2019-2020年高三英语新课Unit5（I）—ADVERTISING人教版.doc

2019-2020年高三英语新课Unit5（I）ADVERTISING人教版一. 本周教学内容Unit 5（I）ADVERTISING 二. 知识总结与归纳1. The development of radio, television and other media has gone hand in hand with the development of advertising.广播电视和其他大众传播媒体的发展是与广告发展同步的。hand in hand：手拉手，密切关联的，连在一起地High unemployment and high crime often go hand in hand.They sat down, close together, hand in hand.有关hand的一些短语：by hand：用手；手工地；in hand：手头上用；at hand：在手边；at first hand：直接地go with：与同行；与相配Her hat goes well with her dress.Shall I go with you ?2. Defenders of ads say that ads help us make informed choices as consumers by introducing good quality products.广告的拥护者说广告通过高质量的产品介绍帮助消费者作出明智的选择。informed：在这里表示“有事实根据的，了解情况的；有知识的，明智的”The news is from informed sources.Accurate weather forecast can help people make an informed decision on outing.3. On the other hand, critics sometimes accuse panies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy it.另一方面，批评者有时指责公司滥用广告误导我们，让我们相信某种产品比它的实际情况要好，或者购买某种产品会让我们更加愉快。accuse sb. of sth.：指控指责某人He was accused of being a spy.He accused me of neglecting my duty.注意比较另一个表达：charge sb. with sth. ：控告；指责The driver was charged with speeding.They charged him with dishonesty.4. By introducing a brand name to potential customers, and by associating the product with the customers needs, panies are able to influence the choices customers make.通过给潜在的顾客介绍一种品牌和把产品与顾客的需要联系起来，公司能够影响顾客的选择。associate .with .：与有联系；参与；与有交往The people with whom Mr. Smart associates are all highly respectable.I dont want to be associated with that affair.associate：还有“联想；联系”的意思The doctor was always associated in the childs mind with injections and pains.5. Customers see so many ads every day that advertisers must work hard to get their message across.消费者每天看到如此大量的广告，因此广告商必须使出浑身解数使消费者明白他们的意图。get across ：通过；使被理解He found it difficult to get his Chinese humor across to an English audience.The bridge was destroyed, so we couldnt get across.6. The best chance to reach customers is to appeal to their emotions.接近消费者的最好的机会是投合消费者的情感。appeal to：投合的兴趣；有吸引力；呼吁，恳求；上诉Blue and red appeal to me, but I dont like grey or yellow.She wrote to her uncle in which she appealed for advice to him.He decided to appeal to a higher court.7. Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.掌握了一些事实和数据之后，顾客就能够更好地应付销售人员的强有力的劝说了。be armed with / arm .with.：准备好（一种比喻的用法）Ive armed myself with all the facts I need to prove my point.Each lawyer entered court armed with the evidence he planned to use to support his case.短语的本意是：武装；装备I was armed with a stick before I answered the door.8. A similar trick is used in so-called “bait-and-switch” ads, that is the customer is shown one product（the bait）and then given another.另一类似的诡计是所谓的“钓饵偷梁换柱”的广告，也就是说，消费者所见到的是一种产品（钓饵），而实际买到的却是另一种产品。so-called：所谓的（不信任或轻蔑的意思）They are so-called VIPs.This is so-called “paradise on earth”.【典型例题】一. 单项选择：1. Its well known that plants _ light.A. dependB. result inC. react toD. react with答案：C分析：react to：对有反应。2. We always _ puters _ Bill Gates.A. think; ofB. associate; withC. refer, toD. regard, as答案：B分析：associate .with.：把和；联系起来。think of：考虑；评价；refer to：查阅；涉及；regard .as：把看作为3. I shall _ the loss of my laptop puter in the newspaper, with a reward for the finder.A. informB. advertiseC. announceD. publish答案：B分析：在报纸上登广告寻找丢失的电脑，并且对找到者施以回报。inform：通知；announce：宣告；publish：出版，公布4. Its a programme designed to _ mainly to 1625 year-old.A. attachB. referC. appealD. contribute答案：C分析：appeal to：迎合口味；吸引；这个节目主要吸引了16至25的人。attach to：系，固定；附着；重视；contribute to：对贡献；促成5. We need to get the message _that too much sunlight is dangerous to skin.A. downB. overC. aroundD. across答案：D分析：我们需要让人们理解过强的阳光对皮肤有害的事实。get across：使被理解。get down：下来；开始；get over：恢复；克服；get around：四处走动6. Helen had to shout _ above the sound of the music.A. to make herself hearB. making herself hearC. making herself heardD. to make herself heard答案：D分析：Helen不得不大声喊为了能让自己的声音压过音乐声。to make是不定式做目的状语；heard过去分词做宾补（make oneself done结构）。二. 翻译句子：1. 人们常在傍晚看到那对夫妻手拉手地在河边散步。2. 老师试图把问题讲清楚，但解释之后全班还是不懂。3. 这个计划很符合他父亲的心愿。4. 你觉得这项政策向民众传达了什么样的信息呢？5. 买车时，安全问题是你应该考虑的第一要素。