&Difficult Points 1.FullBlockStyle.2.IndentedForm.3.ModifiedBlockStyle.4.Semi-blockStylewithIndentedParagraphs.Chapter I Layout and Transmission of a Business Letter1.PrinciplesofBusinessLetterWriting(4C)1)Clearnessoneideainasentence,onetopicinaparagraphandonematterinaletter.2)Concisenessnatural,humanandeasytoread.briefandtothepointUsedailyexpressionstoreplacejargons.concisewordywewillconsiderthedeliveryscheduleattodaysmeeting.wearegoingtogiveconsiderationtothedeliveryscheduleattodaysmeeting.theyattendtheGuangzhouTradefairtofindapartner.theyattendtheGuangzhouTradeaffairforthepurposeoffindingabusinesspartner.wehaveexportedourmachinetomanycountries.wehavegeguntoexportourmachinestocountriesabroad.Chapter I Layout and Transmission of a Business Letter1.PrinciplesofBusinessLetterWriting3)CorrectnessNogrammaticalmistakes.Notypingmistakes.Payspecialattentiontonumbers,suchasquantity,priceandsoon.4)Courtesypositive,friendlyandsincere.Insteadofsaying:Iaminreceiptofyourorderfor1,000tonsofBlackTea.Youbettersay:Thankyouforyourorderfor1,000tonsofBlackTea.Chapter I Layout and Transmission of a Business Letter2.ToLearnThisCourse,YouShould1)haveagoodcommandofEnglish;2)payattentiontothespecialtermsinthiscourse;3)understandthatthebestwaytolearnitistoreadmoreandwritemore.Onlyinthiswaycanyouhaveabetterunderstandingofwhatyouhavelearnedandbeabletousethem.Itisagoodideatorecitesomeletters.Itwillhelpyoualotwhenyouwritebusinesslettersyourself.Chapter I Layout and Transmission of a Business Letter 1CompositionofabusinessletterLayoutofabusinessletter2EnvelopEmailFax345Chapter I Layout and Transmission of a Business LetterOf a Business LetterChapter I Layout and Transmission of a Business LetterComposition of a Business Letter qstandard parts(1)Letterhead(2)Inside address(3)Date(4)Salutation(5)Body of the letter(6)Complimentary close(7)Signatureq optional parts(8)Rreference number(9)Attention line(10)Subject line(11)Reference notation(12)Enclosure(13)Carbon copy (14)PostscriptChapter I Layout and Transmission of a Business Letter(1)Letterhead 信信头头The companys nameThe companys nameThe companys nameThe companys nameAddressAddressAddressAddressPostcodePostcodePostcodePostcodeTelephone numberTelephone numberTelephone numberTelephone numberFax numberFax numberFax numberFax numberE-mail addressE-mail addressE-mail addressE-mail addressElements:Chapter I Layout and Transmission of a Business Letter(1)Letterhead 信信头头宁波市慈溪进出口股份有限公司宁波市慈溪进出口股份有限公司宁波市慈溪进出口股份有限公司宁波市慈溪进出口股份有限公司地址：慈溪市寺山路地址：慈溪市寺山路地址：慈溪市寺山路地址：慈溪市寺山路269269269269号号号号 邮编：邮编：邮编：邮编：315300315300315300315300电话：电话：+86-574-63891000 +86-574-63891000 传真：传真：+86-574-63813763+86-574-63813763 E-mail:E-mail: Website:Website:http:/http:/ practice:ChinaNingboCixiImportandExportCorporationAdd:269SishanRoad,Cixi,Ningbo,Zhejiang,ChinaP.C.:315300Tel:+86-574-63891000Fax:+86-574-63813763E-mail:Website:http:/Chapter I Layout and Transmission of a Business Letter(2)Inside name and address 封内地址封内地址 收收信人的姓名和地址一般列在信的信人的姓名和地址一般列在信的左上方左上方 由于不同国家书写地址的习惯不同，收件人地址应按照由于不同国家书写地址的习惯不同，收件人地址应按照对方公司信纸中的信头书写，切勿擅自更改。