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国际商务英语 试卷1班级 学号 姓名 题次一二三四五总分标准分2515351510100得分 得分Part I. Choose the best answer: （25 points）1. To win customer loyalty, many companies have a code of _, or set of rules, for customer care. ( )A. service B. goods C. practice D. law2. Many well-known companies are _, these are companies which operate in a number of countries. ( )A. parent company B. subsidiaries C. holding company D. multinationals3. Business people often have to travel a lot. They have to plan an _ for a foreign business trip to make good use of their time. ( )A. colleagues B. VD C. ID card D. itinerary4. Sometimes companies realize that not achieving their _ or objectives effectively, that is, they are not getting the results they need. ( )A. goals B. strategy C. a SWOT analysis D. troubleshooting5. Retailers buy goods directly from the manufacturer or from a wholesaler, and make their income from the _, or difference, between the price they pay for the goods and the price they sell the goods _ the consumer. ( )A. market, at B. retail outlet, to C. margin, at to D. margin, at6. A good advertisement, which brings the product to the publics attention, should describe these_. ( )A. customer profile B. products C. the benefits of the product D. USPs7. _, that is your professional position, and achievement, doing something well, can be important. ( )A. motivation B. status C. statue D. interview8. Some companies really value their employees and see them as the companys main_. ( )A. mass B. assess C. asset D. appraise9. In a period of _, many businesses suffer, their profits fall and they have to make cuts.A. unemployment B. trend ( )C. taxes D. economic recession10. Profit _ the costs associated with preparing the goods for sale is called _profit. ( )A. plus, gross B. minus, gross C. multiplied by, net D. divided by, gross11. Annual reports include profit and loss accounts which show _, or the total sum of money which is coming into the company. ( )A. turnover B. turnoff C. turning D. turnout12. Market research shows that many consumers are _, they expect the companies they buy from to behave responsibly. ( )A. ethical consumers B. spending power C. environment D. ethical policy13. If large companies do not pay small companies within 30 days, the small companies will soon be able to charge _. ( )A. debts B. interest C. credit D. payment14. Im sorry, I made a mistake. It says $500. Thats wrong, it should be $400. I didnt mean to _ you. ( )A. pay B. overcharge C. make payment D. charge15. Companies know that good practice involves _ good working conditions. ( )A. provide B. providing C. to provide D. provided16. _ they get paid a fair price for their coffee, _ they face bankruptcy. ( )A. Bothand B. Neithernor C. eitheror D. Bothor17. All companies try to gain the biggest _ possible, and compete aggressively with their main competitors to do this. ( )A. open market B. global market C. market share D. market leader18. The Coca-Cola Company has floated 49.9% of the new companys shares on the London _, and has retained 51.1% of the shares. ( )A. market B. stock C. stock exchange D. exchange19. Many_, (people who use their money to earn more money), choose foreign or offshore bank accounts because they are tax-free. （ ）A. debtors B. creditors C. invest D. investors20. Car registrations _ from about 11.2 million in 1993 to about 12.8 million in 1996. ( )A. rise B. decline C. raised D. rose 21. In reply we are glad to inform you that we can provide you _ 8000 tons of half dried prune before the end of August. ( )A. at B. of C. to D. with22. Sales of home furnishings showed the biggest decline, with a _ of 1.6% over the half year and 7.1% in the second quarter. ( )A. fall B. rise C. increase D. rose23. Most people work because they need to earn a _, but money is not the only motivation. ( )A. salary B. money C. job D. achievement24. Many companies understand that their responsibility includes _ their business in an ethical way and in ways that help to preserve the environment. ( )A. conduct B. conducting C. conduct D. do25. Many companies risk _ goods which are harmful in order to make a profit. ( )A. produces B. producing C. to produce D. produced 得分Part II. Answer the following questions： （15 points）1. What is a SWOT analysis?2. What types of companies do you know? (More than 3 types)3. How to win customer loyalty?4. How to be a good employee?5. What factors will be considered when you choose your first job? 得分Part III .Reading（35 points）Passage one（20 points） James Dyson, the man who launched a multi-million pound business with a new type of vacuum cleaner, won the European Design Prize last night.(A)“Im absolutely delighted!” said Mr. Dyson, “ to win the award for something that uses technology rather that something that just looks good!”(B)Mr. Dysons vacuum cleaner marked the biggest change in the battle against house dust since Hubert Cesil Booth, a Scot, invented the first “suction cleaner” in 1901.Dysons appliance dose not use bags to collect dust. Mr. Dyson, who trained in interior design at the Royal College of Art, invented the machine in the 1980s by converting an old vacuum cleaner using pieces of swimming pool hose.British firms turned him down so the inventor had to go to the United States and Japan to get backing. “That is the British disease Im afraid.” He said. “We have a cant do attitude, whereas many of our competitors are much more aware of the importance of innovation.” But he also had to fight in the American courts to stop others stealing his idea.