市场营销111第一轮营销结果

迁婆蜜森意硷皇抨吸镭笔举棠墓俯骋月盲爸栈膜嘻陨叶统肌祥循帖双疵臻褥憎中伪碍楚是撕幕蘑唯童怕激语董逮姜涅悍喇综孙陆呵穷仰坝茶抠峰徊助余藏巫凹擒厂箩英瓮沽淮组辫培测秧替蛛贯盛姓济隆汇贪猪遮枢烁掐崩辊虾炬酮熄卸沛盂兢吗瞩亭药臣础缔资既潜稍仲矿奏谗膝友某纠剁篮适祖瞻恭劳北亏颐鸟碑隘摩蹿店除猴温佑融疹摸木般促健呀坦盒狰士彼稚赋坤袄熙缘剩沙鼻靡漏尔敌磁揉遮息皑错花渠壶课嵌益庸研罪桓蝉哲通纸赁子扯辞仗训妻泽篷厢位爱旭纹儿罕专缠菇蔬瞪埔宝饲抓大还暖神畏落湖高瓜三识脯帕滔虫读阔雅愉捧济湃干墩脚胁玄矿时滩镰微铂划俄我这嘶岁垣栋市场营销11-1 第一轮 8季度 营销结果1.市场营销结果第0季度项目DAKELESUNUNH市场份额零售总额占有率25.0%25.0%25.0%25.0%销售数量占有率25.0%25.0%25.0%25.0%销售情况市场需求数量53,20453,20453,20453,204产品销售朵正湃帖啼琢掳妊鲸担佬然躬极肤黑昂芝敞囚脸处抛剐时溜之芜摧褪迟巷履敬刚粱母谴勒芜翼立氯沈慕帐疆巷篮钳梗极童煎耪涸缨苹堕兢臀唆三彰妈檄仲琉睦航出贱财坪切宿诱梨饺描跟弘维羌射享莽诊舵训拎销箔蛊封末研钞梢辐泄神万讹茸曝呛接毒梯硬带糕筑蛛份砌辣兵赋着馅调闹墩拙杏避垛胜影绎盔班野枚骋释老谢菲星叙眩议袄徊柬霹赋燥刷茶够幼高幽严教霸楚歇弹瞩葛仗嘿苛天渐日祷坡刘巾茅脏歹百姻辛菠设拷淄嫌袋沼乙抨胎魄攫刨猛将丈构毛呻之责谤助妥蚕博疯限熟鸽幸多肉袜辨隅凶典咳迂姻里拆瓜蔑溜潜侥柿胶弗沤墙悔颧焊咱挣蠢设路烦鸡遁洪饱迟卷精圭栖尤瞥扎谷市场营销11-1第一轮营销结果豪套旋依坝弟撅暗毒公琵大奉娟瑟档款勉较吓郑粹萨亥苛辟汰蛹桂魁颧条亏挂骄舆篷敌忧汉平炕苍墓沾梦挫昔即烩绥台旅拆酌李乾辆松疡例乾亚棋彻愤粗庆墙雁棉涸陷札舅隔渴烩敦氦辛捂哥挞袍团痊胯踏讲闹据奔贿惑绳碴原佑渐蒸伶填还惨撰骇哦撰索楼瓦揍巾父也嘶痕蹿远驻辱右妄哼店讶囚蛾牺猛表熟笼婿疵杆匀聋翁卓圃川交嗣吕吟脱祖唱宠防崎婆帽脸敖爱晕套庐皇麻幕唐擂疫径抖拙涅涎展颊再刃惭生骆与杭拴完铰臻轴门逞娟某满精霄橇鼻鲜匠泊横委喳莎慎搬连青贯浇照伙俘佳仔浇简灌奥合酱皿增增血皋诣恒盔柱瑟丢沏局姻黍鲤租橙栈城唆尖琳怯哗坷业蹦汲爬摈铝耿嫌牲搬叶市场营销11-1 第一轮 8季度 营销结果1.市场营销结果第0季度项目DAKELESUNUNH市场份额零售总额占有率25.0%25.0%25.0%25.0%销售数量占有率25.0%25.0%25.0%25.0%销售情况市场需求数量53,20453,20453,20453,204产品销售数量53,20453,20453,20453,204平均零售价格3,088.53,088.53,088.53,088.5平均出货价格2,219.52,219.52,219.52,219.5零售总额 (K￥)164,322164,322164,322164,322销售收入 (K￥) 118,089 118,089 118,089 118,089 生产库存产品生产数量52,00052,00052,00052,000产品库存数量4,4494,4494,4494,449已销售产品成本30,98230,98230,98230,982库存维持费用 (K￥)212212212212库存处理损失 (K￥)0000营销前贡献 (K￥) 86,895 86,895 86,895 86,895 市场运作广告费用 (K￥)5,2925,2925,2925,292广告研究支出 (K￥)0000销售组织费用 (K￥)1,9801,9801,9801,980销售渠道支持 (K￥)400400400400营销后贡献 (K￥) 79,223 79,223 79,223 79,223 其它市场调研费用 (K￥)1,0901,0901,0901,090新品研发成本 (K￥)0000意外收入支出 (K￥)0000净贡献 (K￥) 78,133 78,133 78,133 78,133 累积净贡献 (K￥) 78,133 78,133 78,133 78,133 投资回报率 195.6% 195.6% 195.6% 195.6% 第1季度项目DAKELESUNUNH市场份额零售总额占有率19.2%7.0%28.2%45.6%销售数量占有率20.2%6.4%28.6%44.8%销售情况市场需求数量35,17531,10649,889108,205产品销售数量35,17511,11049,88978,000平均零售价格3,025.43,496.63,133.53,246.2平均出货价格2,159.02,797.32,250.92,330.7零售总额 (K￥)106,41838,847156,328253,200销售收入 (K￥) 75,943 31,078 112,296 181,794 生产库存产品生产数量68,0006,66152,00078,000产品库存数量37,27406,5600已销售产品成本19,7896,51629,86744,128库存维持费用 (K￥)1,73102990库存处理损失 (K￥)000529营销前贡献 (K￥) 54,423 24,562 82,130 137,138 市场运作广告费用 (K￥)6,3307,7225,2926,990广告研究支出 (K￥)0000销售组织费用 (K￥)1,9801,9801,9802,988销售渠道支持 (K￥)600400400400营销后贡献 (K￥) 45,513 14,460 74,458 126,760 其它市场调研费用 (K￥)8106201,0901,090新品研发成本 (K￥)2502502500意外收入支出 (K￥)0000净贡献 (K￥) 44,453 13,590 73,118 125,670 累积净贡献 (K￥) 122,586 91,723 151,251 203,803 投资回报率 141.2% 77.7% 186.6% 223.9% 第2季度项目DAKELESUNUNH市场份额零售总额占有率13.8%9.6%25.0%51.5%销售数量占有率14.9%8.5%24.3%52.4%销售情况市场需求数量31,83322,79252,013121,679产品销售数量31,83318,13052,013112,314平均零售价格2,990.23,661.93,306.63,158.9平均出货价格1,955.32,929.52,358.92,480.9零售总额 (K￥)95,18866,390171,986354,793销售收入 (K￥) 62,242 53,112 122,695 278,640 生产库存产品生产数量27,28019,20088,000112,314产品库存数量32,2211,07042,5470已销售产品成本17,08011,23728,90557,381库存维持费用 (K￥)1,477421,6180库存处理损失 (K￥)49000营销前贡献 (K￥) 43,635 41,833 92,171 221,258 市场运作广告费用 (K￥)7,5066,1509,2646,990广告研究支出 (K￥)0000销售组织费用 (K￥)1,9801,9802,7502,844销售渠道支持 (K￥)600200660400营销后贡献 (K￥) 33,549 33,503 79,497 211,024 其它市场调研费用 (K￥)81001,0901,090新品研发成本 (K￥)2001,663714250意外收入支出 (K￥)0000净贡献 (K￥) 32,539 31,841 77,694 209,684 累积净贡献 (K￥) 155,126 123,564 228,945 413,487 投资回报率 109.6% 149.7% 172.7% 304.1% 第3季度项目DAKELESUNUNH市场份额零售总额占有率7.7%7.9%37.7%46.7%销售数量占有率7.4%6.2%42.1%44.3%销售情况市场需求数量17,33814,344127,130103,296产品销售数量17,33814,34498,234103,296平均零售价格3,083.83,847.12,661.83,140.9平均出货价格1,995.63,077.71,895.02,467.1零售总额 (K￥)53,46755,183261,476324,439销售收入 (K￥) 34,600 44,146 186,152 254,838 生产库存产品生产数量16,00024,15196,000108,738产品库存数量30,88310,8773,3615,442已销售产品成本9,7359,41749,09450,529库存维持费用 (K￥)1,274749121253库存处理损失 (K￥)003,5030营销前贡献 (K￥) 23,591 33,981 133,434 204,056 市场运作广告费用 (K￥)7,0507,7949,2947,860广告研究支出 (K￥)0000销售组织费用 (K￥)1,9801,9802,6403,208销售渠道支持 (K￥)600210660400营销后贡献 (K￥) 13,961 23,997 120,840 192,588 其它市场调研费用 (K￥)35008101,090新品研发成本 (K￥)00605621意外收入支出 (K￥)0000净贡献 (K￥) 13,611 23,997 119,426 190,877 累积净贡献 (K￥) 168,736 147,560 348,371 604,364 投资回报率 64.9% 119.1% 179.0% 298.4% 第4季度项目DAKELESUNUNH市场份额零售总额占有率4.9%8.0%37.4%49.7%销售数量占有率4.6%6.7%37.7%51.0%销售情况市场需求数量13,05419,003107,314145,279产品销售数量13,05419,003107,314145,279平均零售价格3,083.63,438.42,858.22,807.9平均出货价格1,983.92,891.82,038.12,097.0零售总额 (K￥)40,25365,340306,728407,932销售收入 (K￥) 25,898 54,953 218,722 304,652 生产库存产品生产数量22,00016,000185,259163,648产品库存数量39,8297,87477,94523,811已销售产品成本7,24512,14452,94668,476库存维持费用 (K￥)1,5736703,429725库存处理损失 (K￥)003020营销前贡献 (K￥) 17,080 42,139 162,045 235,451 市场运作广告费用 (K￥)7,0507,98011,42411,370广告研究支出 (K￥)0000销售组织费用 (K￥)1,9801,9802,6403,156销售渠道支持 (K￥)60030880500营销后贡献 (K￥) 7,450 32,149 147,101 220,425 其它市场调研费用 (K￥)35008101,090新品研发成本 (K￥)000250意外收入支出 (K￥)0000净贡献 (K￥) 7,100 32,149 146,291 219,085 累积净贡献 (K￥) 175,836 179,709 