写国际地对方公司信纸中的信头书写，切勿擅自更改。写国际地址时，不要忘记在最后一行写上国家名。址时，不要忘记在最后一行写上国家名。Chapter I Layout and Transmission of a Business Letter(2)Inside name and address 封内地址封内地址致某公司：致某公司：Messrs.LakeKaneCo.，Ltd.66MartinsLaneLondonEC3V7BH致公司中某职位：致公司中某职位：TheManagerEaglePressInc.66MartinsLaneLondonEC3V7BH致公司某人：致公司某人：Mrs.JuttaBrownEaglePressInc.66MartinsLaneLondonEC3V7BHChapter I Layout and Transmission of a Business Letter(3)Date 日期日期一般写法有一般写法有:A,5thMarch2008B,5March2008C,March5th,2008D,March5,2008day/month/year(Englishpractice)month/day/year(Americanpractice)A.一般按日一般按日,月月,年的顺序写出；年的顺序写出；日可用基数或序数；日亦可放在日可用基数或序数；日亦可放在月份后面，当日年之间必须加逗月份后面，当日年之间必须加逗号。号。B.年份应完全写出，不能用年份应完全写出，不能用(12)代替代替(2012)C.月份要写英文名称，不能用数月份要写英文名称，不能用数字来代替，但可以用缩写。字来代替，但可以用缩写。注意事项：注意事项：Chapter I Layout and Transmission of a Business Letter(4)Salutation 称呼称呼ForaddressingonepersonForaddressingonepersonDearSir,DearSir,DearMadam,DearMadam,ForaddressingtwoormorepersonsForaddressingtwoormorepersonsDearSirs,DearSirs,DearMadams,DearMadams,Gentlemen:(alwaysshouldbeinpluralform)Gentlemen:(alwaysshouldbeinpluralform)AlessformalgreetingAlessformalgreetingDearMr.DearMr.DearMs.DearMs.注意：注意：若不能确定阅信者是男是若不能确定阅信者是男是女，用女，用DearMadamorSir;称呼后面的标点，一般使用称呼后面的标点，一般使用逗号或分号，美加来信中逗号或分号，美加来信中Gentlemen后用冒号：后用冒号：Chapter I Layout and Transmission of a Business Letter(5)Body of the letter 正文正文书信的主体书信的主体 (一般分为一般分为3 3部分部分)OpeningSentencesWehavereceivedyourletterofMay5th,2006WehavereceivedyourletterofMay5th,2006WehaveyournameandaddressfromWehaveyournameandaddressfromIamwritingthislettertoIamwritingthislettertoTheclosingSentencesWehopetoreceiveyourreplyearly.Chapter I Layout and Transmission of a Business Letter(6)Complimentary close 结尾敬尾敬语结束语是一种客套用语它应与前面的称呼相呼应，后面结束语是一种客套用语它应与前面的称呼相呼应，后面加逗号。加逗号。SalutationFormalLessformalInformalDearSirorMadamDearMr.DearMary,DearSirs,DearMs.DearTom,Gentlemen,DearGreen,complimentaryYoursfaithfully,Yourssincerely,Sincerely,Faithfullyyours,Sincerelyyours,Cordially,Trulyyours,Cordiallyyours,Bestregards,Chapter I Layout and Transmission of a Business Letter(7)Signature 签名名AlettershouldbeAlettershouldbesignedsignedbyhand,andinink.byhand,andinink.外国函件都必须由负责亲笔签名，用橡皮戳说明该信并非本外国函件都必须由负责亲笔签名，用橡皮戳说明该信并非本外国函件都必须由负责亲笔签名，用橡皮戳说明该信并非本外国函件都必须由负责亲笔签名，用橡皮戳说明该信并非本人亲自过目，只是通函，不为人重视，不礼貌。人亲自过目，只是通函，不为人重视，不礼貌。人亲自过目，只是通函，不为人重视，不礼貌。人亲自过目，只是通函，不为人重视，不礼貌。JulieWangforMaryHuangJulieWangforMaryHuang（此方式表示书信内容为（此方式表示书信内容为（此方式表示书信内容为（此方式表示书信内容为MaryHuangMaryHuang的意思，的意思，的意思，的意思，JulieWangJulieWang只是只是只是只是代为签字而已；代为签字而已；代为签字而已；代为签字而已；一般商务书信，还应在签名下方将发信人的姓名用打字形式打出。一般商务书信，还应在签名下方将发信人的姓名用打字形式打出。