CBRE：2016全球企业租户普查报告

GLOBAL OCCUPIER SURVEY 2015 16 Building Advantage Through Global Insight CBRE RESEARCH2016 marks the launch of CBRE s suite of commercial real estate occupier surveys for the Asia Pacific EMEA and Americas regions This report consolidates our regional research to deliver a synthesized global view of comparative insights on occupier strategies trends and perspectives from around the world 3 GLOBAL OCCUPIER SURVEY 2015 16 2016 CBRE Inc EXECUTIVE SUMMARY CBRE analyzed responses from 402 executives managing corporate real estate CRE portfolios around the world with the goal of identifying both leading and trailing CRE priorities practices and strategies to better understand trends and inform future actions Our investigation revealed three dominant global themes that are highly reflective of this group 1 Macro Perspective Today s globally connected businesses are heavily weighing macroeconomic fundamentals over local metrics and regional sentiment Global economic uncertainty leads executives challenges The variability and volatility of today s global economy is challenging executives as they seek to align their companies naturally long range real estate strategies with increasingly agile and short range enterprise agendas Emerging markets remain favored destinations With a the majority of respondents projecting portfolio stability ahead those growing are favoring India and Southeast Asia Respondents in EMEA and Asia Pacific will be making location decisions with lower costs in mind and those in the Americas will be making decisions with talent in mind also 2 Employee Centric Thinking As advanced technology and human talent converge employees roles are becoming more strategic cooperative and interactive This transformation is empowered by new work space strategies that deliver growth without growth expanding business capabilities while limiting spikes in either capital investment or operational expense Workplace strategy reflects your workforce strategy Cost savings are a primary goal of workplace strategies globally However employee centric mandates are pushing the issue to the front of executive agendas In the Americas more than one in two workplace initiatives are driven by employee attraction and retention goals while initiatives in the EMEA and Asia Pacific regions are driven to facilitate internal collaboration Work life balance leads global workplace strategies In efforts to accommodate the preferences of the greatest number of associates global executives are seeking a workplace approach that supports in varying degrees regionally a culture of collaboration flexible working programs high indoor environmental quality and easy access to public transportation 3 Agile Enterprise As the speed of business increases so must the speed and scale of change To ensure a direct line of connection with these changes CRE executives are centralizing their operations naturally elevating their influence within an increasingly connected strategic role Agility demands centralization Balancing global disciplines with local speed of delivery is a priority of any centralized CRE organization seeking flexibility Partnering with external service providers is the leading strategy enabling CREs to strike this balance C suite sponsorship is vital Executives collectively agree they need a stronger commitment from the top to fully support today s talent driven enterprise transformation goals Increasingly CRE strategies are expected to create a meaningful experience for the workforce and CRE executives need C suite sponsored and aligned CRE HR and IT priorities to deliver a holistically connected environment for corporate occupiers 4 GLOBAL OCCUPIER SURVEY 2015 16 2016 CBRE Inc Is your CRE strategy transforming with your business CBRE Global Investors Office Schiphol Netherlands opened 2011 4 GLOBAL OCCUPIER SURVEY 2015 16