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1Kotler on Marketing2Chapter Objectives 3Developing New Market Offerings 4Challenges in New-Product Development 5Challenges in New-Product Development 6Challenges in New-Product Development 7Organizational Arrangements 8Organizational Arrangements 910Table 12.1 Finding One Successful New Product(Starting with 64 New Ideas)11Organizational Arrangements12Organizational Arrangements13Managing the Development Process:Ideas14Managing the Development Process:Ideas15Managing the Development Process:Ideas1617Table 12.2 Product-Idea Rating Device18Managing the Development Process:Concept to Strategy19Figure 12.3:Product and Brand Positioning2021Managing the Development Process:Concept to Strategy22Managing the Development Process:Concept to Strategy23Managing the Development Process:Concept to Strategy24Managing the Development Process:Concept to Strategy25Table 12.3 Projected Five-Year-Cash-Flow Statement(in thousands of dollars)See text for complete table26Managing the Development Process:Concept to Strategy27Managing The Development Process:Development to Commercialization 28 Managing The Development Process:Development to Commercialization29 Managing The Development Process:Development to Commercialization30 Managing The Development Process:Development to Commercialization31Managing The Development Process:Development to Commercialization 32Managing The Development Process:Development to Commercialization 33The Consumer-Adoption Process34The Consumer-Adoption Process35Figure 12.7:Adopter Categorization on the Basis of Relative Time of Adoption of Innovation36The Consumer-Adoption Process379、静夜四无邻，荒居旧业贫。22.8.622.8.6Saturday,August 06,202210、雨中黄叶树，灯下白头人。2:54:252:54:252:548/6/2022 2:54:25 AM11、以我独沈久，愧君相见频。22.8.62:54:252:54Aug-226-Aug-2212、故人江海别，几度隔山川。2:54:252:54:252:54Saturday,August 06,202213、乍见翻疑梦，相悲各问年。22.8.622.8.62:54:252:54:25August 6,202214、他乡生白发，旧国见青山。2022年8月6日星期六上午2时54分25秒2:54:2522.8.615、比不了得就不比，得不到的就不要。2022年8月上午2时54分22.8.62:54August 6,202216、行动出成果，工作出财富。2022年8月6日星期六2时54分25秒2:54:256 August 202217、做前，能够环视四周；做时，你只能或者最好沿着以脚为起点的射线向前。上午2时54分25秒上午2时54分2:54:2522.8.69、没有失败，只有暂时停止成功！。22.8.622.8.6Saturday,August 06,202210、很多事情努力了未必有结果，但是不努力却什么改变也没有。2:54:252:54:252:548/6/2022 2:54:25 AM11、成功就是日复一日那一点点小小努力的积累。22.8.62:54:252:54Aug-226-Aug-2212、世间成事，不求其绝对圆满，留一份不足，可得无限完美。2:54:252:54:252:54Saturday,August 06,202213、不知香积寺，数里入云峰。22.8.622.8.62:54:252:54:25August 6,202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。2022年8月6日星期六上午2时54分25秒2:54:2522.8.615、楚塞三湘接，荆门九派通。2022年8月上午2时54分22.8.62:54August 6,202216、少年十五二十时，步行夺得胡马骑。2022年8月6日星期六2时54分25秒2:54:256 August 202217、空山新雨后，天气晚来秋。上午2时54分25秒上午2时54分2:54:2522.8.69、杨柳散和风，青山澹吾虑。22.8.622.8.6Saturday,August 06,202210、阅读一切好书如同和过去最杰出的人谈话。2:54:252:54:252:548/6/2022 2:54:25 AM11、越是没有本领的就越加自命不凡。22.8.62:54:252:54Aug-226-Aug-2212、越是无能的人，越喜欢挑剔别人的错儿。2:54:252:54:252:54Saturday,August 06,202213、知人者智，自知者明。胜人者有力，自胜者强。22.8.622.8.62:54:252:54:25August 6,202214、意志坚强的人能把世界放在手中像泥块一样任意揉捏。2022年8月6日星期六上午2时54分25秒2:54:2522.8.615、最具挑战性的挑战莫过于提升自我。2022年8月上午2时54分22.8.62:54August 6,202216、业余生活要有意义，不要越轨。2022年8月6日星期六2时54分25秒2:54:256 August 202217、一个人即使已登上顶峰，也仍要自强不息。上午2时54分25秒上午2时54分2:54:2522.8.6MOMODA POWERPOINTLorem ipsum dolor sit amet,consectetur adipiscing elit.Fusce id urna blandit,eleifend nulla ac,fringilla purus.Nulla iaculis tempor felis ut cursus.感 谢 您 的 下 载 观 看感 谢 您 的 下 载 观 看专家告诉
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