施耐德20周年活动策划书Key Message

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1Communication and partnershipFuture SuccessNew DirectionKey MessageBack2Key VisualBack3Agenda April 13April 140830-1030PlenarySeminar 1100-1215Visiting Initiative show area1215-1400Group photo & LunchLunch1400-1830SeminarSending off1900-2100Gala dinner & Awarding CeremonyRemark: total 700 persons (including 550 customers and 150 Schneider staff)Back4April 13: Distributor Conference Plenary0830-0850 Waiting video0845-0850 Opening Performance (Air Ballet)0850-0920 M. Guy delivers welcome speech0920-0940 OBM delivers speech 0940-1000 Cao Wei delivers speech1000-1010 Wang Li delivers speech1010-1020 Wang Jie delivers speech1020-1045 Ending of the opening sessionBack5 As opposed to the traditional ballet performance, the two ballet performers will be dancing in mid-air, instead of on the ground. At the end of the show, performers will present a magic box to Schneiders president, who will come on stage to welcome all the guests. Schneider President will deliver his welcome speech, revealing the Companys new policy and showing Schneiders strong commitment.April 13: Distributor Conference PlenaryBack6 OBM delivers speech M. Cao Wei delivers speech M. Wang Li delivers speech M. Wang Jie delivers speech Retrospect of the past nine years and review of the key milestone of the development roadmap, showing how distributors can develop and grow together with Schneider. April 13: Distributor Conference PlenaryBack7April 13: Show area Time: 1100-1215 Venue: Shui Jing Hall, floor 5 Organized tour for all the guests to visit the Inititive show area Time: 1215-1245 Venue: TBD Group photo will be sent as a souvenir to each guest after the conferenceBack8April 13: Distributor Conference Seminar Time: 1345 -1715 Venue: 10 separate rooms Agenda:1345-1445 Roundtable session 11445-1500 Yoga exercise 1500-1600 Roundtable session 21600-1615 Tea break / Yoga exercise1615-1715 Roundtable session 3Back91830-1900 Networking session (Customer Caring)1900-1905 Opening Performance (Chinese Drums & Flags)1905-1910 Welcome speech 1910-1940 Dinner 1940-1950 Award Ceremony - “New Distributor of the Year”1950-2000 Performance (Performance art dance)2000-2010 Award Ceremony - “最佳进步奖最佳进步奖”2010-2020 Performance (by Schneider employees-suggested)2020-2040 Award Ceremony - “Best Sale of the Year”2040-2050 Lucky draw2050-2100 Ending PerformanceApril 13: Distributor Conference Gala DinnerBack10Time: 1900-1930Venue: No.2 Exhibition hall waiting loungeShow SEs care for its customers and thank the distributors for their long-term support and cooperation. Schneider VIPs will serve the guests with various kinds of Chengdu snacks; also a chance for networking and enhancing communication.Snack Area DesignApril 13: Distributor Conference Gala DinnerBack11April 13: Distributor Conference Gala DinnerBack12 Suggested Performance: Chinese drums and flags show, wishing alla prosperous year in 2007 Suggested Performance: We suggest to have Schneider employees give a performance to acknowledge their appreciation of their distributors long-term partnership.April 13: Distributor Conference Gala DinnerBack13April 13: Distributor Conference Gala Dinner One of the most important cultural symbol of the Sichuan province, Sichuan opera is one of the oldest local opera of China Show unique skills: the changing faces, spitting fire, and rolling lightBack14Using close teamwork, performers use different instruments to play a harmonious movementGain strong support from distributors and enhance harmonious relationship Electronic music Performance Exciting & Fashionable April 13: Distributor Conference Gala DinnerBack15 Play award PPT before announcing the winnersShow the smiling faces of the winnersReview the key milestonesDisplay distributors logos at the end of the presentationInteraction session between winners and audienceQ&ALucky draw (suggested)Birthday cake sharing to celebrate the 20th anniversary Contribution Commitment Cooperation To thank