签名者代表公司、某单位名义时，应在结束词下方打出全部大写的签名者代表公司、某单位名义时，应在结束词下方打出全部大写的单位名称，然后再签名。单位名称，然后再签名。当负责人不在而由经办人员代签名时，要加上当负责人不在而由经办人员代签名时，要加上by,for字样。字样。Chapter I Layout and Transmission of a Business Letter8.Reference number 存档存档编编号号 信函编号常见的书写形式有两种：信函编号常见的书写形式有两种：信函编号常见的书写形式有两种：信函编号常见的书写形式有两种：一种比较简单的形式一种比较简单的形式一种比较简单的形式一种比较简单的形式“Re:XXX”Re:XXX”，例如例如例如例如,Re:Invoice12345,Re:Invoice12345或或或或Re:YourletterdatedJanuary20,2006Re:YourletterdatedJanuary20,2006。一种比较常用的形式一种比较常用的形式一种比较常用的形式一种比较常用的形式“Yourref:XXX,Ourref:XXX”Yourref:XXX,Ourref:XXX”提供一组缩写信息，包括：文件编号、起草人、录入提供一组缩写信息，包括：文件编号、起草人、录入提供一组缩写信息，包括：文件编号、起草人、录入提供一组缩写信息，包括：文件编号、起草人、录入人的姓名缩写和部门代号等。人的姓名缩写和部门代号等。人的姓名缩写和部门代号等。人的姓名缩写和部门代号等。Chapter I Layout and Transmission of a Business Letter通常位于信通常位于信内内名名称称和地址和地址与称与称呼之呼之间间，用于向收信的，用于向收信的公司提示希望公司提示希望将将信函交信函交给给某某个个具体的具体的经办经办人或部人或部门门。例：例：Attention:WilliamSmith,GeneralManager或或FortheAttentionofExportDepartment9.Attention Line 转发提示转发提示Chapter I Layout and Transmission of a Business Letter10.Subject Line 主主题题标题写在称呼语下面两行，一般是在信笺中间位置，标题写在称呼语下面两行，一般是在信笺中间位置，事由要简单扼要，说明商品名称，数量，信用证或合事由要简单扼要，说明商品名称，数量，信用证或合同号等即可。同号等即可。e.g.(1)Subject:SewingMachines(2)Subject:OurcontractNo.123(3)SewingMachinesChapter I Layout and Transmission of a Business Letter11.Reference Notation（经办经办人代号）人代号）经办人代号是由书信口述人和打字员的姓名的首经办人代号是由书信口述人和打字员的姓名的首字母组成的，用冒号或斜线分开。如自己打字，字母组成的，用冒号或斜线分开。如自己打字，则省去这部分。则省去这部分。写写法有：法有：WL/SMWL:SMWL/smWL:smChapter I Layout and Transmission of a Business Letter12.Enclosure 附件附件如信中有附件时，应在签名下注明如信中有附件时，应在签名下注明Encl.或或Enc.如附件如附件不止一件应注明不止一件应注明2Enclsor3Encls,或详细列明如下：或详细列明如下：Encls:2InvoicesEnc:1B/L1Photo1CertificateChapter I Layout and Transmission of a Business Letter13.Carbon Copy 抄送抄送如果函件要抄送其他有关单位，同时使对方也知道已如果函件要抄送其他有关单位，同时使对方也知道已抄送其他单位，可在信件最后的左下角注明抄送其他单位，可在信件最后的左下角注明“CCtoxxx”or“CCxxx”CCMr.J.Cooper(thatmeansMr.J.Cooperwhowillreceivethecopiesoftheletter.)Chapter I Layout and Transmission of a Business Letter14.Postscript 附言附言信写完后，如果想起还有要紧的要说，可以在信末信写完后，如果想起还有要紧的要说，可以在信末加加P.S.引出补叙的话，然后由发信人签署本人简笔引出补叙的话，然后由发信人签署本人简笔签名签名(本人姓名的第一个字母本人姓名的第一个字母)。Note:DontuseP.S.ifyouforgettomentionapointinthebodyoftheletter.rewritetheletterinstead.Chapter I Layout and Transmission of a Business LetterChapter I Layout and Transmission of a Business Letter信头信头(Letterhead)存档编号存档编号(Ref.No.)日期日期(Date)封内名称和地址封内名称和地址(InsideNameandAddress)转发提示转发提示(AttentionLine)称呼称呼(Salutation)事由标题事由标题(SubjectLine)正文部分正文部分(BodyoftheLetter)结尾敬语结尾敬语(ComplimentaryClose)签名签名(Signature)经办人代号经办人代号(ReferenceNotation)附件附件(Enclosure)抄送抄送(Carboncopy)附言附言(Postscript)外贸业务书信的基本结构：外贸业务书信的基本结构：Chapter I Layout and Transmission of a Business LetterFull-blockstyle（全齐头式）（全齐头式）Indentedform（缩行式）（缩行式）Modifiedblockstyle（改良的齐头式）（改良的齐头式）Semi-blockformatwithindentedparagraphs（半齐头式或混合式）（半齐头式或混合式）常用的四种商务信函格式常用的四种商务信函格式TheformofabusinessletterChapter I Layout and Transmission of a Business LetterXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTel:0592-5323827,Fax:0592-5323817Email:Webs:http:/July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,XiamenPolykingCo.,Ltd.