( C)This award shows how important design is-the company had a turnover of zero pounds three years ago and has a turnover of 100 million pounds today.1.What did Dyson win and why?(3points)2.What is the difference of Mr. Dysons inventions comparing with others?(2 points)3.Where did Dyson get backing for his invention? Why didnt he get it in Britain? (3 points)4.Translation the underlined sentences :( 4points each, 12 points in total)A.B.C.Passage Two (15 points) Francise Sales, the new managing director of Anglo-French Garments (AFG) announced yesterday that the company is going to make 1)_ in Western Europe and close its two factories in Lyons and Liverpool in order to relocate to Eastern Europe. Mme Sales said that there were big disadvantages of the company in Western Europe and bid advantages for it in Eastern Europe. She said she was very worried about 2)_ .She predicted that Western Europe is moving towards a long period of 3)_ and said that increasing demands from Europe government for higher taxes “is going to make it worse not better”. In contrast, the economy of Eastern Europe is quite strong at the moment. City analyst stressed the advantages for AFG in moving to Eastern Europe. George Lukacs of NY Corp. said that AFG is moving to Eastern Europe to take advantage of 4)_, because it costs a lot less to employ people there than in Western Europe. Fredrick Larsen of London Bank said AFG is moving because of the greater availability of raw materials in Eastern Europe where it is easier to find workers. Carolyn Martin of Euro Bank said she thought that the most important factor in AFGs decision is 5)_: most of their cotton comes from Russia and neighboring countries. Lukacs and Larsen both said that they thought other firms are unlikely to follow AFG to Eastern Europe. Larsen said this is unlikely to start a trend. However, Martin was not as sure as the other two.1. Complete the article with a word or phrase from the following.(5 points)A.labor costs B.trend C.the state of the economy D.cutsE.taxes F.economic recession G.availability of laborH.availability of raw materials2. Answer the following questions (2 points each, 10 points in total)1) Where are AFGs two Europe factory located?2) Where will their new factory be?3) Why did Mme Sales say the company is moving?4）Is each of the three analysts really certain of what she/he is saying?5）Do the three analysts agree with each other?得分Part IV. Give a sales presentation on your product (what product will be presented is up to you) (15 points)得分 Part V. Translation into Chinese (10 points) Many everyday brands which are used by people in almost every country can have varying price throughout the world. Some of the variations in price are due to differences in exchange rates, some are due to the differences in local raw materials and production or shipping costs and some are due to variation in taxes. However, the wide variation in prices for some brands cannot be explained by these factors and it may be that multinational companies are charging what they think the market will bear.标准答案 I. Choose the best answer: （25 points）1. -5 CDDAC 6-10 DBCDA 11-15 AABBB 16-20 CCCDD21-25 DAABB II.Answer the following questions（15 points）1. What is a SWOT analysis? A SWOT analysis refers to strengths, weaknesses, opportunities and threats.2. What types of companies do you know?(more than 3 types) listed company, multinational company, limited company, parent company(三个就得满分)3. How to win customer loyalty? Quality goods, superior after-sale service, customer care ( 两个就得满分)4. How to be a good employee? Loyal to company, hard-working, good communications ( 两个就得满分)5. What factors will be considered when you choose your first job?(more than 2 factors) enjoy ones work, salary, opportunity, training ( 两个就得满分)III. Reading（35 points）Passage One （20 points）1.James Dyson, the man who launched a multi-million pound business with a new type of vacuum cleaner, won the European Design Prize last night.2.Dysons appliance dose not use bags to collect dust.3.British firms turned him down so the inventor had to go to the United States and Japan to get backing.4.A. James Dyson凭着他的新发明真空吸尘器做成了几百万英镑的生意，于昨晚获得了欧洲设计奖B. James Dyson说：我太高兴了，因为（真空吸尘器）不仅仅是凭着漂亮的外壳，而是凭着所使用的技术获奖。C. “我们英国人有一种“我们做不了”的态度，而我们的竞争对手大多能够充分认识到创新的重要性。” 不过，同时他也不得不在美国的法院与那些盗用他的版权的人打官司。