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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 11 The Media,Lesson 3,The Advertising Game,(Period One),Objectives,By the end of this lesson,youll be able to,know the design,the idea and the effect of advertisements;,understand advertisement,development;,discuss advertising,Lead-in,Watch a video of an advertisement and guess,“What product is it for?”,Be Creative,Just do it.,只管去做吧,!,Impossible made possible,Be Creative,The taste is great.,味道好极了。,（雀巢咖啡）,Be Creative,The choice of a new generation.,新一代的选择,（百事可乐）,Be Creative,Lets make things better.,让我们做得更好。（飞利浦电子）,Be Creative,Obey your thirst.,服从你的渴望,（雪碧）,Be Creative,只溶在口，不溶在手,（,M,M,巧克力）,M&Ms melt in your mouth,not in your hand.,in,the street,Where can you see advertisements?,on,the bus,at,the bus station,on,the radio,on,TV,in,the newspaper,in,the magazine,on,the Internet,Are all ads made for a profit?,No!,NOW GUESS,What does the passage talk about?,A.The advantages and disadvantages,of ads,B.Different sorts of ads,C.The development of advertising,D.The effect of ads on our life,E.Peoples attitude toward ads,Now read the text quickly and match the main idea with,the,paragraph.,Paragraph 1,Paragraph 2,Paragraph 3,Paragraph 4,Paragraph 5,d.the classic advertisement,c.,advertisements,in the market,b.modern advertisements,e.,top advertisements of today,a.public advertisements,Fast Reading,Second Reading:,True or False:,1.,The classic advertisement is usually visually attractive.,The modern advertisement should combine high standards of visual design because of competition,.,The text inferred that advertisement is trying to sell you something makes customers bored.,4.An advertisement may give direct information like names or locations.,5.Advertisements must be attractive and creative.,1.,The classic advertisement is usually visually attractive.,The modern advertisement should combine high standards of visual design because of competition,.,The text inferred that advertisement is trying to sell you something makes customers bored.,Second Reading:True or False:,F,T,F,4.An advertisement may give direct information like names or locations.,(),5.Good advertisements must be attractive and creative.(),T,T,While-reading:3,rd,reading Answering,1.When does the simplest type of advertisement work?,2.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?,3.What ideas do todays advertisers use to make you notice their products?,4.What has the government done during the last decade?,When does the simplest type of advertisement work?,Answer the questions,They work when there is no much competition.,2.,Why,are,modern techniques,of design,not enough,for advertisements to be noticed in,modern cities,?,Because people are used to seeing high standards of visual design.,3.What ideas do todays advertisers use to make you notice their products?,humor,new and unusual ideas,3.What ideas do,todays advertisers,use to make you notice their products?,They use,humor,as well as new and,unusual ideas,to surprise people.They hope to make people forget that someone is trying to sell them something.,4.What has the government done during the last decade?,saving water,fighting aids,helping the poor,giving up smoking,Public advertisements,Discussion,What is your favourite advertisement?Discuss with your partner what kind of advertisement they belong to.Why?,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,)-,精品,PPT,课件,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,)-,精品,PPT,课件,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,)-,精品,PPT,课件,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,)-,精品,PPT,课件,当堂训练,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,)-,精品,PPT,课件,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,)-,精品,PPT,课件,阅读课文,选择正确答案,1,.According to the writer,advertisements like“Shanghai Sewing Machine”or“Tsing Tao Beer Corporation”are,.,A.attractive,B.suitable,C.competitiveD.classic,答案,:,D,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,)-,精品,PPT,课件,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,)-,精品,PPT,课件,2,.Nowadays,advertisements with,are more attractive to people.,A.high standards of design,B.ideas linked to the products,C.the highest standards of design and ideas linked to the products,D.concepts of freedom,，,happiness,wealth and success,答案,:,C,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,北师大英语必修,4unit 11Lesson 3 PPT,课堂课件,(42,页,),（精品）,
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