个人润肤产品市场(SkinMoisturizing)课件3

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,个人润肤产品市场(SkinMoisturizing)(3),*,PPT,文档演模板,Office,PPT,个人润肤产品市场(SkinMoisturizing)(3),2024/11/29,个人润肤产品市场(SkinMoisturizing)(3),Agenda,Skin Moist. Body Market Overview,How XX Milk Help Brand Sales & Share Gain,BB&Kids Cream, XX Cream Launch Evaluation,Explore Skin Moist. Sachet Opportunity,个人润肤产品市场(SkinMoisturizing)(3),Skin Moisturizer Sales Trend, National,Market Growth Accelerated; Value Also Outgrew Volume,Total Skin Moisturizer,6%,9%,4 Months Growth vs YA,2%,3%,Volume,Value,MAT Growth vs YA,个人润肤产品市场(SkinMoisturizing)(3),Product Segment Sales & Growth, Nat.,Growth of All Segments Accelerated; Facial Obtained Positive Value Growth While Body Deflated,Volume Sales(Ton),Value Sales(Mil.Rmb),6%,9%,3%,8%,11%,7%,20%,26%,4 Months Growth vs YA,2%,0%,6%,14%,3%,2%,5%,17%,Number in green is of the annual growth MAT JF03 vs MAT JF02,个人润肤产品市场(SkinMoisturizing)(3),XX,Body,Volume Sales Trend by Variant,Milk Did Help XX to Gain Sales In Passing Winter Season vs YA,Volume Sales-Ton, (National),个人润肤产品市场(SkinMoisturizing)(3),Body,Top 10 Brands Volume Share & Chg,Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period,National, Body Base,XX,20.0,19.7,-0.3,20.7,19.2,19.7,20.3,1.1,NIVEA,4.3,5.1,0.8,3.9,4.8,5.4,4.8,0,VASELINE,6,4.6,-1.4,6.4,5.6,4.9,4.3,-1.3,SOFTSENSE,1.8,2,0.2,2.2,1.4,2.2,1.8,0.4,National, Body Base,4M to,JF02,4M to,JF03,Chg,ND 01,JF 02,ND 02,JF 03,Chg,Mininurse White+UV contributed growth this season.,LONG LI QI,15.5,10.1,-5.4,13.4,17.7,9.9,10.3,-7.4,YU MEI JING,2.5,6.9,4.4,2.4,2.6,8.2,5.4,2.8,AN AN,5.6,3.5,-2.1,5.3,5.9,3.1,3.9,-2,SMISS,3.5,2.4,-1.1,3.2,3.8,2,2.8,-1,BAI QUE LING,1.8,2.2,0.4,1.5,2,2.5,1.9,-0.1,MININURSE,1,2.3,1.3,1.2,0.8,2.5,1.9,1.1,O.BRAND,37.7,40.9,3.2,39.5,35.9,39.9,42.2,6.3,个人润肤产品市场(SkinMoisturizing)(3),Body,Top 10 Brands Value Share & Chg,Slower Growth Rate Cost Us Slightly Lost Share in Passing Winter Period,National, Body Base,4M to,JF02,4M to,JF03,Chg,ND 01,JF 02,ND 02,JF 03,Chg,XX,24.6,23.9,-0.7,24.6,24.6,22.7,25.5,0.9,NIVEA,7.8,9.1,1.3,6.8,8.9,9.4,8.8,-0.1,VASELINE,9.7,7,-2.7,9.6,9.8,7.2,6.7,-3.1,SOFTSENSE,1.9,2.3,0.4,2.2,1.5,2.4,2.2,0.7,LONG LI QI,8.5,5.4,-3.1,7.1,10,5.1,5.7,-4.3,SAKULA,2.9,4,1.1,3.3,2.5,4.5,3.4,0.9,AN AN,6.4,3.7,-2.7,5.7,7.1,3.3,4.3,-2.8,MININURSE,3.1,3.6,0.4,3.7,2.6,3.7,3.3,1,YU MEI JING,1.3,3.3,2,1.2,1.3,3.8,2.8,1.5,CATHY,1.1,1.6,0.5,1.5,0.6,2.2,1,0.4,O.BRAND,31.4,34.6,3.2,32.9,29.9,34.5,34.5,4.6,Sakula promotion