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$ $Fast Fashion Chic and stylish with a reasonable priceIssues Facing CeeCeeIssues Facing CeeCeeBackgroundIssue PrioritizationAnalysis & Recommendation ConclusionAGENDA Part Backgroundl Market overviewFast FashionBackgroundShort product life cycleMimic the newest designFast Supply chainEfficient IT systeml Market overviewFast FashionBackgroundFast FashionSPA Model1990199620022008Market Value ($billion)l CeeCee overviewBackgroundAIMFocusing on up to the minute fashion styles for women at affordable prices.Leading edge of current trend and style of its ownReliant on a good outsourced distributor Reliant on its sophisticated IT system Limited numbers of each design in order to create an air of exclusivityl CeeCee overviewBackgroundGreat Growth PotentialSome operation issuesInternational expansionPart Issues Prioritization1. Distributors strike2. IT failure3. Expansion into jewellery range4. Celebrity marketing5. Ethical issuesIssues prioritizationPart Analysis & Recommendation Issue 1 Issue 1l Supply chainDistributors strikeDistributors strikeDesignMarketing & SalesDistribution & StorageProduction l Current statusDistributors strikeShopsDistribution CenterEITLost profit 189,228,553.7Lost customer loyaltyDistributors strike l How to minimize the losses?MethodsAdvantagesDisadvantagesMaintain current distributorSet up own distribution teamEmploy other distributorsContinue enjoying high efficiencyMaintain long term cooperationQuick recoveryDiversified riskEasy to controlHigh utilizationLarge expensesTime-consumingDifficulty to cooperateHigh costRisk of similar collapseDifficult to recover immediatelyDistributors strike l How to improve distribution? Help current distributor recover Outsource to other distributorsResolve current collapse Diversify distribution channels Cooperate with more distributors Set up its own distribution teamOptimize logistics structure Issue 2 Issue 2IT failure l Current statusSignificant DiscrepancyWebsite salesCash receivedReceipt problemIT failure 20,000 differenceMethodsTotal lossPercentage recoveredAdditional chargesNet amount recoveredl Which way to collect payments?CeeCees overstretched staffs 6,000,000Outside agency14 per customer 5% success fee60%2,720,0002,700,0006,000,000Finance departmentNone45%IT failure l What causes this IT failure?Programing error3 months before detectionInefficient internal controlStricter error detectionMore frequent internal auditTimely internal controlIT failure l How to improve internal control?IT failure l Current outsourcing policyIT system CeeCees IT staff Outsourced IT companyHigh RiskLow CostIT failure l How much work to be outsourced?Core design workSome update workIn-houseOutsourceClear segregation of duties Issue 3 Issue 3l Current statusInvest or not？Recession resistantLow thresholdSynergy Expansion of jewellery rangel Whether to expand into jewellery range？Expansion of jewellery rangeNPV: 239,266-25,000.00-20,000.00-15,000.00-10,000.00-5,000.00-5,000.0010,000.0015,000.0020,000.0025,000.0030,000.00012345Incremental Cash FlowExpansion of jewellery rangel Whether to expand into jewellery range？JewelleryCurrent productsLack of experienceErosion effectsLow turnoverRejectExpansion of jewellery rangel Whether to expand into jewellery range？Unsatisfied profitExpansion of jewellery rangel Comparison of key statisticsExpansion of jewellery rangel Comparison of key statisticsShop expansion Issue 4 Issue 4Celebrity marketingl Whether to use the celebrity ？Celebrity marketingl Diversify marketing methodsShop advertisingCelebrityDirect mediaDesignerOn-line Issue 5 Issue 5Ethic issuesl Current statusREPUTATIONCONFIDENCEMORALEl What to do?Ethic issuesNegotiationNegotiationAuditAuditCooperation with Cooperation with labor labor unionunionSupplier Management Negotiation Audit Cooperation with local labor unionSupplierl What to do?Ethic issues Recruitment Training Sound working condition Energy saving Environment friendly material recycle Laundry test Chemical test R&D healthy fabrics Negotiation Audit Cooperation with local labor unionSupplierEnvironmentEmployeeProduct Part Conclusionl ConclusionShort term Minimize losses distributor strike IT failure Reject proposals jewellery expansion celebrity marketingLong term Improve outsourcing policies distribution IT system Expand Shop range Diversify marketing methods Enhance CSRl ConclusionHigh EndFast DeliveryFair PriceTHANK YOU!By 5 Wings Justin LiNancy YuanMaggie XuElena Zhong Angela 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