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牛津高中英语,(模块四 高一下学期),Advance with English,Reading,Unit,1,Advertisements,Unit 1,课件描述：,本堂课是阅读课的第二课时。 以操练文章中的主要语言点为主， 重点是习惯用语和固定搭配，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。,dvertising,A,Unit 1,Reading 2,Language items,Revision (Fill in the blanks),Advertisements have become a part of our life. There are two main t_ of advertisements. One is called c _ advertisements, which are m_ to p _ a product or s _ .But they dont tell people the c _ truth. Another one is called PSAs, which are often placed for f_. They d_ with many s_ problems, which often affect public w_.,romote,omplete,ree,eal,elfare,ervice,ypes,ommercial,eant,ocial,Language focus,be used to do research on play tricks on share with encourage sb. to do sth. believe in lie for free protect from be aware of fall for,1. We are so used to them be used to do / doing sth. get accustomed to used tohappened in the past e.g. I am not quite used to living here/city life. I used to live in Nanjing. Ex: The new machine _production. However I_it. is used to increase; am not used to controlling is used to increasing; dont used to control used to increase; dont used to control used to increasing; am not used to control,A,2. I did some research on to share with you.,research: 1) n. do/conduct research on: 我正在做关于广告的研究。 2) V. to study 商人研究市场很重要。,I am conducting research on advertisements.,Its important for a businessman to research the market.,share with: use sth. together with e.g. Id like to share my book with you. Practice She _ my troubles as well as my joys. A. shares with B. shares (in),B,3. or to believe in an idea,believe in: to have firm faith in Many people dont believe in God. Practice: believe/believe in I dont _ ghosts. I _ that stories of ghosts were made up by human beings.,believe in,believe,4. PSAs are run for free ,for free: free of charge/without payment You can take the ticket for free. 每个孩子都会得到一本免费的书。,Every child will get a book for free.,5. There are laws to protect people from ,Protect from keep sb./sth. safe from We should protect the earth from pollution. 人们通常戴太阳镜以妨眼睛被太阳灼伤。 More similar phrases:,People usually wear sunglasses to protect their eyes from being burned by the sunlight.,6. we still must be aware of the skilful methods ,be aware of: realizing sth. that exists Are you aware of the importance of learning a foreign language? 你知道是什么时候了么？ be aware that: having knowledge of sth./sb. She became aware that something was burning. 我很清楚吸烟有害健康。,Are you aware of the time?,Im well aware that smoking is bad for our health.,7. Even if an ad does not lie ,lie: lied(pt,pp),lying(pres p) vt.说谎 to sb. about sth. She was lying! She lied to me about her age! lie: lay(pt) lain(pp) lying(pres p) vi.平躺 He has lain in bed since this morning. lay: laid(pt,pp) laying(pres p) vt. 放置 He laid his hand on my shoulder.,Practice He _ the book on the desk and told me that he had _in bed for the whole morning. But I knew that he was _ to me.,laid,lain,lying,8. We must not fall for this kind ,fall for sth.: to be tricked You should be clever enough not to fail for his tricks. 他说他是学生,我信以为真。 fall for sb.: be attracted to sb. They met, fell for each other and got married six weeks later.,He said that he was a student and I fell for it.,More phrases about fall fall down: The plan fell down because it proved to be too expensive.,fail,fall into sth: You can not fall into the bad habitsmoking a lot.,develop sth.,fall off: The production has fallen off since last month.,decrease,fall to doing sth: They fell to thinking about what had happened to them.,begin to do sth.,9. Not all ads play tricks on us though.,play tricks on: play a joke on Children, as well as adults, usually play tricks on each other on Halloween. 老师要求我们不要再捉弄对方了。,The teacher asked us not to play tricks on each other any more.,trick: v. trick sb. into doing sth. She tricked him into giving her all his money.,10. There are also PSAs that encourage people to support ,encourage sb. to do sth. Dont encourage bad habits in a child. 老师鼓励她看英文电影。,The teacher encouraged her to watch English films.,Consolidation:,1. You should _ your books_ your desk-mate. 2. I _ getting up early in the morning. 3. I will never _ the words of door-to-door salesman.,share,with,am used to,fall for,be used to do research on play tricks on share with encourage believe in lie for free protect from intend to be aware of connect with fall for,4. I never _ God. 5. She _ the danger around her. 6. You will get a book _. 7. The teacher asked us to _ environment protection. 8. The special clothes will _ you _ being attacked by wild animals.,be used to do research on play tricks on share with encourage believe in lie for free protect from be aware of fall for,believe in,is aware of,for free,do research on,protect,from,9. You are actually _ her laziness if you do everything for her. 10. She _ to us about what she did just now. 11. Dont _ me! I am angry!,be used to do research on play tricks on share with encourage believe in lie for free protect from be aware of fall for,encouraging,lied,play tricks on,Consolidation We _ them that we often do not even realize how frequently we come across ads in a day. 2. After I _ on advertisements, I have some very important information to _ you. 3. Ads use persuasive language and exciting images to _ buy a product or service. 4. Commercial ads are charged while PSAs are _. 5. However, we must _ the methods used in advertisements to try and sell us things. 6. Not all ads _ on us though. 7. Thank you for offering me such useful advice and I_ it. 8. Many advertiser try to _ buying a product or a service.,are so used to,do some research,share with,encourage people to,for free,be aware of,play tricks on,am quite satisfied with,trick customers into,Homework:,1. Finish A1 and A2 on Page 90. 2. Write a short passage with the phrases we learnt in this lesson.,
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