product help share gain.,个人润肤产品市场(SkinMoisturizing)(3),Body,Sales Growth By Platform,Deflation in Body Mainly Traced to Basic Body Lotion; Overall Lotion Still Captured Positive Growth while Cream Declined,Volume Share,(Body Base),TTL BODY,100,11,CREAM,35.2,-4,LOTION,51.3,26,Basic,43.5,25,Pure White,0.5,-56,Pure UV,4.2,54,UV+White,3.1,80,OIL,13.5,4,4M to JF03,Growth vs YA,Number in red is of XX product growth respectively.,(National),100,7,35.9,-4,55.0,17,40.3,14,0.4,-59,8.8,21,5.5,66,8.8,3,Value Share,(Body Base),4M to JF03,Growth vs YA,个人润肤产品市场(SkinMoisturizing)(3),Body Basic Lotion,Key Competitors Growth, National,But Our Growth Rate Still Behind Nivea/Softsense and Total Segment,4Months to JF03 vs YA,个人润肤产品市场(SkinMoisturizing)(3),Body Lotion Basic,Key Brand Volume Share,Our Share Lost Mainly Traced to Basic Lotion Where,YuMeiJing and Small Brands Gained Share Noticeably,National, Body Lotion Basic Base,4M to,JF02,4M to,JF03,Chg,ND 01,JF 02,ND 02,JF 03,Chg,XX,39.5,35.4,-4.1,39.7,39.3,33.3,37.9,-1.4,VASELINE,11.3,7.7,-3.6,11.9,10.7,8.3,7,-3.7,NIVEA,5.9,6.2,0.3,5.5,6.3,6.6,5.8,-0.5,SOFTSENSE,4.6,4.4,-0.2,5.4,3.7,4.6,4.1,0.4,YU MEI JING,6.1,15.6,9.5,5.6,6.7,17.9,12.8,6.1,BAI QUE LING,4.3,4.7,0.4,3.5,5.2,5.2,4.2,-1,XILI,2.1,1.9,-0.2,1.9,2.4,1.5,2.3,-0.1,HAI ER MIAN,3.1,1.9,-1.2,3.7,2.4,1.9,2,-0.4,GONG DENG,3.4,1.9,-1.5,4.5,2.1,2.1,1.5,-0.6,XIAN ZI,2.6,1.5,-1.1,2.3,3,1,2.1,-0.9,O.BRAND,17.1,18.8,1.7,16,18.2,17.6,20.3,2.1,YU MEI JING priced about 60rmb/kg.,个人润肤产品市场(SkinMoisturizing)(3),Body Lotion Basic,Key Brand Value Share,XX Regained Some Share in JF03,Compared with JF02,YU MEI JING,3.1,8,4.9,2.8,3.3,9.2,6.7,3.4,BAI QUE LING,1.5,1.7,0.2,1.2,1.8,1.9,1.5,-0.3,PEARS,0.9,1,0.1,0.7,1.1,0.9,1.1,0,FA,1.7,0.9,-0.8,2.2,1.1,1.1,0.7,-0.4,TOBABY,1.3,0.8,-0.5,1.4,1.2,0.7,0.9,-0.3,XILI,0.8,0.8,0,0.8,0.8,0.6,1,0.2,O.BRAND,11.8,14.5,2.7,11.3,12.5,14.1,14.6,2.1,XX,48.5,45.8,-2.7,48.7,48.3,43.3,48.8,0.5,VASELINE,16.9,11.8,-5.1,17.3,16.5,12.7,10.8,-5.7,NIVEA,8.6,9.5,0.9,8,9.4,10,9,-0.4,SOFTSENSE,4.9,5.2,0.3,5.6,4,5.5,4.9,0.9,National, Body Lotion Basic Base,4M to,JF02,4M to,JF03,Chg,ND 01,JF 02,ND 02,JF 03,Chg,个人润肤产品市场(SkinMoisturizing)(3),Y.M.J.,Body Lotion Basic,SKU Share,220ml Largely Contributed to Its Share; Distribution Slightly Increased,Body Lotion Basic Base,108ml,6,7,8,9,7,8,8,7,11,11,12,11,9,220ml,7,8,8,10,7,8,7,8,9,10,10,9,8,Weighted Distribution,(Rmb10.6/p),(Rmb10.3/p),个人润肤产品市场(SkinMoisturizing)(3),Y.M.J.,Body Lotion Basic,Share & Distribution By Market,Yu