《商务英语写作》PPT课件.ppt

BusinessEnglishWriting GoodwillEffects Conversationalstylelanguageissimple warmandnatural 2 You viewpoint attitudee g Wewillbepleasedtodeliveryourorderbythe10th Practice i Wecanpermityoutoattendclasseswhenyouarefree ii WehavereceivedyourletterofJune1 3 Positivelanguagee g Unfortunately yourordercannotbesentuntilnextweek Fortunately yourordercanbesentnextweek Practice 1 Toavoidthelossofyourcreditrating pleaseremitpaymentwithintendays 2 YourmisunderstandingofourJune1lettercausedthismistake 3 YoucannotvisittheofficeexceptonSunday 4 Ourstone skinmaterialwon tdothejobunlessitisreinforced flv avi 2Letter DearJess Iamgladto Love Mike Functions 1 toinform2 topersuade3 toentertain The6c sprinciples 1 Clarity2 Correctness3 Conciseness4 Completeness5 Courteousness6 Concreteness StructureofEnglishletters Thereareatleast5partsofanEnglishletter date salutation body complimentarycloseandsignatureInabusinessletter therearemoreitems Structure1 Letterhead2 Date3 Insideaddress4 Salutation5 subjectline 6 Body7 Complimentaryclose8 Signature9 Enclosure10 CC AddressofanEnvelop Envelopaddressingcallsforaccuracy legibilityandgoodappearance Twoforms 1 indentedstyle2 blockstyle 1 Theindentedform Stamp 2 Theblockform Stamp Otherenvelopaddressing i Asksomebodytopassonalettertotheaddressee Stamp ii Asksomebodytoforwardalettertotherecipientinperson CHAPTER7 Requests Inquiries STEPS 1 Startwithpurpose questionsornarration 2 Givedetails specificinformation selfintroduction enquiries Attractbypossibleprospects currentsituation optional 3 Endwithgoodwill expectation ExplainingbrieflythecircumstanceofwritingStatinghowyoucametoknowaboutthecompanyProvidingsomebriefinformationaboutyouoryourfirm FIRSTPART Introducingwhoweare Wearea animporter manufacturer wholesaler of commodity andweareinterestedinhavingsomeinformationfromyoucompany Weareregularcustomerofyoursandarenowinthemarketfor commodity IamveryeagertoentertheGraduateSchoolofyourUniversitynextfallasaPh D candidateinphysics MayIhavethegeneraloutlineforthequalificationexamination 我非常希望能在明年秋天成为贵校物理系的博士候选者 望能告知考试大纲 我想知道关于黄山的旅游信息 IamwritingtoinquireaboutthetraveltoMountHuang 请告知贵公司的业务范围 Wouldyoutellmethemainitemsyouexport CouldIhavesomeinformationaboutyourscopeofbusiness 可以告知你方出口业务吗 Whatisyourregularpracticeabouttermsofpayment 一般情况下你方采用的付款方式 Weareinterestedinbuyinglargequantitiesofscrewsinallsizes 本公司有意大量购买各型号螺钉 Makingrequests 我们想坐火车去那里 住宿在有独立卫浴的双人间 请告知这次旅行是多少天 花费和日程安排 Wewouldliketogobytrainandtoliveinadoubleroomwithprivatebathroom 1 Wouldyoupleasetellmehowmanydaysthetraveltakes 2Howmuchwillitcost 3 Whatisthescheduling Iwouldappreciateitverymuchifyouwouldsendmeagraduatecatalogueofyouruniversity andalsoasetofapplicationformsforadmissions 如果你能提供贵校的研究生目录和入学申请表将不胜感激 WewouldbeobligedifyouwouldgiveusaquotationperkilogramCFRLiverpool England