某酒店GOP经营分析课件

,泓瑞金陵大酒店财务部,泓瑞金陵大酒店,2012,年,5,月经营分析,财务部,2012,年,5,月主要经济指标,经济指标,本月实际,本月预算,完成,本月预算,%,本月,比预算,本月,比预算,客房,出租率（,%,）,65.33,45.66,143.09,19.68,43.09,平均,房价（元,/,间天,）,385.73,378.95,101.79,6.77,1.79,酒店营业收入,7,256,378.17,5,240,920.00,138.46,2,015,458.17,38.46,客房收入,3,453,016.38,2,370,730.00,145.65,1,082,286.38,45.65,餐饮收入,3,535,722.14,2,714,990.00,130.23,820,732.14,30.23,月饼收入,其他收入,267,639.65,155,200.00,172.45,112,439.65,72.45,营业部,门,利润,4,045,944.86,2,513,940.00,160.94,1,532,004.86,60.94,经营,利润,(,GOP,),2,411,615.51,1,024,830.00,235.32,1,386,785.51,135.32,用工人数,453.00,495.00,91.52,-42.00,-8.48,人均劳动生产率（万元,/,人）,1.60,1.05,152.38,0.55,52.38,人均,GOP(,万元,/,人,),0.53,0.20,265.00,0.33,165.00,2011,年,5,月,2012,年,5,月酒店营业收入趋势图,2012,年,5,月酒店营收对比分析图,一、,2012,年,5,月客房部经营情况分析,房租收入,项目,本月实际,结构比,%,本月预算,结构比,%,差异,%,去年同期,客房收入（元）,3,453,016.38,2,370,730.00,1,082,286.38,45.65,2,333,062.02,散客,2,287,349.64,66.24,1,619,210.00,68.30,668,139.64,41.26,1,828,992.39,团队,12,184.00,0.35,17,780.00,0.75,-,5,596.00,-,22,769.00,会议,1,081,127.77,31.31,699,360.00,29.50,381,767.77,54.59,461,713.18,长包房,72,354.97,2.10,34,380.00,1.45,37,974.97,110.46,19,587.45,其他,-,0.00,客房出租率,%,65.33,45.66,19.68,43.09,47.36,散客,41.14,30.37,10.77,35.47,35.92,团队,0.34,0.36,-0.02,-,6.12,0.57,会议,22.09,14.18,7.91,55.79,10.32,长包房,1.77,0.75,1.01,134.95,0.56,平均房价（元）,385.73,378.95,6.77,1.79,371.51,散客,405.77,389.14,16.63,4.27,384.00,团队,264.87,362.86,-,97.99,-,27.00,303.59,会议,357.16,359.94,-,2.78,-,0.77,337.51,长包房,298.99,333.79,-,34.80,-,10.43,264.70,客房出租间天,8,952.00,6,256.00,2,696.00,43.09,6,280.00,散客,5,637.00,62.97,4,161.00,66.51,1,476.00,35.47,4,763.00,团队,46.00,0.51,49.00,0.78,-,3.00,-,6.12,75.00,会议,3,027.00,33.81,1,943.00,31.06,1,084.00,55.79,1,368.00,长包房,242.00,2.70,103.00,1.65,139.00,134.95,74.00,经营情况说明,本月客房收入,345.30,万元，发生置换收入,2.49,万元：,1,、荣事达电器,856,元,2,、投资公司,3526,元,3,、慧仕顿演艺公司,458,元,4,、九易广告,410,元,5,、陪你逛街栏目组,14532,元,6,、保利大剧院,368,元,7,、置换储值卡,4779,元,客房实际收入是,347.79,万元,散客收入完成,228.73,万元，完成预算的,141.26%,超额,66.81,万元，主要构成是：,1,、柜台散客收入,72.21,万元,=1462.5,间天,493.79,元，本月出租间天超额,1294.5,间天，平均房价低于预算,105.97,元,2,、协议散客收入,136.45,万元,=3694,间天,369.45,元，其中出租间天高于预算,151,间天，平均房价高于预算,4.3,元,3,、网络散客收入,22.40,万元,=480.5,间天,466.12,元，出租间天高于预算,30.5,间天，平均房价低于预算,34.37,元,可以看出散客收入的增加，主要是由于柜台散客出租间天的增加和协议网络散客平均房价的提高。,客房团队收入完成,1.21,万元，完成预算的,68.53%,，,团队收入,1.21,万元,=46,间天,264.87,元，低于预算,0.56,万元，其中出租客房数低于预算,3,间天，平均房价低于预算,98,元。,会议收入完成,108.11,万元，完成预算,154.59%,，高于预算,38.17,万元，其中出租客房数高于预算,1084,间天，平均房价低于预算,2.78,元,长包房收入完成,7.23,万元，完成预算,210.46%,，超额,3.80,万元，其中出租客房数较预算增加了,139,间天，平均房价低于预算,34.80,元。