Mei Jing Mainly Focus In Hebei / Shangxi / Shangdong,4M to JF02,4M to JF03,JF 02,JF 03,National,YMJ,6.1,15.6,108ml,1.4,3.4,8,9,220ml,4.7,12.2,7,8,N2,YMJ,26.3,62.8,108ml,6,13.6,12,16,220ml,19.7,49.2,9,12,N A City,YMJ,33.2,62.2,108ml,6.9,12.3,23,30,220ml,25.5,49.9,26,30,Volume Share,Weighted Distribution,个人润肤产品市场(SkinMoisturizing)(3),Body Basic Lotion, Sales Mix & Growth By City,Quick Development of Body Basic Lotion Traced to Key & A Cities,Volume Sales(Ton),Value Sales(000Rmb),24%,13%,34%,24%,52%,29%,-5%,-13%,Number in green is of the annual growth MAT JF03 vs MAT JF02,个人润肤产品市场(SkinMoisturizing)(3),Body Basic Lotion, Key Brands Share by City,We Lost Share to Bai Que Ling & Small Brands in Key Cities and Yu Mei Jing in A Cities,YU MEI JING,15.6,9.5,4.9,-0.7,39.1,25,4,3.2,BAI QUE LING,4.7,0.4,7.7,2.8,1.8,-3.1,3.6,0.2,HAI ER MIAN,1.9,-1.2,0.5,-2.8,2,0.2,5,1.3,XILI,1.9,-0.2,0.7,-0.1,0.3,0,6,0.8,GONG DENG,1.9,-1.5,0,0,0.3,-0.3,1.3,-2,XIAN ZI,1.5,-1.1,0.1,-0.1,0.3,-0.4,5.1,-0.6,O.BRAND,18.8,1.7,19.4,10.9,14.1,-8.6,24.7,1.7,4Months to,JF03,chg YA,JF02,chg YA,JF02,chg YA,JF02,chg YA,XX,35.4,-4.1,31.3,-3.4,33.9,-10.3,46.9,1.5,VASELINE,7.7,-3.6,14.5,-4.2,3.3,-2.6,2.1,-6.7,NIVEA,6.2,0.3,11.2,-0.5,4.3,-0.3,0.7,0.2,SOFTSENSE,4.4,-0.2,9.7,-1.9,0.6,0.4,0.6,0.4,A City,BCD City,4 City,National,Volume Base Body Lotion Basic Base,个人润肤产品市场(SkinMoisturizing)(3),Body Basic Lotion, Key Brands Share by City,Our Share Gains in BCD Cities Helped Us to Narrow Overall Share Lost,Value Base Body Lotion Basic Base,YU MEI JING,8,5,2.1,-0.2,21.5,14.1,3.2,2.6,BAI QUE LING,1.7,0.2,2.5,0.9,0.7,-1,1.4,0.2,PEARS,1,0.1,0.1,-0.1,1.9,-0.3,1.2,0.4,FA,0.9,-0.7,1.3,0.3,0.3,-0.2,1.1,-2.8,TOBABY,0.8,-0.5,0.3,-0.4,1.1,-1.2,1.5,0.6,XILI,0.8,0,0.3,0,0.3,0.1,2.2,0.3,O.BRAND,14.5,2.4,12.5,6.7,11.7,-1.7,20.1,3.8,XX,45.8,-2.7,35.1,-1.7,48.1,-7.1,63.8,5.4,VASELINE,11.8,-5.1,20.1,-4.1,5.6,-4,3.6,-11.4,NIVEA,9.5,0.9,15.2,-0.5,7.9,0.6,1,0.3,SOFTSENSE,5.2,0.4,10.5,-0.9,0.9,0.7,0.9,0.6,4Months to,JF03,chg YA,JF02,chg YA,JF02,chg YA,JF02,chg YA,A City,BCD City,4 City,National,个人润肤产品市场(SkinMoisturizing)(3),Summary,Total Skin Moisturizer experienced faster growth rate in this winter with positive price inflation - 6% in volume and 9% in value,Accelerated growth rate had been captured in all segments, esp. In Facial and Hand, which both experienced higher value growth than volume growth,Body also captured positive volume growth (11%), but its value growth was much lagged behind (7%) in recent