the distributors for their long-term support and cooperationTo show Schneiders continuous commitment and new directionTo explore new cooperation opportunities: wider and deeperApril 13: Distributor Conference Gala DinnerBack16April 14: Distributor Conference Seminar0845-0900 Audience Registration0900-1030 Seminar G0 & G10900-1030 Seminar G2 & G30900-1030 Seminar G40900-1030 Seminar G51030-1045 Tea break1045-1200 Q&A1210-1330 Lunch 1400-1900 Sending offBack17Schneider Global Business Division Conference Back2007 Schneider Global Business Division Customer Conference- Prepared by HighTeam CommunicationsBack19Objectives To position Schneider as the best choice & innovative partner to help clients achieve business ambitions, locally & globally To enable best knowledge management across countries and show Schneiders commitment to bring the best solution from the world and to support their business growth To provide a networking opportunityBack20Event EssentialsApril 12, 2007Plenary & Seminar - Jin Gui Hall, Floor 6Gala dinner Shunxing Old TeahousePlenary, Seminar, Gala dinner, Outing180 SGPD customers, 60 staffsVenue AudienceFormat Time Back21Key MessageBack22Key VisualBack23Main StageBack24Agenda April 11April 12April 13April 14AMCheck inPlenary Excursion Sending offPMSeminarGala dinner Remark: total 230 persons (including 180 customers and 60 Schneider employees)Back25April 12: Strategic Account Sales Plenary0900-0930 Registration0930-0935 Opening performance (Chinese flag & drum)0935-0945 Schneider VIP deliver welcome speech0945-0947 Opening video0947-1000 VIP deliver speech 1000-1010 VIP deliver speech1010-1015 SGBD renaming session1015-1045 Panel discussion-Dialogue 1045-1055 Interaction session1055-1100 EndingBack26 Accompanied by the Chinese flag & drum performance, the VIPs will arrive on stage to welcome guests Schneider VIP will present new policy & show Schneiders commitment SGBD VIP will present new products, business & others updates to their customersKeynote SpeechPanel DiscussionOpeningSGBD RenamingApril 12: Strategic Account Sales PlenaryBack27 Invite VIPs come onto stage to show joint efforts and provide a good photo opportunity A upright banner will fall down from the top of the hall, revealing the new name of SGBD Emphasize the “Partnership” relationship between Schneider and customers Testimonial: SGBD long-term customers share their touching stories with Schneider to new/potential customers Interaction with audience to discuss future development strategiesApril 12: Strategic Account Sales PlenaryBack28April 12: Strategic Account Sales Dinner at Shunxing Teahouse1800-1830 Registration1830-1840 Opening Performance (Sichuan opera)1840-1850 Welcome Speech1850-1920 Dinner 1920-1930 Performance (Tea art)1930-1940 Lucky Draw 11940-1950 Performance (Chinese acrobatics) 1950-2000 Lucky Draw 22000-2010 Performance (Chinese magic)2010-2020 Lucky Draw 32020 EndingBack29Chengdu one of Chinas most intriguing cities. p We propose to accompany the Schneider Electric Top Management team and their V-VIPs on a Urban Safari in Chengdup We will bring them to 3 different up-scale venues, each with a unique ambiance and cuisine p We will provide them with a meaningful China discovery experience based on the following theme: Back30Tea CeremonyDrinking Chinese Tea is one of the most important components of Chinese CultureChengdu is the best place in China to experience the “茶道” (Tea Ceremony) in an original “茶馆” (Teahouse) Back31Fine Dining+ Exclusive dining venues+ Sample a variety of Chinese FoodBack32Sichuan Food Spicy, Very Spicy, but delicious !p Famous throughout the world, the Sichuan pepper was first used in China as an anesthetic. Now a staple of Sichuan Food, we hope to share this unique culinary experience with the group. But dont worry, for those whose palate is too delicate, there will be plenty of less spicy food available too !p Sichuan is famous for its Old Teahouses. Our Safari would not be complete without a stop by the Teahouse to discover