Reading(1)：Advertisements

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,M4,Unit 1 Reading,Advertisements,澧县第六中学 吴群,Hello,boys and girls!Im Lily!I want to go shopping today.,Would you like to go with me?,Hello,boys and girls!I want to go shopping today.,Would you like to go with me?,Lets go to theshopping centre by subway!,In the subway station,there are many pictures on the wall.,In the subway station,there are many pictures on the wall.,Do you know what they are?,They are advertisements!,广告,Im so interested in advertisements,that I surfed the Internet to know,more about it.I found an article about ads on the school website.,Now,lets listen to the tape of the passage,Advertisements,An advertisement uses,words and pictures,to persuade people to,buy a product or service,or to,believe in an idea,.,What is an advertisement(ad)?,How many main types of advertisements,are there?,What are they?,Public service advertisements(PSAs),公益广告,Commercial advertisements(CAs),商业广告,Two,Task,1:Fast reading,1.What do ads try to persuade people to do?,2.,What does PSA stand for?,3.,What,do,PSAs,aim,to do?,Public service advertisement.,To teach us and help us lead better lives.,To buy a product or service,or to,believe in an idea.,Task,2:Comparative reading,Try to find the,similarities,and,differences,between,commercial,advertisements,and,public service,advertisements.,CAs:,PSAs,:,Definition,(,定义）,Something that someone has paid for,to,advertise,a product or service,They are,run,for free,and are,meant,to educate people about health,safety,or any other,problem,that,affects public welfare.,Commercial ads,PSAs,Places,methods,Almost everywhere.Newspapers magazines,the Internet,radio and television are the most common places,using attractive,pictures and,clever language,similarities,Differences,CAs,PSAs,Purposes,目的,Expense 花费,Examples,Reliance,信赖,To promote a product or service,To educate people.public welfare and teach.lives,Full of tricks,Helpful,pay for,free,Bright-Teeth fights bad breath!,You are proud of your cooking,so shouldnt you buy the very freshest food?,Yes to life,no to drugs.,Knowledge changes life,Project Hope-educating every child.,When you smoke cigarettes,you are slowly killing yourself.,we have known much about the advertisements,so is there any advertisement in our classroom?Can you find some of them?,(CAs),(PSAs),Task3 Which kind of ad do they belong to?,Ads are an,1,._ part of our lives.,What is an ad?,Include,2,._ads and PSAs.,Use,3,._ pictures and clever language.,Encourage us to buy a product or service or believe in an idea.,Does an ad tell the complete truth?,Be aware of the skilful methods.,Try not to,4,._ for the trick.,What is a PSA?,Mean to teach us.,Help us,5,._ better lives.,We must use our,6,._ and not be a slave to ads.,Task4:Further reading,Ads are an,1,._ part of our lives.,Include,2,._ads and PSAs.,Use,3.,_,pictures and clever language.,Encourage us to buy a product or,service or believe in an idea.,Be aware of the skilful methods.,Try not to,4,._ for the trick.,What is a PSA?,Mean to teach us.,Help us,5,._ better lives.,We must use our,6,._ and not be a slave to ads.,What is an ad?,Does an ad tell,people the,complete truth?,commercial,important,intelligence,fall,lead,Introduction,（,para 1),Conclusion(para 5),Supporting,details,(para 2-4),attractive,Expository writing,（说明文）,1.,Advertisements are found in many places.,2.,PSAs are only found in newspapers.,3.,All advertisements tell the complete truth.,4.PSAs and commercial ads use some of the same methods.,TASK5,Skimming:Decide whether they are true or false,arent,Not,all,T,F,F,T,5.,Commercial ads can give us valuable information about how to live our lives.,6.,An ad warning people against smoking is an example of a PSA.,7.Most people are not aware of how many ads are around them.,8.,Advertisements are always meant to promote a product or service.,TASK5,Skimming:Decide whether they are true or false,PSAs,F,T,F,T,arent,Advertisements,which often use words and pictures to p_ people to buy a product,or to believe in an idea,play an important,p _ in our lives.We can find them almost w_ we go.There are two main t_ of ads.One is called c_ advertisements,which are meant to a _ a product or s_.But they dont tell customers the c_ truth.The other one is called PSAs,which use a_ pictures and c_ language,are often run for f_.They are made to _ the public.Although not all ads play t_ on us,when it comes to ads,we should be i_.,ypes,ommercial,ervice,omplete,ttractive,lever,ree,serve/benefit,dvertise,art,Summary,herever,ersuade,ricks,ntelligent,What is a slogan?,成功之路 从头开始,Start ahead,Good to the last drop!,滴滴香浓 意犹未尽,Lets enjoy some classical slogans!(,标语）,Smoking?