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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,最新.,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,最新.,*,Lesson 3 Structure and Style of Business Letters,商业信函的结构与格式,最新.,1,Lesson 3 Structure and Style o,Remember the arrangement of every element in a business letter.,5 styles of business letters,Punctuation styles,2 ways to address envelop,Sample analysis,Notes from on page 41,especially note 3.,Exercises,最新.,2,Remember the arrangement of ev,Letter Structures and Placement,Broadly speaking,business letters are usually composed of twelve elements,among which seven elements are necessary for a business letter,while the others are optional.,Seven necessary elements:,letterhead date inside address salutation(,称呼）,the body,（正文）,the complementary close,（结尾敬词）,signature,最新.,3,Letter Structures and Placemen,Letter Structures and Placement,Letterhead,The name of the firm in letterhead should be the senders name,so the address should be the senders address.,Date,Date is typed a few lines below the last line of the letterhead.The common format is usually American one(Month/Day/Year).To avoid confusion,the month written in full is preferred.,Inside address,Inside address should be the receivers address.It is typed single-spaced at the left margin.,Attention line,指明收信人,If you send your message officially to an organization,an attention line allows you to send it directly to a specific individual,officer,or department.,最新.,4,Letter Structures and Placemen,Letter Structures and Placement,Salutation,称呼,It is two lines below the last line of the inside address or the attention line(if used).If the letter is addressed to an individual,use that persons courtesy title and last name(Dear Mr.Lanbam).Even if you are on a first-name basis(Dear Leslie),be sure to add a colon(or a comma,not a semicolon)after the salutation.Use an individuals full name(Dear Leslie Lanbam)only when gender is unknown.,Subject Line,事由,/,主题行,A subject line helps identify the subject of the letter.Although experts suggest placing the subject line two lines below the salutation,many businesses actually place it above the salutation.A subject line is often underlined or typed in capitals.,e.g.SUBJECT:OFFICE LETTER STYLE,最新.,5,Letter Structures and Placemen,Letter Structures and Placement,Body,正文,/,信文,This is the actual message of a letter.Most business letters are singlespaced with double line spacing between paragraphs.,Complimentary Close,结尾敬词,It is typed two lines below the last line of the letter,the complimentary close may be formal(Very truly/sincerely/cordially yours),or informal(Sincerely/Cordially yours).,最新.,6,Letter Structures and Placemen,Different kinds of closing based on formality:,最新.,7,Different kinds of closing bas,Letter Structures and Placement,Signature,签名,1,）,Organisation Name:If an organisation name is used after the complimentary close,the name should be typed entirely in capitals below the complimentary close.,2)Author,Title,and Department:The author of the letter needs space to sign his or her name;therefore,three blank lines should be left above the typed name of the author.If short,the authors title or department may appear on the same line as the authors name.If long,it should be typed immediately below the authors name.,最新.,8,Letter Structures and Placemen,Special Notations,As for reference initials,enclosure and copy notation,some,textbook call them,special notations,特别标注，,together with mailing and classification notation and postscript.,Reference initials,打字员姓名缩写,Remember what reference initials means,where to and how to write reference initials.EM:/mef MR:/RG,Enclosure,附件,Where and how to write enclosure notation.,Enc.Enclosure:Enclosures(3),Enclosure:Contract,Catalogue,Copy notation(Carbon copy notation),抄送,Remember how and where to write copy notation,CC:Cc:cc:,最新.,9,Special NotationsAs for refere,Special Notations,Mailing and classification notation,邮寄等级标,Occasionally,a business letter could be of a critical issue and the writer does not want anyone other than the receiver to read it.In this case,the writer may writer“Confidential”,机密,beneath the date line.If a business letter requires a special service by the post office,the word“Registered”,挂号,or“Special Delivery”,专递,may be written both on the stationery and the envelop.,最新.,10,Special NotationsMailing and c,Special Notations,Postscript,附笔,If you want to add something after completing the letter or to bring something to the attention of the receiver,you may use a postscript.Normally,a postscript is indicated by“P.S.”one space beneath the notation if any.For example:,LT/wt,CC:Mr.George Stern,P.S.We will increase the price of the portable recorder from USD123 to$145 in June.,YEN,最新.,11,Special NotationsPostscript 附笔,Styles of Business Letters,There are five styles of business letters:,Block Style,齐头式,Modified Block Style,改良齐头式,Simplified Style,简化式,Indented Style,缩进式,Personal Business Letter Style,私人商务信函格式,Its suggested that a learner should choose one during his writing.,最新.,12,Styl
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