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CultureDifferenceofColorWordsinChineseandWesternCountries,2,颜色,Thesymbolicsignificanceofvariouscolorsindifferentnationallanguagesoftendiffersalotinfeature,someofwhichevenarouseadvocatingandtaboostowardscolorsrespectively.Thesymbolicsignificanceofthisdifferenceincolorbetweendifferentculturesisduetothedifferentculturalandhistoricalbackgroundandthedifferentaestheticpsychologyofeachnation.,红色&RED,4,颜色,REDinchina红色Sinceredcoloristhesymbolofgoodluck,happiness,success,health,harmony,peaceandprosperity.Herearemanypositiveexpressions.,红火红利红颜走红红人红装开门红红事红运红军红色革命政权红茶红糖红光满面,5,颜色,REDinWesternculturesRedisthecolorofblood,symbolizinglife,passionandenthusiasm,celebration,andconfidence.Ontheotherhand,redalsosymbolizestemper,anger,danger,crimeandviolence,becauseitistheGodofWar.,RED,白色&white,7,颜色,WHITEinchina白色whitesymbolizespurity,brightnessandclearness.ExpressionsofnegativemeaningswithwhitemaydatebacktotheperiodfromHantoTangdynastywhen白衣referringtothepopulaceweresopoorthattheycouldnotaffordtodyethecloth,thenwhitebegantobeassociatedwithpoverty.Itwassaidghostsorspiritsusuallyappearedinwhite.Thenwhitebegantobeassociatedwithdeathandwasusedtosymbolizeterrorandevil.,8,WHITEinwesterncultureInwesternculture,abridewearsalongwhiteskirtandveilandholdsawhitelilyattheweddingceremony,becausethecolortraditionallysymbolizespurity,holiness,cleanness,openness,truth,honesty,kindnessandlegality.,黑色&BIACK,10,颜色,BLACKinchinablackwasregardedasthekingofallcolorsinancientchinaandthesinglecolorworshipedthelongest.blackalsosymbolizesdeath,fearandillegalforces.,11,颜色,BLACKinWesternculturesInEnglishculture,blackisatabootodeathandillomen,andforeignersusuallywornatfuneralstoexpresssadnessandheavymood.So,blackisusuallyassociatedwithhopelessness,gloominess,wickedness,eventoexpressangeranddeath.,紫色&purple,Symbolofauspiciousemperor&Taoist,Thepurpleair,Thepurpleplatform,Thepurplebook,Thepurpleforbiddencity,Pekingoperamake-up,Purpleinwesternculture,Culture,Religion,Royalty,WealthandExtravagance,Borninthepurple,Today,Sexuality,Military,Holy,Mysterious,Honorable,黄色&yellow,16,颜色,Yellowinchina黄色Power,majestythecentreisyellowCentralization,landtheimperialrobe”黄袍”imperialedict“黄榜”imperialmandarinjacket“黄马褂”,17,颜色,Yellowinwesterncultureyellowsymbolizesabjection,Cowardice,suspicion.BecauseofJudas,whobetrayedJesus,woreayellowrobe.,Thanksforwatching!,
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