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2010-12-14,Easy Trip Hostel Alliance Company Business Plan,Structure of the Plan,1.Executive summary,2.General Company Description,3.Service provide by Easy Trip,4.Marketing Plan,5.Ready to answer questions,1.Executive Summary,Industry Background: The tourism is developing faster and faster, people have an increasing demand for travel. Young college student are a huge consumer group. They are full of energy and passion,willing to try new options. At the same time they cant earn money by themselves. So the price is the basic factor which effects the college students travel behavior. So cheap but convenient travel service will be a good choice for them. That would be our company,1.Executive Summary,Name: Easy Trip Hostels Alliance. Service: we are to provide the college students cheap, reliable, convenient and fast travel service.,We will integrate the available medium-sized and small hostels , which dont have much money for advertisement.We provide them a platform for publicition and the college student also can find cheap hostels and go to check in.,1.Executive Summary,-we will build our own website and contact with the medium-sized and small hostels in Hangzhou . Then sign contract with them and put their detail information on the website. We plan to cooperate with colleges BBS and corporations to publicize ourselves. Also hire student to advertise in school.,The hostel resource will expand to the famous tourism cities. Credit rating system will be built to select the high quality hostels. We will develop the food and tour route service in the meantime. Then our target market will expand to student and family.,-Easy Trip website will be built as the biggest platform to provide medium-sized and small hostels information and it will expand to 37 cities in China. By cooperating with travel agency, we can provide college students safe and cheap travel.,The Earlist Stage,The Medium Stage,The Later Stage,2.General Company Description,The business we are in: Travel service,Mission :,We will provide the most convenient and best price travel service for low-income travelers based on e-business,and to help the medium-sized and small hostels to make money.,2.General Company Description,Company goals: 1.Expand the service from Hangzhou to all the cities in China, build our website to be a nationwide famous travel platform. 2.Have our own brand.,Legal form of ownership: LLC: limited liability corporation limited responsibility,2.General Company Description,Credit and service are the first.,Business philosophy,Always care about the consumers demand.,Easy Trip,1.Dig out more resources and make full use of all the resources. 2.Ensure the lowest price, safe surroundings, good facilities and best service. 3.We serve a route plan for every single self-reliant traveler.,Company strength :,core competencies:,1.Once we have the largest hostels resources we will win. 2.The credit rating system of those hostels.,Easy Trip: our company strength and core competencies.,2.General Company Description,3.Service provided by Easy Trip,1.Find out small hostels that we ignored before investigate all the hostels we found and give each a mark,4.The college students will choose the hostels they like, and inform us online.,3.Write details about the hostels ,take photos, upload on our website.,2Select the qualified hostels and sign a contract with them.,3.Service provided by Easy Trip,1,1.The first and the most professional one to focus on the students travel need. 2.More space to expand our business 3.The most reasonable price we offer.,2,1.More competitors 2.Easily to be copied by others. 3.Most of those sall hostels are unstable.,Advantages,Disadvantages,4.Marketing Plan:economics,In 2020, Chinas total tourism revenues will be more than 300 billion US. dollars, equivalent to 8% to 11% of GDP.,There are many cheap hostels ,But these hostels can not meet with the large demand especially of the college students .,In the low-end market of tourism and the hotel industry, the integration of resources of the small and medium hostels is a must.,Current demand in target market,Market trends,Market size,4.Marketing Plan:economics,easy to be copied low tech simple model,low click rate of website uncertainty network terminal services,BARRIERS,The risk of technology,Customer acceptance,SOLUTION,occupy the market and create brand propaganda find partners to minimize the effects of competition,SOLUTION,free publicity through websites Apply the rating system to supervise hostels quality of service.,4.Marketing Plan,1. 18-25,2All the travelers to Hangzhou,3. Low income or RMB 2000 per month,Customers analysis,4.Marketing Plan:Competitions,4.Marketing Plan:Strategic Phases,Reach to 1000 hostels,Reach to 100 hostels,Set up the network,Make our reputation around China,First three months,The first year,23 year,45 year,The five year plan is going to be 4 phases,Strategy,Collect the information of small hostels near the main traveling places. Sign contract with the suitable hostels Set up the network named “Easy Trip“ Advertise it through some famous websites and forums of universities on the basis of cooperation,1.Advance preparation,Strategy,Make the “Easy Trip“ website to be the largest covered network in Hangzhou. The number of signed up hostels reach 100. Take the human resource advantage of undergraduates to serve college student. Build up our brand, spread the tourism culture.,2.prophase (a year),Strategy,Introduce the credit rating system, classify the hostels, select the high quality hostel to build examples. Enlarge the customers, from the graduates to the students and families. Set up multiple shops in other cities to extend the business area and the influence of our company.,3.Metaphase(23 years),Strategy,Build the “Easy Trip“ website to the largest business flat for small and middle sized hostels in China. Make use of the nationwide website we build , to be the first class students travel service network. Cooperate with tourist attractions and travel agencies, make suitable routes for each customer.,4.Anaphase(45 years),4.Marketing Plan,To the hostels,To the customers,1.We will talk to them face to face for cooperation 2Use previous hostels as example to convince them,1.Advertise it on RENREN social website and some forums in Hangzhou. 2.Delivery the VIP cards in the compus,Advertising:,4.Marketing Plan:Pricing,The hostels compete a lowest price by themselves Then there will be a recommendation for the hostel when customers search the relevant information. The Credit Rating: For those 5 stars hostels in the assessment system, can be free for another year. For those bad hostels will be eliminated after one year.,Pricing,For the first 100 hostels:,For the second 200 1000 hostels:,For the rest hostels:,For the customers:,Free for half a year, then charge 10%15%,Free for 3 months, then charge 10%15%,Charge from the beginning,At the first two phases:There is NO charge. At the last two phases:charge some commision.,2010-12-14,Thank You !,Easy Trip, Easy Way!,
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