商务英语邮件写作课件

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,How to Write an Email,How to Write an Email,1,Introduction,What is a Good Business Email?,A good business email is one that can clearly&effectively deliver your intention,meaning,background/or reason.,永远牢记商业书信不是在写情书，应该明确地点明你的来意。客套话能省即省。,Why are good business writing skills important?,1.Customers see your writing more than they see you.,2.Good writing skills show that you really care.,3.Good writing skills contribute more forcefully to arguments/persuasion/selling.,4.Good writing skills reduce risk of losing a customer or damaging a customer relationship,and foster good relationships with colleagues.,许多原地的客户虽然通了无数的Email，但彼此可能未曾谋面。因此一份合宜的商业书信不但可以帮助你建立正面的形象，也可以避免因语言隔阂造成争端而上级与客户间的友好关系。,IntroductionWhat is a Good Bus,2,If you want to include several people,put the extra email addresses here.,If you want to include several people,put the extra email addresses here.,Dear Professor Weishaar,My name is Lee Hana,and I take your English Reading and Writing class on Monday and Wednesday.I have a question about our recent assignment.As I understand,the task is to write an appropriate email.Is it alright if I choose the topic?Id like to write an email to say thank you to my English Discussion and Presentation professor because she helped me so much.,I look forward to your response.,Regards,Lee Hana,If you want to include several,3,商务英语电子邮件写作应遵循的,5,C原则,：,Correctness 正确,Conciseness 简明,Completeness 完整,Clearness 清晰,Courtesy 谦恭,商务英语电子邮件写作应遵循的5C原则：,4,常见的商务英语电子邮件：,写信人Email地址、收信人Email地址、抄送收信人Email地址、密送收信人Email地址。,主,题,称呼、开头、正文、结尾句。,礼貌结束语。,写信人全名、写信人职务及所属部门、地址、电话号码、传真等。,常见的商务英语电子邮件：,5,常见的商务英语电子邮件包括以下五部分：,写信人、收信人、抄送收信人、密送收信人的,Email,地址。主题。,称呼、开头、正文、结尾句。,礼貌结束语。写信人全名、写信人职务及所属部门、地址、电话号码、传真等。,商务信件中要特别注意,称呼,的礼貌得体。如不知对方姓名只知头衔，可用,Dear+Title,作为称呼或,Dear Sir/Sirs,Dear Madam/Madams,Dear Sir or Madam,；如只知对方姓名不知性别，可用,Dear+,全名；如邮件为一封通函，则用,Dear All,作为邮件称呼。,正文,应结构清楚，便于阅读，如内容较长，可使用小标题、小段落、星号、下划线等方式使邮件眉目清楚、一目了然。一般包括三部分：,第一部分是开头，,需要开门见山地说明写信的原因和目的。如果是回信，还要说明何时收到对方关于什么内容的信。,第二部分是信的核心和主要内容，把开头提出的问题进行充分的说明和解释。,第三部分是信的结尾，通常以礼貌的祝福或者愿望来结束。,注：齐头式结构，在商务英语中比较流行。因此,整篇邮件顶头写，前端不需空格。,常见的商务英语电子邮件包括以下五部分：,6,Dear Mr.xx/Mrs.xx/Sir/Madam/all,，,正文,Best Regards,/Yours Sincerely,XXX,商务英语电子邮件的基本格式,Dear Mr.xx/Mrs.xx/Sir/Madam/,7,Example,Dear David and Steve,-,（Salutation）,Good afternoon.,On May 10,2019,a raid action against this target was conducted.On site,totally 77 boxes and 7200 meters UTP Cables were seized.,P,lease provide us with verification report and price certificate.Samples would be sent to you soon.Thank you.,Should you have any comments or suggestions,please contact us at any time.,Best Regards,-,（Complimentary Close）,Sincerely yours,Yours truly,Best wishes,Piggy Zhu-,（Signature）,=,Shanghai GreRoyalt&Co.,2505,Universal Mansion,168 Yu Yuan Lu,Shanghai 200040,Tel.:+86 21 5108 2633,fax.:+86 21 6249 3321,please visit greroyalt,Example,8,Dear David and Steve,-,（Salutation）,Good afternoon.,On May 10,2019,a raid action against this target was conducted.On site,totally 77 boxes and 7200 meters UTP Cables were seized.,P,lease provide us with verification report and price certificate.Samples would be sent to you soon.Thank you.,Should you have any comments or suggestions,please contact us at any time.,Best Regards,-,（Complimentary Close）,Piggy Zhu-,（Signature）,=,Shanghai GreRoyalt&Co.,2505,Universal Mansion,168 Yu Yuan Lu,Shanghai 200040,Tel.:+86 21 5108 2633,fax.:+86 21 6249 3321,please visit ,商务英语邮件写作课件,9,例：,Hi,Im sorry about this.Now,we have been clear about the problem about our system.There is a new colleague joining our team,and he will arrange for checking the system.Because he is busy with another requirement now,he will give us the optimal plan after finishing that one.,Regards!,原文,例：Hi,原文,10,整片邮件的格式（称呼、落款等）不规范，,英文书信中标点后面必须空一格,。,语句不完整，,this,指什么？,同一个句子中连续出现,2,个,about,，重复。后一个应该为,of,，表示从属关系。,语句表达不合理，在发信方对于出现的问题十分焦急的情况下应告知对方承诺解决的时间以及相应的计划等，不能用责任人不在或没有时间来推脱。,问题点,Dear Mr.XXX,Im sorry about the problem of our system.I sincerely apologize for it and well try our best to solve the problem in,a week.,（此处可加上具体的解决方案）,Please contact me if you have any question.,Best Regards,，,XXX,修改稿,整片邮件的格式（称呼、落款等）不规范，英文书信中标点后面必须,11,Use the Right Greeting:,使用正确的称呼,。,尽管用”Hey”作为写给朋友的电子邮件开场白没有任何问题，但最好不要用这种方式给潜在的商务伙伴写信。另一方面，使用非常正式的传统开场白。”Dear Sir”也已经过时了,，,最好写成Dear Mr./Ms.后跟那个人的姓氏,。同事之间，通常可直呼其名，如Dear John。,Keep it Short and Clear:,使邮件,简洁明了,。,有些情况下可能需要用华丽的词藻和复杂的句式来彰显你的聪明才智。而在用英语写邮件时，清晰、有条理的方式才是最佳选择。在邮件的第一段清楚表明写信的目的，保证每段中都有代表核心观点的中心句。,使用类似“first,second,next,and finally”的词引导读者你所要表述的每一个观点。,可以,用,If you have any other questions please feel free to contact me,.来结束邮件，可以为对方创造进一步交流的前提。,Be polite and tactful:懂得谦逊和准确传达信息的重要性。,I want.之类的词能避免则避免出现，相比之下，I would like显得更尊重对方。,又如I am interested in是提出请求建议或寻求意见的好方法。,电子邮件正确结尾：I am looking forward to your reply,Thank you,或者,Sincerely,都是给收信人留下好印象的结尾方式。,Use the Right Greeting:使用正确的称呼,12,E-mail Writing,E-mail Writing,13,Salutation,Mr./Mrs./Miss/Ms.,Last name/family name/surname,first