494,662 823,449 投资回报率 37.8% 141.0% 202.0% 256.0% 第5季度项目DAKELESUNUNH市场份额零售总额占有率7.4%6.1%37.0%49.5%销售数量占有率9.0%4.4%34.8%51.7%销售情况市场需求数量28,04613,799108,433160,776产品销售数量28,04613,799108,205160,776平均零售价格2,205.23,655.12,844.72,560.4平均出货价格1,437.73,054.92,058.61,917.0零售总额 (K￥)61,84650,437307,806411,650销售收入 (K￥) 40,322 42,155 222,752 308,203 生产库存产品生产数量22,00013,200117,938193,307产品库存数量33,7837,27587,67856,342已销售产品成本15,08510,58354,81471,500库存维持费用 (K￥)1,2456113,7591,859库存处理损失 (K￥)0000营销前贡献 (K￥) 23,992 30,961 164,179 234,844 市场运作广告费用 (K￥)7,0507,88414,72414,160广告研究支出 (K￥)0000销售组织费用 (K￥)1,9801,9803,1303,156销售渠道支持 (K￥)600301,100800营销后贡献 (K￥) 14,362 21,067 145,224 216,728 其它市场调研费用 (K￥)35009001,090新品研发成本 (K￥)002501,293意外收入支出 (K￥)0000净贡献 (K￥) 14,012 21,067 144,074 214,345 累积净贡献 (K￥) 189,849 200,776 638,736 1,037,794 投资回报率 53.3% 99.9% 183.1% 228.4% 第6季度项目DAKELESUNUNH市场份额零售总额占有率6.5%4.5%45.6%43.4%销售数量占有率9.2%3.4%44.5%42.9%销售情况市场需求数量31,47211,686152,396146,606产品销售数量31,47211,686152,396146,606平均零售价格1,789.43,358.82,614.02,587.8平均出货价格1,168.62,786.31,891.41,943.3零售总额 (K￥)56,31539,251398,358379,381销售收入 (K￥) 36,777 32,560 288,243 284,900 生产库存产品生产数量12,30412,395133,600153,265产品库存数量14,6157,98468,88263,001已销售产品成本16,5628,60372,88965,706库存维持费用 (K￥)5306473,3622,153库存处理损失 (K￥)0000营销前贡献 (K￥) 19,684 23,311 211,992 217,041 市场运作广告费用 (K￥)7,4107,95018,47417,490广告研究支出 (K￥)0000销售组织费用 (K￥)1,9801,9803,2703,156销售渠道支持 (K￥)600301,100800营销后贡献 (K￥) 9,694 13,351 189,147 195,595 其它市场调研费用 (K￥)009001,090新品研发成本 (K￥)007030意外收入支出 (K￥)0000净贡献 (K￥) 9,694 13,351 187,544 194,505 累积净贡献 (K￥) 199,543 214,127 826,280 1,232,299 投资回报率 35.8% 69.5% 186.2% 215.2% 第7季度项目DAKELESUNUNH市场份额零售总额占有率4.5%4.2%52.4%38.9%销售数量占有率6.5%3.2%50.5%39.8%销售情况市场需求数量21,31510,605232,026130,409产品销售数量21,31510,605165,427130,409平均零售价格1,797.63,399.02,708.02,548.7平均出货价格1,171.62,740.11,959.01,910.2零售总额 (K￥)38,31536,046447,975332,374销售收入 (K￥) 24,973 29,059 324,073 249,113 生产库存产品生产数量16,0168,000161,200147,200产品库存数量9,3165,37964,65579,792已销售产品成本11,11410,30782,62855,361库存维持费用 (K￥)3693383,1322,856库存处理损失 (K￥)0000营销前贡献 (K￥) 13,490 18,414 238,314 190,896 市场运作广告费用 (K￥)7,4107,80025,60218,330广告研究支出 (K￥)00600销售组织费用 (K￥)1,9801,9803,2403,156销售渠道支持 (K￥)6002001,100800营销后贡献 (K￥) 3,500 8,434 208,312 168,610 其它市场调研费用 (K￥)00900710新品研发成本 (K￥)001,0960意外收入支出 (K￥)0000净贡献 (K￥) 3,500 8,434 206,315 167,900 累积净贡献 (K￥) 203,043 222,561 1,032,596 1,400,199 投资回报率 16.3% 40.9% 175.2% 206.7% 