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#,#,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,TRACKER,Unit of measure,1,注,资料来源：,Title,Unit of measure,#,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,TRACKER,Unit of measure,1,注,资料来源：,Title,Unit of measure,#,#,Last Modified 9/16/2013 6:34 PM China Standard Time,Printed,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,McKinsey&Company,|,TRACKER,Unit of measure,1,注,资料来源：,Title,Unit of measure,Last Modified 9/27/2013 12:28 PM China Standard Time,Printed 9/23/2013 1:41 PM China Standard Time,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,McKinsey&Company,|,TRACKER,Unit of measure,1,注,资料来源：,Title,Unit of measure,Last Modified 10/17/2013 6:45 PM China Standard Time,Printed,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,|,TRACKER,Unit of measure,1,注,资料来源：,Title,Unit of measure,Last Modified 11/25/2013 4:09 PM China Standard Time,Printed 10/30/2013 7:20 PM China Standard Time,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,McKinsey&Company,|,TRACKER,Unit of measure,1,注,资料来源：,Title,Unit of measure,1,2014,年,3,月,2014,年,一季度,工作总结及二季度经营计划,地产,集团,京南,大区,目录,二季度重点工作,四,一季度市场分析,一,一季度经营分析,二,2.1,经营分析,2.2,问题剖析,3.1,经营目标,3,.2,挑战与核心课题,3.3,业务策略,二季度经营目标与策略,三,市场部,按照凯总指导意见编制即可,1,、市场分析重点分析区域市场（成交、土地、库存、政策）、竞品分析等方面,2,、一季度，重点分析未完成的原因；,3,、二季度：重点明确具体销售目标和动作，如何保障业绩策略,目录,二季度重点工作,四,一季度市场分析,一,一季度经营分析,二,2.1,经营分析,2.2,问题剖析,3.1,经营目标,3,.2,挑战与核心课题,3.3,业务策略,二季度经营目标与策略,三,经营,成果,指标,单位,全年,一季度,目标,目标,实际,完成率,同比,财务类,规模类,回款额,亿元,签约额（不含安置）,亿元,净利润,亿元,收益类,经济增加值（,EVA,）,亿元,产品溢价率,%,风险类,净现金流（不含融资）,亿元,业务类,新增有效房源,亿元,万平米,开复工面积,万平米,关键节点完成率,%,交房套数（竣备）,套数,品牌,与,客户,品牌,“孔雀城”品牌影响力,排名,客户,客户满意度,分,组织,组织,与,干部,干部齐备率,(,一级,),%,干部齐备率,(,二、三级,),%,常青藤齐备率,%,人力资源,人均效能,万元,主动离职率,%,员工敬业度,分,经营,成果,2014,年一季度业绩完成情况如下：,认购：一季度高层认购,XX,套，,XX,亿，同比,XX,；低密认购,XX,套，,XX,亿,签约：一季度签约,XX,套，,XX,亿，同比；,回,款：一季度回款,XXX,已，同比，其中现金回款,XX,亿，同比；按揭回款,XX,亿，同比,业,绩,2014,年一季度京南大区：,大湖,商业,霸州,打造标杆,一季度京南大区开工项目,XX,个，开工面积,XX,万，复工项目,XX,个，复工面积,XX,万,一季度新取得房源项目,XX,个，房源金额,一季度完成房源项目立项,X,个，完成率,一季度完成关键节点,XX,个，完成率,业,务,2014,年一季度，京南大区：,招聘,XX,人（干部,X,人），入职,XX,人（干部,X,人），,组织齐备率,XX,干部齐备率,XX,组,织,业绩,|,回款,片区,2013,年回款,一季度回款,目标,累计,完成率,目标,实际,完成率,2013,年一季度,同比增长,合计,1,749,921,179,530,10%,399,780,179,530,45%,188,357,-5%,固安东片区,720,442,73,247,10%,157,602,73,247,46%,172,153,-21%,固安西片区,737,409,62,875,9%,177,061,62,875,36%,0,牛驼片区,131,000,23,524,18%,35,000,23,524,67%,0,怀来片区,141,070,19,884,14%,30,117,19,884,66%,16,204,23%,霸州片区,20,000,一季度回款分析,2014,年一季度，京南大区完成回款,17.9,亿，完成率,45%,，同比下降,5%,，其中：,按揭回款,3.8,亿，完成目标,18,亿的,20%,；,现金回款,14.1,亿，完成目标,22,亿额,64%,；,业绩,|,签约,2014,年一季度，京南大区完成签约,24.6,亿，完成率,61%,，同比增长,62%,。