答案：1. The couple are often seen walking down the river hand in hand.2. The teacher tried to explain the problem clearly, but the explanation did not get across to the class.3. This plan appeals to his father very much.4. What message do you think this policy is trying to get across to the public ?5. When buying a car, safety should be the first thing for you to take into consideration.【模拟试题】一. 单项选择：1. She was accused _ cheating in the exam. A. inB. ofC. byD. with2. You must take everything into _before you do a difficult task. A. considerB. consideringC. considerationD. considered3. By _ his better nature, we persuaded him to change his mind. A. appealing forB. appeal toC. appealing toD. appealing4. When people think of this brand, they always _ it with good quality. A. associateB. advertiseC. bineD. trade5. She armed herself _ the interview by finding out all _ she could about the pany in advance. A. with; /B. for; /C. for; whatD. with; that6. We must _ to the public the simple fact that drugs are dangerous.A. get acrossB. get awayC. get backD. get behind7. If you are caught _ in an examination, youll get a zero in the subject. A. to be cheatedB. to cheatC. cheatedD. cheating8. Mum is ing. What present _ for your birthday ? A. you expect she has gotB. you expect has she got C. do you expect she has gotD. do you expect has she got9. We consider the matter _.A. of importantB. of great importanceC. greatly importanceD. great important10. I saw him _under the tree, reading. A. satB. seatingC. seatedD. seat二. 完型填空On a hot summer day in late August, I sought shade and a cool drink at a waterfront cafe on a Greek island. Over a hundred degrees in 1 air. Crowded. Tempers（脾气）of both the tourists and waiters had 2 to meet the situation, making it a rather quarrelsome environment.At the table next to mine sat an attractive, 3 couple, waiting for 4 . They held hands, whispered, kissed, and laughed. Suddenly they stood, picked up their 5 and stepped together 6 the edge of where they were sitting to place the table in the sea water. The man stepped 7_ for the two chairs. He politely 8 his lady in the knee-deep water and then sat down himself. All people around laughed and cheered. 9 appeared. He paused for just a second, walked into the water to 10 the table and take their 11 ,and then walked back to the 12 cheers of the rest of his 13 . Minutes later he returned carrying a bottle of wine and two glasses. Without pausing,he went 14 into the water to 15 the wine. The couple toasted（祝酒）each other, the waiter and the crowd. And thecrowd 16 by cheering and throwing flowers to them. Three other tables 17 to have lunch in the water. The place was now filled with laughter.One doesnt step into water in ones best summer clothes. Why not?Customers are not served 18 . Why not?Sometimes one should consider 19 the line of convention（常规）and enjoy 20 to the fullest.1. A. fresh B. cool C. still D. thin2. A. managed B. expected C. attempted D. risen3. A. lonely B. curiousC. well-dressed D. bad-tempered4. A. cheers B. service C. attention D. flowers5. A. metal table B. empty bottleC. chairs D. bags6. A. on B. off C. around D. along7. A. outside B. forward C. down D. back8. A. led B. seated C. watched D. received9. A. The manager B. A friendC. A waiter D. The servant10. A. set B. wash C. remove D. check11. A. menu B. bill C. food D. order12. A. loud B. anxious C. familiar D. final13. A. tourists B. customers C. fellows D. assistants14. A. at last B. in time C. once more D. as well15. A. change B. drink C. sell D. serve16. A. replied B. insisted C. agreed D. understood17. A. prepared B. joined in C. settled up D. continued18. A. with pleasure B. in the cafC. in the sea D. with wine19. A. following B. keeping C. limiting D. crossing20. A. life B. wine C. lunch D. time三. 