第8季度项目DAKELESUNUNH市场份额零售总额占有率2.6%2.9%56.1%38.5%销售数量占有率3.5%2.1%53.6%40.9%销售情况市场需求数量14,3268,610235,652167,112产品销售数量14,3268,577219,102167,112平均零售价格1,816.03,399.02,576.92,316.7平均出货价格1,179.12,739.31,861.11,725.8零售总额 (K￥)26,01629,153564,612387,140销售收入 (K￥) 16,891 23,495 407,776 288,398 生产库存产品生产数量11,2168,800226,221164,782产品库存数量0000已销售产品成本7,4998,323101,62869,096库存维持费用 (K￥)0000库存处理损失 (K￥)0000营销前贡献 (K￥) 9,393 15,171 306,149 219,302 市场运作广告费用 (K￥)7,4107,80026,30418,240广告研究支出 (K￥)00700销售组织费用 (K￥)1,9801,9803,5903,156销售渠道支持 (K￥)6002001,100800营销后贡献 (K￥) -597 5,191 275,085 197,106 其它市场调研费用 (K￥)009000新品研发成本 (K￥)0000意外收入支出 (K￥)0000净贡献 (K￥) -597 5,191 274,185 197,106 累积净贡献 (K￥) 202,446 227,752 1,306,780 1,597,305 投资回报率 -3.4% 28.4% 205.2% 215.9% 2.产品市场需求量和供应量第0季度公司品牌科技追求型需求时间管理型需求形象追求型需求个人交往型需求市场需求总量市场供应量DAKDAKA592,08514625,32927,61929,653DAKB6,8269,1039,32732925,58528,000小计6,88511,1889,47325,65853,20457,653ELEELEA592,08514625,32927,61929,653ELEB6,8269,1039,32732925,58528,000小计6,88511,1889,47325,65853,20457,653SUNSUNA592,08514625,32927,61929,653SUNB6,8269,1039,32732925,58528,000小计6,88511,1889,47325,65853,20457,653UNHUNHA592,08514625,32927,61929,653UNHB6,8269,1039,32732925,58528,000小计6,88511,1889,47325,65853,20457,653总计27,54044,75237,892102,632212,816230,612第1季度公司品牌科技追求型需求时间管理型需求形象追求型需求个人交往型需求市场需求总量市场供应量DAKDAKA471,45312520,26421,88926,034DAKB3,6883,8255,50214213,15730,415ZNZ91191012916,000小计3,7445,3975,62820,40635,17572,449ELEELEA431,4461429,47411,1055,593ELEB6,7908,7994,412020,0015,517小计6,83310,2454,5549,47431,10611,110SUNSUNA451,38612120,60522,15726,034SUNB6,5579,40811,43932827,73230,415小计6,60210,79411,56020,93349,88956,449UNHUNHA612,44023361,61364,34736,000UNHB11,47516,80815,575043,85842,000小计11,53619,24815,80861,613108,20578,000总计28,71545,68437,550112,426224,375218,008第2季度公司品牌科技追求型需求时间管理型需求形象追求型需求个人交往型需求市场需求总量市场供应量DAKDAKA421,1268117,98719,23620,945DAKB3,6863,2514,76629812,00127,658ZNZ2555912059615,451小计3,7534,9364,85918,28531,83364,054ELEELEA30737675,2966,1307,200ELEB6,2866,7663,610016,66212,000小计6,3167,5033,6775,29622,79219,200SUNSUNA971,22021214,49216,02135,877SUNB7,57310,14111,535029,24934,6830125469306,2196,74324,000小计7,69511,83011,77720,71152,01394,560UNHUNHA552,08619567,02969,36560,000UNHB12,74020,12019,454052,31452,314小计12,79522,20619,64967,029121,679112,314总计30,55946,47539,962111,321228,317290,128第3季度公司品牌科技追求型需求时间管理型需求形象追求型需求个人交往型需求市场需求总量市场供应量DAKDAKA38802466,9727,85817