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WWWJ UYANGPAI.COM聚洋派JUYANGPAI-JU YANGPAI.COM商业计划书Business Plan第5页共16页目录Contents1. 执行纲要5“.Summary 51.1环境与契机51.1 Environment and opport unity 51.2产品与服务71.2 Products and service 71.3市场研究与分析71.3 Market research and an alysis 71.4公司及战略81.4 Company strategy 81.5公司管理91.5 Compa ny management 91.6技术可行性分析 101.6 Tech nical feasibility an alysis 101.7资金需求101.7 Capital dema nd 102. 环境与契机102. Environment and opportunity 102.1各种环境的基本情况 102.1 Basic situation of various kinds of environment 102.2市场现状122.2 The market situati on 123. 产品与服务143. Products and service 143.1服务定位143.1 Service orie ntati on 143.2产品1错误！未定义书签。3.2 Products 1错误！未定义书签。4. 市场研究与分析 错误！未定义书签。4. Market research and analysis 错误！ 未定义书签。4.1市场概述204.1 Market overview 204.2目标市场分析 204.2 Target market analysis 204.3市场定位254.3 Market localization 254.4市场需求预测254.4 Market dema nd forecasti ng 254.5市场营销策略274.5 Marketing strategy 274.6具体执行方案错误！未定义书签。4.6 Specific implementation 错误！未定义书签。5. 竞争分析335. Competitive analysis 335.1 SWOT 分析335.1 SWOT an alysis 335.2竞争力量分析 345.2 Competitive forces analysis 345.3分析总结395.3 Analysis summary 396. 公司及战略406. The company and the strategic406.1公司宗旨406.1Compa ny tenet 406.2公司经营理念406.2 Compa ny Operate philosophy 406.3公司目标406.3 Compa ny target 406.4公司战略416.4 Company strategy 417. 公司管理437. The company management 437.1核心管理层经理工作职责 447.1 The core man ageme nt man ager job resp on sibilities 447.2员工467.2 Employees 467.3服务流程图477.3 The service flow chart 477.4价值链管理487.4 Value cha in management 488. 技术可行性分析528. Technical feasibility analysis 528.1主要技术528.1 Main tech no logy 528.2安全技术538.2 Security tech no logy 538.3技术维护与开发的人力资源 548.3 Maintenance and developme nt of huma n resources548.4总结548.4 Conclusion 549. 资金需求错误！未定义书签。9.Capital demand 错误！未定义书签。9.1目前资金需求量 错误！未定义书签。9.1 Current capital dema nd错误！ 未定义书签。9.2 其他资金需求559.2 Other capital n eeds 559.3 资本金具体使用 错误！未定义书签。9.3 Specific use of the capital 错误！未定义书签。10. 财务分析错误！未定义书签。10. Financial analysis错误！未定义书签。10.1财务基本假设 5810.1 Finan cial basic assumpti ons 5810.2财务报表(见附表) 5910.2 Financial statements (see attached table)错误！ 未定义书签。10.3财务分析 错误！未定义书签。10.3 Finan cial an alysis错误！ 未定义书签。10.4 总结6510.4 Conclusion 6511. 风险资本的退出 6711. The exit of venture capital 6711.1资金退出计划6711.1 Capital exit plan 6711.2 总结6811.2 Conclusion 6812. 团队介绍6912. Team introduce 69附录一：70Appendix one： 70WWWJUY ANGPAI.COM商业计划书Bus in ess Pla n1执行纲要.Summary1.1环境与契机1. “Environment and opportunity据中国电子商务研究中心监测数据显示，2012年中国海外代购市场交易规模达483亿元，较2011年同比增长82.3%，并呈明显上升趋势。(图一)Accord ing to the China electr onic commerce research cen ter mon itori ng data,I n2012, China has purchased 48.3 billion RMB oversea commodities, compare to 2011, it has grew 82.3%, and shows a obvious increasing trend.(figure 1)200S-201會中国海外代圖市场交易规模48320090092010 2011年份20122013e第7页共16页wIJh 来融：100EC, czi图表餚制：中国电子茴务硏充中心(图一)(figure 1)WWWJ UYANGPAI.COM近年来，由于中国综合实力和居民生活质量的提升，使得中高产阶级群体 对生活品质的注重，优质海外商品的市场需求在不断攀升，国外消费品越来越 受到国内市场的青睐。In rece nt years, due to Chi nas improveme nt of comprehe nsive n ati onal stre ngth and residentsgetting rich , rich people are care more about their quality of life, the dema nd of high-quality oversea products are rising , oversea products are gett ing more and more popular by Chin ese market.