(Signature)EricChenGeneralManage1.fullblockedstyleChapter I Layout and Transmission of a Business LetterXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,IndustrialCenter,Xiamen,ChinaTel:0592-5323827,Fax:0592-5323817Email:Webs:http:/July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,XiamenPolykingCo.,Ltd.(Signature)EricChenGeneralManage2.indentedstyleChapter I Layout and Transmission of a Business LetterXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTel:0592-5323827,Fax:0592-5323817Email:Webs:http:/July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,XiamenPolykingCo.,Ltd.(Signature)EricChenGeneralManage3.ModifiedbolickedstyleChapter I Layout and Transmission of a Business LetterXiamenPolykingCo.,Ltd.46PkBuilding,HuliZone,TonganIndustrialCenter,Xiamen,ChinaTel:0592-5323827,Fax:0592-5323817Email:Webs:http:/July30,2014ACHILLESCONCEPTGMBH&CO.KGBahnhofstr.14163263Neu-IsenburgFranceTel:6102595770Fax:6102596170Gentlemen:Re:AD103Easy-carrierWethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,XiamenPolykingCo.,Ltd.(Signature)EricChenGeneralManage4.SemiblockstylewithindentedparagraphsChapter I Layout and Transmission of a Business Letter Addressing EnvelopesThethreeimportantrequirementsofenvelopeaddressingareaccuracy,clearness,andgoodappearance.Businessstationeryordinarilyhasthereturnaddressprintedintheupperleftcorneroftheenvelope.Nameandaddressofthereceivershouldbetypedabovehalfwaydowntheenvelope,leavingenoughspaceforthepostmarkandstamps.Postnotationssuchas“Registered”,“Certified”,or“Confidential”shouldbeplacedinthebottomleft-handcorner.Chapter I Layout and Transmission of a Business LetterSenders AddressStampReceivers addressRemarksFormofEnvelopMailing directions1.Private2.Personal3.confidential1.Registered2.Express3.Ordinarymail4.Immediate(urgent)5.Printedmatter6.sampleChapter I Layout and Transmission of a Business LetterReceiversaddress如果信件不是通过邮寄，而是托某人转交，则在信封上不写收如果信件不是通过邮寄，而是托某人转交，则在信封上不写收信人的地址，只在收信人的名称之下写：信人的地址，只在收信人的名称之下写：ByPolitenessof/ByKindnessof/ThroughtheCourtesyof/PerKindnessof/Forwardedby/PerFavorof/By(or:With)Favorof/Favoredby加上带信人的姓名，例如：加上带信人的姓名，例如：Dr.JohnSmithKindnessofMr.ZhengHeChapter I Layout and Transmission of a Business LetterReceiversaddress如果不写出带信人的姓名，则只需在收信人姓名之上写：如果不写出带信人的姓名，则只需在收信人姓名之上写：PleaseForward，例如：，例如：PleaseForwardMr.ChenChapter I Layout and Transmission of a Business LetterReceiversaddress如果信件通过邮局寄给第三者转交给收信人，则要在收信人姓名如果信件通过邮局寄给第三者转交给收信人，则要在收信人姓名下面写明转交人的姓名，其前面加下面写明转交人的姓名，其前面加c/o(=careof由由转交转交)，例如：，例如：Mr.JohnSmithc/oMr.Chen128WuyiRoadFuzhou,Fujian,ChinaChapter I Layout and Transmission of a