the fine art of Chinese Tea p This will be the best place to show our proposed presentation on a retrospective of the last 20 years of Chinese HistoryBack33Chengdu VenuesBack34Contractor Customer Conference Back2007 Contractor Customer Conference- Prepared by HighTeam CommunicationsBack36Objectives To further promote Schneiders corporate branding To enhance the image of Schneider Electric as respected partner To experience the continuous development of Schneider To provide a networking opportunity with key contractor customersBack37Event EssentialsApril 12, 2007Jin Sha Hall, Floor 6Plenary120 contractor customers, 30 staff Venue AudienceFormat Time Back38 Discover first hand what Schneider is working on and where the industry is headed. Gathers as many senior professionals and industry leaders as possible. Opportunity to start a collaboration that can change the way you work.Key MessageBack39Key VisualBack40Main StageBack41Agenda0830-0900 Audience Registration0900-0910 Opening Performance (Latin Tango Dance)0910-0935 M. Guy delivers Plenary Speech0935-0955 OBM delivers Plenary Speech0955-1015 M. Cao Wei delivers Plenary Speech1015-1025 Tea break1025-1110 Speech from local Governor1110-1115 Tea break 1115-1200 Speech from the Industry AssociationRemark: total 150 persons (including 120 customers and 30 Schneider staff)Back42April 12: Contractor Conference PlenaryHot Latin Music will put everyone in a happy, relaxed and dancing mood. 2 couples will perform authentic Argentinean Tango Dance Gracious, Sexy and technically impressiveThe perfect cooperation and flawless coordination between the male and female dancers symbolizes the good partnership between Schneider and its contractors.Back43Back44Bluetooth earphone or wireless mouseHigh-tech & FashionDaily usageDesign Institutes Customer Conference Back2007 Design Institutes Customer ConferencePrepared by HighTeam CommunicationsBack46To further promote Schneiders corporate brandingTo present Schneiders 2007 directions, new policies and information regarding new products.Provide a communication / networking opportunity Emphasize the “Partnership” relationship between Schneider and the Design Institutes (DIs) by showing care and supportBack47Plenary & Seminar - Ball room of Kempinski HotelGala dinner Shunxing Old Teahouse, ChengduApril 11, 2007Plenary, Seminar, Cocktail, Gala dinnerCustomers 200pax+ SE 30paxVenue AudienceFormat Time Back48Back49Back50Back51April 11- Design Institutes Conference Plenary & Seminar 0830-0900 Audience Registration0900-0910 Opening (Drama Show)0910-0940 M. Guy delivers Speech0940-1005 OBM delivers Speech1005-1025 M. Cao Wei delivers Speech1025-1035 Tea Break1035-1105 Governor or Association delivers Speech1105-1210 Engineer delivers Speech1210-1315 Lunch1330-1530 Seminar 11530-1600 Tea break1600-1800 Seminar 2Back52 Deliver the message that SE & DI, using collective efforts, will help people make their dreams come true Format: Drama, emotional and touching Content: The drama is about two people growing from child to adult and making their dreams come trueApril 11- Design Institutes Customer Conference PlenaryBack53Back541830-1850 Cocktail session1850-1900 Opening performance (Sichuan Opera)1900-1910 Welcome Speech1910-1940 Dinner1940-1950 Performance (Tea art)1950-2000 Lucky draw 12000-2010 Performance (Chinese acrostics)2010-2020 Performance (Chinese magic)2020-2030 Lucky Draw 22030 EndingApril 11: Design Institutes Conference Cocktail & Gala DinnerBack55April 11: Design Institutes Conference Gala DinnerBack56 One of the most important cultural symbol of the Sichuan province, Sichuan opera is one of the oldest local opera of ChinaShow unique skills: the changing faces, spitting fire, and rolling lightApril 11: Design Institutes Conference Gala DinnerBack57 The art of making tea is called Cha Dao and remains one of the most important parts of Chinese culture The performers will brief the audiences on the Art of Tea and perform a demonstration of the Art of Tea, adding delicate