Case Study Analysis_presentation_version Stephen（中英）案例分析

Zincessential for life1Zinc College 2010,16th-21st May:Trail,B.C.,CanadaCase Study Analysis案例分析Zincessential for life2Case Study 案例分析案例分析1.Introduction介绍介绍a)Information about the Company公司情况公司情况b)The Company s objectives and the proposals公司目标和建议公司目标和建议2.Strategic Analysis Section战略分析部分战略分析部分a)SWOT analysis SWOT分析分析b)Financial analysis 财务分析财务分析c)Strategy analysis 战略分析战略分析3.Recommendations 建议Zincessential for life3Case Study案例案例1.Introduction介绍介绍a)Information about the Company公司情况公司情况i.The Company s product and services公司产公司产品和服务品和服务ii.The Company s current structure公司目前公司目前结构结构b)The Company s objectives and the proposals公司目标和提议公司目标和提议2.Strategic Analysis Section战略分析部分战略分析部分3.Recommendations 建议Zincessential for life4Introduction:Information about the Company公司情况公司情况1.2.The Company s product and services产品和服务产品和服务Zincessential for life5Introduction:Information about the Company公司情况公司情况1.2.3.The Company s current structure 公司结构公司结构Zincessential for life6Introduction:介绍介绍The Company s objectives&the proposals公司公司目标和提议目标和提议1.2.Zincessential for life7Case Study1.Introduction2.Strategic Analysis Section战略分析部分战略分析部分a)SWOT Analysis SWOT分析分析i.Strengths and weaknesses 实力和弱点实力和弱点ii.Opportunities and threats 机会和挑战机会和挑战iii.Evalutation of the SWOT analysis SWOT评评估估b)Financial analysis 财务分析财务分析c)Strategy analysis 战略分析战略分析3.Recommendations Zincessential for life8SWOT analysis:Strengths and weaknesses 实实力和弱点力和弱点 Strengths(internal factors)实力（国际方实力（国际方面）面）Weaknesses(internal factors)弱点（国际弱点（国际方面）方面）Zincessential for life9SWOT analysis:Opportunities and threats 机会机会和威胁和威胁Opportunities:Porter:micro-environmental factors机会：机会：Porter 微观环境因素微观环境因素Key Opportunities关键机会Option 1Option 2Bargaining power of suppliers供方讨价实力Bargaining powers of customers客户讨价实力Threat of new competitors新的竞争者挑战Threat of substitutes替代着挑战Intensity of current competition现有竞争者数量密度Zincessential for life10SWOT analysis:Opportunities and threats 机会机会和威胁和威胁Threats:Porter:micro-environmental factor 威胁：威胁：Porter 微观环境因素微观环境因素Key Opportunities关键机会Option 1选项1Option 2选项2Bargaining power of suppliers供方讨价实力Bargaining powers of customers客户讨价实力Threat of new competitors新的竞争者挑战Threat of substitutes替代着挑战Intensity of current competition现有竞争者数量密度Zincessential for life11SWOT analysis:Opportunities and threats 机会和威胁机会和威胁Opportunities:PEST:macro-environmental factors 机会：机会：PEST：宏观环境因素：宏观环境因素Opportunities机会机会Option 1选线选线1Option 2选项选项2Political政治Economic经济social-cultural社会文化Technological技术Environmental环境Zincessential for life12SWOT analysis:Opportunities and threats 机会和威胁机会和威胁Threats:PEST:macro-environmental factors 威胁：威胁：PEST：宏观环境因素：宏观环境因素Opportunities机会机会Option 1选线选线1Option 2选项选项2Political政治Economic经济social-cultural社会文化Technological技术Environmental环境Zincessential for life13SWOT analysis:Opportunities and threatsOpportunities&Threats:Life-Cycle Analysis 机会机会&威胁：威胁：生命周期分析生命周期分析 Option 1 可选可选1 Option 2 可选可选2Opportunities机会Threats 挑战Zincessential for life14SWOT analysis:Evalutation of the SWOT analysis SWOT分析评估分析评估Key strengths主要实力主要实力Proba-bility可能性Im-pact影响Key opportunities主要机会主要机会4 points which most probably will have the biggest positive impact on the companys business.对公司业务最有积极影响的四个方面Option 1Option 2 key strengthsProba-bilityIm-pactKey opportunitiesProbablility between 1 and 100%,impact between 1 and 10，可能性1-100%;影响力：110Zincessential for life15SWOT analysis:Evalutation of the SWOT analysisKey weaknessesProba-bilityIm-pactKey threats/risks4 points which most probably will have the biggest negative impact on the companys business.Option 1Option 2Key weaknessesProba-bilityIm-pactKey threats/risksProbablility between 1 and 100%,impact between 1 and 10Zincessential for life16SWOT analysis:Evalutation of the SWOT analysisOption 可选1Option 可选 2Risk assessment:risk rating matrix 风险评估：风险等级矩阵 Example举例Zincessential for life17Financial analysis:财务分析财务分析 Pros 正面Conts 负面Zincessential for life18Strategy Analysis:exploiting strengths&opportunities战略分析：开发实力战略分析：开发实力&机会机会The company can turn its strengths into opportunities in the following way公司可以把实力变成机会:Zincessential for life19Strategy Analysis:risk assessment&mitigation战略分战略分析：风险和缓解析：风险和缓解Mitigation plan required for any risk 500Weaknesses弱势弱势Proba-bility可能性im-Pact影响Risk风险Mitigation plan缓解Proba-bility可能性im-pact影响Risk风险threatsProba-bilityim-pactriskMitigation planProba-bilityim-pactriskThe company can rectify its weaknesses and counter environmental threats in the following way:公司可以按以下方法矫正弱势，评估环境风险Zincessential for life20Strategy analysis:Conclusion 战略分析：结论战略分析：结论Zincessential for life21Case Study1.Introduction2.Strategic Analysis Sectiona)SWOT Analysisi.Strengths and weaknesses ii.Opportunities and threatsiii.Evalutation of the SWOT analysisb)Financial analysisc)Strategy analysis3.Recommendations 建议建议Zincessential for life22Recommendations 建议建议 action plan and timetable 行动计划和时间表 Recommentations 建议 Zincessential for life23What did we learn from the case study?我们从案例分析中学到了什么？