,与,4,月和预算相比，酒店,5,月份的平均房价中团队和长包房的平均房价下降最为明显。,2011,年,5,月,2012,年,5,月客房收入趋势图（按类别）,2011,年,5,月,-2012,年,5,月客房营收对比分析图（总收入）,2011,年,5,月,-2012,年,5,月客房营收对比分析图（散客收入）,2011,年,5,月,-2012,年,5,月客房营收对比分析图（团队、会议收入）,2011,年,5,月,-2012,年,5,月客房营收对比分析图（出租率）,2011,年,4,月,-2012,年,4,月客房营收对比分析图（间夜量）,2011,年,5,月,-2012,年,5,月客房营收对比分析图（平均房价）,2011,年,5,月,-2012,年,5,月客房间天消耗,2012,年,5,月客房系统主要费用,费用项目,本月实际,本月预算,%,用途及增减原因简析,客房部,宾客用品,81,213.86,66,380.00,14833.86,22.35,客房间天数较预算增加了,2696,间天，宾客用品消耗量上升。,客房间天消耗,9.07,10.61,-1.54,-14.51,客房间天数较预算增加了,2697,间天，客房间天消耗较预算有所下降,洗涤费,7,681.49,12,280.00,-4598.51,-37.45,客房出租数量大幅上升，客房布草的,单位洗涤成本,下降明显,装饰费,13,396.00,6,000.00,7396,123.27,鲜花和装饰用品费用,13396,元,清洁剂,8,847.37,7,110.00,1737.37,24.44,清洗地毯、布草数量较多，洗涤剂用量增加较多,维修费,27,622.69,5,000.00,22622.69,452.45,客房维修数量大量增加，其中插卡取电器，洗衣房设备，吸尘器、科勒卫浴设备等设备损坏较多，且价格昂贵,订房佣金,83,301.24,馈赠费用,5,531.81,赠送,VIP,水果费用,前厅部,维修费,1,605.11,240.00,1365.11,568.80,液晶空调开关费用,家具用具,34,653.00,34653,防污地垫,邮电费,2,331.03,1,900.00,431.03,22.69,培训费,1,000.00,1000,省级青年文明号培训班培训费,客房经营存在的问题,2012,年,1-5,月酒店团队的平均房价和出租间天分别是,338,元,/22,间天、,348,元,/200,间天、,219.6,元,/50,间天，,676.51,元,/177,间天和,264.87,元,/46,间天。从这项数据可以看出，前,5,个月的团队平均房价波动比较明显。,2012,年,5,月客房间天消耗是,9.07,元，较,4,月的,9,元,/,间天基本持平，是否说明,9,元的客房间天消耗属于基本合理的水平，是否还有下降空间？,酒店长包房的,5,月的出租间天是,242,间天，实现收入,7.23,万元，较,4,月有大幅度增长，但长包房也长时间占用了酒店的部分客房，如何权衡利弊得失？,洗衣房是否可以测算一下单位洗涤成本，以便将长包房的洗衣收入从客房收入转入洗衣房收入？,酒店的套房分散在各个楼层，与普通客房混杂排列，虽然套房数量较多，但是与普通客房的差异化不是很明显，买点不清晰，是否有方案可以做改变？,客房维修改造项目近几个月的大量增加增加，其中客房防水工程、客房浴缸下水管损坏、浴室钢化玻璃爆裂等都会影响客房使用，需要工程部、客房部、前厅部和销售部共同协商，制定计划，以便合理排房。,2012,年,5,月餐饮经营情况,项目,本月实际,本月预算,差异,%,去年同期,就餐人次,30,750.00,23,940.00,6,810.00,28.45,22,262.00,早餐,12,768.00,13,180.00,-,412.00,-,3.13,7,765.00,午餐,6,474.00,3,900.00,2,574.00,66.00,4,504.00,晚餐,11,508.00,6,860.00,4,648.00,67.76,9,993.00,人均消费（元）,100.85,96.36,4.49,4.66,112.99,早餐,32.04,35.01,-,2.96,-,8.47,32.77,午餐,144.93,147.87,-,2.95,-,1.99,137.56,晚餐,152.40,184.95,-,32.55,-,17.60,164.24,餐饮收入（元）,3,535,722.14,2,714,990.00,820,732.14,30.23,2,771,702.80,早餐,409,090.90,461,370.00,-,52,279.10,-,11.33,254,463.85,午餐,938,255.37,576,700.00,361,555.37,62.69,619,590.78,晚餐,1,753,775.90,1,268,760.00,485,015.90,38.23,1,641,237.93,其他,434,599.97,408,160.00,26,439.97,6.48,256,410.24,座位利用率,32.14%,25.86%,6.28,24.30,24.05%,早餐,26.69%,28.47%,-,1.78,-,6.25,16.77%,午餐,13.53%,8.43%,5.11,60.65,9.73%,晚餐,24.06%,14.82%,9.24,62.34,21.59%,餐饮收入（元）,3,535,722.14,2,714,990.00,820,732.14,30.23,2,771,702.80,食品,3,015,299.22,2,120,240.00,895,059.22,42.21,2,361,163.36,饮料,207,007.20,186,590.00,20,417.20,10.94,154,129.20,其他,313,415.72,404,160.00,-,90,744.28,-,22.45,256,410.24,2012,年,5