可口可乐公司分析

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Analysis of Coca-cola Company,AGENDA,The introduction of Coca-cola Company,The main product,Stock history,Financial conditions(2005-2009),SWOT Analysis,Coca-Cola first appeared in the city of Atlanta,in May 1886 by Dr.John Pemberton,has been 124 years old.,Coca-Cola was first sold to the public in Atlanta at Jacobs Pharmacy.Only 9 servings of the soft drink were sold each day.Sales for the first year were only$50,In 1888,Asa,Griggs Candler bought the company and sales increased over 4000%.,Now,Coca-Cola Company is the worlds largest beverage company and selling soft drinks market leaders and,pioneers,through,the worlds largest beverage distribution system,selling the world more than 200 countries and regions amounted to one billion cups consumed per day,accounting for 48%of the world soft drink market,its brand value over 700 billion U.S.dollars,is the worlds first brand.,Company introduction,The main product,1894 was the first time Coca-Cola was bottled,Today,more than 500 brands200 Nations,more than 500 nonalcoholic beverage brands,such as:,Energy Drinks,Soft Drinks,juices and juice drinks,Tea and Coffees,Sports drinks,Water,Other,Stock history,Before1970,the lowest market price is only$1.0,Around 1998,up to$87,2010/10/29,closing price is$61.32,year,Sales revenue,(millions),2005,23104,2006,24088,2007,28857,2008,31944,2009,30990,Financial conditions(2005-2009),Perfect,performance,year,Profits,(millions),2005,4872,2006,5080,2007,5981,2008,5807,2009,6824,Financial conditions(2005-2009),Steady growth in profits,The company is operating normally,There is a unique function of cooling about carbonated,beverages,is,a preferred drink in summer.,Coca-Cola company focused on the production of carbonated drinks,it,has a dominant position in the carbonated drinks industry.,a good reputation,strong distribution channels,the mature world markets and a stable customer base,SWOT Analysis,Strengths,the largest competitor is Pepsi.,Consumer stereotype-unhealthy beverages containing caffeine for Coke and other ingredients,and could easily lead to obesity and other health problems.,Weaknesses,Standing on the commanding heights of the world,Century brand,Have secondary market,Opportunities,It is undeniable that non-carbonated drinks manufacturers is,threatening,to Coca-Cola.,More and more people realize the unhealthy factors in carbonated beverages and,turn to non-carbonated drinks.,Coca-Cola is forced to consider the issue in advance.,Threats,Always Coca Cola,