winter,个人润肤产品市场(SkinMoisturizing)(3),Summary - Body,With Body, Lotion still obtained outstanding growth with growth rate of 26% in volume and 17% in value; but cream declined which led to a slower growth rate in total body,The price deflation in Body Lotion mainly traced to basic Body Lotion, where local brands, like Bai Que Ling and Yu Mei Jing, developed fast,Overall, XX did captured positive growth in recent winter period and Milk largely contributed to our growth,个人润肤产品市场(SkinMoisturizing)(3),Summary - Body,But we still slightly lost share in Body market in recent winter due to slower growth than the market, especially in the Basic Body Lotion segment,In Basic Body Lotion segment, we lost share to Bai Que Ling and small brands in Key cities and Yu Mei Jing in A cities; But our distribution expansion led to our share gains in BCD cities, which narrowing our overall share lost,个人润肤产品市场(SkinMoisturizing)(3),Summary - Body,Overall speaking, XX is still the absolute leader in the Basic Body Lotion segment in value terms; but development of low-end brands, like BQL and YMJ, in Key & A cities, suggesting emergence of new market needs,个人润肤产品市场(SkinMoisturizing)(3),XX Milk Sales Development In 4&A Cities,个人润肤产品市场(SkinMoisturizing)(3),Milk Sales Contribution To XX By City,Milk Helped XX to Increase Sales In A City; but Not In SH/BJ,Volume(TON),Value(000rmb),4 Months to,4 Months to,UC Lotion,Reg.Lotion,Milk Lotion,GZ,SH,BJ,CD,A CITY,个人润肤产品市场(SkinMoisturizing)(3),Milk Share Contribution To XX Basic Lotion,Stagnant in Sales in SH & BJ and Lagged Behind Growth in A Cities Caused Us Losing Share,Volume Share,Value Share,UC Lotion,Reg.Lotion,Milk Lotion,Share Base, Body Lotion Basic,GZ,SH,BJ,CD,A CITY,4 Months to,4 Months to,个人润肤产品市场(SkinMoisturizing)(3),SH-H/S, XX Lotion Variant SKU Share,Milk 200ml Gained Share Rapidly While Reg/UC 200ml Declined,Value Share(Body Lotion Basic Base),4M to,JF02,4M to,JF03,Chg YA,ND01,JF02,ND02,JF03,Chg YA,XX Basic Lotion,32.5,28,-4.5,30.8,34.7,24.7,31.9,-2.8,MILK 200ml,5.7,5.7,3,8.9,8.9,REG LOTION,10.1,6.7,-3.4,10.3,9.9,7.4,5.8,-4.1,100ml,3.3,2.5,-0.8,3.1,3.4,2.6,2.4,-1,200ml,6.8,2.9,-3.9,7.1,6.5,3,2.8,-3.7,300ml,1.2,1.2,1.8,0.6,0.6,UC LOTION,22.4,15.6,-6.8,20.5,24.8,14.2,17.2,-7.6,100ml,5.8,6.3,0.5,6.2,5.4,6.3,6.3,0.9,200ml,16.6,9.3,-7.3,14.3,19.5,7.9,11,-8.5,个人润肤产品市场(SkinMoisturizing)(3),SH-H/S, XX Lotion SKU Dist. & SPPD,Milk-200ml Gained Distribution With Good In-store Performance; UC 200ml Maintained Overall Distribution but