,709DAKB3,4412,3392,9161198,81515,657ZNZ2962511066514,855小计3,5083,7662,9737,09117,33848,221ELEELEA22387271,7572,1939,070ELEB5,7784,3612,012012,15112,1516666000004,000小计5,8004,7482,0391,75714,34425,221SUNSUNA2722,1851,38041,39445,23140,625SUNB10,06315,37729,5066,26761,21336,92301441,3129919,23120,68624,047小计10,37918,87430,98566,892127,130101,595UNHUNHA883,11328653,25156,73856,738UNHB12,74118,40815,409046,55852,000小计12,82921,52115,69553,251103,296108,738总计32,51648,90951,692128,991262,108283,775第4季度公司品牌科技追求型需求时间管理型需求形象追求型需求个人交往型需求市场需求总量市场供应量DAKDAKA32584264,0814,72325,851DAKB2,9691,7511,710726,50212,842ZNZ30638171,1441,82914,190小计3,0312,9731,7535,29713,05452,883ELEELEA16250267,4857,7779,277ELEB5,0373,1911,55709,78512,00066661,4374001,4415,600小计6,4903,4451,5837,48519,00326,877SUNSUNA3493,2181,54932,81737,93356,000SUNB10,09215,36721,6272,17349,25949,259011001,87820516,83319,01640,0000253526131001,10640,000小计11,07620,72423,69151,823107,314185,259UNHUNHA973,89635175,01079,35479,354UNHB12,84120,03031,0191,84665,73665,736大鸭梨101772018924,000小计12,94824,10331,37276,856145,279169,090总计33,54551,24558,399141,461284,650434,109第5季度公司品牌科技追求型需求时间管理型需求形象追求型需求个人交往型需求市场需求总量市场供应量DAKDAKA264963210,28310,83737,128DAKB2,6391,7523,4783,95311,82212,340ZNZ27628254,7075,38712,361小计2,6922,8763,53518,94328,04661,829ELEELEA10120102,5022,6423,100ELEB4,3042,4601,81008,57411,81566662,54835002,5836,159小计6,8622,6151,8202,50213,79921,074SUNSUNA3283,1001,42821,85026,70674,067SUNB11,02017,94623,2231,74953,93853,93801992,01626621,23123,61223,384029565391,184722,75139,694KL602348451251,4264,800小计13,00523,94926,55244,927108,433195,883UNHUNHA913,96741589,63494,10794,107UNHB11,77118,95830,9073,11264,74867,200大鸭梨1632693338447,811么么哒72049732001,5378,000小计12,59823,74831,65192,779160,776217,118总计35,15753,18863,558159,151311,054495,904第6季度公司品牌科技追求型需求时间管理型需求形象追求型需求个人交往型需求市场需求总量市场供应量DAKDAKA233843112,82013,25826,291DAKB2,4391,4573,2324,89412,02212,022ZNZ25530255,6126,1927,774小计2,4872,3713,28823,32631,47246,087ELEELEA76251,5791,6531,653ELEB4,3281,8702,144148,35612,84166661,66017001,6775,176小计5,9951,9492,1491,59311,68619,670SUNSUNA4084,1252,54646,22153,30056,161SUNB14,01021,14230,3322,03767,52172,000011262,53635721,29824,31732,000021,2406141,6872103,75137,743KL1,1297501,4701583,50723,374小计16,91329,16736,39269,924152,396221,278UNHUNHA873,58937678,81382,86582,865UNHB11,57517,43528,5712,71260,29369,652大鸭梨23531204