跨文化商务沟通最新英文版教学ppt课件第8章

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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Intercultural Business Communication,5th ed.Chaney&Martin,8-,*,Chapter 8Global Etiquette,Chapter 8Global Etiquette,*,Topics,Introductions,Greetings,and Handshakes,Business Card Exchange,Position and Status,Electronic Communication Etiquette,Dining Practices,Tipping,Gift Giving,Travel Etiquette,*TopicsIntroductions,Greeting,*,As companies restructure and downsize,competition will become fiercer.Getting or keeping a job or being promoted will depend not only on how well qualified you are but also on how appropriately you behave and how much you look and act the part for a particular position.,*As companies restructure and,*,Respecting and observing the etiquette of another country is important.-Learn and practice correct behavior.-Avoid unintentionally offending someone.,*Respecting and observing the,*,Definitions,Etiquette,includes manners and behavior considered socially acceptable by people of the culture.,Protocol,refers to customs and regulations having to do with diplomatic etiquette and courtesies expected in international negotiation.,*DefinitionsEtiquette incl,*,Introductions,In the U.S.first names are used almost immediately;Titles(Mr.Jones)are used infrequently.,In Germany,use titles;in Italy,address persons with a college degree as“Doctor.”,In Britain,people who have been knighted are addressed as Sir with the first name only(Sir George).,When introducing the Chinese,the surname comes first and the given name last.(Ching Lo Chang would be addressed as Mr.Ching.),*IntroductionsIn the U.S.firs,*,In Latin American countries,people often add their mothers maiden name to their surname so you would use the next to the last name when introducing them.(Evelyn Rodrigues Castillo would be addressed Seorita Rodrigues.),Introductions are accompanied by a handshake,an embrace,or a bow depending upon the culture.,*In Latin American countries,Greetings and Handshakes,U.S.persons are informal in their greetings,often saying“Hi”to complete strangers.,U.S.greeting behavior is ritualistic;upon arriving at work,one person says:“Good morning,how are you?”to which the other person responds:“Fine,thank you,and how are you?”,Greetings and HandshakesU.S.p,Greetings and Handshakes,Embracing is inappropriate as a form of greeting in the U.S.,but in Latin America people embrace after a handshake.,Bowing is the customary form of greeting in Japan.,Greetings and HandshakesEmbrac,Types of Handshakes,U.S.Firm,Asians Gentle,except for Koreans who have a firm handshake,British Soft,French Light and quick,German Firm,Hispanics Moderate grasp,Middle Easterners-Gentle,Types of HandshakesU.S.Firm,Business Cards,In Japan,present a business card with both hands;in Arabic countries,use the right hand only.,-Treat the business card with respect.,-Print a translation of all identifying information on the back of the card in the language of the country you will visit.,Business CardsIn Japan,presen,*,Business Cards,Include your name and full title.Titles carry greater significance in other cultures than in the United States.,Include your companys address and telephone numbers;include foreign headquarters,as appropriate.,Include your fax number and e-mail address.,Avoid colored type and paper.Choose white with black ink for both sides.If in doubt,be conservative.,*Business CardsInclude your na,*,Position and Status,In the U.S.limited respect is shown for rank and authority;U.S.is not considered a nation of classes,but classes do exist.,Distinctions are made by how much money you have and where the money came from.(Drug dealers may have a lot of money but no style or class.)Distinctions are made by whether the money is inherited vs.earned money.,*Position and StatusIn the U.S,*,Status is associated with educational level and with a persons occupation.Surveys show that medical doctors and college professors have high status in the U.S.,India has a caste system determined at birth.Interaction between castes is limited.,Gender is related to position and status.Women are considered as equal to men in the U.S.In other cultures(the Middle East),women are not considered equal.,*Status is associated with edu,*,Electronic Communication Etiquette,When communicating by telephone,the initial impression is formed more on vocal quality than on words spoken.,Good telephone manners include answering the phone promptly,identifying yourself properly,and being courteous at all times.,When using voice mail,be brief but complete when leaving a message.,When using e-mail,avoid negative or personal information.,*Electronic Communication Et,*,Netiquette(Network Etiquette),Proper netiquette avoids the following:,shouting,-typing the message in all capital letters,dissing,-speaking ill of someone,flaming,-sending vicious,insulting messages,spamming,-mass mailings of commercial advertisements or material cross-posted to numerous newsgroups,*Netiquette(Ne
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