Declined in SPPD,ND01,JF02,ND02,JF03,JF02,JF03,MILK 200ml,60,70,13.6,REG LOTION,87,87,86,76,100ml,74,72,84,75,3.4,200ml,87,85,61,54,5.6,300ml,27,22,3.1,UC LOTION,88,86,89,86,100ml,65,63,80,75,8.9,200ml,87,85,87,86,13.6,Weighted Distribution,S.P.P.D(000RMB),10.4,4.3,6.9,26.3,7.8,20.8,8.2,21.4,(11),(11),Number in brackets are of weighted O.O.S distribution.,个人润肤产品市场(SkinMoisturizing)(3),SH-H/S, Body Key Brand Share & Price,Low Price Product Gained Share; Nivea Gained Share Slightly,Rmb/Kg,4Months to,JF 02,JF 03,Chg,JF 02,JF 03,Chg,JF 02,JF 03,4 Key Brand,96.9,90.3,-6.7,91.5,79.9,-11.7,XX,32.5,28,-4.5,34,26.8,-7.2,126,130,VASELINE,31,27.7,-3.4,26,21.7,-4.3,157,158,SOFTSENSE,18.2,18.7,0.5,19.1,18.1,-1.1,125,128,NIVEA,15.2,15.9,0.7,12.4,13.3,0.9,161,148,BAI QUE LING,1.8,3.4,1.6,6.2,11.6,5.4,39,36,O.BRAND,0.5,5.6,5.1,0.4,7.7,7.3,173,91,Value Share,Volume Share,In O.brands, key brand are of,露华浓 雅佳美 润肤露,450ml priced RMB37/pck(82rmb/kg), and,Body Lotion Basic Base,(200ML),个人润肤产品市场(SkinMoisturizing)(3),SH-H/S, Key Brands SKU Value Share,Nivea Fresh & Intensive Milk Both Contributed to Its Share Gains,Body Lotion Basic Base,Softsense,Nivea,Vaseline,个人润肤产品市场(SkinMoisturizing)(3),Key Brands SKU Comparison, SH-H/S,SS-110ml/Nivea Fresh-200ml Dist. & SPPD Gained,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,MILK 200ml,70,13.6,26.3,XX REGULAR 100ml,72,75,4.3,3.4,14.6,14.2,XX REGULAR 200ml,85,54,6.9,5.6,21.5,22.1,XX REGULAR 300ml,22,3.1,31.4,XX UC 100ml,63,75,7.8,8.9,16.3,16.5,XX UC 200ml,85,86,20.8,13.6,24.1,23.4,SOFTSENSE 110ml,52,73,5.9,13.3,15.7,16.1,SOFTSENSE 200ml,83,75,12.6,12.2,23.9,23.3,FIRMING 200ml,64,62,7.9,7.2,47.9,33.6,FRESH 125ml,34,44,3.4,2.7,22.9,22.1,FRESH 200ml,52,62,2.4,7.2,30.2,27.3,INTENSIVE MILK 125ml,55,42,2.9,2.1,18.5,22,INTENSIVE MILK 200ml,52,61,11.2,10.4,23.8,27.4,Vaseline 100ml,63,64,19.7,12.9,18.8,19.1,Vaseline 200ml,51,62,28.1,26.4,29.1,29.6,Weighted,Distribution,S.P.P.D,(000RMB),RMB/Pck,个人润肤产品市场(SkinMoisturizing)(3),BJ-H/S, XX Lotion Variant SKU Share,Value Share(Body Lotion Basic Base),4M to,JF02,4M to,JF03,Chg YA,ND01,JF02,ND02,JF03,Chg YA,XX,37.1,30.1,-7,39.6,34.6,29.1,31.4,-3.2,MILK 200ml,5.1,5.1,2.6,8.1,8.1,REG LOTION,12.3,10.1,-2.2,13.3,11.3,11.3,8.7,-2.6,100ml,4.9,4.1,-0.8,5.2,4.6,4.3,3.8,-0.8,200ml,6.9,5.3,-1.6,7.6,6.1,6.2,4.2,-1.9,300ml,0.2,0.7,0.5,0.2,0.3,0.7,0.6,0.3,UC LOTION,24.8,14.9,-9.9,26.3,23.3,15.2,14.6,-8.7,100ml,9.1,5.4,-3.7,10.5,7.7,4.3,6.8,-0.9,200ml,15.7,9.5,-6.2,15.7,15.6,10.9,7.8,-7.8,个人润肤产品市场(SkinMoisturizing)(3),BJ-H/S, XX