随着电子信息技术和经济全球化的深入发展，电子商务在国际贸易中的地位和作用日益凸显，已经成为中国对外贸易的发展趋势。跨境电商越来越受到 政府部门的高度重视。发改委、商务部、海关总署、人民银行、质检总局、国家 邮政局、国家标准委等部门积极围绕综合法律法规、信息监管、支付清算、通 关、物流保税、电子认证、纠纷解决、经营者行为、示范试点等标准规范和配 套管理制度层面，跨境电子商务法律政策环境不断完善。With the further developme nt of electr onic in formati on tech no logy and economic globalization, the position and function of e-commerce in international trade is grow in g, it has become a developme nt trend of Chi nas foreig n trade.Ch in ese gover nment pay high atte nti on to Cross-border e-commerce .Developme nt and reform commissi on, mi nistry of commerce, general admi nistrati on of customs, the peoples bank of China, quality supervisi on, in specti on and quara ntine, the n ati onal post office, the n ati onal sta ndards committee and other departme nts formed a complete set of man ageme nt system in comprehe nsive laws and regulati on s, regulatory in formati on, payment and settlement, customs clearanee, bonded logistics, electronic authe nticatio n, dispute resoluti on, the operator behavior, pilot dem on strati on and other sta ndard specificati on, the policies of cross-border e-commerce are impro ving .今年跨境进口电商政策在跨境支付、通关和保税模式等方面对跨境电商呈This year,Cross-border e-commerce has multiple positive policies in cross-border payme nt, customs cleara nee ,bon ded patter n and other aspects .1.2产品与服务1.2 Products and service在国家针对跨境电商的政策越来越开放的背景下，结合我们的团队在国外 的货源优势以及电商运营的经验，以“顾客至上、便捷购物、品质保证”的原则 为口号，最终搭建一个服务大众的跨境购物平台。主要商品为欧美的名牌时装及服饰，日韩的化妆品，澳新的奶粉，以及发达国家生产的名牌日用品等。Un der the backgro und of n atio nal policies towards cross-border e-commerce, in comb in ati on with our teams abroad source adva ntage and cross-border e-commerce bus in ess experie nee, our sloga n iscustomer first, convenient shopp ing and quality guarantee , to build a serving public cross-border e-commerce website.the Main products are from Europea n and America n brand-n ame fashi on and cloth ing, Japa n and South Koreas cosmetics, Australias milk powder, and famous brand commodities in the developed coun tries.附录一：Appendix one :利润表单位：美元Profits stateme ntCurre ncy:USD第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year一主营业务收入：0ne:main business income2,665,4066,860,95313,351,71122,085,85233,736,392减：主营业务成本：Reduce:Main business cost1,243,8563,247,8475,752,8359,618,11814,829,565主营业务税金及其附加Main business taxes48,866122,164232,112375,045560,857二主营业务利润Two;main business profits1,372,6843,490,9427,366,76312,092,68918,345,970力口：其他业务收入Plus:other business income200,000260,000338,000439,400571,220减：其它业务税金及其附加Reduce:other business taxes6,6008,58011,15414,50018,850减：营业费用Reduce:operation fee1,158,7361,889,1772,953,5194,225,9175,865,001管理费用Management fee908,502973,0621,085,3781,156,9521,249,117财务费用Financial fee40,95040,95040,95040,95040,950三营业利润Three operation profits(542,104)839,1723,613,7617,093,76911,743,272四税前利润Four pre-tax profits(542,104)839,1723,613,7617,093,76911,743,272减：所得税Reduce:income tax00542,0641,064,0651,761,491五净利润Five net profits(542,104)839,1723,071,6976,029,7049,981,781单位：美兀Curre ncy:USD现金流量表Cash flow stateme nt项目Project第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year一、经营活动产生的现金流量：One:cash flow form business销售商品、提供劳务收到的现金Cash from Sale goods,providelabor service28654067120953136897112252525234307612现金流入小计Sub-total of cash