fragrances and heart-warming vapor to the atmosphere April 11: Design Institutes Conference Gala DinnerBack58April 11: Design Institutes Conference Gala DinnerBack59 The magicians will perform dressed in Chinese traditional clothes and interact with the audience during the performanceApril 11: Design Institutes Conference Gala DinnerBack60Systems Integrator Customer Conference Back61Back up62OpeningMagic MomentStep 1:全场及舞台灯光暗,聚光灯照向从舞台一侧走过来的一名4、5岁的男孩A,走至舞台中心时,说:“我长大想当一名设计师”;此时聚光灯照向舞台另一侧走来的4、5岁男孩B,同时男孩A离场,男孩B走至舞台中心,说:“我长大想当一名科学家!” Step 2:聚光灯照向从舞台一侧走来的一名中学生模样的男生A,走至舞台中心,说:“从小我就想当一名设计师,现在这块画板是我最要好的朋友,但是我还是觉得缺点什么!”;此时聚光灯照向舞台另一侧走来的中学男生B,同时男生A离场,男生B走至舞台中心,说:“从小我就想当科学家,现在我最喜欢的是物理,尤其是动力,真是太有意思了!”Step 3:聚光灯照向从舞台一侧走来的一名大学生A,走至舞台中心,说:“我拿到设计院的offer了,我终于可以用自己的蓝图证实自己了!可是我的蓝图需要更多有价值的东西!”;此时聚光灯照向舞台另一侧走来的大学生B,同时大学生A离场,大学生B走至舞台中心,说:“大学毕业了,我即将走向工作岗位,终于可以将自己所学的动力转换为实力了!可是怎么样才能让我的所学走进大家的生活呢?”63 Step 4 Option 1:聚光灯照向设计院 VVIP和SE VVYP,他们同时从舞台两侧上场,设计院VVIP首先介绍自己:“大家好,我现在是来自xxx设计院的xxx”;SE随后介绍自己:“大家好,我现在是来自SE的xxx”。随后两人拿着手中的画笔转向身后的背板,共同描绘空缺的部分,这时随着他们的描绘,背板逐渐被灯光照亮,AV灯光同时在背板上制造出流光溢彩的效果,寓意着合作使双方的蓝图、梦想都能够实现 Option 2: Step 1中的两名小男孩拿着手中的画笔,一同说:“为了我们梦想中的蓝图”,随后两人拿着手中的画笔转向身后的背板,共同描绘空缺的部分,这时随着他们的描绘,背板逐渐被灯光照亮,AV灯光同时在背板上制造出流光溢彩的效果,寓意着合作使双方的蓝图、梦想都能够实现OpeningMagic Moment2007 Systems Integrator Customer Conference- Prepared by HighTeam CommunicationsBack65Objectives Further promote Schneiders corporate branding Enhance win-win partnership within sectors Experience the continuous development of Schneider Provide a networking opportunity for customersBack66Event EssentialsApril 9, 2007Ball room, Sheraton Hotel, ChengduPlenary, Seminars, Gala dinner120, including VIP customers & SI salesVenue AudienceFormat Time Back67Key MessageLearn what Schneider is working on and where the industry is headed. VisionCritical technology topics are discussed, explored, and investigated. TrainingCommunicate with peers from the sector who are ready to talk technology, share insights, and start career-making collaborations. CollaborationBack68Key VisualBack69Main StageBack70Agenda April 9, 20070830-1130Plenary1130-1400Group photo & Lunch1400-1500Seminar1800-2000Gala dinner & Award CeremonyRemark: total 120 persons (including 90 customers and 30 Schneider staff)Back710830-0900 Audience Registration0900-0910 Opening Video0910-0920 Opening Remarks (MC welcomes VIP and participants)0920-1030 Schneider representative delivers speech (Topics: SI Policy & Strategy)1030-1045 Tea break1045-1120 Talk show1120-1130 Q&A (Interact with customers)Back72 The 7 pieces of the puzzle represent the 7 different sectors, recognizable by the visual on each of them SchneiderBack73 Option 1: “Dialogue” Interviewees will include VIPs from Schneider Electric and representatives from each different sector. A MC will host the program, offering topics for the interviewees to discuss. Interaction with the audience. Q&A session. Requirements: Questions should be prepared before the program. A professional host with a quick response is required. Specialized knowledge of the field is preferred. Back74Option 2 “Case study” To share successful cases from the 7 sectors. To enhance Schneider brand image. To strengthen the message of a win-win partnership Requirement Presentation materials need to be collected from sector representatives beforehand and get Schneider Electrics apporval.Back75Back76Back77 18:00-18:30 Registration 18:30-18:40 Opening Performance (Sichuan opera performance) 18:40-18:45 Courtesy speech & Toast 18:45-19:05 Dinner (Folk music accompaniment) 19:05-19:15 Performance (Tea Art) 19:15-19:25 Lucky Draw 1 19:25-19:40 Performance (Chinese acrobatics) 19:40-19:45 Lucky Draw 2 19:45-19:55 Performance (Chinese Magic) 19:55-20:05 Lucky Draw 3 20:05-20:15 Ending & Photo takingBack78April 9: Systems Integrator Conference Gala DinnerBack79 One of the most important cultural symbol of the Sichuan province, Sichuan opera is one of the oldest local opera of China Show unique skills: the changing faces, spitting fire, and rolling lightApril 9: Systems