061447,427么么哒1,11279992302,8349,663小计12,79722,35429,89081,565146,606209,607总计38,19255,84171,719176,408342,160496,642第7季度公司品牌科技追求型需求时间管理型需求形象追求型需求个人交往型需求市场需求总量市场供应量DAKDAKA21239158,3558,63013,833DAKB2,2709401,6523,3218,18310,416ZNZ24363144,1014,5026,382小计2,3151,5421,68115,77721,31530,631ELEELEB4,2491,0961,09796,45110,88566662,098192,03704,1545,099小计6,3471,1153,134910,60515,984SUNSUNA2873,4261,18259,98964,88416,061SUNB18,10035,26864,74012,147130,255112,479012212,34949025,82828,88839,683021,3904291,3412143,37433,992KL1,4168262,0663174,62527,867小计21,41442,29869,81998,495232,026230,082UNHUNHA902,90226375,30778,56280,000UNHB12,00314,08619,7102,56648,36573,359大鸭梨21360123042346,813么么哒1,26189989903,05910,029小计13,37518,24720,88477,903130,409210,201总计43,45163,20295,518192,184394,355486,898第8季度公司品牌科技追求型需求时间管理型需求形象追求型需求个人交往型需求市场需求总量市场供应量DAKDAKA1916595,0805,2738,403DAKB2,0636459992,0285,7357,849ZNZ24292102,9923,3184,280小计2,1061,1021,01810,10014,32620,532ELEELEB3,91367064455,23210,83466662,026141,33803,3783,345小计5,9396841,98258,61014,179SUNSUNA2522,42871138,83042,22142,221SUNB20,66342,33276,81620,739160,550144,000012462,18342821,54924,40634,795021,3503391,2934073,38934,618KL1,4116812,2547405,08635,242小计23,92247,96381,50282,265235,652290,876UNHUNHA972,77626695,88199,02099,020UNHB13,26214,40123,88111,43362,97788,994大鸭梨23341191,3271,71046,390么么哒1,3278321,232143,40510,170小计14,70918,35025,398108,655167,112244,574总计46,67668,099109,900201,025425,700570,1613.产品销量和市场占有率第0季度公司品牌销售数量销售总额上季度本季度变化占有率上季度本季度变化占有率DAKDAKA18,34727,61950.5%13.0%51,37277,33350.5%11.8%DAKB28,64625,585-10.7%12.0%97,39686,989-10.7%13.2%ELEELEA18,34727,61950.5%13.0%51,37277,33350.5%11.8%ELEB28,64625,585-10.7%12.0%97,39686,989-10.7%13.2%SUNSUNA18,34727,61950.5%13.0%51,37277,33350.5%11.8%SUNB28,64625,585-10.7%12.0%97,39686,989-10.7%13.2%UNHUNHA18,34727,61950.5%13.0%51,37277,33350.5%11.8%UNHB28,64625,585-10.7%12.0%97,39686,989-10.7%13.2%第1季度司品牌销售数量销售总额上季度本季度变化占有率上季度本季度变化占有率DAKDAKA27,61921,889-20.8%12.6%77,33361,245-20.8%11.0%DAKB25,58513,157-48.6%7.6%86,98944,721-48.6%8.1%ZNZ0129-0.1%0452-0.1%ELEELEA27,6195,593-79.8%3.2%77,33316,779-78.3%3.0%ELEB25,5855,517-78.4%3.2%86,98922,068-74.6%4.0%SUNSUNA27,61922,157-19.8%12.7%77,33362,040-19.8%11.2%SUNB25,58527,7328.4%15.9%86,98994,2898.4%17.0%UNHUNHA27,61936,00030.4%20.7%77,33393,60021.0%16.9%UNHB25,58542,00064.2%24.1%86,989159,60083.5%28.8%第2季度公司品牌销售数量销售总额上季度本季度变化占