国际市场营销课业

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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,26/04/2015,#,China:Forging a Global Reputation,Case Study,Prepared By:Daisy Lydia,Richard Bruce,Group:four,Background of Lead paint toys in China,In,early August of 2007,Fisher-Price issued a recall of approximately 967,000 toys in the U.S.The recall came after the Mattel subsidiary learned that the paint used in some toys manufactured between April and July of 2007 was contaminated by lead,Question A,Solutions,Fisher-Price issued a recall of approximately 967,000 toys in the US.,The Chinese government responded with relatively severe punishments by banning some toy manufacturers from exporting their products.,2024/11/3,One year after the toy recalls,the Beijing Olympics came and went.Chinese export quality control violations,however,persist.Allegations of poor standards arose in the dairy industry.Chinese baby formula producers had used an additive known as melamine in their products.,The U.S.Food and Drug Administration started its own quality control initiatives in China for the first time.,The European Union prohibited Chinese dairy imports altogether and increased quality control testing of other imports.,Question B,Reputation,Honorary refers to people in the community for a comprehensive evaluation of all aspects of citizenship or legal character,ability,reputation,reputation and image,etc.Reputation is the right kind of personality.These are maintained reputation refers to fame with a dignity,is an important aspect of personality,protected by law.,Question B,China,mainly in light industry the main production are toys,textiles and so on.Provide cheap labor for other countries.So that China is in a lower position in the world.,And there have been failures in cooperation with other countries,and that Chinas reputation suffer serious losses.2008,China Sanlu melamine incident,so that the reputation of Chinas dairy industry is affected.This is a heavy blow for China.,Question B,Example:,In exports,in 2008 Chinas export of electromechanical products 822.93 billion US dollars,an increase of 17.3%.Among them,the electrical and electronic products exported 342.02 billion US dollars,up 13.9 percent;machinery and equipment exports$268.63 billion,up 17.5%;high-tech exports$415.61 billion,an increase of 13.1%.The same period,Chinas exports of clothing and clothing accessories$119.79 billion,an increase of 4.1%;textile yarn,fabrics and products exported$65.37 billion,up 16.6 percent,or 1.6 percentage points;footwear exports$29.66 billion,up 17.2%,accelerating 1.2 percentage points;furniture exports$26.91 billion,up 21.5%;plastic products exports$15.83 billion,an increase of 9.4%,a slight increase of 0.6 percentage points.,All in all,We see that China is no longer simply rely on the sale of the national labor force and light industrial products,is a scientific and technological power to change,raising the level of science and technology can also help China to better compensate for the negative impact of the past brought.,Question C,C,onsumer goods from China still can be trusted.,Only 0.3 percent of toys imported to the us from China were contaminated.,Question C,Toys exported,Picture 2,Question C,80 percents of American toys are imported from china,Imports to the EU from China increased by nearly 30 percent in 2007.,Chart 1,Chart 2,Question C,How does this affect international trade?,Tainted milk,The world responded with its own measuers to ensure quality control and consumer safety.Like the U.S.Food and Drug administration started its own quality control initiatives in china for the first time.,Picture 1,Question C,China remains one of the few countries in the world where the costs for mass producing toys remains reasonable.,Chart 3,Question C,America has continued to rely on China for production of low-cost goods,.,Chart 4,Question C,The demand for low cost,high-quality products has left many corporations with few production locations to choose from,so,the world will continue to rely on China as the major supplier of manufactured goods aince recalls will not drive away investors or companies.,Chinese exports to The United States grew by duble digits in 2007,Question D,The governments economic management is the government by law means,economic means and administrative means of macroeconomic regulation and control of micro economic regulation.The government can strengthen and guarantee that the import commodities external use legal means and economic means,to create a good environment for economic operation through the establishment and maintenance of good order in the market of domestic and foreign market economic order.Thus to ensure that foreign retailers are imported to China products are safe.,Question D,Of course,the security contract law can handle the import and export of products.A contract is a legally binding between two or more than two parties.When the foreign retailers to Chinese imported products,has the attribute of the contract law.For the goods limited in
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