为您制定生态企业战略

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,为您制定生态企业战略,Developing a Strategy for your Eco-Enterprise,Thissession,本,部,部,分,分,Understandingdifferentstrategies,Choosingastrategyappropriateforyourorganization,Step2,IntroductiontotheEco-enterpriseToolbox,选,择,择,战,战,略,略,第,二,二,步,步,介,绍,绍,生,生,态,态,企,企,业,业,工,工,具,具,箱,箱,6StepstoEco-enterprise,通,向,向,生,生,态,态,企,企,业,业,的,的,六,六,个,个,步,步,骤,骤,Situation,analysis,2.Strategize,3.Plan,4.Implement,5.Check,6.Review,plans,practices,measures,priorities,businesscase,形,势,势,分,分,析,析,提,出,出,战,战,略,略,制,定,定,计,计,划,划,实,施,施,检,查,查,回,顾,顾,计,划,划,实,践,践,活,活,动,动,优,先,先,考,考,虑,虑,的,的,问,问,题,题,公,司,司,案,案,例,例,措,施,施,Step2:Strategize,第,二,二,步,步,：,：,提,提,出,出,战,战,略,略,Developstrategy,Step1shouldproduceabetterunderstandingof,Stakeholders,Sustainabilityissuesfacingthebusiness,Thecompany,sabilitytodealwiththem,Your,responsemustberightfor,your,business,businesscase for sustainabilityisnotone-size-fits-all,Yourstrategy needsto buildontheissues identified inStep 1,制定出战,略,略,通过第一,步,步，我们,应,应该对以,下,下几点有,更,更为深刻,的,的理解：,利益相关,部,部门,公司面临,的,的可持续,性,性发展的,问,问题,公司处理,这,这些问题,的,的能力,你的对策,应,应该是适,合,合你的公,司,司的,公司可持,续,续性发展,的,的案例不,是,是万能钥,匙,匙,你的战略,需,需要建立,在,在第一步,鉴,鉴别出的,问,问题的基,础,础之上,Environmental Strategies,环境战略,Every organization has an environmentalstrategy,Often itisnotknown,Mustbedefinedandmadeexplicit,A companysstrategydeterminesthekindofenvironmental managementthat isneeded,andthekinds of toolsandtechniques thatarerequired.,Howto to placeandselect astrategy for your enterprise?,每一个组,织,织都有自,己,己的环境,战,战略,经常是不,被,被察觉的,的,的,应该被界,定,定出来，,而,而且应该,很,很明确,公司的战,略,略决定了,需,需要的环,境,境管理的,种,种类，以,及,及需要的,工,工具和技,术,术的种类,怎么样为,你,你的企业,选,选择和确,定,定战略呢,？,？,Dimensions to consider in developinga strategy,制定战略,的,的过程中,需,需要考虑,的,的因素,Short term vs.long-term,Compliance vs.beyond compliance,Doestheenterprisewanttoexceed regulatory complianceexpectations?,Local vs.regional vs.global,At whatscale does the enterprise operate?,Sitevs.business unit vs.corporatelevel,Is the strategyforonesite,many sites,orfora entire globalcorporation?,Internalvs.external,Riskvs.opportunity,Operationalvs.strategic,Reactivevs.proactive,Followervs.leader,短期的,vs.,长期的,柔性的,vs.,刚性的,地方的,vs.,区域的,vs.,全球的,具体场所,vs.,业务组,vs.,公司层面,内部的,vs.,外部的,风险,vs.,机会,操作性的,vs.,战略性,被动的,vs.,主动的,跟随者,vs.,领导者,TheChange Curve,变化曲线,Willingnessto change,Number of enterprises,Criminals,Laggards,Followers,Opportunists,Leaders,企业的个,数,数,违法者,落后者,跟随者,机会主义,者,者,领先者,变化的愿,望,望,OPPORTUNISTS,机会主义,者,者,Respondto market pressuresto address customerenvironmental