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外贸英语函电BusinessEnglishCorrespondence,易露霞陈原孙美楠主编清华大学出版社,Introductiontothecourse,CoursedescriptionCourseobjectivesCoursecontentsLearningguideAssessmentandRequirements,外贸函电,Introduction,Englishbusinesscorrespondenceorbusinessletterisawrittencommunicationbetweentwoparties.Itisameansthroughwhichviewsareexpressedandideasorinformationiscommunicatedinwritingintheprocessofbusinessactivities.Itistolearnboththelanguageandtheprofessionalknowledge(inotherwords,tolearnthelanguageyouaregoingtousewhenyouwork).,外贸函电,Coursedescription,BusinessCorrespondenceisoneofthemostimportantcourses(acompulsorycourse)forInternationalBusinessTradeMajors.ItisdesignedtohelpstudentstoaccomplishthetransitionfromgeneralEnglishlearningtospecializedEnglishlearning,aimingatpreparationforafuturebusinesscareer.,外贸函电,Courseobjectives,Afterthecompletionofthewholecourse,studentsaresupposedto:comprehendandmasterthebasicwritingskillsforvarioustypesofbusinesscorrespondence.befamiliarwiththegeneralconventionsaswellasmainproceduresininternationaltradepractice.conductbusiness,makequickandcorrectreactionstothebusinessinformationandmakebusinessconcludedinreallifesituations.,外贸函电,Coursecontents,ThecontentsofBusinesscorrespondenceinvolvemanyaspectsofinternationalbusinesstrade,mainlyinclude:Establishingbusinessrelations;Inquiry;Offer;Counteroffer;Order;Acceptance;Contract;Packing;Shipment;Payment;InsuranceandClaim.,外贸函电,Achievebalancebetweenlanguage-learningandbusiness-learning.Achievebalancebetweeninputandoutputofwhathavebeenlearned.Achievebalancebetweencourse-booklearningandsimulatedpractice.Focusonvariouswritingpatternsandwritingskillsofbusinesscorrespondences.Masterthecommonly-usedbusinessvocabulariesandmakegooduseofthem.,外贸函电,Learningguide,Thecoursewillbeassessedasfollows:Routineperformance:30%,including:routineattendance,in-classpractice,testsandoutside-classassignmentsFinalexam:70%,外贸函电,AssessmentandEvaluationCriteria,Requirements,Youareappreciatedfornotbeinglateforclassorabsentfromclass.chewinggumsorwearingacapduringclasses.pickingupthecellphoneorlettingthephoneringduringclasses.,外贸函电,ChapterOneLayoutofaBusinessLetter,Contents,ObjectivesLeadingInSampleletterLanguagePointsSummaryAssignmentsCasestudy,外贸函电,Objectives,Uponcompletionofthischapter,youshould:befamiliarwiththelayoutofbusinessletters.knowtheformatsofbusinessletters.knowhowtoaddresstheenvelope.,外贸函电,LeadingIn,NamethewaysofcommunicationyouknowWhatisthelayoutofanEnglishletter?,外贸函电,TelephoneFaxE-mailLetterTelegramTelex,外贸函电,Waysofcommunication,Warmingup,外贸函电,日期Date封内地址InsideAddress称呼Salutation正文Body结尾敬语ComplimentaryClose签名Signature,外贸函电,LayoutofBusinessLetter,1.信头letterHead2.日期Date3.封内地址InsideAddress4.称呼Salutation5.正文Body6.结尾敬语ComplimentaryClose7.签名Signature8.事由Subject9.附件Enclosurea参考号Ref.No.b经办人AttentionLinec抄送CarbonCopy,go,Letterhead,Generally,aletterheadwillincludethecompanylogo,companysname,address,telephonenumber,faxnumberandemailaddress,andthewebaddressifavailable.