Business Letter Example of EnvelopesWilliam&Sons (Stamp)58 Lancaster House,Manchester,London The National Transport Co.120 Broadway Street (Registered)Rangoon,BurmaChapter I Layout and Transmission of a Business LetterTheformofE-mailTo:收件人的收件人的e-mail信箱信箱CaptionorSubject主题主题Copy抄送抄送Body正文正文EnclosureorAttachment附件附件Chapter I Layout and Transmission of a Business LetterTo:dieterachilles-concept.frSubject:AD103Easy-carrierCopy:(Omit)Body:Gentlemen:WethankyouforyourletterofJuly28concerningourAD103Easy-carrier.However,weregrettoinformyouthatwecannotacceptanyfreshordersasweareheavilycommittedatpresent.Enclosedpleasefindourlatestcatalogue.Ifyouareinterestedinanyotheritems,pleasedonothesitatetoletusknow.Wearelookingforwardtohearingfromyousoon.Yourstruly,XiamenPolykingCo.,Ltd.(Signature)EricChenGeneralManageExampleChapter I Layout and Transmission of a Business LetterChapter I Layout and Transmission of a Business LetterGESiliconesGeneralElectricCompany1001-3ThreeSquare，H.K.Tel:(652)8436760Fax:(852)8775780CERTIFICATEOFORIGINDate:June5,2014RE:UltraglazaSSG4000StructuralGlazingSealantQuantity:1512kgsBatch:DG550SilprufSCS2000One-componentSiliconeWeatherproofingSealantQuantity:N/ABatch:N/AWecertifythattheaboveproductsweremanufacturedbyGESilicones(GeneralElectricCompany)atyourfacilitylocatedatWaterfordNY,UnitedStatesofAmerica.CountryofOriginandManufacturerGeneralElectricCompany,U.S.A.(Signature)GeneralElectricCompanyExampleChapter I Layout and Transmission of a Business LetterExercisesChapter I Layout and Transmission of a Business LetterI.Arrangethefollowinginproperformastheyshouldbesetoutinaletter:1.Senders name:China Fujian Chemical Imp.&Exp.Corp.2.Senders address:128 Wuyi Road,Fuzhou,China3.Senders Fax:0591-75334264.Senders telephone number:0591-75335265.Date:March 23,20036.Receivers name H.G Wilkinson Company Limited7.Receivers address:245 Lombart Street,Lagos,Nigeria8.Subject-matter:Sewing Machines9.The message:We thank you for your letter of March 16 enquiring for the captioned goods.The enclosed booklet contains details of all our Sewing Machines and will enable you to make a suitable selection.We look forward to receiving your specific enquiry with keen interest.KeyChapter I Layout and Transmission of a Business LetterKey China Fujian Chemical Imp.&Exp.Corp.128 Wuyi Road,Fuzhou,ChinaFax:0591-7533426 Tel:0591-7533526 March 23,2013 H.G Wilkinson Company Limited 245 Lombart Street,Lagos,NigeriaDear Sirs,Re:Sewing Machines We thank you for your letter of March 16 enquiring for the captioned goods.The enclosed booklet contains details of all our Sewing Machines and will enable you to make a suitable selection.We look forward to receiving your specific enquiry with keen interest.Yours faithfully,Chapter I Layout and Transmission of a Business LetterII.Addressanenvelopefortheaboveletter.KeyChapter I Layout and Transmission of a Business LetterKeyChina Fujian Chemical （Stamp）Imp.