阅读理解May: Happenings from the PastMay 5,1884Isaac Murphy, son of a slave and perhaps the greatest horse rider in American history ,rides Buchanan to win his first Kentucky Derby. He bees the first rider ever to win the race three times.May 9,1754Benjamin Franklins Pennsylvania Gazette produces perhaps the first American political cartoon, showing a snake cut in pieces, with the words “Join or Die” printed under the picture.May 11,1934The first great dust storm of the Great Plains Dust Bowl, the result of years of drought, blows topsoil all the way to New York City and Washington, D. C.May 19,1994Jacqueline Lee Bouvier Kennedy Onassis, former first lady and one of the most famous people of the 1960s, died of cancer in New York City at the age of 64.May 24,18a. aSamuel F. B. Morse taps out the first message, “What hath God wrought, ”over the experimental long-distance telegraph line which runs from Washington, D. C. , to Baltimore, Md.1. We know from the text that Buchanan is _.A. Isaacs fatherB. a winning horse C. a slave taking care of horsesD. the first racing horse in Kentucky2. What is the title of the first American political cartoon? A. Join or DieB. Pennsylvania Gazette C. What Hath God WroughtD. Kentucky Derby3. In which year did the former first lady Jacqueline die? A. 1934. B. 1960. C. 1964. D. 1994.4. Which of the following places has to do with the first telegram in history? A. Washington, D.C. B. New York City. C. Kentucky. D. Pennsylvania.四. 短文改错：An American and a Frenchman decided to cross the seabetween France and England in the balloon in 1784. High1. _over the water, they discover a hole in the balloon. The 2. _hole became bigger and bigger. The air keeps the3. _balloon up was escaping quickly and the balloon was4. _ing up. The two men threw all their equipment into5. _the water to make the balloon light. It started to rise6. _higher again. So it was still too close to the water.7. _Finally, the men threw away most of his clothes to 8. _save themselves. The crowd waiting for to greet them in9. _England was very surprised see this when the balloon10._landed in front of them.参考答案/一. 单项选择：1. B她被指责在考试中作弊。be accused of：被指责指控2. C在你做一件艰难的工作时一定要把一切都考虑在内。take into consideration：考虑3. C通过唤起他的良知，我们说服他改变了主意。appeal to ：投合的兴趣；呼吁，唤起4. A当人们想到某个品牌往往把它和上乘的质量联系在一起。Associate with ：把和联系起来。5. B通过事先收集了有关公司的资料她为这次面试作好了准备。arm oneself for sth.：为使自己做好准备；arm oneself with ：用准备自己。6. A我们必须让公众理解毒品是有危险的这样一个简单的事实。get across：让明白；get away：逃脱，离开；get back：回来；取回；get behind：落后7. D现在分词做宾补。表示“在作弊时被当场抓住”，主动语态的结构是：catch sb. doing sth.8. C固定句型：疑问词do you think / expect / suppose +陈述句语序？9. Bof great importance相当于：greatly important 做matter的宾语补足语。10. Cseated相当于：sitting; 在句中做宾补。二. 完型填空1. C still这里的意思是“不动的，无风的”。渲染炎热、郁闷的海滩气氛，为下文做辅垫。2. D 游客和侍者的脾气在这种环境下也越来越烦躁，似乎是在迎合这种环境3. C lonely寂寞的；curious好奇的；bad-tempered脾气暴躁的。根据上文的attractive）吸引人的）和下文的叙述，这里只能是well-dressed（穿着漂亮的），这样才能是一对浪漫夫妻。4. B wait for service顾客在餐馆就座后“等待服务”（摆放餐具、倒茶、点菜等）。5. A 下文中有“to place the table in the seawater”，能放在海水中的饭桌不可能是“木桌子”，而是“金属桌子”。6. B 他们搬起桌子，离开原来的地方，步人海水。7. D 那位丈夫又回来，搬椅子。8. B 他（丈夫）彬杉有礼地让妻子就座在没膝海水中的椅子上，然后自己才坐下。9. C 下文中有明显的暗示这时出现的是一位具有幽默感的“侍者”。servant指家庭中雇佣的仆人或佣人。10. Aset the table在饭桌上摆好刀叉等餐具准备开饭。这是固定说法。 11. D在饭店中，give the order是顾客点菜；take the order是服务生对顾客点的菜做记录。menu是“菜单”，bill是“账单”。12. A 面对此情此景，你能不失声大叫吗? anxious焦虑的；familiar熟悉的；final最后的。13. Bhis=the waiters，这里指侍者的其他顾客，游客（tourists）此时相对于waiter来说的身份是“顾客（customers）”。A项具有很强的干扰作用。fellow同伙；assistant助手。14. C那位侍者托着酒和杯子，毫不犹豫地又一次踏人海水中给那对夫妻上酒。15. Dserve此处的意思不是“服务”，而是“供饭菜，将酒、饭等端上饭桌”。16. A此时人群对这对夫妻的敬酒报以欢呼和鲜花。insist坚持要求；agree同意；undertone理解。 17. B 这时又有三张桌子加入到在海水中享用午餐的队伍中。settle up结算（欠债、账单等）。18. C呼应上文，顾客不能在海水中用餐，为什么不能呢?19. D 20. A 有时候，我们应当考虑越过常规的界限，尽情享受生活。三. 阅读理解本篇主要讲述了美国历史上在五月份发生的五件事。1. B 本题为细节题。由第一段第一句话“Isaac Murphy, son of a slave and perhaps the greatest horse rider in American history ,rides Buchanan to win his first Kentucky Derby”可知，中间的一句为插入成分，解释说明谁是Isaac，可以省去。2. A 本题是一个细节题。由文中第二自然段中showing a snake cut in pieces, with the words “Join or Die” printed under the picture可知图的原始题目是Join or Die，暗示当时美国的处境。3. D 这是一个细节判断题。由于全文都是写各年5月份在美国发生的事，所以根据第四自然段的时间（标题）可知。4. A 这是一个细节题，同时考查词组have something to do with的意思。根据第五自然段最后一句话可知。四. 短文改错：1. thea2. discoverdiscovered3. keepskeeping4. 5. updown6. lightlighter7. SoBut8. histheir9. 去掉for10. surprised后加to