新媒体商务英语阅读 Unit2 APP Payment

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,顾渝,-,新媒体商务英语阅读,Unit 2,NEW MEDIABUSINESS ENGLISH READING,新媒体商务英语阅读,1,顾 渝,对外经济贸易大学出版社,Unit 2,Unit Selection,2024/11/15,顾渝,-,新媒体商务英语阅读,Unit 2,2,Text,Paying by Smart Watch?Thatll Do Nicely,Further Reading,Does Pay by App Mean an End to Shopping Queues?,Self-study,The Benefits of Scrapping Cash,Unit 2,APP Payment,Text,Interpretation,Exercise,I,Exercise,II,Exercise,III,Exercise,IV,Exercise,V,Words and,Expressions,2024/11/15,顾渝,-,新媒体商务英语阅读,Unit 2,3,Unit 2,APP Payment,Words and,Expressions,hipster,n.,a usually young person who is trendy,stylish,or progressive in an unconventional way;someone who is hip,In the blink of an eye,the hipster has turned into a catch-all scapegoat,guilty for everything from expensive beer to bad music.,intercept,vt.,to see or overhear(a message,transmission,etc.,meant for another):,We intercepted the enemys battle plan.,2024/11/15,顾渝,-,新媒体商务英语阅读,Unit 2,4,Unit 2,APP Payment,Words and,Expressions,Malware,n.,Software intended to damage a computer,mobile device,computer system,or computer network,or to take partial control over its operation,Increasingly,criminals actually lease their malware from a group that guarantees their malware against detection.,2024/11/15,顾渝,-,新媒体商务英语阅读,Unit 2,5,Unit 2,APP Payment,Words and,Expressions,point-of-sale(Abbreviation:POS),(in retailing)of or relating to a customer-checkout system that uses automated devices linked to a computer,a terminal that directly transmits sales data as part of a computerized system for accounting and inventory control,Just-in-time,point-of-sale,and electronic interchanges came into being because the human pragmatic made them necessary.,2024/11/15,顾渝,-,新媒体商务英语阅读,Unit 2,6,Unit 2,APP Payment,Words and,Expressions,Pop-up,adj.,Noting or pertaining to a store,restaurant,etc.,that temporarily takes over a vacant space and does business there for a short time:,a pop-up store selling Halloween costumes,2024/11/15,顾渝,-,新媒体商务英语阅读,Unit 2,7,Unit 2,APP Payment,Text,Interpretation,the modish Boxpark shipping container retail zone in Londons,Shoreditch,(Para.3),We want customers to be open to new wines,so we need to be open to new payment technologies.,(Para.5),And the long contracts were a particular problem in the rapidly growing pop-up retail sector where shops and restaurants come and go quickly.,(Para.11),telecoms company EE,(Para.12),the Centre for Economics and Business Research,(Para.12),Gartner,(Para.13),2024/11/15,8,顾渝,-,新媒体商务英语阅读,Unit 2,Exercise,I,Decide the following statements true or false.(1-10),Businesses should address to the customers,need to increase their shopping experience in paying by modern payment devices.,There are more choices in how to effect payment today than in the past for consumers.,It will be much easier for small businesses in the UK to accept contactless technologies.,Contactless payments are cheaper to use for small businesses comparing with credit or debit cards.,Contactless transactions have already accounted for almost one third of Newcomer Wines,turnover.,T,T,F,T,T,Key,Text,Paying by Smart Watch?Thatll Do Nicely,2024/11/15,9,顾渝,-,新媒体商务英语阅读,Unit 2,Exercise,I,Decide the following statements true or false.(1-10),Businesses should address to the customers,need to increase their shopping experience in paying by modern payment devices.,There are more choices in how to effect payment today than in the past for consumers.,It will be much easier for small businesses in the UK to accept contactless technologies.,Contactless payments are cheaper to use for small businesses comparing with credit or debit cards.,Contactless transactions have already accounted for almost one third of Newcomer Wines,turnover.,T,T,F,T,T,Key,Text,Paying by Smart Watch?Thatll Do Nicely,2024/11/15,10,顾渝,-,新媒体商务英语阅读,Unit 2,Exercise,I,Decide the following statements true or false.,(1-10,),Text,Paying by Smart Watch?Thatll Do Nicely,Pop-up retailers need to sign long term contract with banks if they want to accept contactless payment.,The biggest payment risk for retailers by using smart phones or tablets is that they don,t know how to use the software.,Newcomer has installed a sales app to their smart phones or tablets to protect card payment security.,Newcomer will earn about,25 from each transaction conducted through contactless card payment devices.,For security reasons,the maximum sum of each contactless transaction is,30.,F,F,T,F,T,Key,2024/11/15,11,Exercise,II,Which payment device does each statement below refer to?Choose the answer from the box.(1-6),1.,This mobile card reader combines card reader with smart phones or tablets and can produce sales report for retailers.,2.,This payment device combines a card reader with the retailers,Android tablet to enable customers to pay by card.,3.,This payment device can send data to retailers,accounting software.,4.,This mobile card reader can either use businesses,3G or 4G mobile data connection with their card readers,or customer,s home wi-fi connection.,