《电子商务英语》PPT课件

1/11/202311/11/20232 Warm-up Background Information Word Study&Text Analysis Exercises1/11/20233Warm-up Read the categories in the book,compare them with the categories in the Warm-up parts of Unit 3 and Unit 4,and try to find out the differences.1/11/20234Background Information 中国网络基础设施的不断改善和中国网络基础设施的不断改善和Internet应用的日益应用的日益普及，为普及，为C2C电子商务的发展提供了巨大的潜在市场。电子商务的发展提供了巨大的潜在市场。C2C电子商务实际上已经成为网络产业的一个重要组成电子商务实际上已经成为网络产业的一个重要组成部分，未来的发展将从实物交易转向文化、部分，未来的发展将从实物交易转向文化、生活、娱乐和各种生活、娱乐和各种咨询服务上来，为咨询服务上来，为网络产业的发展不网络产业的发展不断增添新的活力。断增添新的活力。1/11/20235著名的著名的C2C网站有：网站有：(1)全球最著名的全球最著名的C2C网站，网站，1995年创立于美国。年创立于美国。Background Information1/11/20236(2)淘宝淘宝()我国著名的我国著名的C2C网站，网站，2003年由阿里巴巴公司投资创年由阿里巴巴公司投资创立。立。Background Information1/11/20237(3)易趣易趣：我国著名的我国著名的C2C网站，创立于网站，创立于1999年，年，2003年被年被美国的美国的eBay收购后更名为收购后更名为eBay易趣，易趣，2006年年eBay与与TOM在线成立新易趣。在线成立新易趣。Background Information1/11/20238(4)拍拍网拍拍网()2005年由腾讯公司投资创立，最大的优势是依托年由腾讯公司投资创立，最大的优势是依托于腾讯于腾讯QQ的庞大用户群。的庞大用户群。Background Information1/11/20239Text Analysis Consumer-to-consumer electronic commerce(C2C EC)1 refers to a kind of electronic commerce in which both the buyers and the sellers are individuals,not businesses.C2C is conducted by several different ways over the Internet;the typical and well-known C2C activities are auctions.(译文译文)Millions of individuals are buying and selling on eBay and hundreds of other auction sites worldwide nowadays.In addition to auctions,other C2C activities include classified ads,personal services and support services,etc.(译文译文)1/11/202310Text AnalysisC2C Auctions In many countries,selling and buying on auction sites is exploding.(译文译文)One of the major determinants of auction site success is attracting enough buyers and sellers,therefore some Web sites that already have a large number of visitors have come into this business.2.1/11/202311Text Analysis How do auction sites work?In general,to participate,both sellers and buyers need to register with the site.Sellers need to pay a flat fee or a certain percentage of the final sales price to list their merchandise.Buyers pay the sellers directly the products value and the shipping costs as well.(译文译文)Auctions are usually time-based,meaning that the highest qualified bid wins the item at the end of the predetermined period 3.(译文译文)1/11/202312Text AnalysisClassified Ads People sell to other people every day through classified ads.Internet-based classified ads have several advantages over newspaper classified ads.They offer an international,rather than a local,audience.This greatly increases the supply of goods and services available and the number of potential buyers.(译文译文)To help visitors narrow the search for a particular item,on some sites search engines can be used.In addition,Internet-based classified ads often can be placed for free by private parties,can be edited or modified easily,and in many cases can display photos of the products offered for sale.1/11/202313Text AnalysisPersonal Services Numerous personal services are available on the Internet.Some are in the classified ads,and others are listed on specialized Web sites.Some are free,and some are not.Be very careful before purchasing any personal services online.Fraud or crime could be involved,e.g.,a lawyer online may not be an expert in the area professed or may not offer the service at all.1/11/202314Text AnalysisSupport Services for C2C When individuals buy products or services from other individuals online,most of the time the buyer and seller are strangers.How to assure quality,fulfill payments and prevent fraud are critical to the success of C2C.