Integrator Conference Gala DinnerBack80 The art of making tea is called Cha Dao and remains one of the most important parts of Chinese culture The performers will brief the audiences on the Art of Tea and perform a demonstration of the Art of Tea, adding delicate fragrances and heart-warming vapor to the atmosphere April 9: Systems Integrator Conference Gala DinnerBack81April 9: Systems Integrator Conference Gala DinnerBack82 The magicians will perform dressed in Chinese traditional clothes and interact with the audience during the performanceApril 9: Systems Integrator Conference Gala DinnerBack83 Prepare prizes for the lucky draw Each invitation has a number for the lucky draw printed on it (or we can attach a lottery number under each seat before the dinner). The MC invites VIP to draw the winner for the first prize and award the prize to the winner (or MC finds the winner first, then invites VIP to award the prize.) Working staff and guiding girls stand by. April 9: Systems Integrator Conference Gala DinnerBack84 Specially selected Background Music(CD) Staff and ritual girls will invite VIPs to pose for pictures To be conducted by professional photographer / cameraman Working staff and guiding girls see all guests off respectfullyApril 9: Systems Integrator Conference Gala DinnerBack85SPB Conference Back2007 SPB Customer Conference- Prepared by HighTeam CommunicationsBackObjectivespGuiding Review 2006 business of SPB products from SE Launch 2007 SEs new products for SPB customers Brief on 2007 SE company actions pSupporting PD sales director & customer manager Q&A with customer on-sitepRewarding Award ceremony to reward outstanding SPB customerpRelaxing Gala DinnerBack88Event EssentialsApril 10, 2007Jin Sha Hall, Floor 6 Plenary, Gala dinner SPB Customers 50pax+ SE 30paxVenue AudienceFormat Time Back89Key MessageLong-term Win-Win business relationshipGrow togetherGood 2006, Better 2007 Back90 Key VisualBack91Main StageBack92POP FlagBack931300-1330 Audience Registration1330-1340 Opening1340-1420 VIP delivers Speech1420-1425 MC introduces VIP Speaker1425-1530 VIP delivers Speech1530-1600 Group photo taking & Tea break1600-1730 VIP delivers Speech & Talk showRemark: total 80 persons (including 50 customers and 30 Schneider staff)Back94 MC announces the opening, and invites the star ambassador to come on stage. The lights dim, AV searchlights light up the Pragma showcase area, from which the ambassador the walks to the stage. The ambassador arrives on stage, then has a casual talk with MC introduce the topics of the day. MC invites each speaker to come on stage respectively, led by the ambassadorBack95A product ambassador wearing a Pragma (天翔 ) box costume with wings comes on stage to deliver product information.pFunction: p Strengthen product imagep VIP guidancep Collect question notes for talk show programpPragma Ambassador Back96 Invite all attendees to stand in front of backdrop to take pictures. Tea break for attendees to relax after the meeting Collect questions from audience for the next program: Talk Show. Before the tea break, MC will remind audience to submit their questions in the Ambassadors box. Back97 Two parts: Part One: MC hosts the talk, providing topics for PD manager representatives to discuss and debate. Part Two: MC draws a question note from the Ambassadors box and invites a manager to answer. Requirement: Prepare relevant questions for discussion Prepare reserve question notes for part two (Use: depends on the quality of the questions that audience submit)Back98 18:00 Sign in 18:20 Guest Seating 18:20-18:25 Opening speech 18:25-18:30 Courtesy speech & Toast 18:30-19:00 Award Ceremony 19:00- 19:40 Dinner time (Folk music accompaniment) 19:40- 19:50 Lucky draw 19:50- 20:00 Taking photos 20:00 The EndBack99 Introduce the 2006 SPB Outstanding Customer Award categories. Format: Slideshow with sounds. MC invites awardees on stage. When attendees arrive a Dinner Gate, their picture
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