CHANNEL-ONE-LEASING-121108PPT优秀课件

Great Retail Opportunity in Shanghai Downtown mid 2009155 Changshou RoadChanneloneas your Retail PartnerChannelone Asset Management Co Ltd (IAM)Identify investment opportunitiesInvestment analysisAcquisitionLeasing & MarketingOperations ManagementAsset & Portfolio ManagementINSITE is locally incorporated and developing a strategic business plan to Chinas commercial real estate scene where INSITE is to bring entrepreneurial investments to reposition and generate the asset. We are experienced in Development/ RedevelopmentResearchLeasingOperation MarketingProperty ManagementChannelonePROJECT FINDINGSChanneloneCHANGSHOU RoadZhong Shan ParkXu Jia HuiHuai Hai Rd.Nan Jin Xi Rd.Nan Jin Dong Rd.Lu Jia ZuiChangshou Rd.One of the seven identified Commercial Districts in Shanghai2.5 million PopulationChannelone155 Changshou RdPlaza 66Jade Buddha TempleCitic SquareWestgate TowerShanghai Railway StationMetro Line 7CHANGSHOU PARKCHANG SHOU ROADNORTH SHAN XI ROADDOWNTOWN locationMetro Line 2Metro Line 1Channelone康康ChanneloneProperty Owner Peak Moral HighArchitect Benoy (Winner Queens Award for Enterprise: International Trade 2008) Graphic Design Graphia Intl LtdGross Area Approx. 50,000 square metersNos. of Floor Total 6 Floor, from L1-L6Nos. of parking Approx. 100PROJECT factsBenoys Project HighlightAPMHongkong, ChinaBluewaterKent, UKCentral Festival Patta ya, ThailandElementsHongkong, ChinaXintiandiShanghai ChinaZhongguancun PlazaBeijing, ChinaChannelone Downtown Location One of the seven identified Commercial Districts in Shanghai Resident population surrounded is up to 340,000, 79.4% are age18-45 and 72.6% are university graduated Rounded by 100,000-120,000 white collars Cover the northern part of Shanghai Population is up to 2 millionOPPORTUNITYChanneloneMARKET overviewSurrounding resident population is up to 340,000, 79.4% are age18-45 and 72.6% are university graduatedRounded by 100,000-120,000 white collarsRegionalConsumption levelChangshou RdXujiahuiPersonal Income3135.833191.67Family Income7423.337416.67Monthly average dressing expense547.8568.3Monthly average dining expense432.7498.3Average dining expense97.8106.3Monthly average entertaining expense414.7301.7HIGHER than XujiahuiChanneloneTRAFFIC flowVisitors Foot flowWeekday: +/- 10% of Xujiahui +/- 20% of Nanjing W Rd Weekend: -25% of Xujiahui+/- 10% of Nanjing W RdVehicle Traffic flowWeekday: +/- 5% of Xujiahui +/- 20% of Nanjing W Rd Weekend: -20% of Xujiahui +/- 20% of Nanjing W Rd ChannelonePROJECT CONCEPTChannelone Switch to your Channelone 11:00-23:00Channel FashionChannel GourmetChannel SocializingChannel After HourChanneloneChanneloneCHANNEL SOCIALIZINGvA mall driven by various electrifying event promotionvAn ideal place for gathering the energetic and vibrant youngstersvA mall run and managed by real vivacious youthful attitudeChanneloneCHANNEL AFTER HOURv 11：00-23：00 v The first mall to fit the modern young people lifestylev For evening & night lifeChanneloneCHANNEL FASHIONvUp-to-date with fashion trend of Tokyo, New York, Milan, ParisvGrand space with free choices of levelsvVery large scale exterior brand image displayChanneloneCHANNEL GOURMETThe successful F&B elements are the key operational secret and traffic draws of today China Shopping Mall. It is so important to generate satisfactory patronage within the shopping mall. It makes lot of differences and from consumer point of view, it also gives more sales opportunities to the mall retailers, create a significant market awareness and performance. A FOODFILLED PARADISEChannelonePlatform for Gathering and Socialization Metropolis LifestyleTrendy but affordable Gourmet PavilionPOSITIONINGChanneloneTertiary CatchmentsTertiary Catchments Trendsetters & Professional in ShanghaiSecondarySecondary Catchments Catchments Young & Trendy Peoplein Downtown & Northern Part of ShanghaiImmediate CatchmentsImmediate Catchments All middle class Family, Youngsters,Business People, university studentsGeographic TARGET consumerChannelonePROJECT CONTENTChanneloneChannelone Walk through all levelInternational Fashion Mega StoresInternational Fashion Brands Trendy Office Ladies ApparelYoung & Trendy ApparelLadies Beauty and ServicesGOURMET PAVILIONChanneloneChanneloneChannelone Shanghai Mega Store FacadeChanneloneChanneloneChanneloneAnchor FacadeChanneloneOutdoor Seating Area on L1ChanneloneOutdoor Seating Area on L1ChanneloneBird Eye L1-L3ChanneloneFree Style Shop FrontChanneloneYoung & Trendy L4ChanneloneBeauty & Services on L5ChanneloneL6 GOURMET PAVILION Styled as an international food hall, a true GOURMET HEAVENfrom to-go food bentos, tempting finger snacks, to various options of diningChanneloneSky LoungeMain Dining AreaSnack CountersGrocery StoreszzFamily RestaurantsATMGOURMET PAVILIONChanneloneOPEN PLAN RESTAURANTChanneloneFREE SEATING AREA ChanneloneFOOD KIOSKChanneloneGROCERY SHOPChanneloneWithin channelone, Everyday is a Sexy & Carnival day The PROMOTION Campaign HighlightsChanneloneIndoor Street Culture and PerformanceCHANNEL ONE is commited to make the best use of space, along indoor corridors to open-air piazzas, for all those unexpected funs program daily, weekly and monthlyChanneloneMarketing Platform for Branding promotion and ActivitiesBe it a product launch, a fashion showcase, or even an artpiece exhibit, CHANNEL ONE is your perfect hot spot for creating the one-of-a-kind joint-promotion activityChanneloneThe ideal location for Shanghai Signature Events onValentines DayChinese New YearNew Year EveChristmasHalloweenLabor Day Golden weekNational Day Golden week.ChanneloneChannel One1. Target leasing completion by Dec 20082. Grand New Opening for full gear operations by May 20093. The best trendy shopping mall in Shanghai is our ultimate target positioningChanneloneExcellent Business Environment1st Year Approx 11milion -20million Foot Traffic3rd Year Approx 25million -35million Foot TrafficProfessional Operation ManagementYour Retail PartnerChanneloneChannel oneSwitch to your channelChanneloneAttachment Floor PlanChanneloneInternational Fashion Mega Store L1ChanneloneInternational Fashion on L2ChanneloneTrendy Office Ladies Apparel on L3ChanneloneYoung & Trendy Apparel on L4ChanneloneLadies Beauty & Services on L5ChanneloneGourmet Pavilion on L6