,片区,2013,年签约,一季度签约,目标,累计,完成率,目标,实际,完成率,2013,年一季度,同比增长,合计,1,900,000,245,868,13%,400,045,245,868,61%,151,474,62%,固安东片区,741,176,99,057,13%,140,201,99,057,71%,135,783,47%,固安西片区,825,100,100,699,12%,185,020,100,699,54%,0,牛驼片区,123,924,28,215,23%,39,624,28,215,71%,0,怀来片区,169,800,17,897,11%,35,200,17,897,51%,15,691,14%,霸州片区,40,000,一季度签约情况分析,一季度签约分布,业务,|,一季度可售房源总量,2014,年一季度，京南大区可售房源,67,亿，其中：,结转房源,3832,套（,55.2,亿），新增可售房源,1116,套（,11.8,亿）；,可售高层,3567,套（,31.9,亿），可售低密,1381,套（,35.1,亿）；,片区,结转房源,套数,面积,金额,（套）,（万）,（亿元）,合计,4,948,60.4,67.0,固安东片区,1,965,19.9,22.7,结转高层,1,456,13,12.4,结转低密,189,3.9,7.6,孔雀城,6.3,期,320,2.95,2.7,固安西片区,1,964,23,24,结转高层,1,123,11.1,10.4,结转低密,173,4.5,6.7,人才家园,548,4.6,2.0,剑桥郡,4,期,668,6.9,6.4,牛驼片区,475,10.1,10.5,结转低密,347,7.5,7.8,牛驼温泉孔雀城,4.1,期,128,2.6,2.7,怀来片区,544,7.9,10.3,业务,|,库存结构,1,、分类方法：,横向,：按照库存,3,个月以内，,3-6,个月，,6,个月以上分类,纵向：按照产品类型分类,营销中心,一季度各片,区库存结构分析,业务,|,去,化分析,营销中心,一季度各片区去化情况分析,业务,|,产品标准化,研发中心,业务,|,标杆打造,研发中心,业务,|,开复工,工程中心,采用照片,+EXCEL,表形式表达,业务,|,开复工,项目名称：,孔雀湖,.,颐湖苑（,3,、,5-10,、,15-33,、,36-41#,楼）及,1-4#,地下车库工程，总建筑面积,61594,，产品类型包括联排别墅、独栋别墅、平层别墅等共计,32,栋,125,户,产品类型,栋数,建筑面积,层数,总包单位,交房时间,二层独栋,4,2999.4,2F/-1F,鹏达建设集团,15,年,11,月,30,三层独栋,3,1845.3,3F/-1F,15,年,11,月,30,联排,23,38359.9,3F/-1F,15,年,11,月,30,平墅,2,4379.4,4+1F/-1F,待定,业务,|,开复工,楼号,进度,备注,19,、,20,、,28,、,29#,主体封顶完成,21-27#,主体一层完成,15,、,16,、,32,、,33#,基础垫层、防水、保护层完成,3,、,5,、,9,、,10#,地基钎探、质监站验槽完成,36-41#,，,6,、,7,、,8#,基槽一次开挖完成,预留,60cm,，,14,年开挖,17,、,18,、,30,、,31#,尚未动工,本项目于,2014,年,1,月,5,日停工，,3,月,10,日进行复工，复工前形象进度如下表所示。,业务,|,开复工,复工情况：,序号,项目名称,楼号,建筑面积,（万平米）,计划复工时间,实际复工时间,复工后施工项,备注,1,颐湖苑,19,、,20,、,28,、,29#,61594,2015,年,3,月,10,日,2015,年,3,月,10,日,打磨修补,2,21-27#,2015,年,3,月,10,日,2015,年,3,月,10,日,主体二层,3,15,、,16,、,32,、,33#,2015,年,3,月,10,日,2015,年,3,月,10,日,筏板钢筋,5,36-41#,，,3-10,#,2015,年,3,月,10,日,2015,年,3,月,10,日,二次开挖,冬季预留,60cm,土,6,17,、,18,、,30,、,31#,2015,年,3,月,10,日,2015,年,3,月,10,日,基槽开挖,业务,|,开复工,复工情况：,19,、,20,、,28,、,29#,主体封顶，开工后进行打磨修补,21-27#,主体一层封顶，开工后二层主体施工,15,、,16,、,32,、,33#,防水保护层完成，开工后进行放线、筏板钢筋绑扎,36-41#,、,3-10#,基槽开挖，开工后进行二次开挖,业务,|,交房,工程中心,采用现场照片,+,二季度交房风险项目,+,风险项目保障策略的表达形式,业务,|,成本分析,成本中心,一季度成本管控情况,业务,|,成本优化,成本中心,一季度成本优化项目举例：,剑桥,郡,5,期、剑桥郡,6,期,请用数据化的东西,描述,业务,
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