&Exp.Corp.128 Wuyi Road Fuzhou,China H.G Wilkinson Company Limited 245 Lombart Street,Lagos,Nigeria (Registered)Chapter I Layout and Transmission of a Business LetterProfessionalAdviceAletterfunctionswellifitcandeeplyimpressorinfluenceitsrecipient.Togainsuchafavorableimpressionandreply,youshouldputyourselfinthepositionoftherecipient,takingintoconsiderationhisdemand,hope,interests,etc.Whenwriting,youshouldpayattentiontothefollowing:Chapter I Layout and Transmission of a Business Letterinsteadingofsaying:Yousay:Taketherecipientsattitude,i.e.“You”attitude,andavoidtakingthewritersattitude,i.e.“We”attitude,especiallywhenyouconveyagoodnews.1Weshallbeabletoofferyoufreecustomerserviceforyournewlypurchasedrefrigeratorfor3years.Weareinneedoffundsandthatswhyyouroverduebillmustbepaidrightaway.Youwillbepleasedtohearthatyouwillsoonbeabletohaveafreecustomerserviceforyournewlypurchasedrefrigeratorfor3years.Tomaintainyourexcellentcreditreputation,pleaseremityouroverduebill.Chapter I Layout and Transmission of a Business LetterInsteadingofsaying:Yousay:Whentherecipienthasmadeamistake,orhasexpressedanopiniondifferentfromyourown,weshoulduse“We”attitude.2YourletterdatedJune13tellsusthatyourgoodswouldreachusthisweek.Youarecompletelywronginyourattitude.WearegladtorefertoyourletterdatedJune13,fromwhichweknewthatthegoodsweorderedwouldreachusthisweek.Weknowyouhaveanalyzedthematterfromdifferentviewpoints,butthereisstilloneimportantaspectwhichisworthyofbeingdiscussedbyus.Chapter I Layout and Transmission of a Business LetterInsteadingofsaying:Yousay:Trytodiscussproblemsinapositivewayandavoiddiscussingproblemsinanegativeway.3Wecloseat6p.m.Yourorderwillbedelayedforoneweek.Weareopentill6p.m.Yourorderwillbeshippedinoneweek.Chapter I Layout and Transmission of a Business LetterProfessionalAdviceDissimilaritiesinLetterWriting英式的书信写法和美式的书信写法有许多不同的地方。现将主英式的书信写法和美式的书信写法有许多不同的地方。现将主要的不同点介绍如下要的不同点介绍如下：1.英式的书信格式是缩行式或混合式，而美式则是齐头式或改良英式的书信格式是缩行式或混合式，而美式则是齐头式或改良齐头式；齐头式；2.称呼用法，英式一般用称呼用法，英式一般用DearSirs,后用逗号。美式则用后用逗号。美式则用Gentlemen后用冒号后用冒号。3.结尾语的用法，英式和美式的习惯各不相同，在美式中，只限结尾语的用法，英式和美式的习惯各不相同，在美式中，只限用于商业书信。英式则不然，商业书信或亲友间来往书信中都可用于商业书信。英式则不然，商业书信或亲友间来往书信中都可用。另外，英式习惯用用。另外，英式习惯用Yourssincerely,Yoursfaithfully,etc.而美式而美式则相反，把则相反，把Yours放在后面，成为放在后面，成为Sincerelyyours,Faithfullyyours,etc.Chapter I Layout and Transmission of a Business LetterProfessionalAdviceDissimilaritiesinLetterWriting4.日期写法不同。英式按日日期写法不同。英式按日-月月-年的顺序，美式按月年的顺序，美式按月-日日-年的顺序年的顺序排列。（注：日期写法的国际通用格式是按日排列。（注：日期写法的国际通用格式是按日-月月-年的顺序排列）年的顺序排列）5.信封写法的不同点：收信人的姓名、地址，英式多用缩行式，信封写法的不同点：收信人的姓名、地址，英式多用缩行式，美式则用齐头式。寄信人的姓名、地址英式写在左下角，美式写美式则用齐头式。寄信人的姓名、地址英式写在左下角，美式写在左上角。在左上角。Chapter I Layout and Transmission of a Business Letter