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Unit14 How Are We Influenced?,Situational Practice,Build up a dialogue with your partner based on the following situation. You are a sales manager of an import exercises care in execution. AdmirationCelebrity spokespeople are used so often. ConvenienceUsed for fast-food restaurants and microwave foods. Fun and pleasureKey to advertising vacations, beer, amusement parks, and more. Vanity and egotismUsed most often for expensive or conspicuous items such as cars and clothing. Environmental consciousnessCenters around protecting the environment and being considerate of others in the community.,Work in pairs. Select various forms of advertisements from newspapers, magazines, or other media. Think about how the methods are used and identify the techniques that are adopted. Make an ad presentation to the class and tell the class how you find them appealing.,Task 4 A Survey,Background: Two advertisements appeared during two successful Olympic Games. The first is an Adidas advertisement during the 2008 Olympic Games in Beijing; the second is a British Airways advertisement during the 2012 Olympic Games in London. In what ways do you think these advertisements appeal to Chinese and British cultural values?,Work in groups of 4-5.Search the Internet using the key words: “Adidas 2008 Oylmpics Advert”; “British Airways 2012 Olympics Advert”. Conduct a survey and put the findings into a report. You will share the ideas as a class.,Task 5 Designing an Advertisement,Work in groups of 56. Dream up a great new product that youd like to advertise and choose an effective advertising medium. Consider the following aspects: What product do you want to sell, which isnt yet generally available? What is the advertising medium to be used? Why do you choose this advertising medium? What kind of customers is the ad directed at? What is the catchy image or slogan for the product? What are the advertising techniques used? What are the features that can make it unlike any of the competing products?,Design the product and decide on its features, such as how does it work and what can it do? How much is it going to cost the users? etc. Create and perform a 15-minute commercial in front of the class. If necessary, you may also use some visual aids such as pictures, photos, etc. in your presentation. On a separate sheet, specify the benefits stressed or appeals made in the advertisements. Listen to each groups presentation and take notes on their features. And then choose among them the most creative ad.,Task 6 A Mini Project,Form a five-person team and assign different jobs among team members. Conduct a preliminary research on some local restaurants. Choose certain restaurants and obtain copies of their menus. Draw up an interview outline and ask the managers questions, for example, what he or she believes are the primary reasons people choose to dine with them. Pool your information and develop a report comparing the restaurants quality in terms of convenience of location, atmosphere, service and food and so on. Rank the restaurants in order of the popularity. Share your ideas with your group members and find out in what way the advertisements or menus stress the appeal and promote the popularity of the restaurants.,Task 7 Debate in a Small Group,Proposition: Advertisements are misleading and unreliable. The whole class works in groups of 4; Each group is further divided into the affirmative and the negative side; Within each group, one student acts as the first speaker, and the other acts as the second speaker; The first affirmative speaker delivers a 23 minute first constructive speech; After the speaker finishes his speech the first negative speaker delivers a first negative speech; Students take turns to speak arguing for/against the proposition. The time limit for each student is no more than 3 minutes;,Then the affirmative side initiates free debating. Students take turns to speak. The time limit for each speaking occasion is no more than 2 minutes; At the end of the debate, each team summarizes their main arguments, and the speaking order is: 1) the second negative speaker, 2) the second affirmative speaker.,
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