requirements,回应市场,压,压力，强,调,调客户的,环,环境方面,的,的要求,LAGGARDS,落后者,Reluctantlycomply withlawsandregulationswhich impact the organization,不情愿地,接,接受影响,企,企业的法,律,律和法规,FOLLOWERS,跟随者,Stayinformed and participate indevelopmentofregulationsandstandards,保持消息,的,的灵通，,参,参与法规,和,和标准的,制,制定,Reactive,被动性的,Operational,操作性的,Proactive,主动性的,Strategic,战略性的,Useenvironmentto achieve competitive advantageinthemarketplace,利用环境,在,在市场中,取,取得竞争,优,优势,LEADERS,领先者,Choosinga Strategy,选择战略,Financial opportunitiesthroughenvironmental management,环境管理,过,过程中产,生,生的财务,机,机会,Criminals,Laggards,Followers,Opportunists,Leaders,COSTS,youmoney,费,你的钱,+,$,-,REDUCEScosts,减少,成本,Preserves REVENUE,保持,收入,Creates,REVENUE,创造,收入,违法者,落后者,跟随者,机会主义,者,者,领先者,Strategy,Systems,Programs,Tools,EMS(ISO14001),Productstewardship,Vision,Mission,Values,Concepts,Principles,Green Supply-Chain Mgnt,Eco-Industrial Parks,Green Buildings,Eco-design,Reporting,Env.Risk Assessment,Env.ImpactAssess,Env.Auditing,Ecolabeling,Indicators,LCA,Strategy,Systems,Programs,Tools,Eco-Enterprise Toolbox,环境管理,系,系统,(ISO14001),产品管理,目标,任务,价值,概念,原则,绿色供应,链,链管理,生态工业,园,园,绿色建,筑,筑,生态设,计,计,报告,环境风,险,险评估,环境影,响,响评价,环境审,计,计,生态贴,标,标,指数体,系,系,产品生,命,命周期,分,分析,Choiceoftoolsis verycase-dependant,Toolsforriskreductionand control,Necessaryfor basic operation,Supportsregulatory compliance,Short-term benefit,Toolsforfacilitiesandoperations,Voluntary,mostly,Mayberequired,Longerterm,Toolsforproducts,Voluntary,Enables innovationand marketsupport,用于风,险,险减少,和,和控制,的,的工具,对基本,的,的运营,是,是必须,的,的,有助于,对,对法规,的,的履行,短期的,利,利益,用于设,备,备和运,营,营的工,具,具,大部分,是,是自愿,的,的,可能是,义,义务性,的,的,长期的,用于产,品,品的工,具,具,自愿的,保证了,创,创新和,市,市场支,持,持,三个类,别,别的工,具,具,作出选,择,择要具,体,体情况,具,具体分,析,析,BusinessSuccess Factors,公司成,功,功的因,素,素,(,rows in thematrix,矩阵中,的,的行,),Revenue growthandmarket access,收入增,长,长和市,场,场占有,Cost savingsand productivity,成本的,节,节省和,生,生产率,Accesstocapital,资本的,使,使用,Risk managementand licensetooperate,风险管,理,理和经,营,营许可,Humancapital,人力资,本,本,Brandvalueandreputation,品牌价,值,值和声,望,望,BusinessFactor#1:Example revenuegrowth andmarketaccess,公司成,功,功因素,之,之一：,收入增,长,长和市,场,场占有,Situation:,Supplierofauto parts,Automotive manufacturersrequireISO14001certification,Strategy,Opportunist,Getcertified fast,gainbusinessfromcompetitors,Follower,Do what the customerdemands,maintain marketaccess,形势,汽车零件的,供,供应商,汽车制造商,需,需要通过,ISO 140001,的认证,战略,机会主义者,很多的获得,认,认证，从竞,争,争者那里抢,占,占商业机会,跟随者,满足顾客的,需,需求，维持,市,市场分额,Business Factor#2:,Costsavings and productivity,公司成功因,素,素之二：,成本的节省,和,和生产率,Situation,Manufacturer,Wasteful use ofenergy and rawmaterials,Rising