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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,顾渝,-,新媒体商务英语阅读,Unit 13,NEW MEDIABUSINESS ENGLISH READING,新媒体商务英语阅读,顾 渝,对外经济贸易大学出版社,Unit 13,Unit Selection,2024/11/14,2,Text,Further Reading,Self-study,Unit 13,Opportunities Online,This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,How the Internet Is Reinventing the Christmas Commercial,Top Five Ways Consumer Shopping Habits Have Changed Since 2003,Note,Text,Interpretation,Exercise,I,Exercise,II,Exercise,III,Exercise,IV,Exercise,V,Words and,Expressions,2024/11/14,顾渝,-,新媒体商务英语阅读,Unit 13,3,Unit 13,Opportunities Online,Words and,Expressions,logistics,n.,logistics is themanagementof the flow of things between the point of origin and the point of consumption in order to meet requirements of customers or corporations:,Distribution logisticshas,as main tasks,the delivery of the finished products to the customer.It consists of order processing,warehousing,and transportation.,real time:,communicated,shown,presented,etc.at the same timeaseventsactually happen:,real-timetraffic/newsreports,real-timecomputersystems(=processingdataimmediatelyas it comes in),2024/11/14,3,顾渝,-,新媒体商务英语阅读,Unit 13,2024/11/14,2024/11/14,顾渝,-,新媒体商务英语阅读,Unit 13,4,Unit 13,Opportunities Online,Words and,Expressions,spread out,Ifpeoplespreadout,they movefrom beingclose together in agroupto being in differentplacesacrossalarger area:,Theyspreadout tosearchthewhole area.,year-over-year,adj.,used to comparefinancial resultswith those of the same periodin the previousyear:,First Activereportsmore than 100%year-on-yeargrowthinsales,2024/11/14,4,顾渝,-,新媒体商务英语阅读,Unit 13,2024/11/14,2024/11/14,顾渝,-,新媒体商务英语阅读,Unit 13,5,Unit 13,Opportunities Online,Text,Interpretation,Dynamic Yield Inc.,(Para.1),Internet Retailer,(Para.1),conversion rate,(Para.2),Under Armour and Sephora,(Para.4),Accenture,(Para.5),beacons,(Para.6),the purchase funnel,(Para.7),affiliate marketing,(Para.8),Custora,(Para.8),IgnitionOne,(Para.8),The Search Agency,(Para.8),ShipMatrix,(Para.8),referral traffic,(Para.9),2024/11/14,5,2024/11/14,顾渝,-,新媒体商务英语阅读,Unit 13,6,Unit 13,Opportunities Online,Text,Interpretation,2024/11/14,6,2024/11/14,顾渝,-,新媒体商务英语阅读,Unit 13,7,Unit 13,Opportunities Online,Text,Interpretation,Consumer Purchase Funnel,To know more about the Purchase Funnel,2024/11/14,7,2024/11/14,8,Exercise,I,TEXTThis Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,KEY,2024/11/14,8,2024/11/14,9,Exercise,I,TEXTThis Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,What changes have been made to Lamodas sales income with the introduction of the personalization software?,a roughly 10%to 15%increase in YoY revenue,What information about shoppers can be provided by the software?,the way an online shopper was referred to the retailers website,any historical shopping data associated with the shopper,as well as data on specific product pages the shopper has visited,How can retailers make use of the data about shoppers?,the retailer can use this data to offer consumers targeted discounts on products theyve either viewed or purchased before,2024/11/14,9,2024/11/14,10,Exercise,I,TEXTThis Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,What will consumers find after they have put their choices into retailers online shopping carts?,a flash message referencing a discount on an additional item,Why should online retailers aim at individual consumers?,in order to stay competitive within the growing e-commerce industry,What do you think are the benefits of in-store beacons to retailers?,the retailer can use this data to offer consumers targeted discounts on products theyve either viewed or purchased before,2024/11/14,10,2024/11/14,11,Exercise,I,TEXTThis Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,According to your understanding,how can the analysis of the purchase funnel help retailers increase sales?,Planning marketing campaigns,Highlighting areas in order to improve the conversion rate(from potential to actual customers),Evolving the sales process,Designing customer relationship management(CRM)system,What online marketing strategies can be adopted by retailers?,Paid search,affiliate marketing,and email,Which device accounts for the largest share of online shopping traffic?,smartphone,2024/11/14,11,2024/11/14,12,Exercise,II,TEXTThis Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,B,A,H,E,G,K,I,D,F,L,J,C,KEY,2024/11/14,12,2024/11/14,13,Exercise,III,1.B,2.A,3.D,4.B,5.D,6.B,7.C,8.A,TEXTThis Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,Read the passage below and fill in each of the blanks by choosing a word from A,B,C,and D.,9.D,10.A,2024/11/14,13,2024/11/14,14,Exercise,III,TEXTThis Russian Retailer Proves Why Personalization Is Key for E-commerce Companies,Read the passage below and fill in each of the blanks by choosing a word from A,B,C,and D.,2024/11/14,14,2024/11/14,15,E
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