Passage Two (15 points) Francise Sales, the new managing director of Anglo-French Garments (AFG) announced yesterday that the company is going to make 1)_D_ in Western Europe and close its two factories in Lyons and Liverpool in order to relocate to Eastern Europe. Mme Sales said that there were big disadvantages of the company in Western Europe and bid advantages for it in Eastern Europe. She said she was very worried about 2)_C_ .She predicted that Western Europe is moving towards a long period of 3)_F_ and said that increasing demands from Europe government for higher taxes “is going to make it worse not better”. In contrast, the economy of Eastern Europe is quite strong at the moment. City analyst stressed the advantages for AFG in moving to Eastern Europe. George Lukacs of NY Corp. said that AFG is moving to Eastern Europe to take advantage of 4)_A_, because it costs a lot less to employ people there than in Western Europe. Fredrick Larsen of London Bank said AFG is moving because of the greater availability of raw materials in Eastern Europe where it is easier to find workers. Carolyn Martin of Euro Bank said she thought that the most important factor in AFGs decision is 5)_H_: most of their cotton comes from Russia and neighboring countries. Lukacs and Larsen both said that they thought other firms are unlikely to follow AFG to Eastern Europe. Larsen said this is unlikely to start a trend. However, Martin was not as sure as the other two.1. 1)_D_ 2)_C_ 3)_F_ 4)_A_ 5)_H_2. 1.)in Lyons and Liverpool2)Eastern Europe3.)Mme Sales said that there were big disadvantages of the company in Western Europe and bid advantages for it in Eastern Europe.4.)NO 5.) NOIV.Give a sales presentation on your product(what kinds of product will be presented is up to you ) ：（14 points） 要求：不少于80字，其中要包含产品名称，价格，产品对用户的好处，以及产品的主要特点。50-80字扣2分，50字以下扣4分，单词拼写错误扣0.5分，语法错误扣1分，句型错误扣2分。V. Translation ( 10 points )几乎每个国家使用的日用的很多品牌在全世界范围内有着不同的价格。价格的不同有些是因为汇率的不同而造成的，有些是因为当地原材料的差异，有些是因为生产或运输成本，有些是因为税收的不同而引起的。 然而，有些产品在价格上的很大不同不能用上面所提到的那些原因来解释，而有可能是因为跨国公司依据他们自己认为当地市场所能承受的价格而进行开价。国际商务英语试卷2班级_学号_姓名_题次一二三四五六总分标准分30101010151590得分 I. Choose the correct answer (30%)1. Fifty cases of Green Tea you sent us were found to be badly damaged. This was apparently attributable to _ packing.( ) A. inferior B. superior C .faulty D. mistake2. They intended to lower the cost of products. _ they did not succeed in reducing the package cost. A. Therefore B. And C. Furthermore D. However3. _ your request, we have sent the samples to you by air. A. In compliance to B. Compliance withC. In comply with D. In compliance with4. It is our _ to do business on CIF basis. A. usual way B. usual practiceC. common practice D. general practice5. The buyer suggested that the packing of this article _ improved. A. be B. must have been C. would be D. had to be6. We were warmly welcomed _ we entered the room. A. where B. unlessC. until D. as soon as7. Whoever submits an application earliest _ the right to be interviewed first. A. had B. have had C. has D. have8. It is _ good chance _ we mustnt miss it. A. so / that B. so a / that C. such / that D. such a / that9. _ people involved, _ the new procedures could be implemented. A. The fewer / the earlier B. Fewer / earlierC. The less / the earlier D. Less / earlier10. _ do you think we should interview for the newsletter?A. Who B. Whoever C. Whom D. Whomever11. .We trust you will do your best to have this matter _ right away.( ) A. settleB. to settle C .settlingD. settled12. Ms. Hansen is _ than the office manager she replaced. A. much more businesslike B. many more businesslike C. much more business like D. much business like13. Mr. Sims has been ill, but we expect him _ by next month. A. to be well B. wellC. to be good D. good14. We are looking forward to _ your L/C for Order No 123.( )A. receive B. receivingC .be received D be receiving15. Alex works harder than _ in the office. A. everyone else B. anyone elseC. everyone D. anyone16. By joint efforts we can _ both friendship and business.( )A. increaseB .promoteC. expand D .extend17. We _ you for the special offer you send us.( ) A. thank B .appreciate C. be grateful D. be indebted18. No one made more profit in that transaction than _ . A. her B. them C. he D. him19. Because of air pollution being greatly reduced, this city is still _ . A. a good place to live in B. lived as a good placeC. lived in as a good place D. a good place to live20. Mr. Howard, _ his study of the situation, was ready to talk about it when I arrived. A. completed B. having completed C. had completed D. being completed 21. This is our best price, _ which we have concluded many orders with other buyers in your city.( ) A. on B. for C. by D. at22.As it involves only a small _, we hope you will have no difficulty on promotion.( ) A .quality B figure C. quantity D .number23.Our payment terms are _, irrevocable letter of credit for the full invoice value.( ) A. confirmed B. combined C. committed D. completed24.Since the premium varies with the scope of _ ，extra premium is for buyers account, should additional risks be covered?( ) A. assurance B .insurance C. business D .enterprises25.Please see to it that the goods we ordered are shipped as soon as the covering letter of credit _ you.( ) A. gets B. comes C. arrives D. reaches26. According to the shipping _ it will be impossible for us to ship the goods in October.( ) A. scheduleB timetable C plan D scheme27.This offer is firm, subject to your immediate reply _ should reach us not later than the end of this month.( ) A. it B. they C. whatD. which28. .We shall advise you by cable as soon as the goods _.( )A. will ship B. will be shippedC. ship D .are shipped 29.We cannot _ present entertain any fresh orders for Younger Brand Mens Shirts.( ) A of B. at C. toD. for30._ you like other items, kindly let us know and we shall be only t
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