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,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Business Interpretation II,Product presentation,objectives,Learning Objective,1,To talk about specifications and sizes of products,2,To describe the features of products,3,To make a brief product presentation,Creating a Product Presentation,Product presentations are,an important part,of selling a product to prospective customers.In many cases,this will be the customers,first introduction,to your product and potentially your company.,Proper preparation,is vital to presenting your product in the best light possible.,The,objective,of the product presentation is,different,depending upon the,target audience,and the presentation should be,adjusted accordingly,.It is important to know your audience and why they are interested enough to hear your presentation.,Factors to consider,Objective,-Whats the purpose of your presentation?Is it to,inform,persuade,or entertain?,Target audience,-Who are you giving the presentation to?What are their,needs and immediate concerns,?What are their,individual goals?,Target presenter,-Who will be giving the presentation?(,Yourself,a sales person,a company executive,?),outline,1)Introduction,-The speaker introduces,themselves,and the,main points,covered by the product presentation.This is where you want to,attract,your audience and tell them what is in it for them.,2)Positioning,-Successful products have a,unique technology or positioning,that sets them apart from other products on the market.You are supposed to introduce this aspect of your product so as to let your audience know how your product is different and why they should listen to the rest of your presentation.Use this as an attention getter.,3)Product description,-Clearly describe your product in terms that your audience will understand.It may be helpful to have,a chart,showing the products,components,.You want to give the audience a frame of reference for the,features and benefits,that they are going to see.Show how the product,interfaces,connect,with other products or systems they may be using.,4)Examples/successes,-At this point in the presentation your audience should be familiar with your product and why it is,different and/or better,than other similar products in the market.In order to drive this point home,use,examples,of how your product is being used and how customers have benefited or will,benefit,from the product.,5)Closing argument,-This is your opportunity for a,call to action,.You should,summarize your presentation,reiterate the point,of the presentation,and,ask,your audience,to do,something,if that is the point of your presentation.,Words&Expressions,positions or job titles,Chairman/President(AmE),董事会主席,Managing Director/Chief Executive Officer(AmE),总裁,/,首席执行官,COO(chief operations officer),首席运营官,First Executive Officer,首席执行官,Finance Director/Vice-President-Finance(AmE),财务副总,Sale Manager/Sales Director(AmE),销售经理,Marketing Manager,市场,Personnel Manager,人事,General Manager,总,Financial Controller,财务总监,Assistant Manager,经理助理,QC inspector,质检员,Head of Marketing,市场部经理,Deputy Head of Sales,销售部副经理,Office Manager,办公室主任,Party Secretary,书记,Chairman of Trade Union,工会主席,Catering Supervisor,饮食主管,Security Officer,保安,Sales Representative(rep),销售代表,Switchboard Operator,总机,Maintenance Engineer,维修人员,Chief Engineer,总工程师,Chief Accountant,总会计师,Cashier,出纳,Purchasing Agent,采购员,PR Girl,公关小姐,Ceremonial Usherette,礼仪小姐,Auditor,审计员,Back,Interpretation,Thank you for giving me the opportunity to present you the latest model of our mobile phone-Sweetvoice 2003.I intend to briefly run through the 3 Ps for the new model-the product,the place and the price.Please feel free to interrupt me wherever youve got a question.,To start with,Ill focus on the features of this new model.If you look at the screen behind me showing a picture of Sweetvoice 2003 and the animation of its functions,youll see that it is small enough to fit right into the palm of your hand.It has a decent weight and an internal antenna.The phone includes a WAP browser so you can connect to the Internet,as well as SIM based information services.,There is a lOO-name internal phone book in addition to those that you can store on the SIM card,and there is a space for up t0 12 voice dialing slots,which serves as the selling point of this model.The 2002 model comes with 38 ring tones,with space for 9 more for downloading the ring tones from the Internet,plus a ring tone composer.,A vibrating alert discreetly informs you of the incoming calls and messages,while five games will stop you from getting bored.Of course,it has all the common features such as clock,alarm,reminders,stopwatch,countdown timer,calculator,currency converter,etc.I hope that all makes sense.In any case,Ill leave these written specifications with you,which you can study at your leisure.,OK,now let me move on to the next point,the place.By place,I mean how we are going to distribute the product and where.The launch date for the Sweetvoice 2003 will be January l next year since i
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