(译文译文)One service that helps C2C business is payment by intermediary companies such as PayPal 4.1/11/202315The Key to Exercises:Reading comprehension 1(1)F (2)F (3)T (4)F (5)F 1/11/202316The Key to Exercises:Reading comprehension 2(1)Consumer-to-consumer electronic commerce(C2C EC)refers to a kind of electronic commerce in which both the buyer and the seller are individuals,not businesses.(2)It means the highest qualified bid wins the item at the end of the predetermined period.1/11/202317The Key to Exercises:Reading comprehension 2(3)Internet-based classified ads have several advantages over newspaper classified ads.They offer an international,rather than a local,audience.This greatly increases the supply of goods and services available and the number of potential buyers.To help visitors narrow the search for a particular item,on some sites search engines can be used.In addition,Internet-based classified ads often can be placed for free by private parties,can be edited or modified easily,and in many cases can display photos of the products offered for sale.1/11/202318The Key to Exercises:VocabularyA3 B6 C1 D5 E7 F4 G21/11/202319The Key to Exercises:Translation 1(1)C2C(1)C2C电子商务在互联网上有多种形式，最典型和电子商务在互联网上有多种形式，最典型和知名的知名的C2CC2C电子商务形式是拍卖。电子商务形式是拍卖。(2)(2)除了拍卖之外，其它除了拍卖之外，其它C2CC2C电子商务形式包括分类电子商务形式包括分类广告、个人服务、支持服务。广告、个人服务、支持服务。(3)(3)卖方发布商品时要支付固定数额或最终销售额一卖方发布商品时要支付固定数额或最终销售额一定百分比的费用。定百分比的费用。(4)(4)买方直接向卖方支付货款和运费。买方直接向卖方支付货款和运费。(5)(5)这就使广告中提供的商品和服务以及潜在买家的这就使广告中提供的商品和服务以及潜在买家的数量大大增加。数量大大增加。1/11/202320The Key to Exercises:Translation 2(1)register with the site(2)pay a certain percentage of the final sales price(3)list their merchandise(4)at the end of the predetermined period(5)Internet-based classified ads(6)assure quality,fulfill payments and prevent fraud 1/11/202321The Key to Exercises:Reading Material 1.C 2.D 3.A 4.D 5.C1/11/202322Word Studyflatadj.固定的，无变化的固定的，无变化的a flat rate 固定利率固定利率1/11/202323Word Studyfraud n.欺骗欺骗 get money by fraud 诈取钱财诈取钱财 commit a fraud 诈欺诈欺;舞弊舞弊 1/11/202324Word Studyprofessedadj.声称的声称的a professed opponent of free trade公开声称反对自由贸易的人公开声称反对自由贸易的人1/11/202325Word Studyintermediary adj.中介的，媒介的中介的，媒介的 an intermediary stage 中间阶段中间阶段 an intermediary agent 介绍人介绍人 1/11/202326 C2C is conducted by several different ways over the Internet;the typical and well-known C2C activities are auctions.C2C电子商务在互联网上有多种形式，最典型和知电子商务在互联网上有多种形式，最典型和知名的名的C2C电子商务形式是拍卖。电子商务形式是拍卖。1/11/202327 In addition to auctions,other C2C activities include classified ads,personal services and support services,etc.除了拍卖之外，其它除了拍卖之外，其它C2C电子商务形式包括分类广电子商务形式包括分类广告、个人服务、支持服务。告、个人服务、支持服务。1/11/202328 In many countries,selling and buying on auction sites is exploding.在许多国家，在拍卖网站上买卖商品飞速发展。在许多国家，在拍卖网站上买卖商品飞速发展。1/11/202329 Buyers pay the sellers directly the products value and the shipping costs as well.买方直接向卖方支付货款和运费。买方直接向卖方支付货款和运费。1/11/202330 Auctions are usually time-based,meaning that the highest qualified bid wins the item at the end of the predetermined period.拍卖通常是有时间限制的，拍卖通常是有时间限制的，到拍卖期限时到拍卖期限时，出价最，出价最高者赢得拍卖品。高者赢得拍卖品。1/11/202331 This greatly increases the supply of goods and services available and the number of potential buyers.这就使广告中提供的商品和服务以及潜在买家的数这就使广告中提供的商品和服务以及潜在买家的数量大大增加。量大大增加。1/11/202332 How to assure quality,fulfill payments and prevent fraud are critical to the success of C2C.如何如何保证质量、完成支付、防止欺骗保证质量、完成支付、防止欺骗对于对于C2C电子电子商务的成功是非常关键的。商务的成功是非常关键的。