Lotion SKU Dist. & SPPD,Milk-200ml Gained Distribution With Good In-store Performance; UC 200ml Maintained Overall Distribution but Declined in SPPD,ND01,JF02,ND02,JF03,JF02,JF03,Weighted Distribution,S.P.P.D(000RMB),MILK 200ml,36,55,6.2,REG LOTION,84,93,86,84,5.1,4.3,100ml,67,76,82,78,2.5,2.1,200ml,70,66,72,66,3.9,2.7,300ml,13,13,22,13,0.9,1.9,UC LOTION,83,82,81,78,11.8,7.8,100ml,82,80,76,75,4,3.8,200ml,71,67,73,67,9.7,4.9,个人润肤产品市场(SkinMoisturizing)(3),BJ-H/S, Body Key Brand Share & Price,XX Lose Most Share to Other Low Price Products,Rmb/Kg,4Months to,JF 02,JF 03,Chg,JF 02,JF 03,Chg,JF 02,JF 03,Value Share,Volume Share,Body Lotion Basic Base,XX,37.1,30.1,-7,30.8,23.3,-7.5,141,139,NIVEA,21.2,19.3,-2,13.2,11.8,-1.4,188,175,VASELINE,14.7,14.8,0.1,9.3,9.1,-0.2,185,175,YU MEI JING,9.1,9.4,0.3,20.2,19.7,-0.6,53,52,FA,4.2,4.6,0.3,3.9,4.9,0.9,125,101,SOFTSENSE,1.1,1.6,0.4,1,1.4,0.4,135,123,O.BRAND,12.6,20.2,7.6,21.6,29.8,8.2,118,106,In O.brands, key brand are of,露华浓 雅佳美 drove sale in BJ,个人润肤产品市场(SkinMoisturizing)(3),BJ-H/S, Key Brands SKU Value Share,Body Lotion Basic Base,FA,Nivea,Vaseline,个人润肤产品市场(SkinMoisturizing)(3),Key Brands SKU Comparison, BJ-H/S,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,Weighted,Distribution,S.P.P.D,(000RMB),RMB/Pck,MILK 200ml,55,6.2,29.1,REGULAR 100ml,76,78,2.5,2.1,15.3,15.5,REGULAR 200ml,66,66,3.9,2.7,23.1,22.4,REGULAR 300ml,13,13,0.9,1.9,34.7,31.9,ULTRA CARE 100ml,80,75,4,3.8,17.9,17.1,ULTRA CARE 200ml,67,67,9.7,4.9,26.8,26.1,FA 100ml,47,26,1.8,1.5,15.1,10.9,FA 250ml,33,1,1.4,18,27.2,26.8,FA 400ml-PUMP,19,5.7,38.2,FIRMING LOTION 200ml,33,44,14.9,6.5,53.1,50.6,FRESH 125ml,4,12,1.4,1.7,24.4,24.4,FRESH 200ml,32,37,2.2,3,32.1,28.8,INTENSIVE MILK 125ml,21,30,2.8,1.7,20.2,25,INTENSIVE MILK 200ml,33,45,6,6.7,26,29.2,VASELINE 100ml,54,44,7.1,6.1,21.4,21.2,VASELINE 200ml,37,32,8.6,6.7,32.3,29.8,Nivea,(95Rmb/kg),个人润肤产品市场(SkinMoisturizing)(3),A-H/S, XX Lotion Variant SKU Share,Value Share(Body Lotion Basic Base),4M to,JF02,4M to,JF03,Chg YA,ND01,JF02,ND02,JF03,Chg YA,XX,60.1,49.8,-10.3,61.6,58.1,48.6,51.9,-6.2,MILK 200ml,5,5,3.1,8,8,REG LOTION,27.8,18.1,-9.7,26.2,29.7,18.2,18,-11.7,50ml,1.6,0.6,-1,1.7,1.4,0.5,0.7,-0.7,100ml,11.2,7.5,-3.7,11.6,10.8,7.4,7.6,-3.2,200ml,14.7,9,-5.7,12.5,17.5,9.3,8.6,-8.9,300ml,0,1.1,1.1,0,0,1.1,1.2,1.2,ULTRA CARE,32.3,26.7,-5.6,35.4,28.4,27.3,25.9,-2.5,100ml,22,16.5,-5.5,27.8,14.8,15.9,17.3,2.5,200ml,10.3,10.3,7.6,13.6,11.4,8.6,0,-5.0,个人润肤产品市场(SkinMoisturizing)(3),A-H/S, XX