MB After-Sales Parts imageSC Card Launch Media Event媒体方案

Headline on two lines in CorpoA(Headings)30 pt.Lorem ipsum dolor sit amet.,Insert text in CorpoS(Body),20 pt./for bullets:Home/Paragraph/Increase List Level,Second level,Third level,Fourth level,Fifth level,Sixth level,Seventh level,Eighth level,Ninth level,Presentation title in CorpoS(Body)9 pt|Department|Date,#,Headline on two lines in CorpoA(Headings)30 pt.Lorem ipsum dolor sit amet.,Insert text in,CorpoS(Body),20 pt.,/for bullets:Home/Paragraph/Increase/Decrease List Level,Second level,Third level,Fourth level,Fifth level,Sixth level,Seventh level,Eighth level,Ninth level,Presentation title in CorpoS(Body)9 pt|Department|Date,#,Headline on two lines in CorpoA(Headings)30 pt.Lorem ipsum dolor sit amet.,Insert text in CorpoS(Body),20 pt./for bullets:Home/Paragraph/Increase List Level,Second level,Third level,Fourth level,Fifth level,Sixth level,Seventh level,Eighth level,Ninth level,Presentation title in CorpoS(Body)9 pt|Department|Date,#,Headline on two lines in CorpoA(Headings)30 pt.Lorem ipsum dolor sit amet.,Insert text in CorpoS(Body),20 pt./for bullets:Home/Paragraph/Increase List Level,Second level,Third level,Fourth level,Fifth level,Sixth level,Seventh level,Eighth level,Ninth level,Presentation title in CorpoS(Body)9 pt|Department|Date,#,Headline on two lines in CorpoA(Headings)30 pt.Lorem ipsum dolor sit amet.,Insert text in CorpoS(Body),20 pt./for bullets:Home/Paragraph/Increase List Level,Second level,Third level,Fourth level,Fifth level,Sixth level,Seventh level,Eighth level,Ninth level,Presentation title in CorpoS(Body)9 pt|Department|Date,#,2016 Mercedes-Benz After-Sales Parts image&SC Card Launch Media,Event,S,-edge consulting Jun 17 2016,1,Basic information,Event Name:2016,Mercedes-Benz After-Sales Parts image&SC Card Launch Media Event,Event Day:July 21,2016,City:Beijing,Participant:70 pax(50 Media and 20 MB VIP),Venue:Sanlitun,Mercedes Me,Store,3,Modern,Luxury,Innovation,Technology,汽车,的创造者,发明,汽车之后的,130,年中,伴随着每一次的迭代,新豪华主义,应运而生，并被不同定义逐渐填充,&,C,oncept,4,物有所值,北京,梅赛德斯,-,奔驰,销售服务有限公司售后服务执行副总裁南迪先生,C,oncept,新豪华主义在梅赛德斯,-,奔驰售后服务层面的定义,5,原厂配件,事故救援服务,修养套餐,至臻,守候 每一段旅程,全面修养保障,畅行无忧未来,品质，给您安心保障,C,oncept,本次活动的,核心信息,6,至臻,立足,安全品质的角度追求,极致,在价值和价格间博取绝佳,平衡,极致,&,平衡,C,oncept,7,至,臻 物有所值,本次活动以原厂配件信息传导为主，,至臻,诠释其感性利益,臻致音同,真挚,，阐释了梅赛德斯奔驰售后团队的服务精神,物有所值,代表了新豪华主义在梅赛德斯奔驰售后集中诠释,T,heme,至臻 一脉相承,至臻 时光永续,8,KV(,待调整,),9,Highlight of Event,归臻,-,互动环节推荐,臻极,-,发布环节推荐,臻界,-,环境营造推荐,Mercedes-benz,10,11,鹿柴,王维,空山不见人,但闻人语响,返景入深林 复照青苔上,“空山”中国没学历是空灵轻逸的代名词，,中国文化提倡婉约，讲究言外之意。