inflow28654067120953136897112252525234307612购买商品、接受劳务支付的现金Cash from purchase goods,acceptlabor service87069926466505001339845853313266131经营租赁所支付的现金Cash paying for Operating lease7800078000780007800078000支付给职工的现金Cash paying for employee salary746423899459109769113396261636407支付的所得税Paying income tax0054206410640651761491支付其他税费Paying Other taxes55466130744243266389545579707支付其他与经营活动有关的现金Paying cash for other relativeactivities10122131654179259274437047815139248现金流岀小计Sub-total of cash out flow2762801540903195551051503455122460985经营活动产生的现金流量净额Net Cash flow from business10260517119224134606749070111846628二、投资活动产生的现金流量：Two:net cash flow from investment购建固定资产所支付的现金cash for purchase fixed assets958900019178000购建无形资产所支付的现金cash paying for purchaseintangible assets26700002670000投资活动产生的现金流量净额Net cash flow from investment(1225900)0(218480)00三、筹资活动产生的现金流量：Three: cash flow from Financingactivities吸收权益性投资所收到的现金15000000000Cash from absorb equity investment借款所收到的现金Cash from loan7000000000现金流入小计Sub-total of cash flow22000000000偿还借款所支付的现金Cash paying for refund loan0000700000分配股利所支付的现金Cash from allocate stock004914729647531597085偿付利息所支付的现金Cash paying for refund interest4095040950409504095040950现金流岀小计Sub-total of cash flow(40950)(40950)(532422)(1005703)(2338035)筹资活动产生的现金流量净额Net cash flow form financingactivities2159050(40950)(532422)(1005703)(2338035)四、现金及现金等价物净增加额Four:cash and cash equivalent net increase amount10357551670972338370564849999508593资产负债表单位：美兀Bala nee sheetCurre ncy:USD资产assets第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year流动资产：Current assets货币资金Monetary capital1,035,7552,706,7276,090,43112,575,43022,084,023流动资产合计Total Current capital固定资产：Fixed assets958,900958,9001,150,6801,150,6801,150,680减:累计折旧Reduce:Accumulated depreciation177,202354,404566,126767,849969,571固定资产净值Net fixed assets781,698604,496584,554382,831181,109无形资产Intangible assets267,000267,000293,700293,700293,700减：累计摊销Reduce:Accumulated amortization53,400106,800165,540224,280283,020无形资产净值Net intangible assets213,600160,200128,16069,42010,680资产合计Total assets2,031,0533,471,4236,803,14513,027,68122,275,812负债及权益Debt and equity第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year流动负债：Current debts应付帐款Account payable373,157974,3541,725,8512,885,4364,448,870流动负债合计Total current debts373,157974,3541,725,8512,885,4364,448,870长期借款Long-tern loan700,000700,000700,000700,0000负债合计Total debts1,073,1571,674,3542,425,8513,585,4364,448,870所有者权益：OwneF s equity实收资本Paid-up capital1,500,0001,500,0001,500,0001,500,0001,500,000盈余公积059,414673,7531,879,6943,876,050Earned surplus未分配利润Undistributed profit-542,104237,6552,203,5416,062,55212,450,892所有者权益合计Total owner s equity957,8961,797,0694,377,2949,442,24617,826,942负债及权益合计Total debts and equity2,031,0533,471,4236,803,14513,027,68122,275,812成本费用表单位：美元Expe nses stateme ntCurre ncy:USD第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year2,6333,9495,9237,70010,010一主营业务收入：One main business income:2,665,4066,860,95313,351,71122,085,85233,736,392核心会员会费收入Core member fee income789,7501,974,3753,751,3136,061,3319,064,356核心会员消费Core member consumption1,579,5003,948,7507,502,62512,122,66318,128,711普通会员会费收入Ordinary member fee income98,719246,797468,914757,6661,133,044普通会员消费Ordinary member income197,438691,0311,628,8593,144,1925,410,281减：主营业务成本：Reduce:main