Lotion SKU Distribution&SPPD,Key SKU Distribution Maintain; Milk-200ml Better In-Store Performance Than XX Other SKUs,ND01,JF02,ND02,JF03,JF02,JF03,Weighted Distribution,S.P.P.D(000RMB),MILK 200ml,19,22,35.9,REG LOTION,54,45,61,57,49.9,31.1,50ml,22,15,9,6,6.9,11,100ml,51,44,52,52,18.5,14.4,200ml,40,33,36,37,40,22.7,300ml,8,7,ULTRA CARE,45,37,57,59,58.1,43.2,100ml,44,36,55,54,31.1,31.5,200ml,31,26,31,29,39.6,29.2,个人润肤产品市场(SkinMoisturizing)(3),A-H/S, Body Key Brand Share & Price,Other Than N A, Nivea Gained Share While XX Decline,Body Lotion Basic Base,Value Share,4 Months to,A CITY,S A,E A,N A,W A,In W A, firming lotion contributed most of share gain.,个人润肤产品市场(SkinMoisturizing)(3),Nivea Body Lotion SKU Share & Distribution & Price In A-H/S,Distribution Push More On 200ml and Gained Share,Body Lotion Basic Base,Value Share,Weighted Distribution,Rmb/Pck,JF 02,JF 03,JF 02,JF 03,INTENSIVE MILK 200ml,9,10,26,31,INTENSIVE MILK 125ml,3,2,21,25,FRESH 200ml,5,12,34,30,FRESH 125ml,5,4,27,24,FIRMING LOTION 200ml,5,11,50,48,INTENSIVE MILK 200ml,INTENSIVE MILK 125ml,FRESH 200ml,FRESH 125ml,FIRMING LOTION 200ml,个人润肤产品市场(SkinMoisturizing)(3),XX Milk Distribution In 4&A Cities,Milk Have Rooms to Improved Distribution In A City,Weighted Distribution,个人润肤产品市场(SkinMoisturizing)(3),Summary,Launch of Milk did help us to gain sales in A cities but not much in SH and BJ,Milk 200ml expanded distribution fast and obtained strong in-store off-take,At the same time, in-store off-take of 200ml of our regular and UC declined, without distribution lost yet,Overall, in A cities, we still have rooms to improve distribution of Milk,个人润肤产品市场(SkinMoisturizing)(3),XX Cream Development Tracking,个人润肤产品市场(SkinMoisturizing)(3),BB&Kids Cream Sales & Growth, Nat.,4&A Cities Still Captured Positive Value Sales Growth,Volume Sales(Ton),Value Sales(Mil.Rmb),-5%,+3%,Size Growth vs YA,-11,-10,-5,0,7,27,-1,21,个人润肤产品市场(SkinMoisturizing)(3),BB&Kids Cream Key Brand Share, Nat.,XX Cream Successfully Gained Share Nationally,4M to,JF02,4M to,JF03,Chg YA,ND 01,JF 02,ND 02,JF 03,Chg YA,YU MEI JING,22,20.7,-1.3,20.5,23.6,20.8,20.6,-3,HAI ER MIAN,15.7,13.9,-1.8,17.6,13.6,13.8,14.1,0.5,XX,6.8,12.7,5.9,6.2,7.4,12.7,12.6,5.2,CHUN JUAN,11,8,-3,10.7,11.4,8,8.1,-3.3,AN AN,6.3,4,-2.3,5.8,6.9,4,4,-2.9,SAKULA,3.4,3.4,0,3.4,3.3,3.8,3,-0.3,LONG LI QI,0.6,2.7,2.1,0.2,1,2.8,2.7,1.7,BAOBEI,2,1.2,-0.8,1.8,2.3,1.2,1.1,-1.2,XIAO DING DANG,0.2,1,0.8,0.2,0.2,0.9,1.1,0.9,BALLET,0.8,0.5,-0.3,0.8,0.7,0.5,0.5,-0.2,Value