资源描述
SEC China010821BJ-IBM,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Unit of measure,*,Footnote,Source:Source,CONFIDENTIAL,PC Competitor Analysis:IBM,SAMSUNG ELECTRONICS CHINA(SEC China),This report is solely for the use of client personnel.No part of it may be circulated,quoted,or reproduced for distribution outside the client organization without prior written approval from McKinsey it is not a complete record of the discussion.,Aug,2001,SEC China010821BJ-IBM,OVERVIEWOFCOMPETITORANALYSISFRAMEWORK,4.,Valuechainstrategy,5.,Organizationandownership,6.,Financialperformance,Focuson,Marketing,advertisingandpromotion,Distribution(channelandsalesforce),Organizationstructure,Ownership structure,Sales,Profit,2.,Strategy,3.,Product/market,Mission,Vision,Corporate strategy,Market position,Keyproductofferings,Keycustomers,Pricing,1.,Background information,Location,Managementteam,Startingyear,Number of employees,Eraanalysis,1,SECChina010821BJ-IBM,BACKGROUND INFORMATION,1.,Background information,Location,Managementteam,Startingyear,Number of employees,Eraanalysis,4.,Value chainstrategy,5.,Organizationandownership,6.,Financial performance,Focus on,Marketing,advertisingandpromotion,Distribution(channel and salesforce),Organizationstructure,Ownership structure,Sales,Profit,2.,Strategy,3.,Product/market,Mission,Vision,Corporate strategy,Market position,Keyproductofferings,Keycustomers,Pricing,2,SECChina010821BJ-IBM,IBM HASGRADUALLY EXPANDED ITS PRESENCE INCHINA,Location,Beijing,Managing director,Zhou Weikun,Starting year,1984(representativeoffice),1992(IBM China Co.Ltd.),Numberof employees,Over 3000,Keymilestones,Set up IBMCustomerAssociation in1984,Opened Beijing,Shanghai,Shenzhen,Chengdu,Guangzhou,Nanjing,Xian,Chongqingoffices,Established customerservice network coveringdozens ofChina major cities,Set up China purchasing center*inShenzhen,Backgroundinformation,*,IBMspurchasein china has increased from 30M USDin 1993 to 1BUSD in 1998,Source:Literature research,3,SEC China010821BJ-IBM,BACKGROUNDINFORMATION,4.,Valuechain strategy,5.,Organization and ownership,6.,Financialperformance,Focuson,Marketing,advertising and promotion,Distribution(channel and sales force),Organization structure,Ownershipstructure,Sales,Profit,2.,Strategy,3.,Product/market,Mission,Vision,Corporatestrategy,Market position,Key product offerings,Key customers,Pricing,1.,Backgroundinformation,Location,Managementteam,Starting year,Number ofemployees,Eraanalysis,4,SECChina010821BJ-IBM,GLOBALLY,IBMHASDECIDEDTOEXITPCBUSINESSGRADUALLYINTHENEXTSEVENYEARS,Mission,To lead in the creation,development and manufacturing of the industrys most advanced information technologies,including computer systems,software,networking systems,storage devices and microelectronics,To translate these advanced technologies into value for our customers through our professional solutions and services businesses worldwide,Vision,To be no.1 player globally in information products,solution provider and service provider,*,IBMsPCbusinessshowed/surprisingstrengthinrevenuegrowthandprofitabilityintheSeptemberquarterlastyear,Source:Literatureresearch,Strategy,Shift product-oriented strategy to industry-oriented development strategy,Define E-commerce as focus of IBM business in China,Position PC as part of EoN(edge of the net)concept instead of a standalone product,Gradually exist*PC business in the next seven years globally by selling it to Dell with Dells promise to purchase IBMs components in return,2001 target,Increase revenue by 20%,*,IBM,sPCbusinessshowedsurprisingstrengthinrevenuegrowthandprofitabilityintheSeptemberquarterlastyear,whichwouldlessentheurgencytoexitthisbusinessinthenearterm,Source:Literatureresearch,5,SECChina010821BJ-IBM,Source:IDC,Desktop PC marketshare,Percent of units shipment(m),Others,IBM,GreatWall,Founder,Legend,100%=,4.5,6.6,Growthrate,percent,44.8,20.3,13.9,87.6,125.4,94.7,99,00,99,00,Growthrate,percent,100%=,2.9,4.8,68.5,24.9,170.6,193.5,121.6,128.5,65.0,18.8,Others,Founder,Dell,Acer,Legend,IBM,Toshiba,Notebook marketshare,Percent ofunits shipment(m),IBMsmarket share,IBM KEPT ITS MARKETPOSITION IN NOTEBOOK,BUTITSDESKTOP PCBUSINESSFAILED TOCATCHUP WITH TOTALMARKET GROWTH,6,SEC China010821BJ-IBM,PRODUCT/MARKET,4.,Valuechain strategy,5.,Organization and ownership,6.,Financialperformance,Focuson,Marketing,advertising and promotion,Distribution(channel and sales force),Organization structure,Ownershipstructure,Sales,Profit,2.,Strategy,3.,Product/market,Mission,Vision,Corporatestrategy,Market position,Key product offerings,Key customers,Pricing,1.,Backgroundinformation,Location,Managementteam,Starting year,Number ofemployees,Era analysis,7,SEC China010821BJ-IBM,IBM IS RIGIDLYAND AGGRESSIVELY IMPLEMENTINGTOTALSOLUTIONAND SERVICE PROVIDERSTRATEGYIN PRODUCTOFFERING,Key product offerings,Source:Literature research,Product category,Product category,Desktop PC,Notebook,NetVista commercialPC,NetVista A40,Net
展开阅读全文