所以“空山”这一个概念里，山非山，空非空，皆是人心,空山系列作品，就是陈欣用自己的抽象语言表达“空山”概念及的东方美学和个体情愫。,12,13,14,15,16,至臻,物有所值,仁者爱山 智者乐水,通过山来表达梅赛德斯奔驰产品的品质,如山般坚毅,通过鱼来表达奔驰用户的体验,如鱼般得水,17,至臻,物有所值,仁者爱山 智者乐水,陈欣作品以,山,为题,品质如山,陈欣作品拟,扇（善）,为鱼,如鱼得水,18,臻界,仁者爱山 品质如山,智者乐水 如鱼得水,签到区 仁者爱山 智者乐水,使用主视觉进行立体延展，用齿轮表达时间与山的关系；,使用扇形切割，表达梅赛德斯奔驰用户，明智之选，如鱼得水；,19,展示区域白车模,使用陈欣老师的,空山,系列作品在汽车框架白模型进行投影，展现产品品质如山般坚毅,臻界,仁者爱山 品质如山,20,臻界,如鱼得水 从善如流,零配件产品展示+指引,使用陈欣老师的,空山,系列扇面作品，与产品互动展示，同时起到指引作用,21,臻界,山鱼之乐 于山有鱼,舞台区 仁者爱山 智者乐水,使用水滴的造型映合,Mercedes,Me,的现场氛围；,使用空山系列扇面进行地台的整体包装，表达 山鱼之乐 于山有鱼；,22,陈欣,-,奔驰品牌,装 置 概 念,稿,空山,No.10,尺寸：,7,（,L,）,x1.8,（,W,）,x2,（,H,）米,材料：,钢架、亚克力切片、奔驰零件,23,装置 使用奔驰零件图示,雨刷器,刹车盘片,空调滤芯,蓄电池,24,通过轮胎的旋转，表达时间的发展与变化，品质生活如鱼得水，生生不息。,金属托架将轮胎平放，上覆层亚克力平板，马达带动旋转。亚克力上放三把陈欣折扇作品，形成,360,度，扇子之间的空隙自然形成奔驰,LOGO,。轮胎带动,折扇,360,度转动，象征风驰电掣，自在如风。,25,运营管理,餐饮推荐,鲜花,推荐,礼品,推荐,运营管理,Mercedes-benz,26,Catering,四方三川秋季川菜菜单,Coming Soon,27,Flower,Suggestion,签到花推荐,28,Flower,Suggestion,桌花推荐,Option1,Option2,Option3,29,Give,Away,Suggestion,至臻,订,制,为每位嘉宾打造私人定制“至臻礼盒”，私人定制衍生品系列,金属，皮质，木艺，希腊黑曜石等材质混合运用,礼盒包含订制读写套装：私人定制印章，木艺钢笔，笔记本，书写纸张等,30,Operational,Management,2D Design&Production,2D,设计制作物,名称：车号贴,尺寸：字高,80mm,材质：背胶粘贴,名称：接机牌,尺寸：,60mm,*,400mm,材质：雪弗板雕刻裱写真,名称：手卡,尺寸：,1500mm,*,100mm,材质：,250g,铜版纸覆哑膜,名称：麦克风卡套,尺寸：,80mm,*,60mm,材质：雪弗板,2D Design&Production,2D,设计制作物,Driver&Uniform,司机,&,服装,司机工作职责：,一对一媒体接机服务；,实时进行媒体接送工作；,接送当地媒体老师往返工作；,车辆整备工作；,司机着白色衬衫，黑色西服一套，黑皮鞋。,Car Logistic,车内物品,带奔驰,LOGO,的雨伞,依云矿泉水,330ml,心相印硬盒纸抽,Hostess&Part-time,礼仪,&,兼职,Duty,requests,：,Wearing,MB,uniform,light,make-up,no,personal,jewelry,on,duty,period,Familiar,with,personal,working,scope,N,o,cellphone,allowed,during,the,working,period,Crucial,Action,：,Strictly of selection(shape,appearance,professional,skills,event experiences),Training of event background,Standard speech training,Onsite briefing and rehearsal,Height:175,+，,Bilingual,，,good,communication,skill,Delicate makeup,Polished hairstyle,Hostess,Uniform,礼仪服装,黑色连衣裙配蓝色腰带,黑色工作鞋,Shooting,摄影,Photography personnel,2,pax,Photography requirements,Graceful,healthy image,There are major events live shooting experience relevant experience,Clear aspects of the process,to understand the basis for product information,That meet the needs of the device provides the ability to shoot,Photography duties,Early on a comprehensive understanding of the activities,repeated communication shooting script,Exhibition scene of the shooting,the active site of capture,Ensure important guests and an important part of the picture quality to capture rollover Highlights,Finishing the day of the shooting and copying clip