business cost1,243,8563,247,8475,752,8359,618,11814,829,565其他成本Other cost1,066,1632,783,8695,478,8919,160,11314,123,395支付品牌推广费Brand promote fee177,694463,978000支付物流费Logistic fee00273,945458,006706,170主营业务税金及其附加Main business taxes48,866122,164232,112375,045560,857营业税Operating tax44,423111,059211,011340,950509,870城市维护建设费City maintain construction fee3,1107,77414,77123,86635,691教育及附加Education and other fee1,3333,3326,33010,22815,296二主营业务利润Two main business profits1,372,6843,490,9427,366,76312,092,68918,345,970力口：其他业务收入Plus:other income200,000260,000338,000439,400571,220广告收入advertising income200,000260,000338,000439,400571,220减：其他业务税金及其附加Reduce:other business taxes6,6008,58011,15414,50018,850减：营业费用Reduce:operating cost1,158,7361,889,1772,953,5194,225,9175,865,001广告费360,000432,000518,400622,080746,496Advertising fee网络广告Internet advertising240,000288,000345,600414,720497,664杂志广告Magazine advertising120,000144,000172,800207,360248,832业务推广费Business promote fee329,063493,594740,391962,5081,251,260核心会员Core member263,250394,875592,313770,0061,001,008普通会员Ordinary member65,81398,719148,078192,502250,252会员维护费Member maintain fee263,250658,1251,250,4382,020,4443,021,452核心会员Core member210,600526,5001,000,3501,616,3552,417,162普通会员Ordinary member52,650131,625250,088404,089604,290销售人员工资Sales salary206,423305,459444,291620,886845,793基本工资Basic salary162,000194,400233,280279,936335,923销售提成Sales commissions44,423111,059211,011340,950509,870减：管理费用：Reduce:management fee908,502973,0621,085,3781,156,9521,249,117管理人员工资Managementemployeessalary540,000594,000653,400718,740790,614培训费Training fee12,00013,20014,52015,97217,569场所租赁费Rental fee78,00078,00078,00078,00078,000无形资产摊销费intangibleassetsAmortization53,40053,40058,74058,74058,740开办费摊销initial expenses Amortization23,36023,36023,36023,36023,360其他无形资产摊销OtherintangibleassetsAmortization30,04030,04035,38035,38035,380域名注册费Domain registration fee300300300300300虚拟主机托管费Virtual host trustee fee2,0002,0002,0002,0002,000折旧depreciation177,202177,202211,722201,722201,722硬件设备折旧Hardware device depreciation167,202167,202201,722201,722201,722其他固定资产折旧Otherfixedassetsdepreciation10,00010,00010,00000办公费用Office expenses14,40015,84017,42419,16621,083话费Telephone charge7,2007,9208,7129,58310,542网络费用Internet fee24,00031,20040,56052,72868,546减：财务费用：Reduce:financial fee40,95040,95040,95040,95040,950八营业利润Eight business profits(542,104)839,1723,613,7617,093,76911,743,272九税前利润Nine:pre-tax profits(542,104)839,1723,613,7617,093,76911,743,272减所得税Reduce income tax00542,0641,064,0651,761,491十净利润Ten net profits(542,104)839,1723,071,6976,029,7049,981,781公司总部人员工资单位：元Employeesalary tableCurren cy:RMB第一年First year第二年Second year第三年Third year每月工资第一年Monthly salary in first year每人每年工资(第一年)Per person s yearly salary(first year)行政Administrative123450054000市场部经理Market manager111350042000市场部人员Market employees333250030000财务部经理Financial department manager111350042000财务人员Financial employees222200024000技术部经理Technology manager111350042000技术员Technology employees233250030000客户服务中心经理Customerservicemanager111350042000客户服务中心人员Customerserviceemployees555200024000总计Total171920540000注：员工工资以每年 10%的速度增长。Atte nti on: employees salary in crease 10% every year.第20页共16页
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