Itwouldalsobeappreciatedifyoucouldforwardsamplesandyourprice listtous 欲知每公斤运抵英国利物浦的成本加运费价格 如能告知 不胜感激 如同能惠寄样本和价格表 将感激不尽 THIRDPART 从目前情况看 合作前景广阔 投资面临着十分有利的机遇 Fromwhatwehaveachieved wecanseethebroadprospectsforcooperationandtheveryfavorableinvestmentopportunities 我们相信我们将和主要的制造商有很好的合作 比如索尼和松下 Whatwebelieveisthattherewillbeagoodrelationshipwithmajormanufacturers likeSonyandPanasonic Weusedtopurchasetheseproductsfromothersources Wemaynowprefertobuyfromyourcompanybecauseweunderstandthatyouareabletosupplylargerquantitiesatmoreattractiveprices Inaddition wehaveconfidenceinthequalityofyourproducts 本公司一直以来从其他公司购买此类货物 现知贵公司货物质优价廉 故欲大量进购 togivethebestpricewiththesuperiorqualityofthegoodsinlargequantities FOURTHPART Thankyouforyourkindassistance 盼复 Welookforwardtohearingfromyou Pleasemakeusanofferwithinthismonthsincewehavemadeaninquiryforyourproducts 我们已对你们的产品进行询价 请在本月内给予报盘 谢谢你的帮助 Chapter4Reply layout 1 Expressthanksformakingtheenquiryandstateclearlywhetherthecommodityorservicesaskedforisavailableornot 2 Supplyalltheinformationinquired 3 Provideadditionalinformation drawattentiontoitemsyouthinkmayinterestthereaderinhislineofbusiness 4 Encouragefurthercontactlikeplacinganorder Practice 感谢你11月20的来信询问有关棉织床单的情况 对你方的询问 请查看附件中的价格表 我方很高兴收到你10月1号的传真并得知对我方产品感兴趣 现提供我方的产品目录以及详细的折扣范围 e g Thankyouforyourletterdated20Nov askingforinformationaboutcottonbedsheets Pleasefindenclosedprice listinclusiveofthedetailsyouaskedfor e g wearepleasedtoreceiveyourfaxletterof1Oct andtoknowofyourinterestinourproducts Wearenowsendingyouourcatalogueandgivingdetailsabouttherangeofdiscountavailable Part2 Practice 衣服有四个型号和提供三个颜色 粉 蓝和玫红 e g Clothingaredesignedinfoursizesandsuppliedinthreecolors pink blueandrosy 报价包含包装和运费 我们将提供特别折扣 购买超过1万美元打九折 超过3万打8折 超过5万打7 5折 e g Thepricesquotedincludepackingandfreight Wewillofferspecialdiscountsonthefollowingbasis 10 discountforpurchasesexceeding 10 00020 discountforpurchasesexceeding 30 00025 discountforpurchasesexceeding 50 000 Part3 Practice 请你注意我们的其他商品 比如地毯和窗帘 具体信息也请在目录中查找 We dliketohaveyourattentiontoourotherproducts suchascarpetsandcurtains detailsofwhichwillbefoundalsointhecatalogue 在12页你将找到适于欧洲市场的新设计 我们强烈推荐 因为他们的质量和价格都是独一无二的 Onpage12youwillseesomenewdesignsforEuropeanmarket Westronglyrecommendthembecausetheyareoftop qualityandexceptionalprice Part2 Explainthereason suggestalternativesorpromiselatercontact unavailablecommoditiesorservices Patterns Wearesorrythatweareunabletomakeyouanofferbecause Weshall ofcourse reverttothismatterassoonaswe Iregrettosaythatwedonothavetheproductyouenquiredfor However wecanadviceyoutocontact Practice 一但供应情况好转 我们将与你方联系并再谈此事 Wewillcontactyouandreverttothismatteroncethesupplypositionimproves 因是淡季 货源不足而无法满足需求 建议去问问最大的供应商 黑河有限公司 Duetothelowseason thereareinsufficientsourcesofgoodstomeetthedemands Wesuggestthatyoucancontactthelargestsupplier HeiheCo Ltd