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会计学1第一页，共18页。 contents第1页/共18页第二页，共18页。History1956, Stefano made his firstDove ice cream1977Stefano died and his son Mike took over the family business1939Greek immigrant Leo Stefano started Dove inChicago1984,Mike presented Dove ice cream at The Fancy Food Show in Washington， D.C and began to receive orders from around the country第2页/共18页第三页，共18页。1986Mars bought the company and the Dove goes fully national1991Dove milk chocolate and Dove dark chocolate were launched 2006Dove celebrated his 50th birthday2008The Dove brand introduced a first-in-category innovative new packing format for his premium tablet bar collectionHistory第3页/共18页第四页，共18页。Dove in ChinaEntered :1989Became the leading brand :1995. Classic advertising slogan: milky, fragrant, silky feeling 第4页/共18页第五页，共18页。productions第5页/共18页第六页，共18页。productions第6页/共18页第七页，共18页。Why do you love Dove?第7页/共18页第八页，共18页。For its special and romantic meansDo DY Yo ou u O O Love VMMe Ee E第8页/共18页第九页，共18页。For its lovely casing第9页/共18页第十页，共18页。For its smooth and creamyFor its smooth and creamy（细腻（细腻(xn)(xn)的的） taste, its sumptuous taste, its sumptuous（华贵的）（华贵的） new new shape, and its packaging, is intended shape, and its packaging, is intended toto create the perfect Dove moment.create the perfect Dove moment.第10页/共18页第十一页，共18页。For its beautiful adsDove does not only develop high- quality Dove chocolate, but try their best to improve the quality of the advertisements.第11页/共18页第十二页，共18页。牛奶牛奶(ni ni)(ni ni)香浓香浓 丝般感受丝般感受Taste its strong Taste its strong atmosphere of milk atmosphere of milkjust like silk flyjust like silk fly around you around you第12页/共18页第十三页，共18页。德到你是我一生德到你是我一生(yshng)的幸芙的幸芙 I will feel happy all the life I will feel happy all the life if I own youif I own you第13页/共18页第十四页，共18页。第14页/共18页第十五页，共18页。第15页/共18页第十六页，共18页。Every ads is a delicate and creative Every ads is a delicate and creative design.design.The emotion :light, relax The characters :fresh, lovely The music: sweet, beautiful The scene: cozy ,peaceful1432第16页/共18页第十七页，共18页。第17页/共18页第十八页，共18页。
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