信头的写法：2种格式信头一般印在信纸上端的中间，但也可印在信笺的左上方1）平头式RichardThomasallofthewritingisflushagainsttheleftmargin.,Format,外贸函电,Thesemi-blockformatyouraddress,date,theclosing,signature,areallindentedtotherighthalfofthepage(半齐头式）,Theindentedformat(缩进式）Alsothefirstlineofeachparagraphisindented.,外贸函电,Addressingtheenvelop,1.BlockStyle,2.IndentedStyle,Addressingtheenvelop,Addressingtheenvelop,Addressingtheenvelop,GoodWritingPrinciples,1.Completeness（完整）2.Concreteness（具体）3.Clearness（清楚）4.Conciseness（简洁）5.Courtesy（礼貌）6.Consideration（体谅）7.Correctness（正确）,SomeRulesofGoodWriting,1.Studyyourreadersinterests（研究读信人的兴趣）2.Adopttherighttone（使用正确语调）3.Writenaturallyandsincerely（书写自然、诚恳）4.Avoidwordiness（避免拖泥带水、迂回繁冗）,SomeRulesofGoodWriting,5.Avoidcommercialjargon（避免使用过于专业的行话）6.Writeeffectively（写出有效的信函）7.Avoidmonotony（避免千篇一律）8.Planyourletter（打好草稿）9.Payattentiontofirstandlastimpressions（注意第一印象和最终印象）10.Checkyourletters（检查全文）,UsefulWords&Expressions,1appreciate感谢2ship装运32percentdiscount2%的折扣4latestcatalogue最新目录5cashpayment现金支付6fillonesorder执行订单，完成订单7remittance汇付8tohearfromyou收到你的回信,UsefulWords&Expressions,9haveobtainedyournameandaddressfrom.从处获悉贵公司名址；承蒙的介绍获悉贵公司名址10state-ownedenterprise国有企业11businesscontacts业务联系，业务关系12takethelibertyof冒昧地13wishtoinformyouthat.希望告知,UsefulWords&Expressions,14incompliancewith/as(you)requested按照（你）方要求15tobetransferredtoforattention转交处理16begiventounderstandthat.据了解17fallwithinthescopeof.业务范围,UsefulWords&Expressions,18takethisopportunitytodosth.andseeifwecan.借此机会做某事19approachsb.forsth.就某事与某人联系,Summary,Inthischapter,wehavelearntthelayout(sevenprinciplepartsandsixoptionalparts)inabusinessletter.Weshouldatleastrememberthesevenprinciplepartsandsomeusefulandcommonoptionalparts.Weshouldalsorecitetheformatofbusinessletters.Theserulesandprinciplesarecrucialinthebusinessletters,becauseitshowsyourattitudeandabilitytodobusinesscarefullyandsuccessfully.,外贸函电,Assignments,Arrangethefollowinginproperformastheyshouldbesetoutinaletter.UsetheBlockStyle,andthenaddresstheenvelopeaccordingly.Seller:RoyalGrosvenorPorcelainCompanyLtd.Address:GrosvenorHouse,RenfrewRoad,OakleyStaffordshireOA79AHTel:(743069)60591/2/3Buyer:ColourfloorCo.Ltd.Address:238WiltonRoad,AxminsterAXzASDate:March5,2007Subject:porcelainThemessage:-Theletteriswrittenbytheseller,外贸函电,Pleasewritealetteraccordingtothefollowingparticulars.,你是上海轻工产品(lightindustryproducts)公司的经理王湘。你的厂址是上海解放路11号，电话号码：43715589。你收到太平洋贸易公司（PacificTradingInc.）的询函，其地址是美国纽约百老汇街87号，邮编：10408。你的任务：（1）设计你公司的信头。（2）按正式格式写出对方地址。（3）将下列信文用英语写入：感谢贵方对我公司纺织,Pleasewritealetteraccordingtothefollowingparticulars,品的兴趣。按照您的要求，我们寄出有插图说明的目录（illustratedcatalogue）和价格表各一份。期待早日收到您的回音。（4）为此信加上日期（2010年10月28日）和签名。（5）说明有附件。（6）格式用全平头式。,ShanghaiLightIndustrialProductsCorp.11JiefangRoadShanghaiTel:021-43715589ThePacificTradingInc.87BroadwayST.NewYork,NY10408Oct.28,2010DearSirs,Thankyouforyourinterestinourproducts.Inreplytoyourrequest,weencloseourillustratedcatalogueandapricelistshowingdetailsofourproducts.Welookforwardtohearingfromyouassoonaspossible.Yourstruly,(signed)WangXiangENCL:asstated.,Casestudy,Task:Lookatthefollowingpage.ThisisthetoppartofabusinessletterfromaFrenchcompany.Decidewhenyouwouldusethesesalutations,insteadof“DearMr.Brown”.DearJames,DearSirs,DearMadams,DearSirorMadams.,外贸函电,Casestudy,SunshineFlavoursLTD.SunriseTechnologyPark,EastHarborDriveLyonAS126KM,FranceTelephone03793832223Fax333703835550Nov14,2007Mr.JamesBrownMarketingDirectorBrownIndustriesInc.546ParkAvenueIL43301Washington,USADearMr.Brown,Thankyouforyourletterof11November,suggestingameetinginDecember.ThemostconvenientdatesfromourpointofviewareDecember6thorDecember7th.,外贸函电,
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