Share(BB&Kids Cream Base),个人润肤产品市场(SkinMoisturizing)(3),BB&Kids Cream Key Brand Share by City,XX Gained Share Significantly In 4&A and Catching Up with H.E.M In BCD As Well,4 City,A City,BCD City,Town,4Months to,JF 03,Chg YA,JF 03,Chg YA,JF 03,Chg YA,JF 03,Chg YA,YU MEI JING,10.5,-3.9,28.6,-10.4,19.9,3.9,19.1,-2.2,HAI ER MIAN,17.7,-7.1,10.6,-0.6,16.7,0.1,11.9,-3,XX,35.9,19.4,20,7.1,10.3,3.1,2.1,1.5,CHUN JUAN,10.9,-7.1,0.7,-0.5,4.9,-3.1,16.6,-1.4,AN AN,0.4,-0.6,1.6,-1.5,5.4,-3.6,5.4,-1.1,SAKULA,3.8,-1.7,4,-0.6,3.4,0.8,2.9,-0.1,LONG LI QI,1.5,1,3.5,2.8,3.2,2.7,2,1.3,BAOBEI,1.6,-0.6,1.1,-0.8,0.8,-0.6,1.4,-1.4,XIAO DING DANG,0.7,0.7,0.6,0.5,1.3,1.1,1.1,0.9,BALLET,0.2,-0.1,1.1,-1.5,0.6,0.2,0.1,-0.2,Value Share(BB&Kids Cream Base),个人润肤产品市场(SkinMoisturizing)(3),XX SKU Value Share Trend, National,IC Largely Helped Share Gains,Value Share(BB&Kids Cream Base),个人润肤产品市场(SkinMoisturizing)(3),XX Weighted Distribution by SKU, Nat.,Weighted Distribution,个人润肤产品市场(SkinMoisturizing)(3),BB&Kids Cream Key SKU Ranking, JF03,Took The Advantage Of IC25g to Further Wide XX Penetration Both In Depth and Width,Value,Share,VAL,S.P.P.D,WTD,Weighted,Distribution,Numeric,Distribution,Rmb/Pck,HAI ER MIAN 40g,10.6,81,52,13,6.4,XX UC 60g,7.9,77,41,7,21.4,XX IC 25g,6.8,85,32,7,10.5,XX IC 60g,6.1,73,33,4,21.8,XX UC 25g,6,63,38,10,10.6,YU MEI JING 40g,3.8,59,26,8,5.5,HAI ER MIAN 25g,3.7,58,25,14,2.9,National City-H/S,(BB&Kids Cream Base),XX Cream total distribution scored 53% in weighted and 14% in numeric which is even with H.E.M 40g in city H/S channel.,个人润肤产品市场(SkinMoisturizing)(3),BB&Kids Cream Key Brand Share by Channel,XX Weak In Traditional Store,Value Base,4Months to,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,YU MEI JING,22,20.7,20.1,16.9,23.9,26.1,HAI ER MIAN,15.7,13.9,19.1,16.1,12.1,10.8,XX,6.8,12.7,11.7,20.1,1.5,2,CHUN JUAN,11,8,3.9,2,18.7,16.6,AN AN,6.3,4,3.8,2.1,9,6.8,Traditional Store,H/S/Dept,National,Value Share(BB&Kids Cream Base),个人润肤产品市场(SkinMoisturizing)(3),Y.M.J & Chunjuan & H.E.M Share by Package In Channel,Chunjuan,Y M J,H.E.M,Value Share(BB&Kids Cream Base),79%,57%,25%,Bag contribution in traditional store by brand,个人润肤产品市场(SkinMoisturizing)(3),Summary,XX Cream sales increasing fast, IC 25g launch accelerated growth in this peak season.,XX gained share significantly in 4&A and catching up with H.E.M in BCD as well,IC 25g consumer off-take well performed overall,XX cream distribution is competitive in modern trade will weak in traditional st